Most Brisbane residents will take summer holidays over the Christmas/New Year period by staying close to home and taking day trips. Over 80% will holiday in the next 12 months, with around half staying home and 36% taking day trips within 3 hours of Brisbane, mostly to the Gold and Sunshine Coasts. This presents opportunities for Brisbane advertisers to reach listeners on radio during trips, and for local advertisers to promote attractions to Brisbane residents. However, advertising messages may need to align with people's relaxed, spontaneous mindsets and desires to spend time with family/friends over summer.
Most Sydney residents will take summer holidays over the Christmas/New Year period by staying close to home and taking day trips near Sydney. About 1 in 3 will remain at home while others will travel within 3 hours by car to coastal destinations like the Central Coast and South Coast. This presents advertising opportunities for Sydney-based businesses and those near popular day trip locations. Advertisers should promote relaxed, spontaneous messaging that aligns with people's summer moods of catching up with family and friends.
- 77% of Melbourne residents plan to take a holiday in the next 12 months, with most taking holidays over the Christmas/New Year period and staying close to home or taking short day trips by car.
- The majority will travel within 3 hours of Melbourne, with popular coastal destinations like the Mornington Peninsula, Torquay, and Lorne.
- This presents opportunities for Melbourne advertisers to reach customers who will be traveling locally, and for businesses close to Melbourne to attract day-trippers through radio advertising. Advertisers are reminded that messaging should align with people's relaxed summer moods.
Most Perth residents will take summer holidays over the Christmas/New Year period by staying close to home and taking day trips. This presents opportunities for local advertisers. While some will travel further, many will stay in the Perth area and listen to local radio in their cars during short trips. Advertisers should recognize that people are more relaxed and spontaneous in summer, and tailor messages to themes like family time, fresh starts, and enjoying the summer atmosphere. Local destinations within a few hours of Perth can also promote attractions to people looking for nearby activities during the holidays.
Most Adelaide residents will take summer holidays over the Christmas/New Year period by staying close to home and taking day trips. This presents opportunities for local advertisers. While some will travel further, over 75% plan a holiday in the next 12 months and many will only travel a few hours from Adelaide by car. Summer is a time when people are more relaxed and spontaneous, looking to spend quality time with family and friends. Advertisers should consider summer-themed messages that focus on relaxation, spontaneity and family to resonate with holidaymakers.
The document provides an overview of recent news and events from the business events sector in Australia:
1) It mentions the hostage crisis that occurred in Sydney and provides condolences to the victims. It encourages moving into the new year with unity instead of fear or blame.
2) It summarizes various business events happening around Australia, including the opening of a new Novotel in Geelong, the approval of an environmental impact statement for the Aquis resort project in Queensland, and TFE Hotels offering free WiFi for guests.
3) It announces upcoming conferences on tourism and culture to be held in Cambodia and the opening of registrations for the AIME exhibition in February 2015.
This document discusses finding the right wedding photographer. It emphasizes the importance of wedding photographs in capturing memories and re-living the wedding day. When choosing a photographer, it is important to consider their artistic style and how comfortable you feel with them. Meeting with multiple photographers and reviewing their portfolios can help decide what you like. It's also important to discuss album options and come prepared with questions. With many great options in the Twin Cities area, couples can find a photographer that is the perfect fit for them.
The document provides tips for planning a relaxing Christmas vacation with family. It recommends starting to plan early to avoid disappointment, as popular destinations will be booked. It suggests dividing tasks like travel and accommodation bookings among family members and looking into holiday packages that include activities. The document also advises saving throughout the year for the expensive holiday period, decorating accommodations festively, participating in local events, and maintaining a relaxed attitude despite any imperfections in the trip.
Most Sydney residents will take summer holidays over the Christmas/New Year period by staying close to home and taking day trips near Sydney. About 1 in 3 will remain at home while others will travel within 3 hours by car to coastal destinations like the Central Coast and South Coast. This presents advertising opportunities for Sydney-based businesses and those near popular day trip locations. Advertisers should promote relaxed, spontaneous messaging that aligns with people's summer moods of catching up with family and friends.
- 77% of Melbourne residents plan to take a holiday in the next 12 months, with most taking holidays over the Christmas/New Year period and staying close to home or taking short day trips by car.
- The majority will travel within 3 hours of Melbourne, with popular coastal destinations like the Mornington Peninsula, Torquay, and Lorne.
- This presents opportunities for Melbourne advertisers to reach customers who will be traveling locally, and for businesses close to Melbourne to attract day-trippers through radio advertising. Advertisers are reminded that messaging should align with people's relaxed summer moods.
Most Perth residents will take summer holidays over the Christmas/New Year period by staying close to home and taking day trips. This presents opportunities for local advertisers. While some will travel further, many will stay in the Perth area and listen to local radio in their cars during short trips. Advertisers should recognize that people are more relaxed and spontaneous in summer, and tailor messages to themes like family time, fresh starts, and enjoying the summer atmosphere. Local destinations within a few hours of Perth can also promote attractions to people looking for nearby activities during the holidays.
Most Adelaide residents will take summer holidays over the Christmas/New Year period by staying close to home and taking day trips. This presents opportunities for local advertisers. While some will travel further, over 75% plan a holiday in the next 12 months and many will only travel a few hours from Adelaide by car. Summer is a time when people are more relaxed and spontaneous, looking to spend quality time with family and friends. Advertisers should consider summer-themed messages that focus on relaxation, spontaneity and family to resonate with holidaymakers.
The document provides an overview of recent news and events from the business events sector in Australia:
1) It mentions the hostage crisis that occurred in Sydney and provides condolences to the victims. It encourages moving into the new year with unity instead of fear or blame.
2) It summarizes various business events happening around Australia, including the opening of a new Novotel in Geelong, the approval of an environmental impact statement for the Aquis resort project in Queensland, and TFE Hotels offering free WiFi for guests.
3) It announces upcoming conferences on tourism and culture to be held in Cambodia and the opening of registrations for the AIME exhibition in February 2015.
This document discusses finding the right wedding photographer. It emphasizes the importance of wedding photographs in capturing memories and re-living the wedding day. When choosing a photographer, it is important to consider their artistic style and how comfortable you feel with them. Meeting with multiple photographers and reviewing their portfolios can help decide what you like. It's also important to discuss album options and come prepared with questions. With many great options in the Twin Cities area, couples can find a photographer that is the perfect fit for them.
The document provides tips for planning a relaxing Christmas vacation with family. It recommends starting to plan early to avoid disappointment, as popular destinations will be booked. It suggests dividing tasks like travel and accommodation bookings among family members and looking into holiday packages that include activities. The document also advises saving throughout the year for the expensive holiday period, decorating accommodations festively, participating in local events, and maintaining a relaxed attitude despite any imperfections in the trip.
The document summarizes research from a study on summer lifestyles in Australia. It identifies 6 key themes that represent what people think, feel, and do during the summer season: 1) having time for themselves, 2) being spontaneous, 3) starting fresh with new goals, 4) spending quality time with family, 5) catching up with friends, and 6) relaxing and enjoying the weather. It provides examples of business types that could benefit from targeting each theme, such as retailers, travel companies, restaurants, and leisure activities. The conclusion states that summer is a time when people relax and spend time socially, creating opportunities for retailers to capitalize on this season.
Scar metro kidsthe_christmasspirit_june17Nicole Barns
Families love Christmas time and get very excited about it, especially those with young children. They tend to spend more than singles or couples during the Christmas period. While families aim to stick to budgets for gifts, they often end up spending more than intended. Many families do both in-store and online shopping starting in October. Retailers have an excellent opportunity to target families, who make up over 1 million of the radio station's audience.
Australians spend over $47 billion on Christmas gifts, holidays, and entertaining between mid-November and Christmas Day. A survey of over 2,000 SCA radio listeners found that while most intend to spend less than they actually do on gifts, with 30% spending $250-500 compared to the 27% who intended to in that range. The majority pay using cash or debit cards. Most common gifts are clothes, books, gift cards, electronics, and toys. Many start shopping in November but online peaks then while in-store remains most popular through December 24th.
The document summarizes research conducted on potential customers for a travel company focused on trips to locations in northern England. A questionnaire was administered to gather information on customers' preferences. Most respondents were ages 18-24, with a relatively even split between males and females. Blue and green were strongly preferred colors. Images were highly preferred to text in advertisements. Most customers booked travel online and were interested in destinations that offered relaxation and historical sites. The research provided insight into how to design advertisements and trips to appeal to this target audience.
The document summarizes research conducted on potential customers for a travel company focused on trips to locations in northern England. A questionnaire was administered to gather information on customers' preferences. Most respondents were ages 18-24, with a relatively even split between males and females. Blue and green were strongly preferred colors. Images were highly preferred to text in advertisements. Most customers booked travel online and were interested in destinations that offered relaxation and historical sites. The research provided insight into how to design advertisements and trips to appeal to this target audience.
The document summarizes research conducted on potential customers for a travel company focused on trips to locations in northern England. A questionnaire was administered to gather information on demographics, preferences, and perceptions. Most respondents were ages 18-24, liked blue and green colors, preferred images over just words in advertisements, and booked holidays online. Relaxing locations, historic sites, and places for drinking and dining were popular desired activities. Respondents associated York specifically with its history, tourists, shops, and restaurants. The analysis indicates appealing to this audience through competitively priced trips featuring these types of locations and activities, with colorful, image-heavy advertisements.
Here are the key points from the research evaluation:
- Product research provided examples of existing travel advertisements to understand effective design elements. However, it lacked customer insights.
- The online questionnaire received around 16 responses from a diverse sample, allowing generalizable insights. However, online distribution risks a low response rate.
- Structured interviews allowed an in-depth understanding of customer preferences and experiences. But the small sample size limits generalizability.
Overall, triangulating multiple research methods provided a well-rounded perspective on the target audience for the travel advertisements. Both qualitative and quantitative data informed the audience profile and design approach.
Lesley Dusart, Exterion Media & Helen Rose, the7StarsMRS
1. Holidays are seen as a chance to get away from everyday life and stress, rather than completely "switching off". While relaxation is still important, people are more interested in unique experiences and culture over simply sun and sea.
2. Low cost is no longer the sole priority for urban travelers when choosing a holiday. Factors like location, experiences, and accommodation quality are becoming more important. People are willing to spend more on experiences rather than things like transport or shopping.
3. Holiday planning and booking happens throughout the year, not just around Christmas, as was traditionally thought. People are inspired to book holidays around different events and seasons. Brands need to understand shifting consumer behaviors and support people
36% of people listen to more radio during Summer.
This report looks at what Summer means to people and how their moods and habits change, including how their media usage changes over the summer period.
The three KEY INSIGHTS from this report are:
- Summer is a balance between relaxation and organisation;
- Today Listeners are 'Summer Crammers' while Triple M Listeners are 'Summer Chillers'; and
- A change in modd and lifestyle over Summer means a change in media consumption.
For more information contact the scaresearchdepartment@sca.com.au
Families, especially those with young children, really embrace the Christmas season. They start shopping and spending on gifts earlier than singles or couples. While families aim to stick to a budget, they often end up spending more than intended on presents each year. Families enjoy both in-store and online shopping for gifts and are likely to increase their online shopping for the upcoming Christmas. Retailers have an opportunity to capitalize on families' Christmas enthusiasm through targeted marketing and offers.
Scar metro christmas_shopping_insights_june17_finalNicole Barns
The document summarizes key insights from a survey of SCA radio listeners regarding their Christmas shopping behaviors. It finds that while most intend to stick to a budget, most end up spending more than planned. Popular gift items include clothes, toys, beauty products and gift cards. Many shop both in stores and online, with online peaking in November and in-store shopping continuing until Christmas Eve. Respondents research purchases online before shopping in physical stores.
The document provides conversation ideas and topics that are relevant for the month of May in India. It notes that May is very hot and the summer holidays have begun. It suggests discussing popular May search topics like summer activities, travel destinations, sports, food, fashion, and health. Specific events mentioned include Mother's Day and festivals in India. The goal is to engage users by addressing relevant topics and questions they may have during the hot summer month.
This media plan summary outlines advertising recommendations for Big 5 Sporting Goods to target campers in the Los Angeles area over three months. The majority of the $270,308 budget will be allocated to radio ads on stations KCBS-FM and KLAC-AM, as well as Google keyword ads. Magazine recommendations include a half-page ad in LA Weekly and a two-thirds page ad in Outdoor Magazine. The target audience is identified as married men aged 24-44 with children and a household income of $25,000-$74,000, who enjoy camping and other outdoor activities within 50 miles of Los Angeles.
- The document discusses a student's unit on print-based advertising. As part of the unit, the student will produce a poster and flyer to advertise a festival.
- The poster will contain headline music acts but less overall information, while the flyer will contain more detailed information due to its smaller size.
- The student analyzes existing Boardmasters festival posters and flyers to gather inspiration and understand techniques used in print-based advertising.
- The document discusses a Level 3 Cambridge Introductory Diploma in Media unit on print-based advertising. As part of the unit, the student will produce a poster and flyer advertising a festival in collaboration with their magazine.
- The student analyzes existing posters and flyers for inspiration. They will take demographics of the target audience into account when designing the advertisements. Factors like copyright and advertising standards must also be considered.
- The document provides background information on the Boardmasters festival, which the advertisements will promote. Statistics on the festival's social media following and the psychographics of its target audience are presented.
- The document discusses a student's unit on print-based advertising. As part of the unit, the student will produce a poster and flyer to advertise a festival.
- The poster will contain less information than the flyer but be larger in size. Both pieces will take inspiration from existing advertisements.
- The document also provides information on the target audience for the festival, which is informed by readership data from Kerrang! magazine and the festival's sponsors. Legal and regulatory considerations for print advertising are also discussed.
Matt Bron, presented a case study about a social program that was conducted in Outback Queensalnd.
About SoMeT = A new model for destination marketing. SoMeT is a program that gathers the top destination marketers from around the globe. SoMeT conferences take place three times a year in Europe, Australia, and United States.
Follow SoMeT on Twitter: https://twitter.com/SoMeTourism
Like SoMeT on Facebook: https://www.facebook.com/SoMeTourism
Learn about where the next SoMeT global conference is taking place http://www.sometourism.com/
The document is the June 2016 edition of the Independence University Journalism Club newsletter. It contains 6 articles on various topics, including graduation tips, a reflection on graphic design collaboration, facts about the summer solstice, and getting involved to support homeless veterans. It also includes a table of contents listing the article titles and authors.
bangalore metro routes, stations, timingsnarinav14
Bangalore Metro, also known as Namma Metro, is a rapid transit system serving the city of Bangalore, Karnataka, India. It is the second longest operational metro network in India after the Delhi Metro.
The document summarizes research from a study on summer lifestyles in Australia. It identifies 6 key themes that represent what people think, feel, and do during the summer season: 1) having time for themselves, 2) being spontaneous, 3) starting fresh with new goals, 4) spending quality time with family, 5) catching up with friends, and 6) relaxing and enjoying the weather. It provides examples of business types that could benefit from targeting each theme, such as retailers, travel companies, restaurants, and leisure activities. The conclusion states that summer is a time when people relax and spend time socially, creating opportunities for retailers to capitalize on this season.
Scar metro kidsthe_christmasspirit_june17Nicole Barns
Families love Christmas time and get very excited about it, especially those with young children. They tend to spend more than singles or couples during the Christmas period. While families aim to stick to budgets for gifts, they often end up spending more than intended. Many families do both in-store and online shopping starting in October. Retailers have an excellent opportunity to target families, who make up over 1 million of the radio station's audience.
Australians spend over $47 billion on Christmas gifts, holidays, and entertaining between mid-November and Christmas Day. A survey of over 2,000 SCA radio listeners found that while most intend to spend less than they actually do on gifts, with 30% spending $250-500 compared to the 27% who intended to in that range. The majority pay using cash or debit cards. Most common gifts are clothes, books, gift cards, electronics, and toys. Many start shopping in November but online peaks then while in-store remains most popular through December 24th.
The document summarizes research conducted on potential customers for a travel company focused on trips to locations in northern England. A questionnaire was administered to gather information on customers' preferences. Most respondents were ages 18-24, with a relatively even split between males and females. Blue and green were strongly preferred colors. Images were highly preferred to text in advertisements. Most customers booked travel online and were interested in destinations that offered relaxation and historical sites. The research provided insight into how to design advertisements and trips to appeal to this target audience.
The document summarizes research conducted on potential customers for a travel company focused on trips to locations in northern England. A questionnaire was administered to gather information on customers' preferences. Most respondents were ages 18-24, with a relatively even split between males and females. Blue and green were strongly preferred colors. Images were highly preferred to text in advertisements. Most customers booked travel online and were interested in destinations that offered relaxation and historical sites. The research provided insight into how to design advertisements and trips to appeal to this target audience.
The document summarizes research conducted on potential customers for a travel company focused on trips to locations in northern England. A questionnaire was administered to gather information on demographics, preferences, and perceptions. Most respondents were ages 18-24, liked blue and green colors, preferred images over just words in advertisements, and booked holidays online. Relaxing locations, historic sites, and places for drinking and dining were popular desired activities. Respondents associated York specifically with its history, tourists, shops, and restaurants. The analysis indicates appealing to this audience through competitively priced trips featuring these types of locations and activities, with colorful, image-heavy advertisements.
Here are the key points from the research evaluation:
- Product research provided examples of existing travel advertisements to understand effective design elements. However, it lacked customer insights.
- The online questionnaire received around 16 responses from a diverse sample, allowing generalizable insights. However, online distribution risks a low response rate.
- Structured interviews allowed an in-depth understanding of customer preferences and experiences. But the small sample size limits generalizability.
Overall, triangulating multiple research methods provided a well-rounded perspective on the target audience for the travel advertisements. Both qualitative and quantitative data informed the audience profile and design approach.
Lesley Dusart, Exterion Media & Helen Rose, the7StarsMRS
1. Holidays are seen as a chance to get away from everyday life and stress, rather than completely "switching off". While relaxation is still important, people are more interested in unique experiences and culture over simply sun and sea.
2. Low cost is no longer the sole priority for urban travelers when choosing a holiday. Factors like location, experiences, and accommodation quality are becoming more important. People are willing to spend more on experiences rather than things like transport or shopping.
3. Holiday planning and booking happens throughout the year, not just around Christmas, as was traditionally thought. People are inspired to book holidays around different events and seasons. Brands need to understand shifting consumer behaviors and support people
36% of people listen to more radio during Summer.
This report looks at what Summer means to people and how their moods and habits change, including how their media usage changes over the summer period.
The three KEY INSIGHTS from this report are:
- Summer is a balance between relaxation and organisation;
- Today Listeners are 'Summer Crammers' while Triple M Listeners are 'Summer Chillers'; and
- A change in modd and lifestyle over Summer means a change in media consumption.
For more information contact the scaresearchdepartment@sca.com.au
Families, especially those with young children, really embrace the Christmas season. They start shopping and spending on gifts earlier than singles or couples. While families aim to stick to a budget, they often end up spending more than intended on presents each year. Families enjoy both in-store and online shopping for gifts and are likely to increase their online shopping for the upcoming Christmas. Retailers have an opportunity to capitalize on families' Christmas enthusiasm through targeted marketing and offers.
Scar metro christmas_shopping_insights_june17_finalNicole Barns
The document summarizes key insights from a survey of SCA radio listeners regarding their Christmas shopping behaviors. It finds that while most intend to stick to a budget, most end up spending more than planned. Popular gift items include clothes, toys, beauty products and gift cards. Many shop both in stores and online, with online peaking in November and in-store shopping continuing until Christmas Eve. Respondents research purchases online before shopping in physical stores.
The document provides conversation ideas and topics that are relevant for the month of May in India. It notes that May is very hot and the summer holidays have begun. It suggests discussing popular May search topics like summer activities, travel destinations, sports, food, fashion, and health. Specific events mentioned include Mother's Day and festivals in India. The goal is to engage users by addressing relevant topics and questions they may have during the hot summer month.
This media plan summary outlines advertising recommendations for Big 5 Sporting Goods to target campers in the Los Angeles area over three months. The majority of the $270,308 budget will be allocated to radio ads on stations KCBS-FM and KLAC-AM, as well as Google keyword ads. Magazine recommendations include a half-page ad in LA Weekly and a two-thirds page ad in Outdoor Magazine. The target audience is identified as married men aged 24-44 with children and a household income of $25,000-$74,000, who enjoy camping and other outdoor activities within 50 miles of Los Angeles.
- The document discusses a student's unit on print-based advertising. As part of the unit, the student will produce a poster and flyer to advertise a festival.
- The poster will contain headline music acts but less overall information, while the flyer will contain more detailed information due to its smaller size.
- The student analyzes existing Boardmasters festival posters and flyers to gather inspiration and understand techniques used in print-based advertising.
- The document discusses a Level 3 Cambridge Introductory Diploma in Media unit on print-based advertising. As part of the unit, the student will produce a poster and flyer advertising a festival in collaboration with their magazine.
- The student analyzes existing posters and flyers for inspiration. They will take demographics of the target audience into account when designing the advertisements. Factors like copyright and advertising standards must also be considered.
- The document provides background information on the Boardmasters festival, which the advertisements will promote. Statistics on the festival's social media following and the psychographics of its target audience are presented.
- The document discusses a student's unit on print-based advertising. As part of the unit, the student will produce a poster and flyer to advertise a festival.
- The poster will contain less information than the flyer but be larger in size. Both pieces will take inspiration from existing advertisements.
- The document also provides information on the target audience for the festival, which is informed by readership data from Kerrang! magazine and the festival's sponsors. Legal and regulatory considerations for print advertising are also discussed.
Matt Bron, presented a case study about a social program that was conducted in Outback Queensalnd.
About SoMeT = A new model for destination marketing. SoMeT is a program that gathers the top destination marketers from around the globe. SoMeT conferences take place three times a year in Europe, Australia, and United States.
Follow SoMeT on Twitter: https://twitter.com/SoMeTourism
Like SoMeT on Facebook: https://www.facebook.com/SoMeTourism
Learn about where the next SoMeT global conference is taking place http://www.sometourism.com/
The document is the June 2016 edition of the Independence University Journalism Club newsletter. It contains 6 articles on various topics, including graduation tips, a reflection on graphic design collaboration, facts about the summer solstice, and getting involved to support homeless veterans. It also includes a table of contents listing the article titles and authors.
bangalore metro routes, stations, timingsnarinav14
Bangalore Metro, also known as Namma Metro, is a rapid transit system serving the city of Bangalore, Karnataka, India. It is the second longest operational metro network in India after the Delhi Metro.
Ibiza, situated in the Balearic Islands, stands out as a destination that encompasses everything: stunning landscapes, hidden gems to explore, a vibrant social scene, rich cultural life, and exceptional gastronomy. Opting for ‘Ibiza Rent A Boat’ to experience an unforgettable vacation on the White Island is certainly worthwhile, prompting a deeper exploration of the unique and fascinating aspects of Ibiza.
Discover the chic spots and hidden gems that made Sex and the City iconic with our Sex in the City Tour. From trendy cafes to luxurious boutiques, follow in the footsteps of your favorite characters and explore the city that never sleeps in true SATC style.
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A travelogue of my recent trip to Argentina, most to Buenos Aires, but including excursion to Iguazú waterfalls, Tigre, and Colonia del Sacramento in Uruguay
Scuba diving in Andaman to explore vibrant marine lifeSeahawks Scuba
Try scuba diving to witness Andaman's diverse marine life, including Reef Fish, Manta Rays, Dolphins, Sea Turtles, Starfish, and various colourful coral reefs. The topography of the Andaman Islands and its pleasant warm waters allow countless marine species to evolve and grow. Book a dive with us to discover Andaman's most underrated sea life.
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...CIOWomenMagazine
The famous suspension bridge connects the city of San Francisco to Marin County in California. Golden Gate Bridge carries both U.S. Route 101 and California State Route 1 across the strait and is about one mile wide. In this article, we will explore the history and significance that have shaped the iconic monument it is known as today.
Beyond the mountains, a tour in Nepal reveals a vibrant tapestry of cultural heritage. The Kathmandu Valley, a UNESCO World Heritage Site, boasts an array of ancient temples, stupas, and palaces. Durbar Squares in Kathmandu, Bhaktapur, and Patan are treasure troves of medieval art and architecture.
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Planning to climb Mount Kilimanjaro is an exciting yet detailed process. Here’s a step-by-step guide to help you prepare for this incredible adventure.
Explore Architectural Wonders and Vibrant Culture With Naples ToursNaples Tours
Discover the historical gems and vivid culture of Naples with our guided tours. From the vivid narrow streets of Spaccanapoli to the ancient ruins of Pompeii, the city offers a mixed bag of adventurous experiences. Book your tickets today https://www.naples.tours/ and experience the best of Naples!
Sicily's Coastal Charms: Discovering the Top 5 Beaches on the IslandTime for Sicily
Nestled in the azure embrace of the Mediterranean, Sicily boasts a coastline dotted with breathtaking beaches. From secluded coves to lively shores, each offers a unique slice of paradise. Among the island's gems, Mondello Beach entices with its golden sands and crystal-clear waters, while San Vito Lo Capo enchants visitors with its powdery shores framed by rugged cliffs. For a taste of history and natural beauty, Scala dei Turchi beckons with its striking white cliffs, while Isola Bella captivates with its picturesque islet setting. Sicily's coastal charms await exploration, promising unforgettable seaside adventures. For more information, visit the website https://timeforsicily.com/the-top-5-beaches-in-sicily-for-this-summer/
What Outdoor Adventures Await Young Adults in Montreal's Surrounding NatureSpade & Palacio Tours
Experience Montreal's vibrant culture and thrilling outdoor adventures. From hiking scenic trails at Mont-Saint-Bruno to kayaking the Saint Lawrence River, there's something for every adventurous young adult. Explore street art, camp under the stars, and immerse yourself in nature's beauty just beyond the city's bustling streets.
Our excursions in tahiti offer stunning lagoon tours, vibrant marine life encounters, and cultural experiences. We ensure unforgettable adventures amidst breathtaking landscapes and serene waters. For more information, mail us at tracey@uniquetahiti.com.
What Challenges Await Beginners in SnowshoeingSnowshoe Tahoe
Discover the exhilarating world of snowshoeing through our presentation, highlighting the challenges faced by beginners. From physical exertion to technical finesse and braving harsh winter conditions, each step in the snow brings new obstacles and unforgettable adventures. Embrace the challenge and conquer the winter wonderland with confidence!
Experience the magic of bioluminescence at Puerto Rico's Bioluminescent Bay with our guide to optimal viewing. Plan your visit during the new moon phase for vibrant displays, and consider dry season from December to April. Book a guided tour, choose calm nights, and respect the environment for an unforgettable adventure.
How To Change Your Name On American Airlines Aadvantage.pptxedqour001namechange
American Airlines permits passengers to change/correct names on their AAdvantage account. Also, you can request a name change both online via a web portal and offline over the phone. For further information on how to change your name on American Airlines Advantage, get in touch with the airline’s customer service. Also, you can reach out to a consolidation desk at +1-866-738-0741 for quick assistance.
3. Aaaah, summer holidays. After a long and busy year there’s nothing better than
winding down and relaxing. Whilst some people will be jetting off this summer, many
will be hanging around home and only going on a few day trips close by.
This presents a unique opportunity for
advertisers to communicate with their
customers who have chosen to stay put this
holiday season.
4. Brisbane people love their holidays and most enjoy them across Summer
80%
of Brisbanites will go
on holidays in the next
12 months.
15% are unsure whether they will get
a holiday, while just 5% say they will
not have a holiday
Source : SCAR Travel Holiday Survey, September 2013, “Most people get to take some time off during the year to take a holiday. This might mean relaxing at home, a short trip to see relatives or even a round the world expedition. Whatever
holidays might mean to you, we'd like to know are you planning on taking a holiday in the next 12 months?” Qld n=562 & ‘And when do you think you might get to have your holiday/s?(if you're unsure, just select when it would most likely take
place)’ Qld n=535
5. They’ll take their Summer holidays at the end of December and the
beginning of January
And they’ll be taking their time off in the week before
and after Christmas and the first week of January.
What will they be doing on their holidays?
Source : SCAR Travel Holiday Survey, September 2013, ‘So looks like you'll be taking a break over the Christmas/New Year period. When do you think you'll take your break?” n=266
6. Most people will keep home as their base these holidays
Almost half of
Brisbane people
will hang around
home these
summer holidays –
with 36% of them
taking a few day
trips as well.
Where will their day trips take them?
Source : SCAR Travel Holiday Survey, September 2013, “And which of the following best describes the type or types of holiday you'll be having at Christmas time?” n=266
7. The majority of people will travel within 3 hours of Brisbane
It comes as little surprise that most people will travel within
a few hours from Brisbane when they go on their day trips.
Coastal areas will be the most frequented spots – with the
Gold Coast and Sunshine Coast the most popular.
And we can safely assume that the majority of these people
will be doing their day tripping in the car.
And why is that important?
Source : SCAR Travel Holiday Survey, September 2013, “And where are you planning on going in QLD?” n=65
8. Because 82% of
Brisbane radio listeners
listen to the radio in the CAR!
Source : NMR Radio Advisor, Survey #7 2013, Mon-Sun 0530-2400, All People 10+ Brisbane
9. This is great news for advertisers.
Plenty of Brisbane people will be spending their summer holidays at home and just day tripping
to coastal areas to relax and soak up the sun. The great news for advertisers is that they’ll only
be travelling a few hours from Brisbane.
This presents opportunities for both Brisbane advertisers and businesses in ‘drive’ tourism
destinations.
10. Advertisers in Brisbane – listen up!
Keep advertising on your Brisbane radio station because your customers are still listening –
they’re still home. They’re only going on short day trips within range of their favourite radio
station/s. And if they’re travelling to the coast in the car, they’ll be listening to the radio longer –
and that means listening to ads longer!
11. Advertisers close to Brisbane – listen up!
Gold Coast/Sunshine Coast/Fraser Coast tourist outlets
can benefit from advertising on Brisbane radio stations
because people will be looking for things to do in their
holidays.
They’ll be planning short trips close to home and will be
keen to find out about activities, events and things to do
at their destination.
13. Summer changes people’s mood – so you’ll need to change your
advertising message to suit.
The reality is, people are generally in a
very different mood over the summer
holidays compared with the rest of the
year.
So different messages might be needed
to really connect with customers.
Tapping into the six key themes of
summer will help your advertising
message resonate – and get people
moving in your direction this summer!
*The 6 key themes of summer sum up what people do and feel over this season and is related to the post Christmas summer period. Source: Developed from SCA Summer Lifestyles Study. n=3381; Q.25 & 26 Thinking about WHAT the PostChristmas Summer period (up to Australia Day) MEANS TO YOU, how much do you agree or disagree with the following statements?
14. The fact is, people are more relaxed and spontaneous over summer
1.
2.
3.
“January is the only time I get to
do what I want to do”
During summer, people are looking to do things for
themselves! Those things that have long been on
their ‘to-do list’ but haven’t had the down-time
needed to do them - like read a book or go on a
holiday. Businesses that can help these people with
their ‘me time’ will have success during this season.
“After Christmas everyone’s
diary frees up. Time to live in the
moment, be spontaneous! With
the luxury of longer days I could
be at the beach one minute, the
pub the next”
During summer, people don’t have many plans so
they can spontaneously go for a drive or hit the
beach. This means that businesses that can help
people tap into their spontaneity or resonate with
this theme have the potential to be successful over
this season.
“January is all about fresh starts.
Time to reassess and set goals
to ensure that we start the new
year off the right way”
As always, a new year gives people the chance to
start fresh – with new year’s resolutions!
Therefore business that can help people achieve
their ‘new self’ or a fresh start are going to be
successful during this time.
Source: SCA Summer Lifestyles Study. n=3381; Q.25 & 26 Thinking about WHAT the Post-Christmas Summer period (up to Australia Day) MEANS TO YOU, how much do you agree or disagree with the following statements?
15. They want to enjoy the summer vibe with family and friends
4.
5.
6.
“In January, it’s critical I catch up
on ‘lost’ family time. Spending
quality time with the kids and my
partner, away from other
distractions. Working as a unit
again.”
When the summer holidays roll around people’s
calendars free up and many want to spend quality
time with their family. So businesses that can help
people connect with their family will surely capitalise
in this time.
“We all have time off so it’s a
great chance to get together
with good friends, catch up on
the goss and be carefree again.
The way things should always
be.”
Over summer many people free up and get a
chance to ‘catch up’ with old friends and of course
the gossip. So businesses that can help facilitate
this or campaigns that can resonate this
aspirational theme will be successful during this
time.
“January is truly when summer starts
– sun, fresh air, BBQs, beach and
great company. There’s a positive
vibe, everyone’s moods are uplifted,
everyone’s relaxed and happier.
There’s less obligations, low stress”
When people go on their summer holidays they
can take time-out for themselves and get reenergised. So businesses that can help people
relax and enjoy the great weather summer has to
offer, will surely benefit from this time.
Source: SCA Summer Lifestyles Study. n=3381; Q.25 & 26 Thinking about WHAT the Post-Christmas Summer period (up to Australia Day) MEANS TO YOU, how much do you agree or disagree with the following statements?
16. So pack your bags….
Summer is fast approaching and Brisbane people are planning on taking a
well deserved break over Christmas and New Year. Whilst many will jet off
to holiday and visit family and friends, more than 1 in 3 will hang around
home and just go on short day trips.
This presents an excellent opportunity for both Brisbane advertisers and
advertisers within the drive tourism market. Brisbane advertisers can keep
the frequency of their campaigns going across summer because many
holidayers will be travelling to destinations where they can still hear their
favourite radio station.
Advertisers on the Gold and Sunshine Coasts, Toowoomba and the Fraser
Coast can spark an idea with Brisbane people and encourage them to visit
their destination.
But remember – people’s mood changes over summer so it’s important to
change your advertising message so it will resonate with Brisbane
holidayers.
17. How the research was conducted
The results of this survey are “INDICATIVE” ONLY.
The survey was conducted by Southern Cross Austereo using its online panel
nationally.
The panel is obtained from our radio networks database under the labels of
‘VIP’ on the TODAY Network and ‘Music Jury’ on the MMM Network. All
members of these databases would be considered listeners to these stations.
The database contains about 217,000 members.
The is split between the Today VIP database and the Triple M database.
Members of the Today VIP Database were asked to take part in the study.
Summer Holiday Travel Study – September 2013
All members of this community were invited to complete the survey, and 1,581
did so. Additionally, 798 external respondents were recruited to complete the
survey. Members of this database have no knowledge of Southern Cross
Austereo’s involvement and aren’t necessarily listeners to either network.
Certain questions asked for an ‘essay’ or ‘verbatim’ type of response OR
brands/words that first came to mind.
A keyword search was used to sort and rank the responses to these
questions.
The results are an un-weighted sample, but are reflective of the Southern
Cross Austereo audience. SCA brands reach approximately 40% of the 10+
population and approximately 46% of the 25-54 population in the five
metropolitan markets in Australia, suggesting it would be reasonable to
consider these results to be a fair if not fully balanced representation of the
opinions in these marketplaces.
Furthermore, as it is an online survey, the respondents would also be skewed
towards being ‘early adopters’ for technology, ‘trend setters’ in general and
likely to be a good early indication of brand leaders, trend setters and early
adopters in general.
These research surveys conducted by Austereo are done so to provide a
general understanding of the opinions, interests and attitudes of the
metropolitan marketplaces only.