This document discusses how international residents in the US, such as Greeks living in New York, may search differently than native English speakers. It notes that Greeks may search using keywords in Greek rather than English, and that targeting these "wrong" keywords with low-cost optimization could make a website visible to international users who don't search like Americans. An example is provided of a website targeting the Greek-English word "lawyer" or the Greek word "dikigoros". The document proposes a campaign to optimize some website pages for keywords spelled in Greekglish to reach Greeks staying in New York.