Sony Digital Entertainment is a subsidiary of Sony Corporation based in Tokyo. It was established in 2007 to transmit Japanese pop culture content known as "Cool Japan" to the world through mobile devices. The company owns the largest library of content in Japan, including over 30,000 pieces of content and 150 original works. Its mission is to explore Japanese smartphone content globally.

1. – we’re here to transmit “Cool Japan”
from Tokyo to the rest of the
world.
March 10th, 2012
http://sonydes.jp 1

2. Company Profile
 Sony Digital Entertainment base in Tokyo, as a subsidiary
of Sony Corporation. Established in April 2007.
 Sony Digital Entertainment is an entertainment company
for internet, providing “Cool Japan” contents that
emphasized on Japanese anime, character, comic, art etc.
 Sony Digital Entertainment explores Japanese born smart
phone contents to the world as our mission.
http://sonydes.jp 2

3. Strength of Sony Digital
 First entry to mobile territory as Hollywood business
• Start up in Dec’04 as a division of Columbia Pictures
• Became an independent Company under Sony Corporation, with
single focus on Mobile contents business in Apr’07
 Own most contents library in Japan
• # of owned contents ： 30,000 Operating 130 sites
• # of original developed contents ： 150 (Comic, Novel, Music,
etc.)
 Expand to Smart phone appli
• Social Game Content based on strong entertainment property
• Combine Social network + Utility service
http://sonydes.jp 3

4. Business Domains
Comic Anime Novel
Astral Lovers The Floating Girl Ho-Ho GOLDEN EGGS Take Out Hide and Seek
Photo Music Art
Red Pepper Wataru
Kayo Ume Yuki Aoyama THEE OUT MODS Komachi TOKYO BAY
Girls
http://sonydes.jp 4

5. Assets
 e-book
- Comic 1,000 - Novel 100 - Art & Photo 50
Wall-paper
- Character 4,000 - Animation 7,000 - Celebrity 3,000
 Ringtones
- Anime 3,329
 Full music DL
- Jazz 623, Rock 459, Classic 184, Club 142, Anime 30,etc.103
 Movie
- Anime 69eps - Comedy 20 eps
 Real Art
- Contemporary Art 628 art pieces / 18 artists
http://sonydes.jp 5

6. Character
tweety Tom and Jerry THE SMURFS Suzy's Zoo
Jerry and Little friends
BARBAPAPA Baby Coco&Natsu Pickles the frog USAVICH
http://sonydes.jp 6

7. Character
SpongeBob SquarePants BATMAN The World of GOLDEN EGGS RODY Kids
Domo-kun THE EAGLE TALON The Genius Bakabon KAIBUTSU-KUN
http://sonydes.jp 7

8. Character
Dressy Jessie ROSE O'NEILL KEWPIE Mr.Men LittleMiss HYPER MONSTER
×Rody Li ｔｔｌｅ M ｉｓｓ
Cawaii
Peek a Boo Robin with his 100 HANNARI-TOFU Together with Hello Kitty ！
friends
http://sonydes.jp 8

9. Animation
BAKEMONOGATARI DYU-RA-RA-RA WORKING!! MAGICAL MADOKA
KODANSHA ASCII MEDIA WORKS ANIPLEX ANIPLEX
ORE NO IMOUTO ARAKAWA UNDER THE BRIDGE KATANA GATARI NATSUME YUJINCHO
KING RECORDS ド KODANSHA ASATSU DK
ASCII MEDIA WORKS

10. Animation
HIDAMARI SKETCH☆☆☆ A CHANNEL ANO-HANA DOGDAYS
ANIPLEX ANIPLEX ANIPLEX KING RECORDS
Kuroshitsuji 2 HELLO KITTY
Fate/Zero Persona4
ANIPLEX SANRIO
ANIPLEX ANIPLEX

11. Comic
“Mumako” “Millennium Legend Snow Ninjya” “ORAORA High school” “CHIHAYAHURU”
FujikoFujio （ A) Reiji Matsumoto New Okubo SUETSUGU YUKI
“Placenta of Placenta” “Shouroku Shoujo“ “Tentai Lovers” “Sakura Sentimental“
Tsuyako Haraniku Tomoko Fuyukawa Yoshizawa Sakana Kusano
http://sonydes.jp 11

12. Novel
“Hitori Kakurenbo” “Broken heart Walking” “TOKIKAKE” “Mama’s Boyfriend”
TAKAKO
Mika Naitō Yuka Minakawa Fumie Akimoto
“Cider no sukina neko” “Gennei Cherry” “Psychosomatic Medicine” “Spirit photograph
Club”
Kana Shimada Anri Suzuki SANONINA
Osamu Fukutani 12
http://sonydes.jp

13. Photo * Art photo
“Solaryman” “Ume Kayo no umeshame” “Arigato Wasurenai” “Hajimaru Shashin”
Yuki Aoyama
Kayo Ume Tatsurou Junko Katou
“Onna wa minna sonnnamono” “Shucchou ！ Asadake” “Utsutsu no yume” “Sonosakiniarumono”
Masashi Asada Yumiko Utsu Maki Miyashita
Eri Okamoto
http://sonydes.jp 13

14. Publishing
Internet → Real book
“Tenchijin” “Happy Relay” “Placenta of Romance” “Hitori Kakurenbo” “Itoshi no Sotheby” “Aisarete kekkonnsuru”
Kairi Shimotsuki Mariko Kikuta Tsuyako Haraniku TAKAKO AYA 77 no Rule 」
JIVE Kawadeshoboushinsha Satemaga BI Takeshobou Bajirikoshuppan Fusako Andou
Chukeishuppan
“Asadake” “Sonosakiniarumono” “Soralyman”
Masashi Asada Maki Miyashita Yuki Aoyama “keietai bungakushou”
Akaakasha Kawadeshoboushinnsha Bie Books Antholoby
ONBOOK
http://sonydes.jp 14

15. Social Game
【 The Golden Jungle 】 【 Wives of YAKUZA 】
【 Captured the Memory 】
Adventure game Simulation game Simulation game
Inspired by Hit movie
By studio crocodile By TOEI Original story
http://sonydes.jp 15

16. Music
Red Pepper Girls THEE OUT MODS SANA
Best Punk Artist in
Korean twins sister ／ Model U.S magazine 「 Shojo Beat 」 Rock Vocalist
Cutie Pai Saitone agehah
JAZZ/Ambient
Akiba Idol CHIP TUNE 「 DIESEL ： U ：
MUSIC 」 Finalist
http://sonydes.jp 16

17. Customized arty content
* Watch & Munu
“under the sea” “TROPICAL
“Party” “Days in Circus”
DREAM”
Shiro hamamoto ＤＯＮＡ kinotoriko SYMBOLON

18. Gallery
 “S-des GALLERY” is a contemporary art gallery that owned
by Sony Digital Entertainment Services Inc. (SDES)
 “S-des GALLERY” delivers authentic contemporary art
works with marriage of traditional Japanese expression.
Yiying Lu
Wataru Komachi Simon Oxley
SALOTEZUMO
http://sonydes.jp 18

19. Art Books
kawasemi Utsutsunoyume
Shukou Yumiko Utsu
Bonnou Bijin Zukan Mahou Shoujo Magical☆Rumiko Tsuchiya
Megumi Terada Natsumi Ishiyama
Kurukurukuru Meguma Akai mori no shoujo to shounen no akai mori RISE
Noriko Katsura TAKAKO Tomoo Seki/Keitarou Nakamura Ayako Okubo
http://sonydes.jp 19

20. Art Appli
Gendai Suibokugashu TOKYO BAY Origami
Shukou Tsuchiya Harutaka Nodera Shatner Nishida
Ie no hito WARP HEADLESS
Rieko Akatsuka Yuki Aoyama MASAKO
http://sonydes.jp 20

21. Advertisers
http://sonydes.jp 21

22. Partner Brands
http://sonydes.jp 22

23. Subscription Channels * Pay service
Anime site Anime cable Character site
channel site
e-book site Customized
Artist site
character site
http://sonydes.jp 23

24. Smartphone
つながる本屋
カテゴリ
ジャンル
ボリューム
ムード
新着
タイトルタイトル
タイトル
著者
小説 / ミステリー / ３分で読める /
解説＊＊＊＊＊＊＊＊＊＊＊＊＊
泣きたいときに…
＊＊＊＊＊＊＊＊＊＊＊＊＊＊＊
タイトルタイトル
タイトル
著者小説 / ミステリー / ３分で読める /
泣きたいときに…
解説＊＊＊＊＊＊＊＊＊＊＊＊＊
＊＊＊＊＊＊＊＊＊＊＊＊＊＊＊
Time Lin
e
E-book Character Social weather Animation
http://sonydes.jp 24

25. Achievements
 55th Cannes Lions
 Media Lions: Use of Media Best use of mobile: finalist
 P&G Campaigns site: “HITOKOTO”
 GSMA Asia Mobile Award 2007
 Campaigns Division: finalist 5
 Whisper Campaigns: “ Happy Cycle”
 7th Mobile Campaigns Award
 Prize from Campaigns Site Division
 Campaigns: “Fashion Music Vidal Sassoon”
 13th Media Arts Festival Award
 Comic Division: Awarded from Judge’s Recommendation
 “a Guide of floating Beauties” Megumi Terada
 Warner Brothers Consumer Products 2010
 The Best Marketing Award
http://sonydes.jp 25

26. Thank you !
http://sonydes.jp 26