SlideShare a Scribd company logo
ScrapBlog
By
Team LogOn
Vanshika Saxena, Vickey Steed, Lily Roberts, Beth Owen and Sarah Lusty
Who: - Teenagers
- Travellers
- Gap year students
What: - Memories
- Sharing photos and moments
When: - Holidays
- Special events
Why: All memories are worth keeping
The 5 w’s
ScrapBlog
Team LogOn’s
Storing pictures and memories can be a long, lengthy
process:
• Downloading from your camera/other device
• Organising and sorting them into files on your computer
• Storing images
• Transferring large folders of pictures
However, if you don’t do this then you lose your memories
ScrapBlog
Team LogOn’s What specific problem do people encounter?
How can you remember and store all your memories easily?
ScrapBlog
Team LogOn’s Our Question
The problem:
- Storing and remembering photos
Current resolution:
- Keeping data in large files on your home computer
Problem with this resolution:
- Wastes time organising
- Takes up computer memory
Our key insight:
- The process of sorting photos will be simple
- Memories can be easily stored and shared
ScraBblog
Team LogOn’s Solving a problem
Team LogOn, is developing an app
to help teenagers going on travels, who struggle to remember
when photos were taken and storing them, to remember and
share all their adventures, holidays and travels
Our mini elevator pitch
ScrapBlog
Team LogOn’s
Our target audience:
-Late teens travelling on gap years
Users we interviewed:
-Two students (secondary school and university)
ScrapBlog
Team LogOn’s Our users
Competition:
- There are other companies existing in the market
- There are some reasonably well established apps
Why we are different:
- We believe our app is individual.
- It is an interactive book personal to each user which is simple to
use
ScrapBlog
Team LogOn’s Competition
ScrapBlog
Team LogOn’s
ESSENTIAL FEATURE
NON-ESSENTIAL FEATURE
UNFEASIBLE(TECH&DATA)
FEASIBLE(TECH&DATA)
(Image support)
Customisable themes
Photo editing/filters (image support)
Sharable Format
Upload for live viewing on social
networking sites
Customisable templates
Interactive support / Doodles and
stickers
Printouts
(Google?) Maps API
Sound support
Embedded videos (video support)
Animated features
ScrapBlog
Team LogOn’s
ScrapBlog
Team LogOn’s
Scrap Blog Full Mockup
ScrapBlog
Team LogOn’s
[Key wireframes 3/3]
ScrapBlog
Team LogOn’s
Things we require in our app:
-We require data from the user
-We would need a Google maps API
Our app is reasonably technically feasible, however, there are areas
that we may have to refine to make it fully functional.
ScrapBlog
Team LogOn’s
Option 1 Option 2
-We set up a free trial for the app.
-Fully functioning, however, limits the
number of pages created
-You can then later purchase the full app
-Our app will run off subscription
- The app is free to all users
- We gain sponsorship from a travel
company to fund the app
ScrapBlog
Team LogOn’s
Marketing ideas:
1 Social media
2 Sponsorship
3 advertisements
ScrapBlog
Team LogOn’s
App Design Mock-up
Our app inventor prototype
ScrapBlog
Team LogOn’s
An easy way to share
photos and memories
from your
adventures!
Share
personalised
books with
anyone, anyw
here…
Edit on-the-go by
adding entries…
Easy to
navigate…
Travel anywhere and
everywhere, and have
everything in one place…
Plot your
creations on a
world map!
An easy way to share
photos and memories
from your
adventures!

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Scrap blog powerpoint

  • 1. ScrapBlog By Team LogOn Vanshika Saxena, Vickey Steed, Lily Roberts, Beth Owen and Sarah Lusty
  • 2. Who: - Teenagers - Travellers - Gap year students What: - Memories - Sharing photos and moments When: - Holidays - Special events Why: All memories are worth keeping The 5 w’s ScrapBlog Team LogOn’s
  • 3. Storing pictures and memories can be a long, lengthy process: • Downloading from your camera/other device • Organising and sorting them into files on your computer • Storing images • Transferring large folders of pictures However, if you don’t do this then you lose your memories ScrapBlog Team LogOn’s What specific problem do people encounter?
  • 4. How can you remember and store all your memories easily? ScrapBlog Team LogOn’s Our Question
  • 5. The problem: - Storing and remembering photos Current resolution: - Keeping data in large files on your home computer Problem with this resolution: - Wastes time organising - Takes up computer memory Our key insight: - The process of sorting photos will be simple - Memories can be easily stored and shared ScraBblog Team LogOn’s Solving a problem
  • 6. Team LogOn, is developing an app to help teenagers going on travels, who struggle to remember when photos were taken and storing them, to remember and share all their adventures, holidays and travels Our mini elevator pitch ScrapBlog Team LogOn’s
  • 7. Our target audience: -Late teens travelling on gap years Users we interviewed: -Two students (secondary school and university) ScrapBlog Team LogOn’s Our users
  • 8. Competition: - There are other companies existing in the market - There are some reasonably well established apps Why we are different: - We believe our app is individual. - It is an interactive book personal to each user which is simple to use ScrapBlog Team LogOn’s Competition
  • 9. ScrapBlog Team LogOn’s ESSENTIAL FEATURE NON-ESSENTIAL FEATURE UNFEASIBLE(TECH&DATA) FEASIBLE(TECH&DATA) (Image support) Customisable themes Photo editing/filters (image support) Sharable Format Upload for live viewing on social networking sites Customisable templates Interactive support / Doodles and stickers Printouts (Google?) Maps API Sound support Embedded videos (video support) Animated features
  • 14. Things we require in our app: -We require data from the user -We would need a Google maps API Our app is reasonably technically feasible, however, there are areas that we may have to refine to make it fully functional. ScrapBlog Team LogOn’s
  • 15. Option 1 Option 2 -We set up a free trial for the app. -Fully functioning, however, limits the number of pages created -You can then later purchase the full app -Our app will run off subscription - The app is free to all users - We gain sponsorship from a travel company to fund the app ScrapBlog Team LogOn’s
  • 16. Marketing ideas: 1 Social media 2 Sponsorship 3 advertisements ScrapBlog Team LogOn’s
  • 17. App Design Mock-up Our app inventor prototype ScrapBlog Team LogOn’s
  • 18. An easy way to share photos and memories from your adventures! Share personalised books with anyone, anyw here… Edit on-the-go by adding entries… Easy to navigate… Travel anywhere and everywhere, and have everything in one place… Plot your creations on a world map! An easy way to share photos and memories from your adventures!

Editor's Notes

  1. Who: Teenagers travelling, specifically people going on long trip such as gap years. Everyone in our group has been on holiday and enjoys taking photosWhat: Teenagers wanting to remember and share their memories and photos of holidays and travelsWhen: Each holiday and trip somewhere can be recorded, and also other significant eventsWhy: Because you need to remember special events and share these with your family so everyone can enjoy them
  2. The process of keeping all your memories can take a long time. With each of the steps being time consuming, in the busy schedule of a students life, especially on a gap year, they would like a simple, stress-free way of sharing memories. Otherwise, this one, seemingly menial task can go overlooked and moments from your past can be lost.
  3. This is the core question we have studied and want to overcome. We want our app to be a resolution to these problems. Our app should enable people to keep their memories, with very little of your time wasted.
  4. There are other companies existing in the market that we are looking at. There are some reasonably well established apps, however, we don’t feel that they don’t solve our problem.We believe our app is individual. It is not just a blog, it is something different, it is an interactive book which users can make personal, you can easily make it your own. With different features including photos and maps, you can make sure you keep your memories and are proud to share them. It can be edited for all different devices and shared across the globe to friends and family members within minutes
  5. This is our site map that shows each of the different screens in our app.
  6. Show here what your MVP will look like in terms of the key wireframes of your app’s core feature.
  7. Show here what your MVP will look like in terms of the key wireframes of your app’s core feature.
  8. Show here what your MVP will look like in terms of the key wireframes of your app’s core feature.
  9. We require data from the user (photos, videos, text input).We would need a Google maps API, this would be a special feature where you can show your holiday route and destinations. Our app doesn’t rely on external data eg supermarket prices, therefore, it is more technically feasible.On the other hand, we will be dealing with lot of data, as photos and videos are large files. We have to avoid making the app too processor hungry, if we overcome this difficulty then our app will be a simple way to store your media.