A snippet from Ofcom's Communications Market Report 2013 on post in Scotland:
Businesses - Royal Mail services used and their satisfaction levels
Residential - type of items received in the post and their satisfaction with Royal Mail.
This document discusses the Swedish longitudinal gambling study (Swelogs) and its potential to impact gambling policy. Some key findings from Swelogs include a problem gambling prevalence rate of 2.1% and incidence rate of 1.4%, and that three-quarters of problem gamblers were replaced by new ones within a year. Swelogs has tracked gambling behavior in Sweden over multiple waves since 2008. The results indicate problem gambling may be higher than typical estimates and relapse is a more serious issue than previously understood. The study aims to help policymakers better address gambling problems and harm in a changing industry.
The document shows attendance percentages for a group of 72 people, with 66 people having 92% attendance for the first 10 sessions. Attendance then dropped to 52 people or 72% for sessions 11-18. Attendance increased again for sessions 19-30 to 70 people or 97%. The bottom portion provides a population census breakdown by age group of 189 people total.
The document shows attendance percentages for a group of 72 people, with 66 people having 92% attendance for the first 10 entries. It then lists attendance percentages decreasing to 72% for the next 14 entries. The remaining entries list attendance of 70 people at 97%. The bottom portion provides a population census, grouping ages from 0-1 year old to 36 years and older, with the largest group being 36 years and older at 37% of the total 189 people counted.
The document discusses housing market trends in the UK, including house price and rental growth, affordability, and accessibility across different regions. It notes that house price growth has far outpaced income growth in many areas, particularly inner London. Charts show the percentage of the population able to buy or rent median and lower quartile priced homes by region. The document also examines economic drivers in different cities and the potential impacts of Brexit on the housing market, transactions, and affordability.
The document discusses strategies for data-driven marketing and customer prospecting. It covers topics like data acquisition, management and enhancement, campaign execution and evaluation, list selection, targeting, creative testing, and analyzing results. The overall message is on using customer data and analytics to optimize marketing campaigns and improve response rates, returns, and customer lifetime value.
Given the confusion surrounding the future rights of British citizens in the EU, BELD surveyed over 5000 Brits living across the EU to list their concerns.
(EN) 2021 Korea Social Media Marketing Benchmark Index Report [SM2Networks]디센트릭 DnA팀
This report is a benchmark report for measuring social media performance of major domestic industries and brands.
We analyzed the data generated in 2020 for the three major social media channels(Facebook, Instagram, YouTube) in Korea and derived the Social Media Benchmark Index(SBX) of SM2Networks.
If you have any questions about this report, please contact the SM2Networks Marketing Intelligence Team.
Web : www.sm2marketing.co.kr
E-mail : marketing@samhwa.com
Blog_1: https://blog.naver.com/synthesio
Blog_2 : https://blog.naver.com/dmktginsight
Tel : 031-478-1570
This document discusses the Swedish longitudinal gambling study (Swelogs) and its potential to impact gambling policy. Some key findings from Swelogs include a problem gambling prevalence rate of 2.1% and incidence rate of 1.4%, and that three-quarters of problem gamblers were replaced by new ones within a year. Swelogs has tracked gambling behavior in Sweden over multiple waves since 2008. The results indicate problem gambling may be higher than typical estimates and relapse is a more serious issue than previously understood. The study aims to help policymakers better address gambling problems and harm in a changing industry.
The document shows attendance percentages for a group of 72 people, with 66 people having 92% attendance for the first 10 sessions. Attendance then dropped to 52 people or 72% for sessions 11-18. Attendance increased again for sessions 19-30 to 70 people or 97%. The bottom portion provides a population census breakdown by age group of 189 people total.
The document shows attendance percentages for a group of 72 people, with 66 people having 92% attendance for the first 10 entries. It then lists attendance percentages decreasing to 72% for the next 14 entries. The remaining entries list attendance of 70 people at 97%. The bottom portion provides a population census, grouping ages from 0-1 year old to 36 years and older, with the largest group being 36 years and older at 37% of the total 189 people counted.
The document discusses housing market trends in the UK, including house price and rental growth, affordability, and accessibility across different regions. It notes that house price growth has far outpaced income growth in many areas, particularly inner London. Charts show the percentage of the population able to buy or rent median and lower quartile priced homes by region. The document also examines economic drivers in different cities and the potential impacts of Brexit on the housing market, transactions, and affordability.
The document discusses strategies for data-driven marketing and customer prospecting. It covers topics like data acquisition, management and enhancement, campaign execution and evaluation, list selection, targeting, creative testing, and analyzing results. The overall message is on using customer data and analytics to optimize marketing campaigns and improve response rates, returns, and customer lifetime value.
Given the confusion surrounding the future rights of British citizens in the EU, BELD surveyed over 5000 Brits living across the EU to list their concerns.
(EN) 2021 Korea Social Media Marketing Benchmark Index Report [SM2Networks]디센트릭 DnA팀
This report is a benchmark report for measuring social media performance of major domestic industries and brands.
We analyzed the data generated in 2020 for the three major social media channels(Facebook, Instagram, YouTube) in Korea and derived the Social Media Benchmark Index(SBX) of SM2Networks.
If you have any questions about this report, please contact the SM2Networks Marketing Intelligence Team.
Web : www.sm2marketing.co.kr
E-mail : marketing@samhwa.com
Blog_1: https://blog.naver.com/synthesio
Blog_2 : https://blog.naver.com/dmktginsight
Tel : 031-478-1570
This document contains charts and graphs summarizing ticket and locate request data for the Oklahoma One-Call System from 2012-2017. It shows annual and monthly trends in incoming tickets/requests and outgoing locates/transmissions, broken down by company type, work type, and source. It also provides comparisons of ticket volumes in 2016 and 2017 by county and Pedco council area. Overall, the data shows small increases or decreases in ticket/request volumes year-over-year.
This document is an IELTS Listening answer sheet used by examiners to record candidates' answers to listening comprehension questions during the IELTS Listening exam. It includes spaces to record the candidate's name, candidate number, test center number, and date, as well as 40 numbered boxes to fill in the candidate's answers to the listening questions.
This document contains calendars for the years 2016, 2017, 2018 and 2019 showing the dates for each month and week. It also contains lists of various office supply and promotional product items available for purchase including notebooks, pens, USB drives, keychains, mugs, power banks, gift boxes, card holders, mice, calculators, bags and caps. The lists provide item codes and descriptions for each product.
This document presents a breakeven point analysis showing the units sold, costs, revenues, and contribution margin at different production levels. The breakeven point is reached at 333 units, where total revenues equal total costs. Above this point, the company begins to cover its fixed costs and make a profit.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
This document contains charts and graphs summarizing ticket and locate request data for the Oklahoma One-Call System from 2012-2017. It shows annual and monthly trends in incoming tickets/requests and outgoing locates/transmissions, broken down by company type, work type, and source. It also provides comparisons of ticket volumes in 2016 and 2017 by county and Pedco council area. Overall, the data shows small increases or decreases in ticket/request volumes year-over-year.
This document is an IELTS Listening answer sheet used by examiners to record candidates' answers to listening comprehension questions during the IELTS Listening exam. It includes spaces to record the candidate's name, candidate number, test center number, and date, as well as 40 numbered boxes to fill in the candidate's answers to the listening questions.
This document contains calendars for the years 2016, 2017, 2018 and 2019 showing the dates for each month and week. It also contains lists of various office supply and promotional product items available for purchase including notebooks, pens, USB drives, keychains, mugs, power banks, gift boxes, card holders, mice, calculators, bags and caps. The lists provide item codes and descriptions for each product.
This document presents a breakeven point analysis showing the units sold, costs, revenues, and contribution margin at different production levels. The breakeven point is reached at 333 units, where total revenues equal total costs. Above this point, the company begins to cover its fixed costs and make a profit.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Businesses in Scotland more likely to use 2nd Class stamps to send letters
1. Figure 6.12
Overall satisfaction with Royal Mail
Total who are satisfied with Royal Mail
66%
73%
65%
Satisfaction with Royal Mail (% of respondents)
100%
75%
50%
1
6
26
40
1
7
27
40
74%
74%
1
6
1
4
21
21
1
5
20
43
38
29
35
25%
26
0%
25
39
Very dissatisfied
Fairly
dissatisfied
Neither satisfied
nor dissatisfied
35
Fairly satisfied
Very satisfied
UK
England
Scotland
Wales
N Ireland
Source: Ofcom Business Postal Tracker, Q3 2012-Q2 2013
Base: All respondents who use Royal Mail (n = 1566 UK, 988 England, 209 Scotland, 188 Wales, 171 Northern
Ireland)
QRM2. Thinking generally about the service your organisation receives as a whole, on a scale of 1 to 5 where 1
is very dissatisfied and 5 is very satisfied, how satisfied are you with the overall quality of the services you
receive from Royal Mail as a recipient and sender?
13
2. Figure 6.11
Royal Mail services used to send letters
Proportion of consumers (%)
80
74
65 65
60
68
61
58
60 60
60
UK
63
48 49 47
40
England
Scotland
Wales
N Ireland
44
35
33 34 35
35
33 33 32 32
29
15 16
20
19
12
8
27
21
16 16
10
6
0
Standard
First Class
stamp
Standard
Large letter
Second
First Class
Class stamp
Large letter Franked First
Second
Class
Class
Franked
Second
Class
Standard
parcels
Source: Ofcom Business Postal Tracker, Q3 2012-Q2 2013
Base : All respondents using RM standard delivery services (n = 1460 UK, 934 England, 197 Scotland,
168 Wales, 161 N Ireland)
QV6d. Which, if any, of the following Royal Mail services does your organisation use to send your
standard mail?
12
3. Figure 6.8
Overall satisfaction with Royal Mail
Total who are satisfied with Royal Mail
85%
93%
86%
Satisfaction with Royal Mail (% of respondents)
9
9
5
92%
7
5
Very dissatisfied
38
100%
90%
51
Fairly
dissatisfied
26
75%
46
48
50%
Neither satisfied
nor dissatisfied
67
25%
40
52
37
40
0%
Fairly satisfied
Very satisfied
UK
England
Scotland
Wales
N Ireland
Source: Ofcom Residential Postal Tracker, Q3 2012-Q2 2013
Base: All respondents from Q1 2013 (n = 2397 UK, 1380 England, 402 Scotland, 286 Wales, 329
Northern Ireland)
QE5. How would you rate your overall satisfaction with Royal Mail?
9
4. Figure 6.7
Type of items people are receiving more often now
Proportion of respondents (%)
Direct mail from organisations you don't have a relationship with
11%
Bills / statements
10%
36%
28%
19%
Standard circulars from organisations you have relationship with
14%
Smaller parcels
Larger parcels
26%
24%
63%
22%
13%
Catalogues / brochures
20%
21%
18%
Letters from organisations you have relationship with
Scotland
3%
7%
Personal letters
Subscription magazines
UK
6%
2%
5%
Invitations / cards
Other
4%
0%
20%
40%
60%
80%
Source: Ofcom Residential Postal Tracker, Q3 2012-Q2 2013
Base: All who say the number of items received by post has increased compared to two years ago (n = 1181
UK, 202 Scotland)
QD6. Which of these types of addressed items are you personally receiving more often through the post now?
8