India’s extensive agricultural network makes it one of the largest seed markets in the world, with an estimated value of $ 3.6 billion in 2017 and a 17% annual growth rate during 2010-2017, according to Research and Markets. The main challenges in the Indian seed market are the unorganized seed supply chains that compromise the seed health during its transportation and the market for fake seeds. By leveraging blockchain for agriculture management, traceability solutions focus on reinforcing market confidence in seed quality.

1. SEED SUPPLY CHAIN:
A TECHNOLOGICAL MOVEMENT
TO UPHOLD TRACEABILITY

2. India has the world´s second-largest arable area, with 46 soil types in 15
agro-climatic zones
Its extensive agricultural network makes it one of the
largest seed markets in the world, with an estimated
value of $ 3.6 Bn in 2017 and a 17% annual growth
rate during 2010-2017, according to Research and
Markets.

3. Quality assurance is facing new
challenges with the increase of fake
seeds in the market.

4. Main Problems of seed
quality control?
Effects and impact of
agro-climatic change
affecting the global seed
market
Inadequate seed supply
chains that compromise
the seed health during
its transportation or
storage
The market for fake
seeds / Seed fraud

5. Seed Fraud
It is the practice where plant seeds
marketed as high-performance
have been tampered with or been
replaced with inferior products.
Illegal seeds are commonly sold
under the name of prominent
companies
Risk in the productivity of crops
The livelihoods of farmers

6. How to regulate the seed market while
making it more efficient?
Are you ready?

7. The answer lies in the supply chain and the
seed management system
Startups such as TraceX technologies have translated
the features of blockchain technology: decentralized
and distributed ledger, fully digitized verification
system, and tamper-proof data management to the
seed supply chain.
This means the life cycle of the seeds will be traceable
from the nucleus seeds, through the crops, and into
the hands of the end customer.

8. Blockchain
technology
Prevents manipulation
attempts and better controls
the quality of each seed
Strengthen consumer
trust
End-to-end product
traceability
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9. How does seed
supply chain
traceability
works?
By leveraging blockchain for
agriculture management
The TraceX traceability solution focuses on reinforcing
market confidence in seed quality while offering a
competitive advantage to brands seeking to back up their
quality and reliability claims on their products.
tracextech.com

10. Why does seed
supply chain
traceability
matter now?
According to the Mitsui & Co. Report
(2019), due to the diversification of
consumer needs, a fundamental
shift has been observed in the seed
industry.
Instead of the traditional product-outside approach, the focus is shifting to a market-in business strategy
based on consumer needs, which are leaning heavily towards a more conscious consumption targeting
food safety and a low impact in the environment.

11. THANK YOU!