Recognizing the renowned franchises, Insights Success has enlisted “The 10 Best Franchise to Open in 2019.”

1. Floor Coverings
InternationalDelivering an Entire In-home Flooring Experience to Consumers
e 10 Best Franchises
to Open in 2019
Tom Wood
President & CEO
Floor Coverings
International
5 Intriguing Mantras to Nurture
a Robust Bonding with Employees
Editor’s Perspective
The Impressive Impact
of Organic Networking
Editor’s Pick
Vol - 3
March - 2019
Issue - 07

4. ranchising is lately becoming one of the greatest ways to begin one’s own business. Franchising provides aspiring
Fentrepreneurs with the systems, tools, and support to begin a successful business. With various franchise options to
choose from, choosing a perfect franchise requires some deliberate pondering and then deciding on the conclusion of
logical thought.
It is essential to keep in mind that selecting the particular franchise only on the basis of the popularity of the franchise would
not be an intelligent choice. Doing the appropriate research and using the power of inquiry to ask all the right questions such
as: what industry one is interested in, how much one is capable of spending, what type of system one wants, how would one
like to contribute to the betterment of the world, etc. becomes essential while selecting franchise. It is better to select a
franchise by thinking rationally and then choosing the best one that answers all above questions.
In recent times, the general observation is that personal services, business services, quick-service restaurants, lodging, retail
products and services, and commercial and residential services are growing every year. A personal services industry which
includes childcare, tutoring, hair salons, spas, senior care – owing to an aging population, etc. is especially experiencing the
rapid growth. Quite lower costs of fuel have boosted travel industry resulting in increased growth in lodging services.
Due to the unique needs and different learning capacities of the child home tutoring franchise to address the specific needs of
the child is also becoming popular. There are some other franchises too that enable people to achieve their fitness goals and
contribute to the holistic health of the people. Some franchises free people from unwanted hair permanently. Some franchises
are contributing to improving sports experience for players. Franchises in the spa industry ensure the finest health and
wellness treatments of people.
Due to availability of various franchise options depending on the needs and interests of the individuals there is an increased
opportunity to start one’s own business. There may not be a better time to explore becoming your own boss by opening your
own franchise from the multiple opportunities you have in the current scenario. One can be one’s own boss by opening one’s
franchise by taking advantage of the favorable situations in the market and also feel great sense of satisfaction by contributing
through one’s franchise services.
Be Your Own Boss by Owning a
Franchise of Your Choice
E

5. Recognizing the renowned franchises, Insights Success has enlisted “The 10 Best Franchise to Open in 2019.”
Featuring as our Cover Story is a notable Franchise named Floor Coverings International. It is North America’s leading in-
home designer floor coverings brand. This company is carefully crafted on creating a discernable difference from any other
floor coverings company. It specializes in residential, personalized flooring; selection, design, and installation. Floor
Coverings International delivers an entire in-home flooring experience to consumers. Company’s product selection covers all
areas of materials one might consider for a flooring design in one’s home – carpet, hardwood, ceramic tile, vinyl, and
specialty products from bamboo to slate, and accents like glass. FCI merchandises its product selection to give one a
beautiful selection from only the finest manufacturers, both from North America and around the world, and it believes it is a
selection unmatched anywhere else.
Also, make sure to go through the articles, written by our in-house editorial team as well as CXO standpoints of notable
industry personalities to have brief insights of the sector.
Let’s start reading!
Choosing a perfect franchise requires
deliberate thinking and then selecting it on
the conclusion of logical thought.
“ “
Sharad Chitalkar

6. CXOSTANDPOINT
Floor Coverings
International
Delivering an Entire In home
Flooring Experience to Consumers
Jade Electrolysis
Freeing People from
Unwanted Hair Permanently
Company of the Month
The Zoo Health Club
Enabling People to Achieve
their Fitness Goals
COVER
STORY8
20
16
Franchise of the Month

7. CONTENTS
Bæjarins Beztu Pylsur
The Most Renowned
Hot Dog Franchise
26
The Barre Code
Most Efcient
and Results-Driven
Fitness Program
32
PickUp USA Fitness
Improving Basketball
Experience for Players
36
Sole’renity Spa
Ensuring Finest Health
and Wellness Treatments
40
Soul Origin
Gratifying People
through Food and
Beverage Services
44
Expert’s Opinion
BARAMI
One Stop Shop for
Professionals on the Go
28
Tech-Talk
Emerging Tech
and Revolutions to
Avoid Digital Irrelevance
46
Editor’s Perspective
5 Intriguing Mantras to
Nurture a Robust Bonding
with Employees
42
Editor’s Pick
The Impressive Impact
of Organic Networking
34
A R T I C L E S

9. sales@insightssuccess.com
March, 2019
Editor-in-Chief
Co-designerSenior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Pooja M. Bansal
Managing Editor
Anish Miller
Executive Editor
Sharad Chitalkar
Assistant Editors
Jenny Fernandes
Bhushan Kadam
Visualizer
David King
Art & Design Director
Amol Kamble
Associate Designer
Iresh Mathpati
Passi D. Peter Collins
John Matthew
Sales Executives
David, Kevin, Mark, Avinash
Business Development Executives
Steve, Joe, Alan, SagarJacob Smile
Aditya Marry D'Souza
SME-SMO Executive
Prashant Chevale Patrick James
Circulation Manager
Robert Brown Stella Andrew David Stokes
Deepanjali Jena
Co-designer
Copyright © 2019 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any
form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success.
Reprint rights remain solely with Insights Success.
Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess
We are also available on :
Insights Success Media Tech LLC
555 Metro Place North, Suite 100,
Dublin, OH 43017, United States
Phone - (614)-602-1754
Email: info@insightssuccess.com
For Subscription: www.insightssuccess.com
Insights Success Media and Technology Pvt. Ltd.
Off. No. 513 & 510, 5th Flr., Rainbow Plaza, Shivar Chowk,
Pimple Saudagar, Pune, Maharashtra 411017
Phone - India: +91 7410079881/ 82/ 83/ 84/ 85
Email: info@insightssuccess.in
For Subscription: www.insightssuccess.in

10. Floor Coverings
InternationalDelivering an Entire In home
Flooring Experience to Consumers
The Best
to Open in 2019
1

11. At Floor Coverings
International, customer
satisfaction, community
service, and social action
work hand-in-hand.
“
“
Cover Story

12. Adecade or so ago, not many would have imagined that
we’d be buying everything from cars to toasters from our
living room couch without first having the chance to see,
touch and feel our purchases.
Floor Coverings International is North America’s oldest and
largest shop-at-home floor covering retailer which lets its customers
see, touch and feel its products. But contrary to what one might
expect to hear, Company President and CEO, Tom Wood flatly
says that the mobile concepts of the past have not been
overwhelmingly successful in the flooring industry. That might be
the case for some. But by putting a laser focus on consumer buying
habits and expressed desires, its operating model, growth ability,
marketing and advertising as well as merchandising, Wood has built
Floor Coverings International into a company that operates with
Amazon-like efficacy. In 2003, FirstService Brands, a Toronto
based company specializing in home service franchises, acquired
the brand and started to put its expertise in franchising, in-home
service and mobile concepts on the system.
Tom Wood took the helm of Floor Coverings International in 2004.
By specializing in residential, personalized flooring; selection,
design and installation, in-home customer consultation, this
company has created a discernable difference from other floor
coverings companies.
Bringing Flooring Straight to Home
Wood says, “You would think a mobile concept in flooring would
make sense, but our competition is bricks and mortar. Customers
don’t initially see the value in a mobile business. They have been
trained by time and old habits. They wonder: Do we have enough
samples? Can we provide the labor? They have the idea that since a
bricks-and-mortar competitor is bigger, they must be better.” He
adds, “Our success is predicated on our ability to execute in the
home and to show the consumer that we truly can deliver an entire
experience in the home. There is no need to go to the store.”
We take pride every
day in providing
our customers
with the best
products and
in-home customer
service in
the flooring industry.
“
“
Sanding a Beautifully Laid New Floor
Unique Foyer Floor Designed
by a Floor Coverings International Designer

13. Wood believes that Floor Coverings International can
really differentiate by creating a personal experience that
can’t be matched outside of the consumers’ home.
From Challenges to Milestones
Floor Coverings International’s road to profitability
didn’t come without a few bumps. Originally founded in
1988 as a mom-and-pop, low investment, work-from-
home franchise, the franchisor’s model wasn’t
sustainable for long-term growth and resulted in high
franchisee turnover. “Additionally, I was the seventh
President of Floor Coverings International in seven
years and many of the franchisees didn’t trust a new
leader,” Wood said. He adds, “We needed to take steps
to gain consensus and trust in the early years. We
invested heavily in the company. But that meant taking a
company that was profitable to one that was losing
money while we fixed the core issues.”
Those fixes, according to Wood, resulted in doing three
main things really well:
Floor Coverings International revamped its home
experience for consumers from top to bottom. The
franchisee is not necessarily the person who visits the
home but rather Design Associates are on staff to adhere
to a rigorous experience model that demands perfection.
“This allows the customer to learn who we are, what we
do and how we do it,” Wood said.
Franchisees were provided new training in areas such as
coaching and skill development in team leadership and
sales-team management. “This allows our franchisees to
scale their businesses more quickly and keep their people
longer,” Wood said.
A high dollar investment was made in a mobile platform
that allows Design Associates to demonstrate the Floor
Coverings International system, choose from a vast
selection of products, provide a quote and secure the sale
all while in the customer’s home. “It’s the best in the
industry,” Wood said.
As a result, a once mom-and-pop franchisor that was
slow and stodgy has evolved into a fast and explosive
machine, with a franchise business model predicated on
reaching $1.5 million in annual sales in quick fashion.
Tom Wood, President and CEO of Floor Coverings International,
Shows off Flooring Samples in Front of the Company’s Unique Mobile Showroom
Cover Story

14. Being on Top in Every Category
According to Wood, “I thought if
we’re ranked number one in almost
every category let’s get to number
one in customer service. Company
practice had been to send surveys to
customers after we performed a job
for them.” He adds, “The feedback
was very positive for the most part,
but I wanted to know what the
mediocre or negative feedback was
based upon.”
Wood’s decision was to expand the
customer surveys to include those
who had received a presentation from
a franchisee and didn’t move forward
with the work. Existing customers
who had gone through the whole
process and chosen to work with
Floor Coverings International
reported very good results.
Changing the Perception of
Customers
Wood decided to survey everyone
who hadn’t moved forward after an
in-home presentation. Initially, the
customers who didn’t know the name
Floor Coverings International or how
it operates differently than other
flooring companies, were reluctant to
move forward but when the
customers clearly understood the
entire operation and service, they
loved it.
At the end of 2013 it became clear
that customers needed a much clearer
education process before making a
big decision. Floor Coverings
International also realized that
franchisees themselves should not
give the sales and product
presentations. As a business based on
style, design and decorating of the
home, it only made sense that the
Design Associates already on board
should be the people interacting the
most with the customers. As the
number one mobile flooring retailer,
the company offers over 3000
flooring products and the fact that
customers could see the samples in
their own homes, next to their
furniture and walls, made this much
more of a designer experience.
Prioritizing Customer Experience
In January of 2014 Wood hired two
vendors who specialized in polling
then contacting customers about their
experiences. After 8 months of
diligent work the companies had
mined a tremendous amount of
helpful data which gave Wood the
answers he needed.
“Our customer service experience
had to change,” expressed Wood.
“That’s when we decided that we
would recruit more Design
Associates and put them through five
weeks of intensive training to learn
the presentation process. We wanted
it kept short, precise and simple.
Think of what your dream floor
would be. Then the associates find
three options that will fit the
“dream”, each ranging in
appointments, (some are eco-
friendly, some more durable, etc.)
and that represent three pricing
options.”
In October of 2014 Floor Coverings
International launched their new,
more regimented, customer
presentation experience.
Managing Customer Expectations
Woods says that one of the best
things Floor Coverings International
does is show the customer the truth.
Managing expectations goes a long
way and Floor Coverings
International videos the process of
measuring the rooms, ripping up the
floors, and all the unpleasantness of
home remodeling. If there are
problems, such as mold or other
issues, the company also addresses
those and fixes problems before the
floor is laid. But by seeing the truth
in what is going to happen,
customers are no longer disturbed by
a day or two of mess. They plan
for it.

15. Expanding Franchisees
To wit, Floor Coverings International has tripled in size
since Wood became president and he expects to double
in size within the next three years. With over 150
operating franchises throughout the U.S. and Canada,
Floor Coverings International expects to add at least 50
more franchises through year’s end. FirstService Brands
CEO Charlie Chase and consultant Dr. Paul Woolner
were working on a project that used feedback from the
NPS (Net Promoter Score). As part of a group of highly
ranked professional home service brands under the
FirstService Brands umbrella, ongoing methods for
excellence and benchmark practices are constantly
being researched.
A World Leading Mobile Flooring Franchise
Floor Coverings International is ranked as the Number
One Mobile Flooring Franchise on numerous lists
including Entrepreneur Magazine’s Franchise500 ® for
the 8th year in a row and now has an NPS of between
76% and 83%. It also enjoys a 4.7 out of 5 rating on
social media sites. The industry average is 38%.
Our company is carefully
crafted on creating a
discernable difference
from any other floor
coverings company.
“
“
Cover Story

16. Address :
Country :City : State : Zip :
Global Subscription
Date :Name :
Telephone :
Email :
READ
IT
FIRST
Never Miss an Issue
Yes I would like to subscribe to Insights uccess Magazine., S
SUBSCRIBE
T O D A Y
Che should be drawn in favor of:ck INSIGHTS SUCCESS MEDIA TECH LLC
Insights Success Media Tech LLC
555 Metro Place North, Suite 100,
Dublin, OH 43017, United States
Phone (614)-602-1754,(302)-319-9947:
Email: info@insightssuccess.com
For Subscription: www.insightssuccess.com
CORPORATE OFFICE

18. 16
The Zoo
Health Club
Enabling People to Achieve their Fitness Goals
March 2019|

19. |March 2019 17
The Zoo Health Club
is trendy and offers a
great tness
franchise opportunity.
“Everyone has a favorite Zoo.
For some, it is the famous
Bronx Zoo in New York or the
San Diego Zoo in California; for
others, it is a small, nearby municipal
Zoo. Regardless, a Zoo is a special
place to which people love to return
repeatedly. Such is the appeal of the
Zoo Health Club; members love to
return to its clean facilities, helpful
staff, immaculate equipment and
friendly environment.
Great Fitness Franchise Opportunity
The Zoo Gym had its beginnings on
Fort Lauderdale Beach, FL in the
1970s as a small independent gym. In
2009, the Zoo Franchise Corp
purchased the small independent Zoo
Gym and Charles Cavuoto, EVP of
Operations created “The Zoo Health
Club Brand.” Charles helped turn it
into a National Franchise. The Zoo
Health Club is a trendy platform and
offers a great fitness franchise
opportunity. Judy Scott, Franchise
Sales Director brings 40 years of
valuable experience to the Zoo Health
Club in both franchise sales and
corporate support. Judy has
successfully operated large chains of
Health Clubs and owned her own
Fitness franchise.
Quality Fitness Center
The purpose of The Zoo Health Club is
to provide a quality center for
pleasurable, meaningful fitness
activities for professional adults. It
focuses on a clean, upscale
environment, customer safety, and
facility availability. Its proven
commitment to quality fitness is
displayed through customer
satisfaction, employee enrichment, and
investor returns.
Parameters to Accept Franchisee
While awarding a franchisee, Zoo
Health Club considers essential for
franchisee to have a sound financial
platform and it should be willing to
follow “Franchise System”. Zoo looks
in franchisee for enthusiasm and
excitement for the product of fitness,
wanting to help people get in better
shape and health.
Flourishing Zoo Brand
Zoo Health Club’s franchisees are
excited about the Zoo brand. Twenty
five percent of its existing franchisees
are ready to open their second and
third locations. There is no better time
to get into the fitness industry and no
better time to purchase your first Zoo
Health Club Franchise.
Headed towards a Bright Future
As the fitness trend continues with no
end in sight, with more people joining
and keeping memberships than ever
before. With over 41.3 million
members and the fitness, nutrition and
weight loss industry exceeding $44
billion, The Zoo Health Club franchise
is poised to keep expanding and
continue its long-term growth.
Blitz45: Blend of Group Training and
Personal Training
With the rise in popularity of the
functional training fitness
methodology, Zoo Health Club’s
Blitz45 Fitness offers the perfect
combination of group training and
personal training combined into one.
Blitz45 is the brainchild of Charles
Cavuoto, EVP of Operations. The
career of Charles spans 50 years in the
Health and Fitness Industry creating,
developing, operating and owning
fitness centers in the United States and
Canada. Judy brings to Blitz45 her 40
years of experience in the Health and
Fitness Industry. Judy has operated
large chains of Health Clubs and
owned her own Fitness franchise. She
is the Franchise Sales Director of
Blitz45. Her contribution to the Blitz45
franchise is two-fold. Judy helped
shape the Blitz45 franchise; she has the
ability to build relationships with
people interested in becoming a
Blitz45 franchisee, and maintaining
those relationships throughout the term
of their franchise.
Exciting Functional Training
Blitz45 has taken two of the top
industry trends: Group Training and
Personal Training, and blended them
into one, creating a unique and exciting
Functional Training Studio. As the
fitness industry evolves, the boutique
style group functional training classes
have exploded. With the first two-
blitz45 functional training studios
opening in the Fort Lauderdale, Fl.
area it’s been exciting for the Blitz45
franchise that it is receiving positive
inquiries from all over the country.
Company of the Month

20. Team Based Approach
The purpose and mission of Blitz45 is to create a team-
based approach. It offers a functional training facility that
applies the three keys to fitness: “Mindset, Motivation,
Results.”
Every workout is a new and fun experience that produce
great results. Blitz45 has created an attractive and eye
catching design with the best functional training equipment
available today. It offers not only the functional training
group classes but also one to one training that makes it
unique from its competitors.
Selecting a Franchisee
The Blitz45 offers great incentives for new franchisees but
having a sound financial platform of franchise is still a
priority for Blitz45. It also looks for the ability and desire of
franchise to build a team of trainers that will encourage and
awaken enthusiasm in the members to have fun and get
great results from the Blitz45 program. Blitz45 believes that
following the “Franchise System” will always enhance the
success of the franchise, and it is one of the important
things it considers while awarding a franchise.
Positioned for Massive Growth
As the boutique, style group functional training trend
continues its climb with no end in sight. More and more
members are enjoying the team-based approach and the
great results derived from the Blitz45 program. The blitz45
functional training franchise is in the perfect position for
massive growth.
Bright Reviews
The Zoo Health Club brand is a “Paw Above”
I own two Zoo Health Club franchisees in the Orlando, Fl.
Area. Opening a Zoo Health Club was much easier than I
thought. The reason for that is the tremendous amount of
support from the team at Zoo Corporate. They take you by
the hand and walk you through from the beginning, finding
the right location, training to opening your Zoo Health
Club. There is a franchise system in place and the more
you follow it the more you enhance your success. I am
excited about the Zoo brand and looking forward to
opening my third Zoo Health Club. – Chris Larocca
“The Blitz45 is fun, easy and affordable for both members
and franchisees.”
“Being excited” is not saying enough about how we feel
about owning a blitz45 functional training studio. Working
with Judy and the blitz45 team has been a fantastic
experience. The team at blitz45 did a great job finding a
location and negotiating the best lease terms and conditions
possible. The two days of training in our studio, that
blitz45 provided was outstanding. For those of you looking
for your own business franchise and enjoy fitness, we highly
recommend you look at the blitz45 functional training
studios. – Kamal Cudjoe and Craig Wilson, Franchise
owners of the new blitz45 showplace studio in Davie, Fl.
“Blitz45 Fitness
Franchise offers the
perfect combination of
group training and
personal training.
18 March 2019|

22. Jennifer Desloges
Founder and CEO
Jade Electrolysis
20 March 2019|
Franchise of the Month

23. Jade Electrolysis
n an interview with Insights Success, Founder and
ICEO of Jade Electrolysis, Jennifer Desloges, shares
valuable information about Jade Electrolysis and about
its remarkable contribution in the cosmetic industry.
Jennifer became an Electrologist in 1989 and has diligently
developed the “Desloges Method of Electrolysis” over that
period. As a perfectionist, she loved electrolysis as a career
that values the need to be efficient, safe and exact. In 2010
Jade Electrolysis began franchising and today it is in place
at 11 locations and is continuously expanding.
Below are highlights from the interview conducted between
Jennifer Desloges and Insights Success:
Givea briefoverviewofyourcompany and itsvision.
Cosmetic hair removal is a billion-dollar industry.
Consumers are driven by social values and norms to rid
themselves of unwanted hair. Adult men and women of all
ages have unwanted facial and body hair which negatively
impacts their lives.
Electrolysis is the only permanent method of hair removal.
Many people who have unwanted hair have tried some or
all of the temporary removal methods including waxing,
Freeing People from Unwanted Hair Permanently
|March 2019 21

24. threading, shaving, plucking, medications and laser which
often lead to skin irritation, ingrown hair, scarring and
always, the return of the problem hair. Consumers are
frustrated with constant appointments, false promises,
expensive treatments, negative effects and recurring hair
problems. Consumers are seeking a better way and they find
it at Jade Electrolysis.
For individuals who have decided their image could be
enhanced by the permanent removal of their unwanted hair,
we are the elite hair removal specialists providing the
highest quality and perfected technique on the market
today, resulting in the most accurate, comfortable and
fastest results available.
What are the cutting-edge products/services offered by
Jade Electrolysis?
Electrolysis was invented in 1869 and is the only permanent
method of hair removal to this day. Jade Electrolysis'
Desloges Method was developed over 30 years of practice
and teaching and provides proven results unparalleled in the
industry.
Anesthetic is the use of xylocaine to create a 100% pain
free electrolysis treatment for the client; enhancing results
and comfort. The anesthetic is administered by a Registered
Nurse and performed with a manual needle injection.
What are the special franchisee strengths that make
Jade Electrolysis unique from its competitors?
Jade Electrolysis is a franchise opportunity with a proven
model for success. A Jade Electrolysis franchise offers:
· Strategic location, leasing and renovation
expertise
· Centralized call center and appointment booking
· Locum service
· Top of the line equipment
· Extensive and on-going training
· Proven marketing and branding
· Central website, promotions and marketing
· Priceless experience and expertise
Describe the experiences, achievements or lessons learnt
that has shaped the journey of the company.
I’ve been happily married for 38 years and I think every
relationship is like a marriage. It’s not always going to be
perfect BUT when there are issues you need to put the
relationship first. Whether a client, employee, or franchisee,
as the leader of the company I try to empathize with each
individual, try to see things from their perspective. How
would I want to be treated?
One of the hardest relationships to navigate is that of the
franchisee/franchisor. So, in 2017 my daughter became a
franchisee, feedback from her has helped Jade make a lot of
changes.
Give a detailed description of your contribution over the
company and the industry.
As a woman with polycystic ovaries I know what unwanted
hair does to a person, I know in my heart how devastating
that feels. When a client meets with me the first time, there
is an instant bond. The same heart felt connection happens
when I meet one of my practitioners or franchisees. I have
to feel they understand how unwanted hair can devastate
and that they want to help people. We are a family business.
My husband, daughter, son, his wife, my sister, brother, and
nephew’s wife all work at Jade in various capacities. Just
dealing with people can be challenging and working with
22 March 2019|

25. people you are related to can be messy, complicated and
fun. I believe that everyone working at Jade feels like
they are part of our family.
Where does Jade Electrolysis see itself in the long run
and what are its future goals?
Consumers are becoming more educated about hair
removal. The fad of laser is passing but it did bring with
it a sense of awareness, no longer people feel ashamed
about having unwanted hair.
Our hope is that one day Jade Electrolysis will be the
COKE, NIKE, APPLE of the hair removal industry. A
name people can trust for a safe, caring, permanent
solution to unwanted hair.
I know it’s a leap of faith every time a client chooses
Jade...every time someone decides to franchise with us.
What seem like a risk to them during the decision
making process is a no brainer after the fact.
One of my favorite quotes by Thomas Edison is, “Many
of life’s failures are people who did not realize how close
they were to success when they gave up.”
This quote is the epitome of my business. Many times, I
could have given up, but it just wasn’t an option I would
consider.
In 2018, Jade Electrolysis saw its most profitable year to
date. The business grew 25% with sales totaling nearly
$1.4 Million and net profit over $625 Thousand. So far,
through the first two months of our 2019 fiscal year,
sales are up 20% over last year.To date Jade has 11
locations and our goal is to open 9 more in the next 3
years.
Testimonials from clients
Jade electrolysis has changed my life and made me SO
happy! I am really pleased with how kind Jennifer is and
the care she takes on my extra sensitive skin. I am
already hair free for life in quite a few areas and almost
done the last few! Not having to worry about shaving,
waxing, and plucking etc. has been amazing and totally
worth it! I would definitely recommend Jade and
appointments with Jen! <3 – Havovie Suraliwalla
I cannot say enough good things about Jade Electrolysis
and the staff at their Richmond clinic, particularly
Jennifer. I have been visiting Jade to have my underarms
treated and am over the moon with the results I’ve seen
in only a few sessions. My hair is almost gone, sweating
has gone down, and the skin is undamaged and still
smooth! Best part of all, with freezing done by an RN on
site - the process is pain free! The clinic itself is
comfortable, clean and you can even watch Netflix
during your treatment. If you are considering any type of
hair removal, look no further than Jade. They are simply
the best. – Mika C
“The Jade Mission is to
end the torment of
unwanted hair and
leave the client
feeling thrilled.
“
|March 2019 23

28. Bæjarins Beztu Pylsur
The Most Renowned Hot Dog Franchise
Abusiness that authorizes an individual to use its
trademarks, associated brands, and other
proprietary knowledge for which it charges a
certain annual franchising fee along with a portion of its
profits. That business offers its franchise with a
consideration to increase its market share or increase its
geographical presence at a low cost.
Headquartered in Reykjavík, Iceland; Bæjarins Beztu
Pylsur is one among those franchisors. Founded in 1937, it
is a renowned HotDog slinger currently headed by Baldur
th
Ingi Halldórsson(4 generation) and Guðrún
rd
Kristmundsdóttir(3 generation) of the founder Jón
Sveinsson.
According to Baldur, the hot dogs were made out of lamb
meat which gives a unique taste to their product. Then,
through the years, the company in collaboration with SS
made the hot dogs better and better, and creates one of the
best hot dogs in the world. As per Baldur’s words, among
famous people who have eaten at Bæjarins Beztu Pylsur
are, Bill Clinton, the Former President of the United States,
James Hetfield of Metallica, and the Kardashian sisters had
their birthday party song sang for them outside company’s
stand in 2016.
Bæjarins Beztu Pylsur operates 5 locations in Reykjavík,
and from many years, their downtown location has been the
most likely busiest food place in Iceland. In August 2006,
the British newspaper ‘The Guardian’ selected Bæjarins
Beztu Pylsur as the best hot dog stand in Europe.
Specialty of Product and Service
The company’s hotdog consist of lamb meat with breads as
soft as the clouds along with special brown mustard,
remoulade (addition of mayo with relish), ketchup made out
of apples raw, and fried onions. Their slingers serve this
hotdog within 10 seconds. Taste, quality and service are
taken as the strength at their franchisees. They take it so
seriously that if any customer is not happy with their hot
dog, they provide a new one.
Growth in Business Generation to Generation
Guðrún is the second generation and Baldur’s mother is the
third generation in family lineup. First generation was Jón
Sveinsson who was Baldur’s great grandfather. The
company has been in the same family the whole time and
was founded and started as work for Baldur’s sick great
grandfather who could not be a sailor due to having cancer.
The grandfather of Baldur, as the second generation,
mastered the product with the breads and condiments. The
breads he mastered and added more condiments like mayo
with relish, and fried onions. That finished in the late 70’s
with remoulade. He also custom made the cooking
equipment which is a big part of how the hot dogs stay
so good.
After which, Baldur’s mother, as the third generation, took
over and initiated the first location outside the starting local
in 1998, and grew two more locations in the following
years. She also started making the business known in tourist
magazines abroad and got the trend going that makes the
company’s down town location iconic for its long queues.
The Best
to Open in 2019
1
26 March 2019|

29. Later then, as the fourth generation, Baldur took over and
expanded two more locations and modernized the company
as in getting it out of the heads of him and his mother. Kept
going the great reputation, the company has in the hearts
and minds of Icelanders. The company has grown a lot due
to increased sales in Iceland tourist boom. Now they are at
the end of modernizing the company and are ready to grow
further. Along with the growth, their aim, goal, vision, and
mission, is to offer the best hot dog at a good price with
great service.
Family of Employees
From the last inception of the company most of the family
members have contributed in the progression of the
Bæjarins Beztu Pylsur. Therefore, Baldur considers
Bæjarins Beztu Pylsur as a family. His company employed
most of the family at some point in their lives and keep staff
very well. He has 3 employees with over 45 years of
working with the company. He believes that good staff is
the backbone of offering quality product and good service.
At Bæjarins Beztu Pylsur, they train their staff well and
empathize that they are a service company having great hot
dogs ready at a moment notice for people passing by.
Baldur states that, “Well trained staff, consistent product
and great service is what make our hot dogs the best!”
A Satisfied Clientele
“Five star outdoor hot dog stand. Nothing fancy, no frills.
But a very tasty and ‘hot dog’on a cold day. The hot dogs
hear are made with lamb and it appears to be as much of a
national past-time as in the states. They love smothering
them with sauces and also put something crunchy
underneath the hot dog in the bun. (Something like French
fried onion rings) Don’t know but don’t care. They were
yummy and filling. Well worth the wait and line to get them.
A must do while in Reykjavic. Also the vendor took care of
the homeless. He provided 3 homeless people and 1 dog
with free hot dogs. Nice to see, people are taking care of
people. I offered to purchase the homeless group a hot dog
but they declined, stating the vendor would give them for
free, which he did. Amazing! So really a 4 star food
experience but they got the fifth star as a bonus for
compassion and humanity.” – Todd C., Westfield,
Massachusetts
“Not something I thought I would find to be popular in
Iceland, but, man, they like their hot dogs. They’re different
from the American style, but they are good and worth a
visit! The line can be long, but they are quick and you won’t
be disappointed!” – Madhawk, Luxembourg City,
Luxembourg
“This hotdog was super good. The toppings were delicious
and the bun was perfect. The hotdog was very tasty. The
stand is very busy. Definitely, worth a stop for a quick bite.”
– Mlowinski, Palm Beach Gardens, Florida
Bæjarins Beztu Pylsur or
Towns Best Hot dogs,
serves you the best hot
dog in town
“
“
— Baldur Ingi Halldórsson
Owner
Bæjarins Beztu Pylsur
|March 2019 27

30. 28 March 2019|
Bahram Hakakian
Founder
BARAMI

31. One Stop Shop for Professionals on the Go
The world of fashion and retail
is going through continuous
changes; it seems as if as soon
as anyone gets a new system set up, it
changes again. There is more
confusion than there are remedies. Old
timers, as well as new fashion houses,
have either down sized or completely
closed their doors in the recent years.
Every time someone reads an article
from so-called professionals, they
notice even more emphasis on
customer service; although customer
service is an important part of the
business, by now it is pretty much a
standard procedure throughout high
end retailers.
If we review all businesses in general,
what we notice is that those who are
succeeding, at least comparing to most
others, have certain elements in
common and one in particular: value.
Operations, such as TJ Maxx, are
growing and forcing most other
department stores to become irrelevant.
Major specialty European chains, such
as ZARA or H&M, deliver fashion, a
cool place to shop, as well as value.
They are taking market share from
their U.S. competitors season after
season. Most U.S. stores, up until the
closures began a couple of years ago,
were forced by Wall Street to grow
without any concern for profitability.
There is a very big conflict with most
top executive’s interests and actual
business models. They are expected to
grow the top line first, so that the
chains and other retailing majors
continue over saturating all U.S.
markets with their foot prints; only to
be rewarded on the short-term, while
their tenure may last. When they left,
they also left a less manageable and
more challenging business for the next
group to navigate; they kicked the can
down the road.
The biggest challenge for the larger
companies is the fact that everyone
wants to tweak the business, rather
than reviewing all nuts and bolts of
their model. Now, discounters must
give department stores a run for their
money, and some Europeans are doing
the same to U.S. chains; no one is
willing to take a major risk, they are
not even looking at those issues and
who can blame them for being scared?
As for the smaller “mom and pop
shops,” unless they can come up with
something other than trying to buy
better or give a better customer service,
their years will be numbered in all
major markets. There was a time where
there were a few boutiques on most
New York City blocks, but today, aside
from just a few, they nearly are all
gone. Those models would likely still
work for suburbs where those major
chains do not find it profitable to have
a presence.
|March 2019 29
Expert's Opinion

32. Technology has forced retailers and businesses
to look into e-commerce, however, most have
not yet discovered how to make it profitable.
With online return rates being an average 35%,
restocking and putting items back into their
original shape could become a labor-intensive
process; all assuming the items are unused upon
their return. Shopping online, while great for
technology purchases, gives no personal
immediate gratification. Shopping for fashion
has been an outing for many individuals, to
bond with friends and family. We keep hearing
different ratios of numbers of online selling
versus brick and mortar selling. According to
the co-author of Conversion Optimization,
Khalid Saleh, in 2018, 8.9% of all retail sales in
the U.S. came from online selling. This meant
there were still another 91% of sales that went
About the Author
At the age of 24, fashion designer
Bahram Hakakian opened his rst
retail location, BARAMI, with a
vision of giving women what they
deserve out of fashion. Now,
founder Bahram Hakakian, aka
BARAMI, and his three daughters
are proud to announce the new
direction of their fashion empire,
by creating a wholesale collection
as Patrizia Luca. Their collection is
being sold within a wide variety of
specialty stores, as well as their
own BARAMI locations; turning
their retail stores into a multi-
brand, one stop shop for the
professional on the go.
to brick and mortar operations; a rather large number. If we also take into
account that between 20,000 to 25,000 stores have closed their doors in
the past few years and split those sales through their remaining stores, the
potential becomes even greater.
ZARA, and its counterparts, have effected every country in the globe. All
this, while registering success and growth year after year. They deliver
fashion at a good price, however, they are focused mostly on a trimmer
woman and a younger generation. American women are sized, on average,
between a fourteen and a sixteen; most cannot shop that type of product.
This leaves a space open for fashion in the U.S. that is made for
individuals actually residing in the U.S.
What needs to be looked at, is an exciting collection that will not be all
over specialty chains and is done for the U.S. market. Most U.S. stores
have their customers trained to buy when they are running sales; when the
merchandise is marked up merely to be marked down. In other value
oriented chains, they market at the price that they want to sell and when
they run a sale for a limited time, the stores get packed. We often notice
that most of these stores remove their staple items from their sales floor
during sale period, while adding other leftover, or older items, to the sales
floor. Thus, changing a customer’s perception and retraining them to buy
at full price will become a daunting task that will put most chains in a no-
win situation.
One would like to assume the landscape will change within the next
decade or so, since we will be evolving as each year passes.
Barami Hakakian
BARAMI stores
30 March 2019|

34. The Barre Code
Most Efficient and Results-Driven Fitness Program
lanning out a good fitness program is essential to
Ppromoting and maintaining good health. Many
people exercise but don’t experience the full
benefits that their workouts can provide. By joining a
studio that increases personal growth and self-
acceptance, you can get so much more than a workout.
The Barre Code was built upon the missions to be a
best-in-class fitness program, to promote personal
growth and self-acceptance, and to foster an environment
where women support one another. It goes beyond the
barre to offer cardio, strength, and restorative classes
with an emphasis on positive motivation and
empowerment. With a wide variety of class styles,
custom-curated playlists, and an emphasis on positive
motivation, The Barre Code is the most efficient and
results-driven fitness program.
Empowering and Calming Experience
The Barre Code is more than a great workout; it is a
fitness community with a mission around self-acceptance
and female empowerment that will help you strengthen
your relationship with your body and the women around
you. Its robust program is driven by music, and its
studios come equipped with blue lights to create an
empowering, calming experience.
Meeting Fitness Goals
The Barre Code offers the highest-quality, most
comprehensive fitness program for women, blending the
ballet barre with varied routines and outstanding
classroom instruction to create maximum results. The
Barre Code program is specifically engineered to
combine cardiovascular conditioning, toning,
detoxification, and deep stretching through its variety of
class formats, giving clients all the tools they need to
meet and exceed their fitness goals.
Lifestyle Brand
The Barre Code combines routines that change weekly
with motivational coaching and customized music to
create the ultimate fitness experience. It is also a lifestyle
brand, geared toward facets outside of the workout
through its mantra and tagline “Live by the Barre Code.”
Innovative Props and Equipment
The Barre Code utilizes innovative props and equipment
in its complete, total-body program to keep the mind
engaged, the body challenged, and the results coming. Its
intensive instructor training program requires instructors
to develop a firm grasp of the principles behind the
movements, as well as a deep understanding of how to
effectively motivate clients to believe in their strength
and abilities.
32 March 2019|
The Best
to Open in 2019
1

35. Leading from a Positive Place
As a company, The Barre Code has learned to celebrate
the wins and also the “fins” – failures that have become
wins because they taught them something. The Barre
Code HQ drives everything from its mission and vision,
and has crafted an “Actionable 8” that guides its staff &
instructors across the country to always lead from a
positive place.
Driving Forces
Built off their personal fitness backgrounds and unable to
find anything similar in the boutique fitness space, The
Barre Code’s Co-CEOs and Co-founders, Jillian
Lorenz and Ariana Chernin created The Barre Code in
2010. They are still deeply involved in The Barre Code,
both on a daily basis and as driving forces behind the
brand, training program, and its expansion across the
country.
Large Scale Growth
The Barre Code is focused on large scale growth in key
markets across the country so that it can continue to
spread the mission of The Barre Code nationwide. The
hope is that someday everyone associates the “bar code”
with an idea of being individually strong, but even more
empowered together.
Client Testimonials
“I love The Barre Code because it challenges me every
single class! I’m surrounded by amazing women that
push me to work harder. The instructors are the best!
And I’m in the best shape of my life! Better shape than I
was in high school – I’ve lost more than 30 pounds!” –
Sydney Sheriff, The Barre Code Pittsburgh
“I love the sense of community, as well as the style of
workouts that always leave me feeling refreshed,
energized, and calm and makes me want to come back!”
– Camila Camille, The Barre Code Miami
“In dedicating my career to serving others I have in the
past struggled with neglecting my own needs. TBC has
been instrumental in providing a supportive and
empowering environment to restore balance to my
physical and mental health. TBC has taught me the
positive impact of taking time for myself every day and
how critical physical coping is to reducing stress from
work and everyday life.” – Autumn Peterson, The Barre
Code Ann Arbor
The Barre Code goes beyond
the barre to offer cardio,
strength, and restorative
classes with an emphasis on
positivity & empowerment.
“
“
— Jillian Lorenz
Co-CEO & Co-founder
The Barre Code
|March 2019 33

36. mployees, management, and the customers are the
Ethree most vital and integral part of every business
operation. Often every company focuses heavily on
the third aspect i.e. the customers, justifiably correct as well
as it is the ultimate source of revenue generation through
which a company runs and flourish. But it is also equally
important to focus on the first aspect with equal force - that
is the employees- which create the value for the
organization. Companies hire people, train them and try to
retain them as long as possible, but not always an
organization and especially managers do the things which
increase the employee engagement with the organization.
Here we enlisted few time-tested mantras that can help any
manager to improve employees’ longevity with the
organization.
Recognize Your Employees Efforts
rd
Every employee works for almost 1/3 of the day time in
achieving company’s objective. Employees work for
hours and get paid as well for their labour. But isn’t it
would be great if the top performing employees get
immediate recognition from their supervisor. Study
shows that, when managers provide
appreciation/bonus/incentives to the top performing
employees, it does not only create a special bond
amongst the employees and the management but also
increases the probability of longer association of
employees with the company. Doing such things also
boost up employees confidence and morale towards work
that ultimately benefits the company at large.
Spread your Values through Interactive Sessions
Many people love gaming. There are people who are
almost mad about gaming and can do whatever it takes to
excel in this form of fun activity. But it is not easy to
excel in gaming, gamers have to first understand all the
nitty-gritty associated with their favourite game including
rules, different stages, rewards, difficulty levels, bonanza
price amongst others.
After taking cognizance of such things and practising
religiously; a gamer really transform into an expert. On
contrary to this, when it comes to employees in any
5INTRIGUING
TO NURTURE A
ROBUST BONDING
WITH EMPLOYEES
34 March 2019|

37. organization, performance and ethical behaviour decides
their future in the organization. Unfortunately, when things
do not go well, managers left with no option but to take
some strict action against the employee which many times
create strain in the relationship.
To avoid such things, it is must to brief about company’s
policies, business objectives and values in advance so that
each employee exactly knows what transformation he/she
needs to does in order to sync with the company’s culture.
Now it is also important to preach such things by taking
seminar/induction and other, so that new hires can
understands the importance of it. Without face-to-face
interaction, transferring the core value is almost impossible.
Therefore, it would be great to schedule brief
meetings/seminars/informal interactive sessions which can
keep the employees in sync with the company’s core culture
and assist them to work on their weak areas. Doing such
thing always avoid a confronting situation at workplace and
ultimately strengthen bond between employees and
management.
Take Interest in Your Employees
What a particular employee likes? Where he/she graduated
from? Who are its family members? What fun activity
he/she likes in leisure time? What annoys a particular
employee at workplace? Answers to such things can only be
found in the minds of an employee’s close ones. If as a
manager, you take an active and ethical interest in an
employee, it does not only open a friendlier pool between
you and the employee but also help you understand his/her
motivations, likings, dis likings and other vital things that
are required to understand your employees better.
Ultimately, it assists a manager to carry out business
operation by focusing on company’s objectives with ease.
This type of bonding also nurtures a working relationship
that can open the channels of communication so that when
your employees have a good idea, they feel free to reach
you out. This way you can be the employees’ boss with
keeping employees’ trust and love at the core.
Nurture an Environment based on Mutual Respect
How you talk to your employees? How you behave with
them? How seriously you resolve their grievances? How
much space are you providing them to grow into their
career? These are some of the hard-hitting questions that
every manager has to take seriously. No matter how
competent a manager is, if you won’t create an atmosphere
of mutual respect, chances of losing your grip on the team
remain high. Moreover, if managers find themselves
pounding on the desk and engaging in intimidation tactics,
good chances are there that they can lose respect among
their employees. But if the managers create a positive
workplace environment based on shared respect, then it will
only lead towards growing your authority that too with
affectionate bonding with the employees.
Discipline is ‘Must’
Being friendly is a good thing. It resolves many problems.
In-fact, sometimes it solves the problem before it arises and
thus every manager should have this quality to create a
bond. But sometimes your friendly demeanour at workplace
gets exploited by some employees. Occasionally, some
employees can’t separate the friendly boss from the friend
and switch gears frequently between work-fun mode. If you
find an employee that is becoming overly familiar, joking,
or disrespecting someone, this is right time to show your
authority and keep the work-place discipline under control.
Doing this can help maintaining discipline without even
offending someone.
Although, the list is endless but these techniques surely do
wonders for managers and organizations if followed
consistently and stringently and help them achieve the
desired goal of employee retention for long.
|March 2019 35
Editor’s Perspective

38. PickUp USA Fitness
Improving Basketball Experience for Players
In an interview with Insights Success, Founder and
President of PickUp USA Fitness, Jordan Meinster,
shares valuable information of PickUp USA Fitness
and about its contribution as a fitness franchise. PickUp
USA Fitness is the first and only basketball-focused fitness
club concept operating in the United States. The
demographics for its clubs’ customers are amazingly
diverse with services for men, women and children as
young as 5 years old; and skill levels from beginners to
experts. Its gyms offer traditional amenities like weight &
cardio rooms for the 60 million people nationwide that are
gym members. Combine this with basketball-focused
services for the 30 million people nationwide that
participate in the sport, it offers a tremendous opportunity
to build a great business in one’s neighborhood. PickUp
USA recently announced a multi-unit partnership with NBA
veteran, Rudy Gay.
Below are highlights from the interview between Jordan
Meinster and Insights Success:
Give a brief overview of your company and its vision.
PickUp USA gyms are basketball-focused fitness clubs that
offer group and private basketball training, weight and
cardio rooms, and our main feature – PickUp basketball
with referees. We serve youth and adult clients in clubs
across the country.
What are the cutting-edge products/services offered by
PickUp USA Fitness?
What set us apart are our unique basketball-focused
offerings. We provide fun yet challenging basketball boot-
camps, and results-oriented private training sessions for our
athletes to learn and develop their skills to achieve their
goals. Another key differentiator is our organized and
officiated PickUp Games. Our members have the
opportunity to play in daily competitive PickUp Games that
retains all of the fun aspects of pickup basketball yet cuts
out all of the hassle. We combine these basketball services
with full weight/cardio rooms, and deliver a true full-
service fitness club to our members.
What are the special franchisee strengths that make
PickUp USA Fitness unique from its competitors?
PickUp USA delivers a system-oriented structure that
provides fitness entrepreneurs a substantial head start to
their road to success within the industry. Our corporate
team is enthusiastic to provide round-the-clock assistance to
help franchise owners achieve their goals and grow the
brand as a whole. The franchise owners are all basketball
enthusiasts that have strong business backgrounds. This has
helped create a team of franchise owners that are highly
passionate about our offering, and that have the business
acumen to drive strong operational and financial
performance.
Describe the experiences, achievements, or lessons
learnt that has shaped the journey of the company.
The development process that brought us from an initial
concept to where we are now has been a challenging yet
valuable journey. We’ve learned countless lessons through
the rough road of trial and error as to how to best meet our
customer’s needs and thrive as an independent gym. Name
an obstacle and we’ve probably overcome it. From site
36 March 2019|
The Best
to Open in 2019
1

39. location, to construction, to scheduling, to staffing, to
training, to sales; we’ve encountered the whole gamut of
challenges and can now confidently implement our tried
and true system to fitness entrepreneurs looking to avoid
those same pitfalls. Most importantly, we have learned from
the customers and always structured our services based on
what the consumers are demanding. After seven years of
operating experience, we have a business model in-place
that has been crafted through experience and adapting to
consumer preferences.
Where does PickUp USA Fitness see itself in the long
run and what are its future goals?
We are less than three years old as a franchisor and can now
boast sites in 4 states with additional sites pending in 3
other states. The sky is the limit because basketball is a
truly global sport. We envision ourselves to being a
nationwide brand that will be operating in all 50 states and
possibly beyond. The focus of the company is on delivering
strong unit level economics at each franchise location, and
continuing to refine the model to ensure PickUp USA
delivers world-class service to the customers, and strong
economic returns for the club owners.
Testimonials by Clients
I was previously a member at 24 Hour Fitness and Planet
Fitness, but after finding this hidden gem, I instantly knew
this was the gym for me. PickUp USA Fitness is more than
just a basketball focused fitness club. They have a fully
equipped fitness room that is never packed and is easily the
cleanest gym I’ve ever been to.
Starting our month long membership, father & son bonding
while getting fit! Great staff, clean facility everything you
need to get in game shape conveniently located off the 210
freeway 10min from Dena! Come get it in and see for
yourselves.
I finally have a “go to” place to play b-ball without having
to gather 10 friends and rent a court. I can go everyday
knowing that there will be to people to play a full court
game. The gym is nice and clean and I can play ball for
cardio. I think the best part about this place is that the
facility and equipment are well maintained.
About the Leader
Jordan Meinster played PickUp basketball his entire life,
and always envisioned a gym that would improve the
basketball experience for the millions of players across the
country. After close to a decade in financial services, he
launched PickUp USA in 2011, and began franchising the
concept in 2016. There are currently PickUp USAs
operating across the country, including multiple locations
owned by NBA athletes. Jordan aims to deliver “A Better
Way to Play” to communities across the country, and
to drive strong financial returns for PickUp USA
franchise owners.
PickUp USA:
A Better Way
to Play!
“ “
— Jordan Meinster
Founder & President
PickUp USA Fitness
|March 2019 37

42. Sole’renity Spa
Ensuring Finest Health and Wellness Treatments
As one of the rapidly growing new industries on the
market today, the wellness industry is no exception.
Various Spa treatments are the emerging trend and
demonstrate a growing desire to rejuvenate one’s youth and
sustain a healthy Wellness lifestyle.
Sole’renity Spa, Inc. (“the Company”) is an up-scale brand
that offers a comprehensive suite of services and retail
products in a relaxing first-class atmosphere replete with a
nail lounge and private spa rooms designed to provide best-
of-class therapeutic sessions for individuals and groups.
Based in Sulphur, Oklahoma where the flagship Sole’renity
Spa is located, it is the intention of the Company to expand
across the United States within targeted and defined
regional markets. To this end, the Company help launch
additional corporate and franchise locations starting in
Oklahoma and Texas. Franchises will receive hands-on
training at the Company’s headquarters, as well as on-site
training during initial start-up along with ongoing training
and support to ensure consistent quality across all its
franchise locations.
Holistic and Therapeutic Methods
Founded by Rhonda Mordecai-Pitmon, Sole’renity Spa
was conceptualized through the journey, grace, and vision
of God, starting with the name Sole’renity. Founder’s
belief in Christ and compassion towards others fueled her
quest to open a spa sanctuary where guests have
opportunities for healing, meditation, reflection, and
relaxation. In 2011, Sole’renity Spa opened its doors to
present customers with an exceptional up-scale, boutique
day spa experience. Originally located in the heart of
Gainesville, Texas, Sole’renity Spa is now located in the
historic Artesian Hotel and is recognized as one of the top
ten family spa destinations and one of the Top 100 Spas of
America providing guests with the finest health and
wellness treatments, through holistic and therapeutic
methods, within a relaxing spa sanctuary for women, men,
and children.
Wellbeing of Mind, Body and Sole
Sole’renity Spa offers a luxury one-stop option to
discerning individuals seeking top-quality and innovative
health and wellness services, along with signature products
and gifts. Services include Hand and Feet Treatments, Hair
Removal, Massage Therapy, Skin Care, Body Treatments,
and Sole’renity Spa Journey packages – all for the pure
luxury and pampering of clients in an unmatched spa
escape that provides clients with a renewed sense of well-
being in mind, body and sole. First time customers are
usually surprised at the level of dedication and service they
receive, which keeps them coming back often, and results
in them purchasing a membership and becoming a customer
for life.
Professionally Trained Services
Sole’renity Spa utilizes professionally trained, licensed
massage therapists to provide massage treatments including
Swedish, hot stone, deep tissue, and aromatherapy. Massage
facilitates relaxation and wellbeing by relieving tension and
anxiety, improving blood flow and circulation, enhancing
sleep quality and concentration, and reducing stress and
fatigue. Sole’renity Spa provides professional massage
therapists to encourage relaxation, safety, and wellbeing.
40 March 2019|
The Best
to Open in 2019
1

43. Passionate and Skilled Leadership
Spearheading the Sole’renity Spa brand is its founder,
Rhonda Pitmon, a veteran owner who is an entrepreneur-
minded leader and innovator in the spa industry. Rhonda
has worked in the industry in both Texas and Oklahoma for
over 25 years. She is highly skilled in developing the brand
image and growing the brand. She is a seasoned,
hardworking and dedicated licensed professional, who
through her years in the business has developed an in-depth
knowledge and understanding of the spa industry and its
market dynamics.
Rhonda is passionate about the business and helping others.
She has the proven ability to lead the Company to long term
success and sustainable profitability while strategically
growing the brand’s geographical footprint by opening new
corporate and franchise locations. The Company anticipates
opening its next spa in Oklahoma City, followed by
additional Oklahoma and Texas locations.
Rhonda Pitmon is also the proprietor of Little Soles Kid
Spa. Little Soles Kid Spa was developed from the devotion
in the spa industry to teach children about spa services such
as manicures, pedicures, facials, and chair massage in a
colorful fun their setting while promoting self-image for
kids while treating their hands and feet and pampering their
soles so sweet. She is passionate about enriching the lives
of children and grooming our next generation of spa-goers.
Expansion through Innovative Approach
Sole’renity Spa’s flagship location has successfully
established itself as the premier fashionable, full-service spa
through its innovative approach, becoming synonymous
with fine customer care and top-quality services. Marketing
for each new location will include a combination of time-
tested methods, including traditional marketing, social
media, and a robust search engine optimization and online
marketing campaign, and using strong community outreach
in each market it opens.
Sole’renity intends to become a marquee spa and massage
business, with a unique and faith-based spa service that is
more geared toward high-end consumers and tourists than
most massage or spa franchises.
Quintessential Spa Experience
Since its inception in 2011, Sole’renity Spa is what I believe
to be the quintessential spa experience. Its model has
relaxation for mind and body at its core; absolutely no
shortcuts are taken to making the Sole’renity experience
true to its name and its mission. Stepping into Sole’renity
gives the mind a release of the world’s worries and the
senses, an almost ethereal experience. From the
outstanding staff, style and beauty, soothing sounds,
surrounding warmth, sensual smells, and relaxing touch,
Sole’renity is my mecca. Once I’m there, I never want to
leave. – Lucy, CREATE, the ad agency
Sole’renity Spa arose
conceptually as a means to
complete wellness utilizing
treatments linking the mind,
body, spirit, and soul.
“
“
— Rhonda Pitmon
Founder
Sole'renity Spa
|March 2019 41

44. he main reason for the invention of website,
TInternet and technology devices that provides the
platform for software to run and connect with each
other is mainly to make networking of services, products
and people possible. Technology leaders such as Cisco,
Arista and Apple are dedicating their resources to provide
various business enterprises and the masses the ability to
communicate their values through technology mediums
called as Networking.
The works and provisions of these organizations are very
outstanding, and are believed to last for ages. This is
because the growth of technology is not going out of style
so soon, but rather it is believed to continue into the future.
Technology networking strategies is good, but to make it
more effective there is the incessant need to incorporate
organic strategies.
You may be asking what I mean by Organic Networking or
Strategies. The organization that will survive in the market
in the near future, considering the increasing rate of
competition are the ones who take the necessary steps, to
develop more human connection for their business, more
than they do for machines such as provided by AI.
The Factors to Consider for an Effective Organic
Networking:
Even as our age is encouraging more of technology
strategies, if we must survive the future of it all, then we
must connect more people, than we do for machines. As an
The
Impressive Impactof
Organic
Networking
42 March 2019|

45. innovative networking solution
provider, it is going to pay more, when
you include human intelligence and
physicality in your networking
strategies over machines.
Imagine a day that the machines are
going to have a serious breakdown,
and the owner organization do not have
the capable persons to figure out the
cause of the breakdown and possibly
provide a feasible solution? What will
be the fate of the organization? This
means that, there will be a great loss of
value and possibly a strike off the
industry. I know you would never want
that to happen. So, plan from now, to
never pay for the loss in the future.
Balance Your People to machine
Deployment:
Social Medias are for networking,
Newspapers and various Medias are
also for networking, but there are
people behind the arc of this
innovation. The more you incorporate
AI and machine learning strategies,
always remember the need for Control
Engineers and those are human beings.
The most successful organizations
identify the major importance of
people networking and how best to
utilize human intelligence in their
business quest.
For example; if you write an article
and share it on a website, who do you
expect to read your article; human
beings or machines? It is obvious that
the organic networking aspect of
computing will never go out of style;
else, there will be a day in the future
that digital connection and values will
be measured on the number of bots that
read your articles and/or that paid for
your services. So, remember to balance
the rate of your people to machine
deployment, by acknowledging the
need of human networking over
technology networking.
The Need for Organic Sense in
Networking and the Future:
Technology is the miracle of our age,
Artificial Intelligence is a major
molding factor of this development,
IoT is the liberator from machine
isolation by providing the platform to
interconnect millions of them over the
virtual platforms, but humans make
these things possible.
Networking is an innovative concept
with high profile technology terms. If
one does not implore deep interest and
concentration while exploring this
realm, there may be a serious distortion
of original motive of indulgence, and
this can lead to serious breakdown of
enterprise infrastructure. Sometimes, it
maybe direct and other times, it will be
indirect, but in all, it will always have
an impact. The future of technology is
very bright, and that is mainly
dependent on how available we make
the resources to help manage what we
have today in the near future. For this
to be possible, the networking solution
providers must incorporate more of
organic sense in their solutions and
industry advancements.
Technology will advance, more
machines will be connected, devices
will be programmed to run
independently, but in all these things,
the humans in the network will still
rule the universe. The more organic
you make your networking strategies,
the lesser the fear of a disastrous future
for your organization.
|March 2019 43
Editor’s Pick

46. Soul Origin
Gratifying People through Food and Beverage Services
Delicious food and exceptional coffee is the best
way to start your day. If your food is packed with
nutrients and tastes delightful, then it becomes a
meal of happiness that feeds your soul. Australians eating in
a hurry no longer need to compromise on quality. Soul
Origin serves food that’s good for the soul. They make it
convenient and affordable to enjoy fresh nutritious food and
exceptional coffee every day, served friendly and fast.
Soul Origin is known for its Specialty Coffee and amazing
food with quality service. From friendly, trained teams and
baristas, an extensive range of vibrant fresh salads and
sandwiches, with store fit outs that facilitate quick service.
The organisation is focused on exceeding customer
expectations. It has extensive range of food which is made
fresh on site daily, using quality ingredients. The company
takes coffee very seriously and its commitment to quality
and excellence is what underpins the success of its coffee
offering across Australia. From where the beans are
sourced, to how they are roasted and handled, all the way to
execution at the espresso machine, Soul Origin is focused
on always delivering the highest quality espresso for its
customers. As a food service organisation Soul Origin
believes in making a difference for customers and the world
we live in. At Soul Origin, customers enjoy excellent fresh
and nutritious food, great coffee and exceptional customer
service.
A Leading Light
Chris Mavris, the CEO of Soul Origin is recognised as
one of Australian franchising’s QSR experts. His hands-on
knowledge and dedication to excellence has resulted in Soul
Origin being named Australia’s Emerging Franchisor of
2017. Chris’ leadership has seen the strategic expansion of
Soul Origin from just three stores when he joined the
business in 2013 to its current 105 plus franchise outlets.
He has also overseen investment in the key systems,
training and technology to ensure Soul Origin’s reputation
for excellence and innovation is maintained. His passion
and energy is evident in everything he sets his mind to.
Expanding Persistently
Soul Origin has experienced exponential growth since
opening its first store back in 2011. It is a retail brand run
by retailers and now has over 100 stores across Australia. In
the past year alone the organisation has opened 30 new
stores and continues to expand across Australia. The
franchisees are proud to be a part of the Soul Origin
revolution – making a difference to lives of its customers
and the world we live in.
Quality is the Key
Soul Origin is a retail food business that was developed and
grown by retailers. Chris and the founders have spent most
of their lives managing and owning numerous types of food
businesses, with a few franchise outlets as part of that
journey. All the core team members have seen and
experienced most of the challenges that most of the food
retailers faces. Further to that they understand retail and
what it takes to stand on the coal face with a smile and
44 March 2019|
The Best
to Open in 2019
1

47. erve the public, day after day. The team believes that
s“You need to be authentic and true to yourself,
because the Australian consumer is one of the
smartest in the world.”
Create spaces that consumers are drawn to because of its
beauty i.e. build attractive and enticing shops with an
aspirational aspect to them, places that people want to be
seen at and give them a product that does not leave them
with lunch time regret. Further the organisation states, Food
Retail is a simple business that is often complicated far too
much, do the basic well – product, experience and
aesthetics, and with an authentic experience and nothing
can go wrong. Engagement is the final element and if
anyone can deliver on that you have the elements for
success.
Comprehensive Services
According to the company its food display has always been
the ‘eye candy’ that draws customers to the counters, and
coffee has always been a key driver in what Soul Origin
does every day. It has always been a view to bring specialty
coffee to the many not the few. This has been achieved
through training, consistency and investment in the best
equipment in the espresso world. The organisation has
managed to bring the word retail back into the QSR space,
taking away barriers from between customers and the
teams, filling the cabinets with fresh abundant food that
everyone can see. Not relying on stylised menu boards of
product that only exists with the fairies. With its “we care”
motto the organisation speaks to the customers without the
reliance on a POS to execute its sales. The customers can
see the food in front of them and point to what they are
about to be served. The biggest thing is the abundance of
display; the company believes in stacking it high and
watching it fly. Most of all it has brought back the fun,
energy and customer focus to retail and at the same time
served Australians restaurant quality food in the food courts
of Australia’s shopping centers.
Aiming to get Immense
Soul Origin is striving to grow its footprint across Australia,
with an eye on a move off shore to foreign lands. It will
continue to serve food that is “good for the soul” with the
view to making it even easier for Aussies to make better
decisions around what they eat. The company is looking
forward to further innovating and disrupting, through
product development, store design and customer
experience. Further to this, it is searching at different styles
of store whether it be a small footprint or a grab and
go model.
Soul Origin is focused on food
that’s good for the soul, and
excellent coffee, for busy people.
Delicious, fresh, nutritious and
quality food, alongside
Specialty Coffee… fast.
“
“
— Chris Mavris
CEO
Soul Origin
|March 2019 45

48. The past several years have brought about sweeping
changes in business technologies from main stream
adoption of AI and voice activated devices to AR
and VR solutions. Personal assistants power multiple
devices and the internet of things push companies to keep
up or get left behind. As emerging technologies push
forward, consumers are getting use to a level of service,
unimaginable just a few years ago. Millennials and Gen
Z’ers have grown accustomed to being able to customize
everything, get it the next day, and return it with no
ramifications.
All of these technological advances are changing the way
business is conducted at a base level and automation is
finding its way into everything from marketing to
warehousing. To cap it all off SEO is becoming increasing
qualitative. Since quantitative factors can be gamed to beat
the system, giants like Google and Amazon have decided
that just because your company has an excellent keyword
and schema strategy, doesn’t mean your business is the best
at what it does. Both are relying more on qualitative factors
like customer conversions, customer reviews, and even the
amount of foot traffic you have at your physical locations.
Amazon and Google get set to square off as the Ecomm
arms race continues to escalate and Zero Click ECommerce
becomes ground zero for these platforms to gain your
business. Zero Click Ecomm allows you to book a service
or buy a product from your home speaker or phone without
leaving the Google or Amazon platform or going through a
traditional checkout process.
In order to succeed, businesses need to be flexible, adapt to
a changing landscape and meet consumer expectations.
What often is not addressed, however, is whether a business
should adopt these technologies and how to decide which
ones make sense. With development costs for custom built
consumer-based apps starting at 100k and lead times over 3
months, todays CITOs and CEOs need to drive innovation,
protect it, and capitalize on it just to stay ahead of the
competition. Three technologies or revolutions that every
business needs to consider right now are Artificial
Intelligence (AI), Augmented Reality (AR), and Zero Click
Ecomm.
Ÿ Artificial Intelligence (AI): No matter what generation
you are from, Artificial Intelligence (AI) has impacted
you in some way. The old chess playing robot Deep
Blue project, with origins dating back to the 80’s, has
evolved into the advanced systems like IBM Watson and
Amazon Lex. Once highly guarded proprietary systems,
AI platforms have become open and friendly to
developers with systems capable of learning and driving
results. Today Artificial Intelligence drives consumer
interactions through website and texting platforms.
Many automated marketing platforms are incorporating
AI to make sure that your advertisements reach the
people most likely to purchase your product.
AI is an emerging tech that all businesses need to put on
their short list. PWC predicted that AI will help marketing
solutions based on Big Data and we already see business
systems like Buxton incorporating AI into their mapping
models. AI is advancing science, marketing, and business
management, AI has the power to predict results, improve
ROI, and save money.
Ÿ Augmented Reality (AR): Augmented Reality is
becoming a game changer for many industries, however,
what exactly is it and how does it benefit modern
business? Many people I talk with still confuse
Augmented Reality with Virtual Reality (VR). Virtual
Reality is a 3D environment, a complete virtual world
that is immersive where the consumer is fully rendered
inside a digital space and requires somewhat
cumbersome electronics like headsets and haptics to
complete the experience, (á la Ready Player One).
Augmented Reality (AR) is much more practical and
prevalent. AR allows the consumer to change things about
their real environment with the assistance of technology,
Emerging Tech and
Revolutions to
Avoid Digital Irrelevance
46 March 2019|

49. usually a phone app or integrated web tech. The beauty space
has flocked to AR to allow consumers to virtually try on make
up or change their hair color such as the YouCam Makeup –
Magic Selfie Cam showcased at the 2019 CES show. These
are practical solutions to consumer pain points, allowing them
to try before they buy. AR can help a consumer choose
furniture, car accessories, and more, as they look in real life
on themselves or in their own house as opposed to how they
think they will look be online images. Wayfair has been
leading the charge in this space and revealed at Shoptalk that
they are digitizing much of their online inventory and
converting them into interactive images.
Ÿ Zero Click Ecomm: Zero Click Ecomm isn’t tech, but it
is a revolution. Powerhouses Google and Amazon are
going head to head for your business and it is a two-pony
race. According to an Adeptmind Survery, 46% of product
searches originated on Amazon compared to 34%
originating on Google. Amazon has been dominating the
global Ecomm market, proving a long tail strategy can be
immensely successful. As they grow, Amazon is bringing
that level of innovation into the brick and mortar world
with automated checkout and account based transactions.
Google however has not given up. They may be behind in
product search originations, but according to Statista.com
63% of all searches still start with Google. Google’s goal
over the next couple of years will be to have you never
leave the Google Platform. Google’s technology
investments in Google Business, Google Merchant,
Google Manufacturer, Google Reserve, and Google
Analytics, allows business to list their location, sell their
products, book their services, advertise their wares, and
track their ROI, all without ever leaving the Google Suite.
As business tech evolves and progresses, business need to
keep pace to avoid becoming obsolete. The good news is that
as the tech advances so do the solutions, and many software
companies are building out of the box solutions for various
industries to bring you up to date. There are AI solutions for
customer service, marketing, and management. There are AR
app builders who can help you utilize the technology for your
consumer solutions, even if your company hasn’t been
keeping up to date. It will be every CEOs responsibility to
provide the vision of how the tech fits into their organization
and CITOs and CMOs will be integrating the technology and
pushing it even further. If we embrace the change, we will be
able to do more and achieve higher ROIs with deeply
satisfying consumer experiences. Artificial Intelligence will
make sense of Big Data, Augmented Reality will provide the
ultimate customer experience, and Zero Click Ecomm will
make the transaction process easier and simpler, bringing
more ROI to companies with the vision to utilize the
technology and avoid digital irrelevance.
Greg Forsythe is the Senior Director
of Branding and Innovation for Deka
Lash and serves as a marketing
consultant and advisor for the
beauty and wellness industries.
Greg has directed commercial
projects for Fortune 100 clients
such as Wal-Mart, CVS, Verizon,
Kroger, Walgreens, Johnson and
Johnson, and UPS. Greg
studied Operations
Management at Penn State
before obtaining his
Marketing Certification
from The Wharton
School.
About the Author
|March 2019 47
Tech- Talk