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image copyrights Moyan Brenn https://www.flickr.com/photos/aigle_dore/6365101775 CC-BY
Amsterdam
University
Press
Max Haring
m.haring@aup.nl
Sales: alternative business models
for journals
Outline
Why alternative business models?
– Impossible OA?
– Serials crisis
How to increase journal revenue?
– Spin-off products
– Cascading strategies
– Subsidy and sponsoring
– Services
2https://www.flickr.com/photos/gsfc/100266
03395/ CC-BY NASA/Goddard/Bill Hrybyk
Can you name successful OA Journals?
What do they have in common?
3
4
Open Access journal challenges
Impossible OA?
5
Some OA journals work very well:
Others face more challenges:
In general, Open Access works well for:
- Large journals
- Broad scope and disciplines
- Low rejection rate
- Well-funded, high pressure to publish
Impossible OA?
6
In some disciplines OA works very well
- Science
- Medicine
- Technology
In other disciplines less so:
- Social Science
- Humanities
- Arts
“Monitoring the transition to open access” 2017 report Universities UK.
OA Journal finances – quick example
7
Journal finances:
Journal fixed costs (platform): € 10.000
Editorial costs per submission: € 100
Production costs per article: € 500
APC: € 1.000
100 submissions, 50 published (50% rejection rate)
Income: € 50.000
Costs: €10.000+(50x €500)+(100x €100) € 45.000
100 submissions, 25 published (75% rejection rate)
Income: € 25.000
Costs: €10.000+(25x €500)+(100x €100) € 32.500
25 submissions, 20 published (20% rejection rate)
Income: € 20.000
Costs: €10.000+(20x €500)+(25x €100) € 22.500
Open Access in HSS
8
Why OA is difficult in HSS:
- Less funding
- Small, specialized journals
- Less articles per author per year
- Less focus on quick data publishing
- Journal editors actively acquire submissions
- Less external funding = less mandates
- More university presses and societies
How to make OA journals work in HSS?
- (Green Open Access)
- Alternative business models (without APC)
https://www.careerguide.com/blog/various-type-of-social-sciences-and-
humanities-offered-in-canada-ug-level
9
Subscription revenue also under pressure
Serials Crisis
10
Subscription revenue
11
Subscription revenue is under pressure
- Serials Crisis
- More research output
- Declining budgets
- Money is spent elsewhere (like OA)
- Growth only by market share
All publishers must grow revenue!
- Inflation
- Investment in new technology
- Shareholders, investors, owners
CC-BY Vmenkov Vitoria-University-Library-food-science-journals-
4490.jpg
12
Alternative business models
1. Spin-off products
13
Books
- Academic book series
- Reference works
- Educational books
- Popular books
Courses
- Society members
- Medical education
Other journals
Royal Statistical Society
… and 15 more!
2. Cascading strategy
14
100
submissions
Accepted and published
25
75
Rejected
Bubble
s
The journal for
underwater
archaeology
Publish elsewhere
5025
Bubble
Report
s
Underwate
r Science
Would you like to transfer
your submission?
25
25
Accepted and published
Rejected
3. Subsidy and Sponsoring
15
Subsidy
- Society members
- University, faculty, funders
- Editorial board
Sponsoring & advertising
- Conference supplements
- Adverts
- Access to readers/authors
For industry, pharma, anyone?...
4. Services
Services for readers:
- Reprints
- Conference supplements
Services for authors:
- Language editing
- Certificates
- Posters etc.
Others:
- Conferences
- Alternative publication types (data, images)
- Management software
- Metrics 16
Conclusion
Open Access does not work for all journals
Subscription revenue is under pressure
All major publishers are looking at alternative revenue sources
In the Future: Can journals be completely free of charge?
17
18
Thank you!

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Science publishing: OA, commercial sales and alternative business models

  • 1. image copyrights Moyan Brenn https://www.flickr.com/photos/aigle_dore/6365101775 CC-BY Amsterdam University Press Max Haring m.haring@aup.nl Sales: alternative business models for journals
  • 2. Outline Why alternative business models? – Impossible OA? – Serials crisis How to increase journal revenue? – Spin-off products – Cascading strategies – Subsidy and sponsoring – Services 2https://www.flickr.com/photos/gsfc/100266 03395/ CC-BY NASA/Goddard/Bill Hrybyk
  • 3. Can you name successful OA Journals? What do they have in common? 3
  • 5. Impossible OA? 5 Some OA journals work very well: Others face more challenges: In general, Open Access works well for: - Large journals - Broad scope and disciplines - Low rejection rate - Well-funded, high pressure to publish
  • 6. Impossible OA? 6 In some disciplines OA works very well - Science - Medicine - Technology In other disciplines less so: - Social Science - Humanities - Arts “Monitoring the transition to open access” 2017 report Universities UK.
  • 7. OA Journal finances – quick example 7 Journal finances: Journal fixed costs (platform): € 10.000 Editorial costs per submission: € 100 Production costs per article: € 500 APC: € 1.000 100 submissions, 50 published (50% rejection rate) Income: € 50.000 Costs: €10.000+(50x €500)+(100x €100) € 45.000 100 submissions, 25 published (75% rejection rate) Income: € 25.000 Costs: €10.000+(25x €500)+(100x €100) € 32.500 25 submissions, 20 published (20% rejection rate) Income: € 20.000 Costs: €10.000+(20x €500)+(25x €100) € 22.500
  • 8. Open Access in HSS 8 Why OA is difficult in HSS: - Less funding - Small, specialized journals - Less articles per author per year - Less focus on quick data publishing - Journal editors actively acquire submissions - Less external funding = less mandates - More university presses and societies How to make OA journals work in HSS? - (Green Open Access) - Alternative business models (without APC) https://www.careerguide.com/blog/various-type-of-social-sciences-and- humanities-offered-in-canada-ug-level
  • 11. Subscription revenue 11 Subscription revenue is under pressure - Serials Crisis - More research output - Declining budgets - Money is spent elsewhere (like OA) - Growth only by market share All publishers must grow revenue! - Inflation - Investment in new technology - Shareholders, investors, owners CC-BY Vmenkov Vitoria-University-Library-food-science-journals- 4490.jpg
  • 13. 1. Spin-off products 13 Books - Academic book series - Reference works - Educational books - Popular books Courses - Society members - Medical education Other journals Royal Statistical Society … and 15 more!
  • 14. 2. Cascading strategy 14 100 submissions Accepted and published 25 75 Rejected Bubble s The journal for underwater archaeology Publish elsewhere 5025 Bubble Report s Underwate r Science Would you like to transfer your submission? 25 25 Accepted and published Rejected
  • 15. 3. Subsidy and Sponsoring 15 Subsidy - Society members - University, faculty, funders - Editorial board Sponsoring & advertising - Conference supplements - Adverts - Access to readers/authors For industry, pharma, anyone?...
  • 16. 4. Services Services for readers: - Reprints - Conference supplements Services for authors: - Language editing - Certificates - Posters etc. Others: - Conferences - Alternative publication types (data, images) - Management software - Metrics 16
  • 17. Conclusion Open Access does not work for all journals Subscription revenue is under pressure All major publishers are looking at alternative revenue sources In the Future: Can journals be completely free of charge? 17