This document discusses a parody advertisement for a garden shovel. It references the television show Desperate Housewives and plays on the slogan of a famous salami brand, "SCHOP", whose spokesman would say "Is Don. Is Good". The parody ad takes the SCHOP slogan and twists it to say "Not SCHOP, not good" while showing an image of a garden shovel, playing on intertextual references between the TV show, salami brand, and the product being advertised, a garden shovel.