This document summarizes trends for startups in a mobile-first world. It discusses how mobile apps and connected devices are driving innovation in areas like blockchain, wearables, and connected cars. Strategies are presented for startups, including focusing on top-line messaging rather than cost savings, launching early access programs rather than betas, and targeting users where they are already active. Successful companies like Dropbox, Parse, and Scribd are examined as examples. Emerging trends in areas like ephemeral messaging, self-driving technology, and embedded computers are also noted as opportunities for startups.