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Scaling Intelligence
Art + Science @ Scale
March 5th, 2014
Digital Government Conference
Jason Juma-Ross
Lead Partner, Digital Intelligence
@ideasoc
PwC
An unhelpful debate
2
PwC
PwC
The optimizer’s curse
Source: Smith & Winkler (2006)
Distribution of each
value estimate
Distribution of maximum
value estimates
A decision-maker who
consistently chooses alternatives
based on her estimated values
should expect to be disappointed
on average, even if the individual
value estimates are conditionally
unbiased.
PwC 7
Removing the constraints
PwC
Linear combination = constraint imposition
8
Analysis
PowerPoint
Presentation
Debate
Inaction
PwC 9
Three modes of decision-making
PwC
Thinking like a fighter pilot
10
Sense Orient Decide Act
•  Instrumentation
•  Sensors
•  Direct feedback
Faster, cheaper
•  Actuators
•  Automated operations
Intelligent Agent
Wetware
IFTT
Machine
PwC
Visualisation: data | wetware
11
PwC
If this then that: rule based mode
13
PwC
Machine leaning mode
14
15
PwC
WETWAREIFTT MACHINEMACHINE
In real applications, all three modes get combined
Example: social network analysis
16
NoSQL
Sentiment
Mining
SQL
CRM
DMP
Dash-
boards
PwC 17
Artificial intelligence isn’t
PwC
Thank You!
jason.juma-ross@au.pwc.com
@ideasoc
18

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Scaling Digital Intelligence