The document provides advice from various coaches on developing a successful coaching business. It discusses the importance of caring about clients' success over money, learning from other successful coaches, having a clear vision, taking action over having perfect plans, and enjoying the journey of building a coaching business. Quotes throughout provide additional guidance on developing goals, leadership skills, and an entrepreneurial mindset.

1. ‘ The Secrets of Successful Coaches’ 10 Steps to Develop a Winning Business Mindset Karen Williams

2. “ Karen Williams is now your guide. Take her by the hand, let her lead you to your dreams fulfilled; your goals achieved; your desires accomplished and enjoyed.” Peter Thomson

4. “ To get in the right frame of mind comes from experience. Coaching people one-to-one is a huge advantage as you get to see the squishy insides of those very high-up people. They might seem ‘crunchy’ on the outside, but most of us have fears and all of that on the inside. The privilege of seeing those squishy insides of people is very reassuring.” Blaire Palmer

8. “ I value learning from other successful people, I do model them. I think it is important to be authentic but there are certain strategies, methods that do work and if you can learn those from somebody else who is achieving great results, it saves you an awful lot of time, energy, and money.” Allison Marlowe

10. “ It takes drive, enthusiasm, determination, self-discipline, knowledge and business knowledge to create a successful business. A self-employed person is like a GP, they can turn their hand to most things in terms of diagnosis, understanding, and then refer to a consultant when it gets above a certain level.” Gladeana McMahon

12. “ No one wins any prizes for having ideas. There are a million other people who have had the same idea and are sitting back saying, ‘That’s my idea.’ Well did you do anything about it? It’s only going to happen when you make it happen. Keep a focus on what you want to do with this year, a few years down the track, and what you want to have in your five year plan.” Hannah McNamara

14. “ Coaching is another transaction, another way of helping. It isn’t a sterile process that you take people through, it’s two individuals working together; one with experience to direct and guide the other individual. It is nothing to do with the process, just to help you on your way to express your intention and direction. Intuitively go with your client and believe in them, and … believe in their potential.” Dawn Breslin

17. “ If you are somebody who is only looking at the three bars on the gaming machine and thinking about the money, you are never going to make it in this business. I think you have to have a bias towards caring about others and others’ success. To me, if you haven’t got that, you’re never going to make it as a coaching business.” Duncan Brodie

20. “ Spending time with people who know about marketing is a good idea because you’re learning from the experts. There are a lot of marketing programmes and you need to decide what to do and I know I am basing my decision on the relationship I have with the person I’m working with.” Marian Way

23. “ I think you can learn the business skills. You don’t have to have them before you start. But if you don’t at least recognise that there is a business element to running a coaching business, then you’re missing something kind of fundamental.” Michael Neill

25. “ Coaching is something you absolutely have to want to do. Some people get confused as to the end goal, and for me the end goal is actually doing the coaching. Some people get carried away with the 'romantic' side, such as wanting to emulate people who are earning a large amount of money, rather than being the best coach they can be, and living the values they aspire to.” Steve Marriott

27. “ People ask me why big leapers are successful and I say it’s because we’re still scared but we do it anyway. The feeling when you’re not being brave is horrible, it’s like indecisive, not knowing. I suppose I ask the question what is the brave thing to do here? If I was brave what would I do? What’s the worst that can happen?” Suzy Greaves

29. “ Remember that there is no such thing as failure, only feedback. Whatever happens, it’s going to have a positive outcome. I think success is somehow linked to someone who is very organised at whatever level, Whether that’s Themselves being organised or paying people to be organised.” Suparna Dhar

32. “ Enjoy the journey, have fun and celebrate your successes” Karen Williams