SEDAR Global Portfolio - SEDAR Franchise Program

Sedar Franchise Brochure | 5
Real Heritage. Real Vision.
In 1892, M. Soubhi Selo opened his first hardware retail store.
He specialized in tools and building materials. In the early 20th
century, he was joined by his children, and expanded into
decorative paints and drapery hardware.
Now, with a powerful and trusted brand, quality products, and a
highly focused franchise system, Sedar is poised to transform the
window fashion franchise industry.
Sedar
Timeless. Distinguished.
Transforming window fashion

The creative universe of Versace has always encompassed many disciplines.
Since the beginning, it was not just fashion, but design in the broadest sense.
Versace Home was therefore a natural extension of this interest.
Created in 1992 initially as a textile collection, it soon become a
complete home collection able to express the Versace life style.
Today Versace Home takes the Fashion House’s glamour and luxury into
everyday living introducing the new wallpaper collection.
Produced in collaboration with A.S. Creation, a leading company in this field,
the new wallpaper collection emphazises Versace’s iconic design.
A new art of living dressed for the occasion!

A home is simply incomplete without a bit of sparkle. Add a touch of
glamor to your space with these jewellerized items. Whether it is in the
form of drapes, blinds, wallpaper, pillows, chairs or carpets, we cater
our custom-made crystal designs according to each client’s unique
request. Made with care, these designs are one-of-a-kind, and are the
perfect way to highlight your home’s individualistic shine.

A classic selection of artfully designed fabrics, wallpapers, wooden
blinds, and decorative embellishments and accessories, many of which
feature the trademark Marco Polo rose motif, the Marco Polo collection
encompasses a wide-range of traditional, elegant, and ornate styles,
which will complement any residence.

Instill your home with a distinct and unique sense of the modern with the
Fujikawa collection. This contemporary collection can be customized
to your exact measurements for drapes, wooden and Venetian blinds,
wallpaper and also pillows. Each component of the collection is not
only urbane but also highly durable. Featuring sleek lines, minimalistic
designs, and built-in automation, Fujikawa is an ideal collection for the
tech-savvy and sartorially suave.

With sophisticated design and smooth operation, Somfy motors are the
key to ensuring your day-to-day convenience. Currently available for
motors, switches, remotes, timers, and sun & wind sensors, this French
brand of motors requires no maintenance and comes with a guarantee
of 10 years. This trouble-free solution for drapes, blinds, awnings, and
shades, enables easy living.

Sophistication is often found in ultimate simplicity. Give your space
a simple yet elegant look with the Antartica collection. Featuring
aluminum Venetian blinds, vertical blinds, and drapes, Antartica
incorporates fabrics made from a variety of high-quality fibers, and
come in an array of designs. Whether it is for residential or commercial
purposes, your choice of the Antartica collection can be tailored to meet
any requirement.

Deep in the jungle, there is a calming stillness and peaceful silence
that washes over you. Transport yourself to this scene of tranquility
with Amazona blinds. Made from natural wood and bamboo, these
tribal-inspired blinds come in a variety of designs and colours.
Whether you choose wooden roller blinds or wooden roman blinds,
they can be manufactured and installed with automation, making it
easy and convenient for you to transform your living area
into a serene, tropical paradise.

The heat in the city can sometimes be tricky to deal with. Furnish your
windows with York Weave roller blinds to keep your space cool and
shaded. Consisting of USA manufactured sunscreen, regular and
black-out fabrics, York Weave roller blinds are made in the UK and
come in a multitude of styles and colours. They can be custom
made to suit the requirements of your space.

Brand Vision
A beaming source of inspiration to enrich our customers’ lifestyle.
Brand Mission
Leading global décor trends.
 
Setting the benchmark for an immersive retail experience.
Delivering a clear, consistent, and high quality end-to-end experience
to each and every customer.
Sedar
La Pièce de Résistance.

PERSONAL INFORMATION
FIRST NAME MIDDLE NAME LAST NAME
DATE OF APPLICATION DATE OF BIRTH AGE PHONE NUMBER EMAIL
/ / / /
CURRENT ADDRESS CITY COUNTRY LENGTH OF STAY
PREVIOUS ADDRESS CITY COUNTRY LENGTH OF STAY
FULL NAME OF SPOUSE OCCUPATION OF SPOUSE
NAMES AND AGES OF DEPENDENT CHILDREN
APPLICANT’S FRANCHISE PLANS
WILL THE FRANCHISE BE OWNED AND OPERATED BY YOURSELF OR A GROUP?
PLEASE EXPLAIN FULLY, INCLUDING SHARES OWNERSHIP.
AMOUNT OF CAPITAL AVAILABLE FOR THIS BUSINESS
DESCRIBE FULLY
TERRITORY FOR WHICH APPLICATION MADE WOULD YOU CONSIDER ANY OTHER AREA?
WHAT AREA(S)?
FRANCHISEE EVALUATION FORM
PRIVACY POLICY ALL INFORMATION PROVIDED IS KEPT
CONFIDENTIAL AND WILL NOT BE DISCLOSED EXCEPT
FOR PURPOSES OF VERIFICATION
PLEASE ANSWER ALL QUESTIONS
WRITE CLEARLY OR PRINT

BUSINESS AND EXPERIENCE RECORD
REFERENCES
GIVE A COMPLETE RECORD OF YOUR EXPERIENCE, BEGINNING WITH YOUR PRESENT
OR LAST POSITION, INCLUDE MILITARY SERVICE, INDICATE BY ASTERISK (*) THOSE
EMPLOYERS YOU DO NOT WISH US TO CONTACT.
HAVE YOU BEEN IN BUSINESS FOR YOURSELF
NAME AND ADDRESS OF EMPLOYER
POSITION, TITLE AND DUTIES
DATES OF EMPLOYMENT FROM SUPERVISOR’S NAME AND TITLE
FROM / / TO / /
REASON FOR SEPARATION BEGINNING SALARY ENDING SALARY
DATES OF EMPLOYMENT SUPERVISOR’S NAME AND TITLE
FROM / / TO / /
DATES OF EMPLOYMENT SUPERVISOR’S NAME AND TITLE
FROM / / TO / /
PLEASE LIST THREE PROFESSIONAL AND CHARACTER REFERENCES – NAME
ADDRESS - TELEPHONE
1.
2.
3.
LIST THREE CREDIT REFERENCES - NAME - ADDRESS - TELEPHONE
1.
2.
3.
BANK REFERENCES
NAME ............................................................................
.......................................................................................
ADDRESS ......................................................................
.......................................................................................
.......................................................................................
CHECKING ACCOUNT
SAVINGS ACCOUNT
OTHER

CONTINGENCIES
Do you have any contingent liabilities?........If so, please itemize.....................

Are any of your assets pledged?.......If so, please itemize...............................

Are you a defendant in any lawsuits or legal actions?.....................................

Have you ever declared bankruptcy?.............................................................
ASSETS
Cash on hand, and unrestricted in
banks (See Sched. No. 1)
Accounts and Loans Receivable
(See Sched. No. 2)
Notes Receivable, Not Discounted
(See Sched. No. 2)
Life Insurance, Cash Surrender Value
(Do not deduct loans) (See Sched. No. 3)
Other Stocks and Bonds
(See Sched. No. 4)
Real Estate
(See Sched. No. 5)
Automobiles
Registered in Own Name
Other Assets (Itemize)
TOTAL ASSETS
LIABILITIES AND NET WORTH
Notes Payable to Banks. Unsecured
Direct Borrowings only. (See Sched. No. 1)
Notes Payable to Banks. Secured
Direct Borrowings only (See Sched. No. 1)
Notes Receivable, Discounted with
Banks, Finance Companies, etc.
(See Sched. No. 1)
Notes Payable to Others, Unsecured
Loans Against Life Insurance
(See Sched. No. 3)
Accounts Payable
Interest Payable
Taxes and Assessments Payable
(See Sched. No. 5)
Mortgages Payable on Real Estate
(See Sched. No. 5)
Other Liabilities (Itemize)
NET WORTH
TOTAL LIABILITIES & NET WORTH
$
$
$
$
$
CONFIDENTIAL FINANCIAL STATEMENT
NAME: .......................................................................................................... DATE: ........ / ........ / 20........
(PLEASE ANSWER ALL QUESTIONS USE “NO” OR “NONE” WHERE NECESSARY)

SUPPLEMENTARY SCHEDULES
No. 1. Banking Relations. (A list of all my bank accounts, including savings and loans)
Name & Location of Bank Cash Balance Amount of Loan Maturity of Loan How Endorsed, Guaranteed or Secured
No. 2. Accounts, Loans and Notes Receivable. (A list of the largest amount owing to me)
No. 3. Other Stocks and Bonds.
No. 4. Real Estate. (The legal equitable title to all the real estate listed in this statement is solely in the name of the undersigned, except as
follows:)
No. 5. Life Insurance.
Name & Address of Debtor Amount Owing Age of Debt Description of Nature of Debt Description of Security Held Date Payment Expected
Face Value (Bonds) Description Registered in Name of Cost Present Income Recieved To Whom Pledged
No. of Shares (Stocks) of Security Market Value Last year
Description or Dimensions or Improvements Mortgages or Due Dates and Assessed Present Unpaid Taxes
Street No. Size Consist of Liens Amounts of Value Market Value
Payments Year Amount
Name of person Name of Name of Type of Policy Face Amount Total Cash Total Loans Amount of Is Policy
Insured Beneficiary Insurance Co. of Policy Surrender Value Against Policy Yearly Premium Assigned?
In submitting the foregoing application and statement, the undersigned guarantees its accuracy with the intent that it be relied upon in granting a franchise and extending credit to the
undersigned and warrants that he/she has not knowingly withheld any information that might affect his/her credit risk, and the undersigned expressly agrees to notify Franchisor immediately in
writing of any material change in his/her financial condition whether application for further credit is made or not and in the absence of such written notice, it is expressly agreed that Franchisor in
granting a franchise or credit may rely on this statement as having the same force and effect as if delivered upon the date additional credit is requested or existing credit is extended or continued.
The undersigned consents and authorizes Franchisor to conduct a background check which may include investigation of employment history, educational background, criminal history, military
records, credit history and department of motor vehicle records. All information derived from the above shall be kept confidential and be used by Franchisor for internal evaluation purposes only.
The undersigned certifies that each part of the application and financial statements hereof and the information inserted herein has been carefully read and is true and correct.
Date: ..................................................................... Name: ......................................................................................................................................... Signed ...........................................................
Rev. 1/2014

Sedar
Rooted in
Heritage.
Oriented
to the
Future.
Brand Values through the Franchise System
Consistent: A considered approach at every step of the process.
Global: Worldly, high-quality.
Inspired: Always the source of something interesting.
Immersive: Making the end-to-end process positively memorable
and enriching.
Brand Behaviours through our Franchisees
Dedicated: Committed to excellence.
Perfectionist: Obsessive about even the most minute detail.
Sincere: A trustworthy representative of the brand, and a trusted
advocate of the customer.
Creative: Always thinking of how to do things better, to lead, to
inspire.

Unique.
Casual.
Simple.

SERVICES OF THE FRANCHISOR ORGANIZATION
Sedar is dedicated to the success of its franchise network. Therefore, each
franchisee can expect world-class, consistent support in these areas and more:
Site Selection: Sedar will assist you by specifying the criteria and
designating a viable site prior to signing the lease.
Sources of Supply: You will be assured of obtaining the items you
need at a fair price, and of the quality approved by Sedar.
Training and Assistance: Training will cover all aspects of conducting
business at a Sedar store. You will receive additional assistance and
support, beginning with the store opening.
Advertising Materials and Sales Aids: Sedar publishes a variety
of advertising materials and sales aids. You will be able to order the
tools you need to carry out successful marketing efforts.
Proprietary Software: Sedar will provide you with access to its software
solution that will help you run your business.
Operations Consulting: You will receive expert consulting services in
all aspects of your business
Regional Advisory Franchisee Council: Sedar’s Regional Advisory
Franchisee Council will be formed to enrich the franchise network.
System Newsletter: As a means of franchise network communication,
you will receive a periodic newsletter to keep you on top of your business.
Ongoing Research and Development: Sedar will pass all system
improvements to the franchisees, with ongoing research and development.

Q. What is the Sedar Franchise?
A. Sedar is a leading brand in the world of window fashion. Over the last four decades, Sedar has developed
and successfully introduced countless ideas and product concepts to the industry.

The Sedar franchisee can expect to deliver the highest quality window fashions at competitive prices. From
simple mini blinds to opulent and embellished drapes, the options for beautifying a customer’s home are
endless.

The Sedar franchise network will be constantly enriched with new designs and ideas to stay ahead in the
industry. Throughout its history, Sedar has built solid relationships with the world’s largest suppliers; ensuring
great quality and value are passed to the franchisees all the time.
Sedar also operates to specific standards to ensure a consistent brand image, product quality, and customer
experience. This gives the franchisee an easier approach to this business.
Sedar has at the moment over 20 showrooms located in prime locations in the MENA region, serving a
multicultural base of middle to high-end income customers. The size of a typical Sedar outlet is between
4,000 sq. ft and 25,000 sq. ft with a customer flow of 10 to 20 customers per day.
Q. How Much Does The Franchise Fee Cost?
A.

Q. How much is the fee for continuing support services “Royalty Fee”?
A. The continuing services, or “royalty fee,” is 8% of your gross sales and is paid monthly. This fee entitles you to
use the Sedar service mark, use of distinctive system, marketing assistance, ongoing business development
and counseling, and other benefits that come with being a Sedar franchisee.
Frequently Asked Questions
Franchise & Milestone
Limited franchise
Upon signing the
individual agreement
Complete franchise
Upon signing the area
developer agreement
Subsequent showrooms
Upon signing the area
developer agreement
Upon signing the individual
agreement, prior to opening
Fee
US$ 130,000
US$ 190,000
US$ 70,000
Amount Due
US$ 130,000
US$ 190,000
US$ 35,000
US$ 35,000
Remarks
Non-exclusive, single-unit,
limited franchise
Exclusive area developer,
within a specific region or country
Includes production and
first showroom
For each subsequent showroom

Q. Will I have an exclusive territory?
A. Sedar grants an exclusive territory for a minimum of 3 units, on a case-by-case basis.
Q. What about Advertising?
A. The Sedar name and reputation is an important part of our business. You will spend at least 1% of your
gross sales per month on local advertising. In addition, you will be expected to make marketing fund
contributions of 1% of your monthly gross sales.
Q. How Much Training is Provided in the Sedar System?
A. Sedar Management will provide franchisees with approximately 14 to 21 days of initial training at Sedar
headquarters or at a location designated by Sedar Management, beginning approximately 6 to 9 weeks
before the franchisee is scheduled to open for business.
Phase I: Instruction will pertain to administrative, operational, and sales/marketing matters; it will also
include a liberal amount of on-the-job training. This training will be provided for the franchisee and
three (3) to (6) designated attendees.

Phase II: On-site training typically takes place when the franchisee commences operations. Experienced
trainers from Sedar will provide on-site training for a period of 7 to 15 days to assist the franchisee
in the commencement of operations.
Q. What is the term of the Sedar Franchise Agreement?
A. The initial term of the Franchise Agreement is (5) five years from the date the Franchise Agreement is signed.
The franchise is renewable for four additional terms of (5) five years each (for a total of 25 years), providing
you have complied with the provisions of the Franchise Agreement.
Q. What are the Support Systems provided by Sedar?
A. In addition to field support, members of Sedar organization will provide the services listed below:
• Operational Support: Sedar Management will provide ongoing training and support in many areas critical to the
success of the franchisee’s business, including unit operations and maintenance, customer-service techniques,
product ordering, suggested pricing guidelines, and administrative procedures.
• Site Selection: Prior to approving a site for Sedar outlet, Sedar Management will provide franchisees with clear
guidelines for a suitable location. Sedar will require franchisees to follow these instructions to ensure that an
appropriate site is located.
• Marketing Support: Sedar Management coordinates development of advertising materials and strategies for
the benefit of all members of the franchise network. It also supply franchisees with directions to create a
marketing plan, as well as materials for use at the local or regional level, and retains the right to approve all local
advertising materials that the franchisee chooses to develop.
• Purchasing: Sedar Management or its affiliate negotiates quantity discounts on behalf of all its members,
and passes savings to the franchisees.
• Accounting/Audit/Legal: Reporting directly to administration, this department is responsible for the financial and
legal oversight of franchisees.
• Ongoing Research and Development: Sedar Management continues to research methods and techniques for
franchise operations (including purchasing and promotional schemes) that enhance unit-level profitability.
• Overall Program Oversight: Sedar Management provides the overall coordination and planning for the Sedar
franchise system.
Q. What is my next step?
A. Simply complete the Franchise Application Form and return it to us. Upon receiving the form we will
contact you.

franchise@sedarinternational.com
sedarinternational.com

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