- 77% of Melbourne residents plan to take a holiday in the next 12 months, with most taking holidays over the Christmas/New Year period and staying close to home or taking short day trips by car.
- The majority will travel within 3 hours of Melbourne, with popular coastal destinations like the Mornington Peninsula, Torquay, and Lorne.
- This presents opportunities for Melbourne advertisers to reach customers who will be traveling locally, and for businesses close to Melbourne to attract day-trippers through radio advertising. Advertisers are reminded that messaging should align with people's relaxed summer moods.
Most Sydney residents will take summer holidays over the Christmas/New Year period by staying close to home and taking day trips near Sydney. About 1 in 3 will remain at home while others will travel within 3 hours by car to coastal destinations like the Central Coast and South Coast. This presents advertising opportunities for Sydney-based businesses and those near popular day trip locations. Advertisers should promote relaxed, spontaneous messaging that aligns with people's summer moods of catching up with family and friends.
Most Brisbane residents will take summer holidays over the Christmas/New Year period by staying close to home and taking day trips. Over 80% will holiday in the next 12 months, with around half staying home and 36% taking day trips within 3 hours of Brisbane, mostly to the Gold and Sunshine Coasts. This presents opportunities for Brisbane advertisers to reach listeners on radio during trips, and for local advertisers to promote attractions to Brisbane residents. However, advertising messages may need to align with people's relaxed, spontaneous mindsets and desires to spend time with family/friends over summer.
Most Perth residents will take summer holidays over the Christmas/New Year period by staying close to home and taking day trips. This presents opportunities for local advertisers. While some will travel further, many will stay in the Perth area and listen to local radio in their cars during short trips. Advertisers should recognize that people are more relaxed and spontaneous in summer, and tailor messages to themes like family time, fresh starts, and enjoying the summer atmosphere. Local destinations within a few hours of Perth can also promote attractions to people looking for nearby activities during the holidays.
Most Adelaide residents will take summer holidays over the Christmas/New Year period by staying close to home and taking day trips. This presents opportunities for local advertisers. While some will travel further, over 75% plan a holiday in the next 12 months and many will only travel a few hours from Adelaide by car. Summer is a time when people are more relaxed and spontaneous, looking to spend quality time with family and friends. Advertisers should consider summer-themed messages that focus on relaxation, spontaneity and family to resonate with holidaymakers.
The document discusses the structure and content of bulletins for a news station targeting a young audience. Originally, it was thought entertainment, sports, and negative stories would be the focus. However, research showed the audience preferred short, local bulletins with breaking news and weather. Entertainment was popular for females while males liked sports and entertainment more than politics. The final structure includes breaking news first followed by other important stories, some politics, events, entertainment, brief sports, and weather.
1. The document analyzes how a student radio news bulletin both follows and challenges conventions of radio news bulletins for their target younger audience.
2. It follows conventions like a serious tone for the newsreader and typical story structure, but challenges conventions like having a longer 4 minute runtime instead of the typical 3 minutes.
3. It also challenges conventions by including more entertainment news and using techniques like introductions, dates/times, and an outside broadcast that are less common for older audiences but fit their younger target audience.
The radio news broadcast targets teens and young people living on the Isle of Wight. It represents this social group by only including local news stories that would interest them, such as the opening of a new trampoline center. The main news reader has a strong Isle of Wight accent to connect with the target audience. The overall tone and feel of the broadcast is relaxed to appeal to the island's culture influenced by music festivals at the beach. Research including questionnaires helped determine the types of short stories and categories of news that would engage teens, and informed the layout of the bulletins.
Most Sydney residents will take summer holidays over the Christmas/New Year period by staying close to home and taking day trips near Sydney. About 1 in 3 will remain at home while others will travel within 3 hours by car to coastal destinations like the Central Coast and South Coast. This presents advertising opportunities for Sydney-based businesses and those near popular day trip locations. Advertisers should promote relaxed, spontaneous messaging that aligns with people's summer moods of catching up with family and friends.
Most Brisbane residents will take summer holidays over the Christmas/New Year period by staying close to home and taking day trips. Over 80% will holiday in the next 12 months, with around half staying home and 36% taking day trips within 3 hours of Brisbane, mostly to the Gold and Sunshine Coasts. This presents opportunities for Brisbane advertisers to reach listeners on radio during trips, and for local advertisers to promote attractions to Brisbane residents. However, advertising messages may need to align with people's relaxed, spontaneous mindsets and desires to spend time with family/friends over summer.
Most Perth residents will take summer holidays over the Christmas/New Year period by staying close to home and taking day trips. This presents opportunities for local advertisers. While some will travel further, many will stay in the Perth area and listen to local radio in their cars during short trips. Advertisers should recognize that people are more relaxed and spontaneous in summer, and tailor messages to themes like family time, fresh starts, and enjoying the summer atmosphere. Local destinations within a few hours of Perth can also promote attractions to people looking for nearby activities during the holidays.
Most Adelaide residents will take summer holidays over the Christmas/New Year period by staying close to home and taking day trips. This presents opportunities for local advertisers. While some will travel further, over 75% plan a holiday in the next 12 months and many will only travel a few hours from Adelaide by car. Summer is a time when people are more relaxed and spontaneous, looking to spend quality time with family and friends. Advertisers should consider summer-themed messages that focus on relaxation, spontaneity and family to resonate with holidaymakers.
The document discusses the structure and content of bulletins for a news station targeting a young audience. Originally, it was thought entertainment, sports, and negative stories would be the focus. However, research showed the audience preferred short, local bulletins with breaking news and weather. Entertainment was popular for females while males liked sports and entertainment more than politics. The final structure includes breaking news first followed by other important stories, some politics, events, entertainment, brief sports, and weather.
1. The document analyzes how a student radio news bulletin both follows and challenges conventions of radio news bulletins for their target younger audience.
2. It follows conventions like a serious tone for the newsreader and typical story structure, but challenges conventions like having a longer 4 minute runtime instead of the typical 3 minutes.
3. It also challenges conventions by including more entertainment news and using techniques like introductions, dates/times, and an outside broadcast that are less common for older audiences but fit their younger target audience.
The radio news broadcast targets teens and young people living on the Isle of Wight. It represents this social group by only including local news stories that would interest them, such as the opening of a new trampoline center. The main news reader has a strong Isle of Wight accent to connect with the target audience. The overall tone and feel of the broadcast is relaxed to appeal to the island's culture influenced by music festivals at the beach. Research including questionnaires helped determine the types of short stories and categories of news that would engage teens, and informed the layout of the bulletins.
Summer is a fun time to enjoy the outdoors but it also brings safety risks from sun exposure, heat-related illnesses, dehydration, and water activities. The document provides tips to minimize these risks such as wearing sunscreen, drinking plenty of water, taking breaks in the shade, and never swimming alone. Following basic safety precautions will help ensure a safe and enjoyable summer.
This document lists three websites that provide free digital photos, clipart, and classroom clipart: Freedigitalphotos.net, Clipartlord.com, and Classroomclipart.com. These sites allow users to download royalty-free images and graphics without charge for personal and educational use.
The document provides safety tips for summer activities including preventing heat injuries, vehicle safety, recreational safety, sports safety, water safety, and safety around animals and insects. Some key points covered are drinking plenty of water to prevent heat injuries, wearing seatbelts and not drinking and driving to stay safe in vehicles, using sunscreen and pacing yourself with exercise to stay safe during recreation, and wearing proper gear and knowing your limits when swimming and boating.
Dream Holidays provides vacation and travel opportunities through its network of affiliated resorts and properties worldwide. Members can save money on vacations and have the flexibility to explore new places and bond with loved ones. The document recommends several resorts in Thailand, including Chateau Dale Resort in Pattaya, Grand Tower Inn in Bangkok, Elegance Suites Hotel also in Bangkok, Patong Tower Condominium in Phuket, and Prana Resorts & Spa on Koh Samui.
The document discusses the Great Barrier Reef, Sydney's places of interest, and kangaroos as things Australia is known for. Kangaroos are an iconic Australian animal seen in the wild. Sydney has popular tourist destinations like the Opera House and Harbor Bridge. The Great Barrier Reef is a natural wonder off the coast of Queensland, famous for its coral and marine life.
On their last holiday, the author did many activities including going camping, walking every day, going sightseeing on a bus, sailing, swimming in the hotel pool, going out at night with friends, sunbathing on the beach, taking lots of photos, hiring a bike to get around the city, eating delicious food, and experiencing crowded streets. The weather was warm and sunny almost every day but on the last day it was cold and foggy.
The document describes the author's dream holiday to London, England. They would like to visit several famous attractions including Big Ben, Buckingham Palace, Westminster Abbey, the Tower of London, the Sherlock Holmes Museum, and Tower Bridge. Traveling is one of the author's hobbies and they have been to many cities, with London being their dream destination to learn more about.
This document provides a list of things to do at a vacation destination including local attractions like scenic drives, activities at the location such as swimming, spa treatments and hammocks, restaurants and drinks in the area, outdoor activities like snorkeling and fishing, and describes the people there as friendly, fun, and a little crazy.
Katy is planning a dream vacation to the Bahamas where she wants to enjoy the beautiful beaches, scuba dive, go horseback riding, meet the locals, and see many fish. Her estimated budget for a one-week stay in a one-person hotel room, a rental car for two weeks, and general relaxation activities in the Bahamas is between $4,000 to $5,000. She encourages readers to make reservations soon to enjoy all the sights and activities the Bahamas has to offer.
This document provides a vacation planner for 2009 and lists several potential vacation destinations including a new beach in Japan, the Skywalk at the Grand Canyon, Tema Park in Las Vegas known for heights, tennis in Dubai, hiking, and casual activities like bike rides. The planner is brought to you by a life insurance agent.
The document provides a summary of major holidays celebrated throughout the year, including New Year's Day, Valentine's Day, St. Patrick's Day, Easter, Mother's Day, Memorial Day, Independence Day, Labor Day, Halloween, Veterans Day, Thanksgiving, Christmas Eve, Christmas Day, and New Year's Eve. For each holiday, 1-3 key details are provided such as the date, traditions, history, or foods commonly associated with the holiday.
The document provides instructions for students to plan a vacation in 5 steps: 1) choosing a destination by watching a video with ideas, 2) visiting travel agency websites for information, 3) listening to a conversation about flights, 4) learning vacation clothing vocabulary and doing exercises, and 5) completing final practice exercises about travel arrangements. The teacher encourages the students to have fun planning their vacation.
Winter holidays are a time when students and teachers can relax and have fun by sleeping in, staying up late, and doing what they want without school responsibilities. The document describes one student's dream winter holiday trip to France where they visited Mont Blanc mountain and were stunned by the beautiful scenic views, stayed in a 5-star hotel, took a helicopter trip and snowmobile ride which made their holiday exciting and full of joy.
The document summarizes research conducted on potential customers for a travel company focused on trips to locations in northern England. A questionnaire was administered to gather information on customers' preferences. Most respondents were ages 18-24, with a relatively even split between males and females. Blue and green were strongly preferred colors. Images were highly preferred to text in advertisements. Most customers booked travel online and were interested in destinations that offered relaxation and historical sites. The research provided insight into how to design advertisements and trips to appeal to this target audience.
The document summarizes research conducted on potential customers for a travel company focused on trips to locations in northern England. A questionnaire was administered to gather information on customers' preferences. Most respondents were ages 18-24, with a relatively even split between males and females. Blue and green were strongly preferred colors. Images were highly preferred to text in advertisements. Most customers booked travel online and were interested in destinations that offered relaxation and historical sites. The research provided insight into how to design advertisements and trips to appeal to this target audience.
The document summarizes research conducted on potential customers for a travel company focused on trips to locations in northern England. A questionnaire was administered to gather information on demographics, preferences, and perceptions. Most respondents were ages 18-24, liked blue and green colors, preferred images over just words in advertisements, and booked holidays online. Relaxing locations, historic sites, and places for drinking and dining were popular desired activities. Respondents associated York specifically with its history, tourists, shops, and restaurants. The analysis indicates appealing to this audience through competitively priced trips featuring these types of locations and activities, with colorful, image-heavy advertisements.
Here are the key points from the research evaluation:
- Product research provided examples of existing travel advertisements to understand effective design elements. However, it lacked customer insights.
- The online questionnaire received around 16 responses from a diverse sample, allowing generalizable insights. However, online distribution risks a low response rate.
- Structured interviews allowed an in-depth understanding of customer preferences and experiences. But the small sample size limits generalizability.
Overall, triangulating multiple research methods provided a well-rounded perspective on the target audience for the travel advertisements. Both qualitative and quantitative data informed the audience profile and design approach.
The document summarizes research from a study on summer lifestyles in Australia. It identifies 6 key themes that represent what people think, feel, and do during the summer season: 1) having time for themselves, 2) being spontaneous, 3) starting fresh with new goals, 4) spending quality time with family, 5) catching up with friends, and 6) relaxing and enjoying the weather. It provides examples of business types that could benefit from targeting each theme, such as retailers, travel companies, restaurants, and leisure activities. The conclusion states that summer is a time when people relax and spend time socially, creating opportunities for retailers to capitalize on this season.
Group responsibilities are divided as follows: Section A - Ben Gadsby, Section B - Jess lane, Section C – Madeleine parker, Section D – All three.
The campaign aims to advertise Ringwood 6th Form as prestigious with a varied education and Ringwood school as a safe, fun environment. It aims to attract Year 7s and 12s to the open day. The company will achieve these aims by including key information like statistics, awards, grades and student opinions.
The target audiences are male and female parents aged 30-50s and Year 11 students aged 15-16. Advertisements will launch in summer/early fall in various local publications and radio stations. They will air in
The group is responsible for different sections of the Ringwood school advertising campaign. Section A involves the proposal, Section B is the schedule, Section C covers codes of conduct, and Section D is for the print and audio visual plan. Jess lane is responsible for Section B (the schedule). The aims of the campaign are to advertise Ringwood 6th form and lower school. Target audiences include parents of students in years 7, 12 as well as students themselves. The campaign will promote key facts about academic performance and appeal to parents and students.
36% of people listen to more radio during Summer.
This report looks at what Summer means to people and how their moods and habits change, including how their media usage changes over the summer period.
The three KEY INSIGHTS from this report are:
- Summer is a balance between relaxation and organisation;
- Today Listeners are 'Summer Crammers' while Triple M Listeners are 'Summer Chillers'; and
- A change in modd and lifestyle over Summer means a change in media consumption.
For more information contact the scaresearchdepartment@sca.com.au
This document outlines a marketing campaign for Ringwood 6th Form and Secondary School. It discusses:
Section A proposes attracting year 7 and 12 students to an open day by highlighting the school's prestige, safety, and full education. Key information, student reviews, and a concise radio ad will be used to appeal to parents.
Section B details launching print ads in summer and a radio/TV ad in September when school starts. Ads will run until March and re-launch in January during national application periods. Events like carnivals and school days will boost exposure. Competition from other schools' ads may block attention. Ads will air on weekdays during commute times.
Section C and D assign
Summer is a fun time to enjoy the outdoors but it also brings safety risks from sun exposure, heat-related illnesses, dehydration, and water activities. The document provides tips to minimize these risks such as wearing sunscreen, drinking plenty of water, taking breaks in the shade, and never swimming alone. Following basic safety precautions will help ensure a safe and enjoyable summer.
This document lists three websites that provide free digital photos, clipart, and classroom clipart: Freedigitalphotos.net, Clipartlord.com, and Classroomclipart.com. These sites allow users to download royalty-free images and graphics without charge for personal and educational use.
The document provides safety tips for summer activities including preventing heat injuries, vehicle safety, recreational safety, sports safety, water safety, and safety around animals and insects. Some key points covered are drinking plenty of water to prevent heat injuries, wearing seatbelts and not drinking and driving to stay safe in vehicles, using sunscreen and pacing yourself with exercise to stay safe during recreation, and wearing proper gear and knowing your limits when swimming and boating.
Dream Holidays provides vacation and travel opportunities through its network of affiliated resorts and properties worldwide. Members can save money on vacations and have the flexibility to explore new places and bond with loved ones. The document recommends several resorts in Thailand, including Chateau Dale Resort in Pattaya, Grand Tower Inn in Bangkok, Elegance Suites Hotel also in Bangkok, Patong Tower Condominium in Phuket, and Prana Resorts & Spa on Koh Samui.
The document discusses the Great Barrier Reef, Sydney's places of interest, and kangaroos as things Australia is known for. Kangaroos are an iconic Australian animal seen in the wild. Sydney has popular tourist destinations like the Opera House and Harbor Bridge. The Great Barrier Reef is a natural wonder off the coast of Queensland, famous for its coral and marine life.
On their last holiday, the author did many activities including going camping, walking every day, going sightseeing on a bus, sailing, swimming in the hotel pool, going out at night with friends, sunbathing on the beach, taking lots of photos, hiring a bike to get around the city, eating delicious food, and experiencing crowded streets. The weather was warm and sunny almost every day but on the last day it was cold and foggy.
The document describes the author's dream holiday to London, England. They would like to visit several famous attractions including Big Ben, Buckingham Palace, Westminster Abbey, the Tower of London, the Sherlock Holmes Museum, and Tower Bridge. Traveling is one of the author's hobbies and they have been to many cities, with London being their dream destination to learn more about.
This document provides a list of things to do at a vacation destination including local attractions like scenic drives, activities at the location such as swimming, spa treatments and hammocks, restaurants and drinks in the area, outdoor activities like snorkeling and fishing, and describes the people there as friendly, fun, and a little crazy.
Katy is planning a dream vacation to the Bahamas where she wants to enjoy the beautiful beaches, scuba dive, go horseback riding, meet the locals, and see many fish. Her estimated budget for a one-week stay in a one-person hotel room, a rental car for two weeks, and general relaxation activities in the Bahamas is between $4,000 to $5,000. She encourages readers to make reservations soon to enjoy all the sights and activities the Bahamas has to offer.
This document provides a vacation planner for 2009 and lists several potential vacation destinations including a new beach in Japan, the Skywalk at the Grand Canyon, Tema Park in Las Vegas known for heights, tennis in Dubai, hiking, and casual activities like bike rides. The planner is brought to you by a life insurance agent.
The document provides a summary of major holidays celebrated throughout the year, including New Year's Day, Valentine's Day, St. Patrick's Day, Easter, Mother's Day, Memorial Day, Independence Day, Labor Day, Halloween, Veterans Day, Thanksgiving, Christmas Eve, Christmas Day, and New Year's Eve. For each holiday, 1-3 key details are provided such as the date, traditions, history, or foods commonly associated with the holiday.
The document provides instructions for students to plan a vacation in 5 steps: 1) choosing a destination by watching a video with ideas, 2) visiting travel agency websites for information, 3) listening to a conversation about flights, 4) learning vacation clothing vocabulary and doing exercises, and 5) completing final practice exercises about travel arrangements. The teacher encourages the students to have fun planning their vacation.
Winter holidays are a time when students and teachers can relax and have fun by sleeping in, staying up late, and doing what they want without school responsibilities. The document describes one student's dream winter holiday trip to France where they visited Mont Blanc mountain and were stunned by the beautiful scenic views, stayed in a 5-star hotel, took a helicopter trip and snowmobile ride which made their holiday exciting and full of joy.
The document summarizes research conducted on potential customers for a travel company focused on trips to locations in northern England. A questionnaire was administered to gather information on customers' preferences. Most respondents were ages 18-24, with a relatively even split between males and females. Blue and green were strongly preferred colors. Images were highly preferred to text in advertisements. Most customers booked travel online and were interested in destinations that offered relaxation and historical sites. The research provided insight into how to design advertisements and trips to appeal to this target audience.
The document summarizes research conducted on potential customers for a travel company focused on trips to locations in northern England. A questionnaire was administered to gather information on customers' preferences. Most respondents were ages 18-24, with a relatively even split between males and females. Blue and green were strongly preferred colors. Images were highly preferred to text in advertisements. Most customers booked travel online and were interested in destinations that offered relaxation and historical sites. The research provided insight into how to design advertisements and trips to appeal to this target audience.
The document summarizes research conducted on potential customers for a travel company focused on trips to locations in northern England. A questionnaire was administered to gather information on demographics, preferences, and perceptions. Most respondents were ages 18-24, liked blue and green colors, preferred images over just words in advertisements, and booked holidays online. Relaxing locations, historic sites, and places for drinking and dining were popular desired activities. Respondents associated York specifically with its history, tourists, shops, and restaurants. The analysis indicates appealing to this audience through competitively priced trips featuring these types of locations and activities, with colorful, image-heavy advertisements.
Here are the key points from the research evaluation:
- Product research provided examples of existing travel advertisements to understand effective design elements. However, it lacked customer insights.
- The online questionnaire received around 16 responses from a diverse sample, allowing generalizable insights. However, online distribution risks a low response rate.
- Structured interviews allowed an in-depth understanding of customer preferences and experiences. But the small sample size limits generalizability.
Overall, triangulating multiple research methods provided a well-rounded perspective on the target audience for the travel advertisements. Both qualitative and quantitative data informed the audience profile and design approach.
The document summarizes research from a study on summer lifestyles in Australia. It identifies 6 key themes that represent what people think, feel, and do during the summer season: 1) having time for themselves, 2) being spontaneous, 3) starting fresh with new goals, 4) spending quality time with family, 5) catching up with friends, and 6) relaxing and enjoying the weather. It provides examples of business types that could benefit from targeting each theme, such as retailers, travel companies, restaurants, and leisure activities. The conclusion states that summer is a time when people relax and spend time socially, creating opportunities for retailers to capitalize on this season.
Group responsibilities are divided as follows: Section A - Ben Gadsby, Section B - Jess lane, Section C – Madeleine parker, Section D – All three.
The campaign aims to advertise Ringwood 6th Form as prestigious with a varied education and Ringwood school as a safe, fun environment. It aims to attract Year 7s and 12s to the open day. The company will achieve these aims by including key information like statistics, awards, grades and student opinions.
The target audiences are male and female parents aged 30-50s and Year 11 students aged 15-16. Advertisements will launch in summer/early fall in various local publications and radio stations. They will air in
The group is responsible for different sections of the Ringwood school advertising campaign. Section A involves the proposal, Section B is the schedule, Section C covers codes of conduct, and Section D is for the print and audio visual plan. Jess lane is responsible for Section B (the schedule). The aims of the campaign are to advertise Ringwood 6th form and lower school. Target audiences include parents of students in years 7, 12 as well as students themselves. The campaign will promote key facts about academic performance and appeal to parents and students.
36% of people listen to more radio during Summer.
This report looks at what Summer means to people and how their moods and habits change, including how their media usage changes over the summer period.
The three KEY INSIGHTS from this report are:
- Summer is a balance between relaxation and organisation;
- Today Listeners are 'Summer Crammers' while Triple M Listeners are 'Summer Chillers'; and
- A change in modd and lifestyle over Summer means a change in media consumption.
For more information contact the scaresearchdepartment@sca.com.au
This document outlines a marketing campaign for Ringwood 6th Form and Secondary School. It discusses:
Section A proposes attracting year 7 and 12 students to an open day by highlighting the school's prestige, safety, and full education. Key information, student reviews, and a concise radio ad will be used to appeal to parents.
Section B details launching print ads in summer and a radio/TV ad in September when school starts. Ads will run until March and re-launch in January during national application periods. Events like carnivals and school days will boost exposure. Competition from other schools' ads may block attention. Ads will air on weekdays during commute times.
Section C and D assign
The document analyzes Nada's Italy, a small group tour company that offers authentic Italian experiences. It discusses the company's mission, strengths like its personalized approach, and weaknesses like lack of social media knowledge. A SWOT analysis identifies opportunities such as expanding offerings and threats like more competitors. The target market is analyzed as retired baby boomers aged 55-75 with an income over $75,000 who want to feel young and experience Italian culture through Nada's personalized tours. Marketing objectives are outlined to double the customer base through a new website, magazine ads, informational videos, cooking classes, and eventually a commercial.
This document outlines a marketing campaign for Ringwood School, including a proposal, schedule, and codes of conduct. The proposal defines the aims of advertising Ringwood's 6th form and lower school, targeting parents and students through radio ads, print media, and an open day. The schedule sets launch dates in June-September to reach audiences during summer activities and back-to-school season, and considers local events that could boost exposure.
This document outlines a 6-month sustainability plan for CapitaLand's new mall, The StarVista, from January to June 2013. A student team was tasked with developing the plan, which includes increasing traffic, sales, and awareness of the mall. Their proposal includes defining target audiences, insights gathered, and a calendar of events split into three phases - Reconnect, Rediscover, and Revitalize - addressing physiological, emotional, and self-actualization needs respectively through various activities and collaborations.
This media plan summary outlines advertising recommendations for Big 5 Sporting Goods to target campers in the Los Angeles area over three months. The majority of the $270,308 budget will be allocated to radio ads on stations KCBS-FM and KLAC-AM, as well as Google keyword ads. Magazine recommendations include a half-page ad in LA Weekly and a two-thirds page ad in Outdoor Magazine. The target audience is identified as married men aged 24-44 with children and a household income of $25,000-$74,000, who enjoy camping and other outdoor activities within 50 miles of Los Angeles.
This document provides insights into ways for brands to connect with youth over the festive season. It discusses 3 main ways:
1) Using social media influencers on platforms like Instagram that students actively engage with to promote brands and products.
2) Setting up activations and campaigns at popular coastal locations and beaches that students frequent during holidays to engage them through experiential marketing.
3) Creating road trip campaigns through vehicle branding, pop-up shops along routes, and competitions to entertain students and promote brands while they are traveling between locations over the holidays. The document emphasizes keeping campaigns simple, authentic and focused on spaces where youth socialize and travel during the festive period.
The document provides conversation ideas and topics that are relevant for the month of May in India. It notes that May is very hot and the summer holidays have begun. It suggests discussing popular May search topics like summer activities, travel destinations, sports, food, fashion, and health. Specific events mentioned include Mother's Day and festivals in India. The goal is to engage users by addressing relevant topics and questions they may have during the hot summer month.
Lesley Dusart, Exterion Media & Helen Rose, the7StarsMRS
1. Holidays are seen as a chance to get away from everyday life and stress, rather than completely "switching off". While relaxation is still important, people are more interested in unique experiences and culture over simply sun and sea.
2. Low cost is no longer the sole priority for urban travelers when choosing a holiday. Factors like location, experiences, and accommodation quality are becoming more important. People are willing to spend more on experiences rather than things like transport or shopping.
3. Holiday planning and booking happens throughout the year, not just around Christmas, as was traditionally thought. People are inspired to book holidays around different events and seasons. Brands need to understand shifting consumer behaviors and support people
Scar metro kidsthe_christmasspirit_june17Nicole Barns
Families love Christmas time and get very excited about it, especially those with young children. They tend to spend more than singles or couples during the Christmas period. While families aim to stick to budgets for gifts, they often end up spending more than intended. Many families do both in-store and online shopping starting in October. Retailers have an excellent opportunity to target families, who make up over 1 million of the radio station's audience.
PUTTING YOUR PLACE ON THE MILLENNIAL MAP (and staying there)TOPOSOPHY
Are you working for a tourism board that’s trying to
figure out its next-gen strategy? Looking to sort the Millennial
myths from the hype? Welcome to Toposophy’s
free guide for destinations and travel brands.
Here, Peter Jordan, Toposophy’s Senior Tourism
Analyst explains the basics of understanding Millennials
and ensuring that your place branding and management
strategy is in tune with this new generation of
consumers.
Matt Bron, presented a case study about a social program that was conducted in Outback Queensalnd.
About SoMeT = A new model for destination marketing. SoMeT is a program that gathers the top destination marketers from around the globe. SoMeT conferences take place three times a year in Europe, Australia, and United States.
Follow SoMeT on Twitter: https://twitter.com/SoMeTourism
Like SoMeT on Facebook: https://www.facebook.com/SoMeTourism
Learn about where the next SoMeT global conference is taking place http://www.sometourism.com/
Audience, representations and institutionsgentlemen8p
The primary audience for this travel magazine would be young adults aged 18-25 who are students or part-time workers. They would be attracted to an active lifestyle shown in images like skiing. The secondary audience would be athletes seeking new locations to train or compete. Younger audiences prefer short segments of informal text and images over dense passages. The institution producing the magazine, Sunday Times Travel, attracts audiences through their recognizable logo and branding.
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Un viaje a Buenos Aires y sus alrededoresJudy Hochberg
A travelogue of my recent trip to Argentina, most to Buenos Aires, but including excursion to Iguazú waterfalls, Tigre, and Colonia del Sacramento in Uruguay
What Outdoor Adventures Await Young Adults in Montreal's Surrounding NatureSpade & Palacio Tours
Experience Montreal's vibrant culture and thrilling outdoor adventures. From hiking scenic trails at Mont-Saint-Bruno to kayaking the Saint Lawrence River, there's something for every adventurous young adult. Explore street art, camp under the stars, and immerse yourself in nature's beauty just beyond the city's bustling streets.
The Ultimate Travel Guide to Hawaii Island Hopping in 2024adventuressabifn
island hopping in Hawaii. This magical place offers a number of experiences, as each island has its own charm. Do you love adventure? Then, hike through volcanoes or kayak along an amazing coastline. If you want relaxation, then Hawaii is perfect because it has the most amazing beaches. In this blog, I will help you make an itinerary for your Hawaii Island Hopping. Every island offers something special. The Big Island offers some of the most perfect volcanoes as well as stargazing. Maui will pamper you with beaches and luxury. Kauai has some of the most lush rainforests with dramatic cliffs, and Oahu can offer a taste of city life and historical significance.
You can easily change/correct a name on your flight ticket under the American Airlines name change policy. The airline provides multiple online and offline modes to place a name change request. To learn more about how to change a name on American Airlines ticket, you can directly approach the airline’s customer support. Moreover, you can connect with a flight expert at +1-866-738-0741 for quick assistance.
Sicily's Coastal Charms: Discovering the Top 5 Beaches on the IslandTime for Sicily
Nestled in the azure embrace of the Mediterranean, Sicily boasts a coastline dotted with breathtaking beaches. From secluded coves to lively shores, each offers a unique slice of paradise. Among the island's gems, Mondello Beach entices with its golden sands and crystal-clear waters, while San Vito Lo Capo enchants visitors with its powdery shores framed by rugged cliffs. For a taste of history and natural beauty, Scala dei Turchi beckons with its striking white cliffs, while Isola Bella captivates with its picturesque islet setting. Sicily's coastal charms await exploration, promising unforgettable seaside adventures. For more information, visit the website https://timeforsicily.com/the-top-5-beaches-in-sicily-for-this-summer/
Experience the magic of bioluminescence at Puerto Rico's Bioluminescent Bay with our guide to optimal viewing. Plan your visit during the new moon phase for vibrant displays, and consider dry season from December to April. Book a guided tour, choose calm nights, and respect the environment for an unforgettable adventure.
bangalore metro routes, stations, timingsnarinav14
Bangalore Metro, also known as Namma Metro, is a rapid transit system serving the city of Bangalore, Karnataka, India. It is the second longest operational metro network in India after the Delhi Metro.
Ibiza, situated in the Balearic Islands, stands out as a destination that encompasses everything: stunning landscapes, hidden gems to explore, a vibrant social scene, rich cultural life, and exceptional gastronomy. Opting for ‘Ibiza Rent A Boat’ to experience an unforgettable vacation on the White Island is certainly worthwhile, prompting a deeper exploration of the unique and fascinating aspects of Ibiza.
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Discover the exhilarating world of snowshoeing through our presentation, highlighting the challenges faced by beginners. From physical exertion to technical finesse and braving harsh winter conditions, each step in the snow brings new obstacles and unforgettable adventures. Embrace the challenge and conquer the winter wonderland with confidence!
Prepare for cold weather rafting with proper gear: layering for warmth, insulated headgear, gloves, waterproof footwear, and essential accessories like sunglasses and sunscreen. Prioritize safety with a life jacket and maintain gear for optimal performance. Stay warm, dry, and ready for adventure on the rapids!
Explore Architectural Wonders and Vibrant Culture With Naples ToursNaples Tours
Discover the historical gems and vivid culture of Naples with our guided tours. From the vivid narrow streets of Spaccanapoli to the ancient ruins of Pompeii, the city offers a mixed bag of adventurous experiences. Book your tickets today https://www.naples.tours/ and experience the best of Naples!
Beyond the mountains, a tour in Nepal reveals a vibrant tapestry of cultural heritage. The Kathmandu Valley, a UNESCO World Heritage Site, boasts an array of ancient temples, stupas, and palaces. Durbar Squares in Kathmandu, Bhaktapur, and Patan are treasure troves of medieval art and architecture.
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3. Aaaah, summer holidays. After a long and busy year there’s nothing better than
winding down and relaxing. Whilst some people will be jetting off this summer, many
will be hanging around home and only going on a few day trips close by.
This presents a unique opportunity for
advertisers to communicate with their
customers who have chosen to stay put this
holiday season.
4. Melbourne people love their holidays and most enjoy them across Summer
77%
of Melbourne people
will go on holidays in
the next 12 months.
17% are unsure whether they will get
a holiday, while just 7% say they will
not have a holiday
Source : SCAR Travel Holiday Survey, September 2013, “Most people get to take some time off during the year to take a holiday. This might mean relaxing at home, a short trip to see relatives or even a round the world expedition. Whatever
holidays might mean to you, we'd like to know are you planning on taking a holiday in the next 12 months?” VIC n=843 & ‘And when do you think you might get to have your holiday/s?(if you're unsure, just select when it would most likely take
place)’ VIC n=787
5. They’ll take their Summer holidays at the end of December and the
beginning of January
They’ll be taking their time off in the week before and
after Christmas and the first few weeks of January.
What will they be doing on their holidays?
Source : SCAR Travel Holiday Survey, September 2013, ‘So looks like you'll be taking a break over the Christmas/New Year period. When do you think you'll take your break?” n=379
6. Most people will keep home as their base these holidays
Almost half of Melbourne
people will hang around
home these summer
holidays – with 35% of
them taking longer car
trips in their state as
well.
Where will their day trips take them?
Source : SCAR Travel Holiday Survey, September 2013, “And which of the following best describes the type or types of holiday you'll be having at Christmas time?” n=379
7. The majority of people will travel within 3 hours of Melbourne
It comes as little surprise that most
people will travel within a few hours
from Melbourne when they go on
their day trips. Coastal areas will be
the most frequented spots – with the
Mornington Peninsula, Torquay and
Lorne the most popular.
Then there are the people who will
stay at home in Melbourne – and
quite possibly head to the beach.
And we can safely assume that the
majority of these people will be
doing their day tripping in the car.
And why is that important?
Source : SCAR Travel Holiday Survey, September 2013, “And where are you planning on going in VIC ?” n=62
8. Because 81% of
Melbourne radio listeners
listen to the radio in the CAR!
Source : NMR Radio Advisor, Survey #7 2013, Mon-Sun 0530-2400, All People 10+ Melbourne
9. This is great news for advertisers.
Plenty of Melbourne people will be spending their summer holidays at home and just day tripping
to coastal areas to relax and soak up the sun. The great news for advertisers is that they’ll only
be travelling a few hours from Melbourne.
This presents opportunities for both Melbourne advertisers and businesses in ‘drive’ tourism
destinations.
10. Advertisers in Melbourne – listen up!
Keep advertising on your Melbourne radio station because your customers are still listening –
they’re still home. They’re only going on short day trips within range of their favourite radio
station/s. And if they’re travelling to the coast in the car, they’ll be listening to the radio longer –
and that means listening to ads longer!
11. Advertisers close to Melbourne – listen up!
Coastal tourist outlets can benefit
from advertising on Melbourne radio
stations because people will be
looking for things to do in their
holidays.
They’ll be planning short trips close
to home and will be keen to find out
about activities, events and things
to do at their destination.
13. Summer changes people’s mood – so you’ll need to change your
advertising message to suit.
The reality is, people are generally in a
very different mood over the summer
holidays compared with the rest of the
year.
So different messages might be needed
to really connect with customers.
Tapping into the six key themes of
summer will help your advertising
message resonate – and get people
moving in your direction this summer!
*The 6 key themes of summer sum up what people do and feel over this season and is related to the post Christmas summer period. Source: Developed from SCA Summer Lifestyles Study. n=3381; Q.25 & 26 Thinking about WHAT the PostChristmas Summer period (up to Australia Day) MEANS TO YOU, how much do you agree or disagree with the following statements?
14. The fact is, people are more relaxed and spontaneous over summer
1.
2.
3.
“January is the only time I get to
do what I want to do”
During summer, people are looking to do things for
themselves! Those things that have long been on
their ‘to-do list’ but haven’t had the down-time
needed to do them - like read a book or go on a
holiday. Businesses that can help these people with
their ‘me time’ will have success during this season.
“After Christmas everyone’s
diary frees up. Time to live in the
moment, be spontaneous! With
the luxury of longer days I could
be at the beach one minute, the
pub the next”
During summer, people don’t have many plans so
they can spontaneously go for a drive or hit the
beach. This means that businesses that can help
people tap into their spontaneity or resonate with
this theme have the potential to be successful over
this season.
“January is all about fresh starts.
Time to reassess and set goals
to ensure that we start the new
year off the right way”
As always, a new year gives people the chance to
start fresh – with new year’s resolutions!
Therefore business that can help people achieve
their ‘new self’ or a fresh start are going to be
successful during this time.
Source: SCA Summer Lifestyles Study. n=3381; Q.25 & 26 Thinking about WHAT the Post-Christmas Summer period (up to Australia Day) MEANS TO YOU, how much do you agree or disagree with the following statements?
15. They want to enjoy the summer vibe with family and friends
4.
5.
6.
“In January, it’s critical I catch up
on ‘lost’ family time. Spending
quality time with the kids and my
partner, away from other
distractions. Working as a unit
again.”
When the summer holidays roll around people’s
calendars free up and many want to spend quality
time with their family. So businesses that can help
people connect with their family will surely capitalise
in this time.
“We all have time off so it’s a
great chance to get together
with good friends, catch up on
the goss and be carefree again.
The way things should always
be.”
Over summer many people free up and get a
chance to ‘catch up’ with old friends and of course
the gossip. So businesses that can help facilitate
this or campaigns that can resonate this
aspirational theme will be successful during this
time.
“January is truly when summer starts
– sun, fresh air, BBQs, beach and
great company. There’s a positive
vibe, everyone’s moods are uplifted,
everyone’s relaxed and happier.
There’s less obligations, low stress”
When people go on their summer holidays they
can take time-out for themselves and get reenergised. So businesses that can help people
relax and enjoy the great weather summer has to
offer, will surely benefit from this time.
Source: SCA Summer Lifestyles Study. n=3381; Q.25 & 26 Thinking about WHAT the Post-Christmas Summer period (up to Australia Day) MEANS TO YOU, how much do you agree or disagree with the following statements?
16. So pack your bags….
Summer is fast approaching and Melbourne people are planning on
taking a well deserved break over Christmas and New Year. Whilst many
will jet off to holiday and visit family and friends, about 1 in 3 will hang
around home and just go on short day trips.
This presents an excellent opportunity for both Melbourne advertisers and
advertisers within the drive tourism market. Melbourne advertisers can
keep the frequency of their campaigns going across summer because
many holidayers will be travelling to destinations where they can still hear
their favourite radio station.
Advertisers in coastal areas close to Melbourne can spark an idea with
Melbourne people and encourage them to visit their destination.
But remember – people’s mood changes over summer so it’s important to
change your advertising message so it will resonate with Melbourne
holidayers.
17. How the research was conducted
The results of this survey are “INDICATIVE” ONLY.
The survey was conducted by Southern Cross Austereo using its online panel
nationally.
The panel is obtained from our radio networks database under the labels of
‘VIP’ on the TODAY Network and ‘Music Jury’ on the MMM Network. All
members of these databases would be considered listeners to these stations.
The database contains about 217,000 members.
The is split between the Today VIP database and the Triple M database.
Members of the Today VIP Database were asked to take part in the study.
Summer Holiday Travel Study – September 2013
All members of this community were invited to complete the survey, and 1,581
did so. Additionally, 798 external respondents were recruited to complete the
survey. Members of this database have no knowledge of Southern Cross
Austereo’s involvement and aren’t necessarily listeners to either network.
Certain questions asked for an ‘essay’ or ‘verbatim’ type of response OR
brands/words that first came to mind.
A keyword search was used to sort and rank the responses to these
questions.
The results are an un-weighted sample, but are reflective of the Southern
Cross Austereo audience. SCA brands reach approximately 40% of the 10+
population and approximately 46% of the 25-54 population in the five
metropolitan markets in Australia, suggesting it would be reasonable to
consider these results to be a fair if not fully balanced representation of the
opinions in these marketplaces.
Furthermore, as it is an online survey, the respondents would also be skewed
towards being ‘early adopters’ for technology, ‘trend setters’ in general and
likely to be a good early indication of brand leaders, trend setters and early
adopters in general.
These research surveys conducted by Austereo are done so to provide a
general understanding of the opinions, interests and attitudes of the
metropolitan marketplaces only.