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The Achilles Heel of modern social
networks
Still working like the early days
Social networks are still based on the principles
of the early days. In these days social networks
were created for fun. It was never thought that it
will become such a massive pilar of the
Internet.
Social networks penetrated
everything
Social networks grew out of the fun projects
and penetrated almost every aspect in our
lives. It plays an important role in our personal
lives as well as professional lifes.
Based on six degrees of separation

Today's social networks are based on the idea of
six degrees of separation
The thought is that everybody is connected with
everybody on the planet with only a few people
between who act like a medium
Connections

The idea between today's social networks is to
connect everybody on the planet with
everybody.
Users are forced/helped to create as many
friends as possible by providing openness and
features like suggestions to achieve the perfect
network.
Connections are tied
Connections are tied and solid on these
platforms.
Adding more features
Only adding friends is boring. Sharing
possibilites were created with comment
features.
But it goes further with things like shares and
likes on almost all platforms that are available
today.
Numbers become important
The amount of
friends, the amount of
shares and the
amount of likes were
just small features but
become very
important in the
society.
Creating a fake status
Users stopped with interaction. The platforms
changed into publishing platforms. Everybody
started publishing the most fun, the most crazy
stuff to get more likes, shares and raise the
amount of friends/followers to become stars
Platform status
The platform that gets used become the status
of it's users.
The users aren't there for themselves.
They are there for the platform using it following
the rules of the platform and it's users:
to become more popular, to raise the numbers
of shares, likes, friends, followers and so on.
tiredness
This leads to
tiredness. Because
people aren't what
they are in the real
world. They are
acting on these
platforms before all
the eyes that
accepted as friends
or followers.
Getting worse: depressions
There are even studies that prove that using of
certain platforms are causing depressions,
declining the mood of people who use it. It's
even so that how more people use it how
further the mood declines.
(http://guardianlv.com/2013/08/facebookcauses-depression-new-study-says/)
New fundement for social
networking: Role Theory
Role theory is a perspective in (micro)sociology
where there is much focus on social status and
social roles.
●

Social Status(ses)
Refers to a structural position within the social
system

●

Socal Role(s)
are what the actors does in such a position
A person is nothing else than a
bundle of statuses and roles
Lack of personality
The social personality of an individual is a
synthesis of all the different roles he/she
performs simultaneously or successively
throughout the course of one's life.
To get the personality in a social network, you
must give focus on all the statuses and roles
that a person have.
So instead of this:
We place this:
No roles without statuses
There are no roles without statuses or statuses
without roles.
The status of an individual is the sum of all the
statuses one occupies. Similarly the role
represents the sum total of all the various roles
of an individual and determines what one does
for the society and what one may expect from
it.
This isn't available on modern
networks
Social networks of today only focus on the
platform status. That's why people stop using it.
They can't perform there other roles.
Creating a social network based on the role
theory will be a big solution for the lack of
personality in modern social networks.
Thank you for reading
●

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Scrapll slideshare

  • 1. The Achilles Heel of modern social networks
  • 2. Still working like the early days Social networks are still based on the principles of the early days. In these days social networks were created for fun. It was never thought that it will become such a massive pilar of the Internet.
  • 3. Social networks penetrated everything Social networks grew out of the fun projects and penetrated almost every aspect in our lives. It plays an important role in our personal lives as well as professional lifes.
  • 4. Based on six degrees of separation Today's social networks are based on the idea of six degrees of separation
  • 5. The thought is that everybody is connected with everybody on the planet with only a few people between who act like a medium
  • 6. Connections The idea between today's social networks is to connect everybody on the planet with everybody. Users are forced/helped to create as many friends as possible by providing openness and features like suggestions to achieve the perfect network.
  • 7. Connections are tied Connections are tied and solid on these platforms.
  • 8. Adding more features Only adding friends is boring. Sharing possibilites were created with comment features. But it goes further with things like shares and likes on almost all platforms that are available today.
  • 9. Numbers become important The amount of friends, the amount of shares and the amount of likes were just small features but become very important in the society.
  • 10. Creating a fake status Users stopped with interaction. The platforms changed into publishing platforms. Everybody started publishing the most fun, the most crazy stuff to get more likes, shares and raise the amount of friends/followers to become stars
  • 11. Platform status The platform that gets used become the status of it's users. The users aren't there for themselves. They are there for the platform using it following the rules of the platform and it's users: to become more popular, to raise the numbers of shares, likes, friends, followers and so on.
  • 12. tiredness This leads to tiredness. Because people aren't what they are in the real world. They are acting on these platforms before all the eyes that accepted as friends or followers.
  • 13. Getting worse: depressions There are even studies that prove that using of certain platforms are causing depressions, declining the mood of people who use it. It's even so that how more people use it how further the mood declines. (http://guardianlv.com/2013/08/facebookcauses-depression-new-study-says/)
  • 14. New fundement for social networking: Role Theory Role theory is a perspective in (micro)sociology where there is much focus on social status and social roles. ● Social Status(ses) Refers to a structural position within the social system ● Socal Role(s) are what the actors does in such a position
  • 15. A person is nothing else than a bundle of statuses and roles
  • 16.
  • 17. Lack of personality The social personality of an individual is a synthesis of all the different roles he/she performs simultaneously or successively throughout the course of one's life. To get the personality in a social network, you must give focus on all the statuses and roles that a person have.
  • 18. So instead of this:
  • 20. No roles without statuses There are no roles without statuses or statuses without roles. The status of an individual is the sum of all the statuses one occupies. Similarly the role represents the sum total of all the various roles of an individual and determines what one does for the society and what one may expect from it.
  • 21. This isn't available on modern networks Social networks of today only focus on the platform status. That's why people stop using it. They can't perform there other roles. Creating a social network based on the role theory will be a big solution for the lack of personality in modern social networks.
  • 22. Thank you for reading ●