Mr. Srinivasan founded Emerald Company Pvt. Ltd. in 1984, starting with procuring gold from goldsmiths and later establishing their own manufacturing in 1992. Emerald Company is now the largest jewellery manufacturer in SAARC countries, transforming conventional manufacturing procedures to technology-based production with over 1 lakh unique designs. Mr. Srinivasan discussed Emerald Company's growth from producing 400 grams of jewellery per month to 2 metric tons monthly through innovation, quality improvements, and satisfying internal customers.