The Search Challenge - Sagittarius 24/7 Multichannel Travel Cosumer Masterclass
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Speaker Presentation delivered by Deri Jones of SciVisum at the Sagittarius 24/7 Multichannel Travel Consumer Masterclass on Tuesday 24th March 2015.
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- 1. 24/7 Multichannel Travel l Deri Jones – SciVisum l Richard Scales – Neilson Travel
- 4. RWD: can be slower
- 6. airlines RWD site: - none Mobile site: - BA + South African Neither: - Royal Brunei
- 7. Airlines - on mobiles BA - can search/book South Africa – can't Royal Brunei – full fat homepage:
- 19. Site problems are not Marketing problems ...
- 20. … but User Experience problems are Marketing problems: if iPad 10% slower if Phone users see more 'Cannot Buy' Impact is: - Analytics can no longer be trusted ! - Campaigns are sub-optimal
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