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Search Engine
Optimization for
Small Businesses
MAKE SURE CURRENT AND POTENTIALY NEW CLIENTS CAN
FIND YOU ON THE INTERNET
What is Search Engine Optimization (SEO)
• The process of increasing the amount of visitors to a website by
ranking high in the search results of a search engine
• The goal of sound SEO isn't to cheat or "game" the search engines.
The purpose of SEO is to:
• Create a great, seamless user experience
• Communicate to the search engines your intentions so they can recommend your
website for relevant searches
• Don’t get risk being banned from search engines for using questionable practices
MastroTek Website design & Internet Marketing 914-297-9063 www.MastroTek.com 2
Why worry about SEO?
MastroTek Website design & Internet Marketing 914-297-9063 www.MastroTek.com 3
• 93% of online experiences begin with a search engine.
• Marketing Charts reports that over 39% of customers come from search
• The search engine industry is estimated to be worth more than $16 billion.
• There are over 100 billion global searches being conducted each month.
• 88.1% of US internet users ages 14+ will browse or research products online
before shopping for them in a store.
• Search directly drove 25% of all online US device purchases in 2010.
• 82.6% of internet users use search.
Where Does Search Happen?
• Google is the most
dominant search engine
and therefore the most
important to please.
• Microsoft (BING) in
become much more
relevant.
• Yahoo! is still a player, but
afterYahoo, the
competition is thin.
Core Search Share Report
August 2014 - Source: comScore
Core Search
Entity
Explicit Core Search Share (%)
Jul-14 Aug-14 Point Change
Google Sites 67.4% 67.3% -0.1
Microsoft
Sites
19.3% 19.4% 0.1
Yahoo Sites 10.0% 10.0% 0.0
Ask Network 2.0% 2.0% 0.0
AOL 1.3% 1.3% 0.0
MastroTek Website design & Internet Marketing 914-297-9063 www.MastroTek.com 4
Steps for Search Engine Optimization
• What phrases are people
using to find what your
offering?
• How competitive is the
field ?
Keyword
Research
• DoesYour site have
readable, relevant content
that users want?
On-site
Content • Can Search Engines find
your site?
• Do your pages load
quickly or are they
bogged down by
excessive use of media?
Accessibility
• Use GoogleWebmaster
Tools and Bing
WebmasterTools to check
your site for errors or
security issues.
Website
Health
MastroTek Website design & Internet Marketing 914-297-9063 www.MastroTek.com 5
Steps for Search Engine Optimization (Cont.)
• Having great content is the
best way for other sites to link
to your site.
• Don’t use links you have to
pay for, or links that seem to
easy to get.They may hurt
your ranking.
Build Links
• Get you site onTwitter,
Google+, Facebook and share
your content as much as you
can.
• Social signals are becoming
increasingly more important
to search engines.
Use Social
Media • Google likes new and fresh
content. Keeping your
content fresh and updating it
often will let search engines
know that the site is active
and the information is
relevant.
KeepYour Site
Updated
MastroTek Website design & Internet Marketing 914-297-9063 www.MastroTek.com 6
Backlinks
• Must be from a relevant and trusted source
• Should send some traffic
• Exact/phrase/synonym match anchor link text used
• Should be in content
• On a page with PageRank
• Next to backlinks to authority websites
• From a different source to your existing backlinks
• Not reciprocal
• Few other backlinks on the page
• Not easily acquired
MastroTek Website design & Internet Marketing 914-297-9063 www.MastroTek.com 7
Two Types of Search Engine Optimization
ON-PAGE SEO
• On page SEO is the most
important aspect of SEO because
it is completely within your
control.
• It includes making sure that your
website uses all the right HTML
tags and structured data to
correctly mark up your content,
which is referred to as technical
SEO due to the code related
nature of it.
OFF PAGE SEO
• Off page SEO is primarily made
up of links to your website from
other websites
• The best links come from
reputable sources that are
relevant to your business
MastroTek Website design & Internet Marketing 914-297-9063 www.MastroTek.com 8
Most Important SEO Tips for Small Business
• Good use of social media for marketing
• Increase your traffic sources
• Good web development
• Find an expert SEO provider that does not cheat
• Set realistic goals, Rome wasn’t built in a day
• Persistence pays off in the SEO process
MastroTek Website design & Internet Marketing 914-297-9063 www.MastroTek.com 9
Call MastroTek
today for a FREE
SEO Evaluation
914-297-9063
ContactUs@MastroTek.com
www.MastroTek.com
www.MastroTekITServices.com
MastroTek Website design & Internet Marketing 914-297-9063 www.MastroTek.com 10

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Search engine optimization for small businesses

  • 1. Search Engine Optimization for Small Businesses MAKE SURE CURRENT AND POTENTIALY NEW CLIENTS CAN FIND YOU ON THE INTERNET
  • 2. What is Search Engine Optimization (SEO) • The process of increasing the amount of visitors to a website by ranking high in the search results of a search engine • The goal of sound SEO isn't to cheat or "game" the search engines. The purpose of SEO is to: • Create a great, seamless user experience • Communicate to the search engines your intentions so they can recommend your website for relevant searches • Don’t get risk being banned from search engines for using questionable practices MastroTek Website design & Internet Marketing 914-297-9063 www.MastroTek.com 2
  • 3. Why worry about SEO? MastroTek Website design & Internet Marketing 914-297-9063 www.MastroTek.com 3 • 93% of online experiences begin with a search engine. • Marketing Charts reports that over 39% of customers come from search • The search engine industry is estimated to be worth more than $16 billion. • There are over 100 billion global searches being conducted each month. • 88.1% of US internet users ages 14+ will browse or research products online before shopping for them in a store. • Search directly drove 25% of all online US device purchases in 2010. • 82.6% of internet users use search.
  • 4. Where Does Search Happen? • Google is the most dominant search engine and therefore the most important to please. • Microsoft (BING) in become much more relevant. • Yahoo! is still a player, but afterYahoo, the competition is thin. Core Search Share Report August 2014 - Source: comScore Core Search Entity Explicit Core Search Share (%) Jul-14 Aug-14 Point Change Google Sites 67.4% 67.3% -0.1 Microsoft Sites 19.3% 19.4% 0.1 Yahoo Sites 10.0% 10.0% 0.0 Ask Network 2.0% 2.0% 0.0 AOL 1.3% 1.3% 0.0 MastroTek Website design & Internet Marketing 914-297-9063 www.MastroTek.com 4
  • 5. Steps for Search Engine Optimization • What phrases are people using to find what your offering? • How competitive is the field ? Keyword Research • DoesYour site have readable, relevant content that users want? On-site Content • Can Search Engines find your site? • Do your pages load quickly or are they bogged down by excessive use of media? Accessibility • Use GoogleWebmaster Tools and Bing WebmasterTools to check your site for errors or security issues. Website Health MastroTek Website design & Internet Marketing 914-297-9063 www.MastroTek.com 5
  • 6. Steps for Search Engine Optimization (Cont.) • Having great content is the best way for other sites to link to your site. • Don’t use links you have to pay for, or links that seem to easy to get.They may hurt your ranking. Build Links • Get you site onTwitter, Google+, Facebook and share your content as much as you can. • Social signals are becoming increasingly more important to search engines. Use Social Media • Google likes new and fresh content. Keeping your content fresh and updating it often will let search engines know that the site is active and the information is relevant. KeepYour Site Updated MastroTek Website design & Internet Marketing 914-297-9063 www.MastroTek.com 6
  • 7. Backlinks • Must be from a relevant and trusted source • Should send some traffic • Exact/phrase/synonym match anchor link text used • Should be in content • On a page with PageRank • Next to backlinks to authority websites • From a different source to your existing backlinks • Not reciprocal • Few other backlinks on the page • Not easily acquired MastroTek Website design & Internet Marketing 914-297-9063 www.MastroTek.com 7
  • 8. Two Types of Search Engine Optimization ON-PAGE SEO • On page SEO is the most important aspect of SEO because it is completely within your control. • It includes making sure that your website uses all the right HTML tags and structured data to correctly mark up your content, which is referred to as technical SEO due to the code related nature of it. OFF PAGE SEO • Off page SEO is primarily made up of links to your website from other websites • The best links come from reputable sources that are relevant to your business MastroTek Website design & Internet Marketing 914-297-9063 www.MastroTek.com 8
  • 9. Most Important SEO Tips for Small Business • Good use of social media for marketing • Increase your traffic sources • Good web development • Find an expert SEO provider that does not cheat • Set realistic goals, Rome wasn’t built in a day • Persistence pays off in the SEO process MastroTek Website design & Internet Marketing 914-297-9063 www.MastroTek.com 9
  • 10. Call MastroTek today for a FREE SEO Evaluation 914-297-9063 ContactUs@MastroTek.com www.MastroTek.com www.MastroTekITServices.com MastroTek Website design & Internet Marketing 914-297-9063 www.MastroTek.com 10