In my advertising and promotion class, my partner and I received scholarships from Toyota Scion for our presentation about a possible marketing campaign for their Scion vehicles. This is the powerpoint to that project.
- The annual Radiothon to End Child Abuse raised $37,910.86 through collaborative efforts between radio stations KB101, Z99, and KZY 95.5.
- Stuff-A-Truck collected 14,502 pounds of food and $4,646.23 for the local food shelf from donations by schools, individuals, businesses, and a grocery store over 24 years of the event.
- The Twins Winter Caravan is coming to Bemidji on January 19th, featuring Paul Molitor, Byron Buxton, and Casey Fien, with proceeds benefiting youth baseball.
Pebble Beach White Paper - The Perfect PairingKacey Reil
This document discusses how top charities use Pebble Beach to achieve fundraising goals through golf tournaments. It provides examples like the Lexus Champions for Charity and National Kidney Foundation Cadillac Golf Classic which hold local tournaments throughout the year with the national championship at Pebble Beach. The AT&T Pebble Beach National Pro-Am, which began as Bing Crosby's tournament in 1947, has raised over $110 million for local charities. Pebble Beach supports charities through discounted vacation packages for fundraising auctions and hosting exclusive tournaments that attract wealthy donors.
The document summarizes an event proposal for a 10th anniversary celebration of Millennium Park in Chicago. The all-day event on June 14th will feature 10 musical performances, food vendors, and meet-and-greets with architects of park structures. Funds raised will support adding new park features. Approvals are needed from city offices for permits, licenses, and insurance. Marketing will promote through CTA, universities, and local businesses to attract a wide range of attendees.
This document contains information about various marketing and public relations case studies and projects, including:
1) A case study about rebuilding the reputation of NFL player Bryant McKinnie through a successful Thanksgiving food drive campaign partnering with McDonald's.
2) A case study about creating a television program called "American Real Estate - What's Next?" to educate the public about the real estate market during an economic downturn.
3) Press releases, media coverage, and details about special events hosted by a PR firm such as Oscar Night America and a Cranberry Jam fundraising event.
The document summarizes the activities of the Berkeley City Club Conservancy. It announces that the organization has changed its name to better reflect its mission of preserving the historic Berkeley City Club building and promoting the legacy of its architect, Julia Morgan. It discusses how three Conservancy board members successfully nominated Julia Morgan to receive the American Institute of Architects' Gold Medal, making her the first woman to receive this honor. It provides details on restoration projects focused on improving pool ventilation and windows at the building.
The BeachGlow Music Festival is a two-day music festival held annually in July on the beach in Wildwood, New Jersey that raises money for charity. It features multiple music genres and attracts 7,000-10,000 people daily aged 18-34, mostly female. Sponsorship opportunities include lead sponsor, activation space, food court branding, and more, ranging in price from $1,500 to $25,000. Past sponsors include ARRIS and MetroPCS. Proceeds benefit Little Kids Rock which provides music education to underserved schools.
- The annual Radiothon to End Child Abuse raised $37,910.86 through collaborative efforts between radio stations KB101, Z99, and KZY 95.5.
- Stuff-A-Truck collected 14,502 pounds of food and $4,646.23 for the local food shelf from donations by schools, individuals, businesses, and a grocery store over 24 years of the event.
- The Twins Winter Caravan is coming to Bemidji on January 19th, featuring Paul Molitor, Byron Buxton, and Casey Fien, with proceeds benefiting youth baseball.
Pebble Beach White Paper - The Perfect PairingKacey Reil
This document discusses how top charities use Pebble Beach to achieve fundraising goals through golf tournaments. It provides examples like the Lexus Champions for Charity and National Kidney Foundation Cadillac Golf Classic which hold local tournaments throughout the year with the national championship at Pebble Beach. The AT&T Pebble Beach National Pro-Am, which began as Bing Crosby's tournament in 1947, has raised over $110 million for local charities. Pebble Beach supports charities through discounted vacation packages for fundraising auctions and hosting exclusive tournaments that attract wealthy donors.
The document summarizes an event proposal for a 10th anniversary celebration of Millennium Park in Chicago. The all-day event on June 14th will feature 10 musical performances, food vendors, and meet-and-greets with architects of park structures. Funds raised will support adding new park features. Approvals are needed from city offices for permits, licenses, and insurance. Marketing will promote through CTA, universities, and local businesses to attract a wide range of attendees.
This document contains information about various marketing and public relations case studies and projects, including:
1) A case study about rebuilding the reputation of NFL player Bryant McKinnie through a successful Thanksgiving food drive campaign partnering with McDonald's.
2) A case study about creating a television program called "American Real Estate - What's Next?" to educate the public about the real estate market during an economic downturn.
3) Press releases, media coverage, and details about special events hosted by a PR firm such as Oscar Night America and a Cranberry Jam fundraising event.
The document summarizes the activities of the Berkeley City Club Conservancy. It announces that the organization has changed its name to better reflect its mission of preserving the historic Berkeley City Club building and promoting the legacy of its architect, Julia Morgan. It discusses how three Conservancy board members successfully nominated Julia Morgan to receive the American Institute of Architects' Gold Medal, making her the first woman to receive this honor. It provides details on restoration projects focused on improving pool ventilation and windows at the building.
The BeachGlow Music Festival is a two-day music festival held annually in July on the beach in Wildwood, New Jersey that raises money for charity. It features multiple music genres and attracts 7,000-10,000 people daily aged 18-34, mostly female. Sponsorship opportunities include lead sponsor, activation space, food court branding, and more, ranging in price from $1,500 to $25,000. Past sponsors include ARRIS and MetroPCS. Proceeds benefit Little Kids Rock which provides music education to underserved schools.
Implementation of Silverchair Learning Systempacktwin
The document summarizes the implementation of the Silverchair Learning System by The Colony, an Eden Prairie-based senior care organization, to train its employees. Key representatives from The Colony and Silverchair discussed the reasons for changing to the new eLearning system, including that the previous training methods were outdated and scheduling training was difficult. Silverchair was seen as an ideal solution because it allowed for customized training content, recognized various certifications, and could be completed online through webinars in a more flexible manner. The initial feedback from The Colony indicated satisfaction with the new Silverchair system.
The document discusses key design elements of a mall in Venezuela called Venezuela Unique, including its horizontal and vertical circulation, use of natural and artificial lighting, acoustic properties, and rhythmic design. It was created by designers Campos Wilder and Jara Briseida.
This document provides a proposal for a fashion show event to raise awareness for victims of sexual assault. It will be organized in partnership with The Healing Center and feature local talent. Sponsorship opportunities ranging from $100 to $1,000 are outlined that will support victims and survivors through the event and marketing efforts. Volunteers are needed for various tasks on the day of the event including front of house, back of house, casting, and more. Hair, makeup and catering partners are listed that will contribute their services to the event. The proposed venue is located in Milwaukee, WI.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
The document provides details about the "Music on the Mound" summer concert to be held in Knoxville, Tennessee. It will feature performances by Jake Owen and The Wreckers, and be held at Smokies Park on July 18, 2009 to raise money for music education. The document outlines plans for venue, performers, marketing, budget, permits, security, emergency response and risk management for the event.
The document provides information on several events and experiences taking place in North America between May and October 2011, including:
- Colombia Moda fashion show in Medellin, Colombia from July 26-28.
- The Medellin Flower Fair in Medellin, Colombia from July 29-August 8, featuring cultural and traditional events.
- Colombia being featured at the Smithsonian Folklife Festival in Washington D.C. from June 30-July 4 and July 7-11.
- Various summer events and discounts in Dubai from June 20-September 5 such as at Modhesh World and Dubai Summer Surprises.
The document summarizes information about the 28th Annual Taste of Melrose Park festival held in September 2009. It highlights that the 3-day festival attracts over 300,000 visitors each year to enjoy 74 ethnic food booths priced at $3 or less. Sponsorship opportunities are described that help fund the community festival and benefit local organizations through donations of over $1 million. Businesses are encouraged to sponsor in order to promote to the large audience in attendance.
This is our Fresh Detroit 2011 festival corporate sponsorship information package. This Event has been postponed until 2012 (Due to venue renovations" For more info regarding Fresh Detroit feel free to contact us at 248-470-9567 or info@freshdetroit.com
The document discusses several ongoing and upcoming projects and events in Downtown Myrtle Beach. It summarizes that the Downtown Redevelopment Corporation's (DRC) mission is to revitalize downtown and facilitate improvements like burying utilities and widening sidewalks on North Ocean Boulevard. It also mentions upcoming special events like the Carolina Country Music Festival in June and that the DRC offers low-interest loans to renovate storefronts in the downtown area.
This document provides details for planning an event to promote investing in historic buildings in downtown Providence, Rhode Island. The event aims to attract business owners between 30-45 years old making $70,000-$200,000 annually. It will take place over a weekend in October at the old Department of Health Services building and feature local food, arts, music, and a real estate showcase. Marketing will target this demographic through newspapers, magazines, social media, radio stations and fliers in areas they frequent. The event goals are to change perceptions of downtown Providence and show advantages of investing in the city.
The document lists Dan Reyes' contact information and experience running various promotional campaigns for brands nationwide, including:
- A 15 city campaign for Sonic Drive In's fundraising program that provided over $59,000 in initial grants.
- A restaurant sampling program that distributed over 1.8 million samples in 1,600 restaurants across 9 markets.
- Beach promotional campaigns in Miami Beach and Ft. Lauderdale promoting a bank conversion.
- Attending soccer games to generate leads for local State Farm agents.
- Partnering with MLB for various Latino-focused campaigns over 7 months touring a museum and distributing branded items.
Dan Reyes has experience running various promotional campaigns across multiple industries including:
1) A 15 city campaign for Sonic Drive In's fundraising program that provided over $59,000 in initial grants.
2) A restaurant sampling program that distributed over 1.8 million samples at 1,600 restaurants across 9 markets.
3) A beach promotional campaign in Miami Beach and Ft. Lauderdale promoting a bank conversion.
The Birthplace of Country Music Museum in Bristol, TN/VA aims to educate people about the cultural heritage of the region. As the museum has not yet opened, the marketing team must promote the brand and create buzz in the community. With a $10,000 budget, their target market is families with grade school children in the Tri-Cities area. Their slogan "listen, learn, and experience" conveys the fun, educational experience. Their advertising mix includes radio ads, half-page print ads in The Loafer newspaper, and 1,000 direct mail postcards with coupons. Remaining funds will be used for music events promoting the museum brand.
The Birthplace of Country Music Museum in Bristol, TN/VA aims to educate people about the cultural heritage of the region. As the museum has not yet opened, the marketing team must promote the brand and create buzz in the community. With a $10,000 budget, their target market is families with grade school children in the Tri-Cities area. Their slogan "listen, learn, and experience" conveys the fun, educational experience. Their advertising mix includes radio ads, print ads in The Loafer newspaper, and direct mail postcards with coupons. Any remaining funds will be used to hold music events promoting the museum brand.
The Birthplace of Country Music Museum in Bristol, TN/VA aims to educate people about the cultural heritage of the region. As the museum has not yet opened, the marketing team must promote the brand and create buzz in the community. With a $10,000 budget, their target market is families with grade school children in the Tri-Cities area. Their slogan is "listen, learn, and experience" and advertising will include radio ads, half-page newspaper ads, and direct mail postcards with buy-one-get-one coupons, all featuring a consistent clean theme. Advertising will begin two months before the grand opening.
The Birthplace of Country Music Museum in Bristol, TN/VA aims to educate people about the cultural heritage of the region. As the museum has not yet opened, the marketing team must promote the brand and create buzz in the community. With a $10,000 budget, their target market is families with grade school children in the Tri-Cities area. Their slogan is "listen, learn, and experience" and advertising will include radio ads, half-page newspaper ads, and direct mail postcards with buy-one-get-one coupons, all featuring a consistent clean theme. Advertising will begin two months before the grand opening.
I am an all-around proficient marketing practitioner having developed core competencies in project management, strategic planning, multicultural markets, on-site activation/management as well as tour management and production. My masters degree in Advertising further adds a strategic perspective which integrates marketing practices with an in-depth understanding of maximizing value to a client through understanding the voice of the consumer.
For the past 7 years I have become an expert in leading the management of various experiential marketing events for brands such as McDonald's, The U.S. Army, Cadillac, and others. See below for some of the events that I worked on.
Specialties: Experiential Marketing, project management, event coordination, competitive analysis, Power Point specialist, database administration, fundraising coordination, Microsoft Office, Word, Excel, online research, strategic marketing and planning, on-site event activation execution
Implementation of Silverchair Learning Systempacktwin
The document summarizes the implementation of the Silverchair Learning System by The Colony, an Eden Prairie-based senior care organization, to train its employees. Key representatives from The Colony and Silverchair discussed the reasons for changing to the new eLearning system, including that the previous training methods were outdated and scheduling training was difficult. Silverchair was seen as an ideal solution because it allowed for customized training content, recognized various certifications, and could be completed online through webinars in a more flexible manner. The initial feedback from The Colony indicated satisfaction with the new Silverchair system.
The document discusses key design elements of a mall in Venezuela called Venezuela Unique, including its horizontal and vertical circulation, use of natural and artificial lighting, acoustic properties, and rhythmic design. It was created by designers Campos Wilder and Jara Briseida.
This document provides a proposal for a fashion show event to raise awareness for victims of sexual assault. It will be organized in partnership with The Healing Center and feature local talent. Sponsorship opportunities ranging from $100 to $1,000 are outlined that will support victims and survivors through the event and marketing efforts. Volunteers are needed for various tasks on the day of the event including front of house, back of house, casting, and more. Hair, makeup and catering partners are listed that will contribute their services to the event. The proposed venue is located in Milwaukee, WI.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
The document provides details about the "Music on the Mound" summer concert to be held in Knoxville, Tennessee. It will feature performances by Jake Owen and The Wreckers, and be held at Smokies Park on July 18, 2009 to raise money for music education. The document outlines plans for venue, performers, marketing, budget, permits, security, emergency response and risk management for the event.
The document provides information on several events and experiences taking place in North America between May and October 2011, including:
- Colombia Moda fashion show in Medellin, Colombia from July 26-28.
- The Medellin Flower Fair in Medellin, Colombia from July 29-August 8, featuring cultural and traditional events.
- Colombia being featured at the Smithsonian Folklife Festival in Washington D.C. from June 30-July 4 and July 7-11.
- Various summer events and discounts in Dubai from June 20-September 5 such as at Modhesh World and Dubai Summer Surprises.
The document summarizes information about the 28th Annual Taste of Melrose Park festival held in September 2009. It highlights that the 3-day festival attracts over 300,000 visitors each year to enjoy 74 ethnic food booths priced at $3 or less. Sponsorship opportunities are described that help fund the community festival and benefit local organizations through donations of over $1 million. Businesses are encouraged to sponsor in order to promote to the large audience in attendance.
This is our Fresh Detroit 2011 festival corporate sponsorship information package. This Event has been postponed until 2012 (Due to venue renovations" For more info regarding Fresh Detroit feel free to contact us at 248-470-9567 or info@freshdetroit.com
The document discusses several ongoing and upcoming projects and events in Downtown Myrtle Beach. It summarizes that the Downtown Redevelopment Corporation's (DRC) mission is to revitalize downtown and facilitate improvements like burying utilities and widening sidewalks on North Ocean Boulevard. It also mentions upcoming special events like the Carolina Country Music Festival in June and that the DRC offers low-interest loans to renovate storefronts in the downtown area.
This document provides details for planning an event to promote investing in historic buildings in downtown Providence, Rhode Island. The event aims to attract business owners between 30-45 years old making $70,000-$200,000 annually. It will take place over a weekend in October at the old Department of Health Services building and feature local food, arts, music, and a real estate showcase. Marketing will target this demographic through newspapers, magazines, social media, radio stations and fliers in areas they frequent. The event goals are to change perceptions of downtown Providence and show advantages of investing in the city.
The document lists Dan Reyes' contact information and experience running various promotional campaigns for brands nationwide, including:
- A 15 city campaign for Sonic Drive In's fundraising program that provided over $59,000 in initial grants.
- A restaurant sampling program that distributed over 1.8 million samples in 1,600 restaurants across 9 markets.
- Beach promotional campaigns in Miami Beach and Ft. Lauderdale promoting a bank conversion.
- Attending soccer games to generate leads for local State Farm agents.
- Partnering with MLB for various Latino-focused campaigns over 7 months touring a museum and distributing branded items.
Dan Reyes has experience running various promotional campaigns across multiple industries including:
1) A 15 city campaign for Sonic Drive In's fundraising program that provided over $59,000 in initial grants.
2) A restaurant sampling program that distributed over 1.8 million samples at 1,600 restaurants across 9 markets.
3) A beach promotional campaign in Miami Beach and Ft. Lauderdale promoting a bank conversion.
The Birthplace of Country Music Museum in Bristol, TN/VA aims to educate people about the cultural heritage of the region. As the museum has not yet opened, the marketing team must promote the brand and create buzz in the community. With a $10,000 budget, their target market is families with grade school children in the Tri-Cities area. Their slogan "listen, learn, and experience" conveys the fun, educational experience. Their advertising mix includes radio ads, half-page print ads in The Loafer newspaper, and 1,000 direct mail postcards with coupons. Remaining funds will be used for music events promoting the museum brand.
The Birthplace of Country Music Museum in Bristol, TN/VA aims to educate people about the cultural heritage of the region. As the museum has not yet opened, the marketing team must promote the brand and create buzz in the community. With a $10,000 budget, their target market is families with grade school children in the Tri-Cities area. Their slogan "listen, learn, and experience" conveys the fun, educational experience. Their advertising mix includes radio ads, print ads in The Loafer newspaper, and direct mail postcards with coupons. Any remaining funds will be used to hold music events promoting the museum brand.
The Birthplace of Country Music Museum in Bristol, TN/VA aims to educate people about the cultural heritage of the region. As the museum has not yet opened, the marketing team must promote the brand and create buzz in the community. With a $10,000 budget, their target market is families with grade school children in the Tri-Cities area. Their slogan is "listen, learn, and experience" and advertising will include radio ads, half-page newspaper ads, and direct mail postcards with buy-one-get-one coupons, all featuring a consistent clean theme. Advertising will begin two months before the grand opening.
The Birthplace of Country Music Museum in Bristol, TN/VA aims to educate people about the cultural heritage of the region. As the museum has not yet opened, the marketing team must promote the brand and create buzz in the community. With a $10,000 budget, their target market is families with grade school children in the Tri-Cities area. Their slogan is "listen, learn, and experience" and advertising will include radio ads, half-page newspaper ads, and direct mail postcards with buy-one-get-one coupons, all featuring a consistent clean theme. Advertising will begin two months before the grand opening.
I am an all-around proficient marketing practitioner having developed core competencies in project management, strategic planning, multicultural markets, on-site activation/management as well as tour management and production. My masters degree in Advertising further adds a strategic perspective which integrates marketing practices with an in-depth understanding of maximizing value to a client through understanding the voice of the consumer.
For the past 7 years I have become an expert in leading the management of various experiential marketing events for brands such as McDonald's, The U.S. Army, Cadillac, and others. See below for some of the events that I worked on.
Specialties: Experiential Marketing, project management, event coordination, competitive analysis, Power Point specialist, database administration, fundraising coordination, Microsoft Office, Word, Excel, online research, strategic marketing and planning, on-site event activation execution
The document summarizes FANSplash's efforts to create a new handicapped accessible splash park in Winchester, MA. It provides details on fundraising goals and events to revitalize Borggaard Beach and create the region's first water-based recreational facility for all abilities. The project needs $66,450 more by the summer implementation date. Upcoming fundraising opportunities include a comedy event, tile sales to become part of the beach's legacy, and naming rights for individual elements.
The document proposes sponsorship opportunities for radio station STAR 1310 to increase visibility and sales at various upcoming events in their market. It recommends creating sponsorship packages for events like concerts and festivals from June to September that would appeal to their target gospel audience. Sample packages and presentation are included outlining details of a signature annual "Picnic at the Pavilion" gospel music event in May that over 5,000 people are expected to attend.
2014 Round Rock Express Community Impact Reportcmacquarrie
The document provides details about the Round Rock Express baseball club's community involvement and impact initiatives in 2014. It discusses youth baseball and softball development programs that served over 500 kids, various community events hosted at Dell Diamond stadium that raised over $100,000 for charities, and ways the front office was involved in the community through donations, volunteer work, and appearances that distributed over $77,000 worth of tickets and merchandise to local organizations.
The document is a report from the City of Emeryville, California providing an overview of the city's goals, projects, policies and events from 2018. It discusses key initiatives like affordable housing, transportation safety improvements, developing a parking management plan, preparing for disasters, and revitalizing the Emeryville Center for the Arts. It also summarizes the city's efforts to promote diversity and community through various commemorative months and public events.
Public spaces how to save our urban backyardscraigslist_fndn
In San Francisco and across the country, recreation and parks budgets have suffered greatly as municipal funding have been cut across the board. In order to sustain our public space and maintain a high quality of urban life, we need to consider new options to grow revenue from both private and public sources, and engage a new generation of volunteers concerned with enhancing community health and beauty.
6. Schedule: Placed on doors of 10 taxis around Twin Cities area for 2 weeks prior to event
7.
8. Schedule: Will run online at dickssportinggoods.com for 20 days prior to event
9.
10. Schedule: Will air through Comcast Spotlight the week of the event reaching the Twin Cities population (concentration: Hennepin County)
11.
12. Schedule: Ad in 4 theaters in Maple Grove/Osseo/Brooklyn Park area for 4 weeks and as indoor bathroom stall ads in 10 different clubs/restaurants in Minneapolis for 1 month
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14.
15. Schedule: 2000 grocery bags will be delivered to Rainbow Foods and Cub Foods (in both Maple Grove and Brooklyn Park) during the first week of July
16.
17. Schedule: 50 flyers will be posted in local coffee shops, music stores, NHCC campus, etc… 2 weeks prior to event. This as will also be directly mailed to 5000 NHCC students 2 weeks prior to event.
22. Schedule: In Sun Post newspapers that cover Brooklyn Park, Brooklyn Center, Robbinsdale, Crystal, New Hope, and Golden Valley. As will appear in papers the week of the event. Ad will also be up as a poster panel for 2 weeks prior to the event.
23.
24. Schedule: Ad on vikingstailgate.com for 14 days prior to event
25.
26.
27. Schedule: Ads in the Maple Grove and Osseo Press newspaper will appear inside the week of the event. As will also be up as a poster panel 3 weeks prior to event.