Scale VS diffusion: how to scale what works (and why should you) - Margherita Pagani, WUDRome2017

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What do we do when solutions that work can’t scale? A project or program may be effective, but never reach the operational capacity to scale everywhere needed via a centralized model. In this session, we explore how technology and data allow alternative models to emerge, so that people and organizations around the world do not have to shape solutions from nothing: they can take what already works and focus on adapting it to their own context, lowering barriers for action, investment, and risk. In particular, we will explore the necessary design and technological requirements to make it possible, and the psychological and sociological consequences on the human brain. ::: Margherita Pagani ::: I’m italian, I’m 28 years old and I have an hybrid background spanning Professional Volleyball, Fine Arts and Entrepreneurship.

Design

Social Impact
can’t afford anymore to be just right:
it must become effective.
“
”Vincenzo Linarello

Wicked problem, n.
A wicked problem is a problem that is difficult or impossible
to solve because of incomplete, contradictory, and changing
requirements that are often difficult to recognise.
1.

2.
Scalability, n.
Scalability is the capability of a system, network, or process
to handle a growing amount of work, or its potential to be
enlarged to accommodate that growth.

FINE ARTS ACADEMY, BRERA erasmus, bilbao

FINE ARTS ACADEMY, BRERA
VOLLEYBALL
erasmus, bilbao

FINE ARTS ACADEMY, BRERA
2011
VOLLEYBALL
ART, PSYCHOLOGY
AND SOCIOLOGY
erasmus, bilbao

ASHOKA
STOPKONY2012
MACAO
IMPACT HUB
PRIMAVERA ARABA
BAHAI
LITER OF LIGHT
DALAI LAMA CENTER
100IN1DAY
STARTUPCHILE
SOCIALAB
OUISHARE
MAKESENSE
TAKINGITGLOBAL
SANDBOX
FIIS
NEXUS
PRECIOUS PLASTIC
DISTRITO ABASTO
TONIIC
GLOBAL SHAPERS

Hi, I’m impacton.org
Making proven, effective solutions globally available.

Multi-stakeholder Access
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Refugee Crisis
Blueprint 3 Blueprint 4Blueprint 2 Blueprint 5
Climate ChangeAccess To Water Smart CitiesEducation
Entrepreneurs NGOs UniversitiesCommunities Public Sector

#Blood4all __ Blueprint | page 1 of 6
#Blood4all __
Summary
• Main goal: to raise awareness about the constant need for
blood, and the intrinsic value of such a human act, from a
local to global perspective. 
• Time effort required: Short (about 1 week)
• Resources effort required: low (budget close to zero) 
• Attachments and further information: #BloodDrive one-page
#Blood4all raised awareness on the importance of  
voluntary blood donations, by coordinating community-driven
blood donations around the world.
Community and Resilience
Healthcare Activism Blood donation
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Type of project
Impact generated
Degree of complexity
Target

Type of project
Impact generated
Degree of complexity
Target
Avg time and
resources needed

Type of project
Impact generated
Degree of complexity
Target
Avg time and
resources needed
Context
compatibility

Type of project
Impact generated
Degree of complexity
Target
Avg time and
resources needed
Context
compatibility
Existing replications

• PROPRIETARY / CENTRALISED VS OPEN
• DIFFUSION AND ADOPTION: THE NETWORK EFFECT

• PROPRIETARY / CENTRALISED VS OPEN
• DIFFUSION AND ADOPTION: THE NETWORK EFFECT
• MEASUREMENT AND DATA TO DRIVE DECISIONS

The real question
isn’t whether we can change the world,
but how?
“
”Mike Monteiro

Social responsibility, n.
Social opportunity, n.

Social responsibility, n.
Social opportunity, n.
Thank you!
meg@impacton.org | Www.impacton.org

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Le Voice user interfaces hanno sempre più impatto sulla nostra vita quotidiana: sui nostri cellulari, nelle nostre case e negli uffici. In tutto il mondo le persone si stanno abituando a parlare con: Siri, Google Assistant, Google Home, Alexa, Cortana e Bixby. Le tecniche e le metafore proprie delle graphical user interfaces non si applicano al mondo del voice. Il VUI design deve essere basato sulla “conversazione”, il primo sistema di comunicazione che abbiamo imparato e anche quello che conosciamo meglio. Come si può quindi progettare “for good”? Alessandra ci racconterà quali siano le sfide legate al design di interfacce conversazionali e quali siano le metodologie da adottare quando ci si approccia a questo mondo.

Donatella Ruggeri - Moral Centered Design. Siamo pronti a progettare esperien...

nois3

We’re used to think we need to design devices or interfaces that help the user achieve a goal without any friction. Under this “Don’t make me think” motto, even if we call it a Human Centred Design, sometimes we forget to take into consideration how the human brain really works. When we perceive that a user is thinking differently than we expected we call it a bias. So bias has become another word for error, but a kind of error which existence we are often not willing to accept and, moreover, an existence we unconsciously deny. The real error, though, lies in this negation and we cannot have a true Human Centred Design until we acknowledge such behaviours as normal, good and not evil.

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Maria Rosanna Fossati - Robotics, intelligent machines, prosthetics… and humans

Charlotte Davies - Researching Voice UX

Filippo Perlini - From Real to Unreal and Viceversa

Nadia Piet - Design Thinking for AI

Roberta Tassi - Future Skill sets

Dee Scarano - Creating Better Products, Faster with Design Sprints

Carlo Frinolli - Welcome #WUDRome2018

Daniela Petrillo - Progettare una salute accessibile: l'eterna lotta tra la r...

Vincenzo Di Maria - User friendly & abuser unfriendly

Simone Borsci - Deceptive design, user experience and trust

Pietro Gregorini - Solo in Cartolina: creativity for change

Matteo Cadeddu - Change.org: human centered change

Lorenzo Fabbri - Le parole sono importanti

Katy Arnold - Building trust in public service delivery with human centered d...

Federica Fragapane - The Stories Behind a Line. Una narrazione visiva del via...

Cennydd Bowles - Future Ethics

Alessandra Petromilli - VUI: Design Patterns and Challenges

Donatella Ruggeri - Moral Centered Design. Siamo pronti a progettare esperien...

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原件一模一样【微信：6496090 】【(UCB毕业证书)伯明翰大学学院毕业证成绩单】【微信：6496090 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微6496090 【主营项目】一.毕业证【q微6496090】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微6496090】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

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一比一原版(CITY毕业证书)谢菲尔德哈勒姆大学毕业证如何办理

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学校原件一模一样【微信：6496090 】【(CITY毕业证书)谢菲尔德哈勒姆大学毕业证成绩单】【微信：6496090 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微6496090 【主营项目】一.毕业证【q微6496090】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微6496090】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才办理(CITY毕业证书)谢菲尔德哈勒姆大学毕业证【微信：6496090 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。办理(CITY毕业证书)谢菲尔德哈勒姆大学毕业证【微信：6496090 】格式相对统一，各专业都有相应的模板。通常包括以下部分：校徽：象征着学校的荣誉和传承。校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理(CITY毕业证书)谢菲尔德哈勒姆大学毕业证【微信：6496090 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理(CITY毕业证书)谢菲尔德哈勒姆大学毕业证【微信：6496090 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理

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原件一模一样【微信：6496090 】【(BU毕业证书)伯恩茅斯大学毕业证成绩单】【微信：6496090 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微6496090 【主营项目】一.毕业证【q微6496090】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微6496090】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

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Scale VS diffusion: how to scale what works (and why should you) - Margherita Pagani, WUDRome2017

2. Social Impact

3. Social Impact Inclusion

5. Social Impact can’t afford anymore to be just right: it must become effective. “ ”Vincenzo Linarello

6. Wicked problem, n. A wicked problem is a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognise. 1.

7. 2. Scalability, n. Scalability is the capability of a system, network, or process to handle a growing amount of work, or its potential to be enlarged to accommodate that growth.

8. Scalability, n. 2.

10.

11. 2044 +1 billion people 8.7 B

12. PSYCHO-GENEALOGY

13. FINE ARTS ACADEMY, BRERA

14. FINE ARTS ACADEMY, BRERA erasmus, bilbao

15. FINE ARTS ACADEMY, BRERA VOLLEYBALL erasmus, bilbao

16. FINE ARTS ACADEMY, BRERA 2011 VOLLEYBALL ART, PSYCHOLOGY AND SOCIOLOGY erasmus, bilbao

17.

18. ASHOKA STOPKONY2012 MACAO IMPACT HUB PRIMAVERA ARABA BAHAI LITER OF LIGHT DALAI LAMA CENTER 100IN1DAY STARTUPCHILE SOCIALAB OUISHARE MAKESENSE TAKINGITGLOBAL SANDBOX FIIS NEXUS PRECIOUS PLASTIC DISTRITO ABASTO TONIIC GLOBAL SHAPERS

19. ASHOKA STOPKONY2012 MACAO IMPACT HUB PRIMAVERA ARABA BAHAI LITER OF LIGHT DALAI LAMA CENTER 100IN1DAY STARTUPCHILE SOCIALAB OUISHARE MAKESENSE TAKINGITGLOBAL SANDBOX FIIS NEXUS PRECIOUS PLASTIC DISTRITO ABASTO TONIIC GLOBAL SHAPERS ASHOKA STOPKONY2012 MACAO IMPACT HUB ARAB SPRING BAHAI LITER OF LIGHT DALAI LAMA CENTER 100IN1DAY STARTUPCHILE SOCIALAB OUISHARE MAKESENSE TAKINGITGLOBAL SANDBOX FIIS NEXUS PRECIOUS PLASTIC DISTRITO ABASTO TONIIC GLOBAL SHAPERS

20.

21.

22. IDOMENI, DECEMBER 2015

23. Hi, I’m impacton.org Making proven, effective solutions globally available.

24. Multi-stakeholder Access Blueprint 1 Refugee Crisis Blueprint 3 Blueprint 4Blueprint 2 Blueprint 5 Climate ChangeAccess To Water Smart CitiesEducation Entrepreneurs NGOs UniversitiesCommunities Public Sector

25. #Blood4all __ Blueprint | page 1 of 6 #Blood4all __ Summary • Main goal: to raise awareness about the constant need for blood, and the intrinsic value of such a human act, from a local to global perspective.  • Time effort required: Short (about 1 week) • Resources effort required: low (budget close to zero)  • Attachments and further information: #BloodDrive one-page #Blood4all raised awareness on the importance of   voluntary blood donations, by coordinating community-driven blood donations around the world. Community and Resilience Healthcare Activism Blood donation Powered by:

26. #Blood4all __ Blueprint | page 1 of 6 #Blood4all __ Summary • Main goal: to raise awareness about the constant need for blood, and the intrinsic value of such a human act, from a local to global perspective.  • Time effort required: Short (about 1 week) • Resources effort required: low (budget close to zero)  • Attachments and further information: #BloodDrive one-page #Blood4all raised awareness on the importance of   voluntary blood donations, by coordinating community-driven blood donations around the world. Community and Resilience Healthcare Activism Blood donation Powered by: 2016: 3 MONTHS 19 CITIES

27.

28. 2017: 1 MONTH 50+ CITIES, 5 LANGUAGES

29.

30. Blueprint, n.

31. Type of project

32. Type of project Impact generated

33. Type of project Impact generated Target

34. Type of project Impact generated Degree of complexity Target

35. Type of project Impact generated Degree of complexity Target Avg time and resources needed

36. Type of project Impact generated Degree of complexity Target Avg time and resources needed Context compatibility

37. Type of project Impact generated Degree of complexity Target Avg time and resources needed Context compatibility Existing replications

38.

39.

40.

41. • PROPRIETARY / CENTRALISED VS OPEN

42.

43. • PROPRIETARY / CENTRALISED VS OPEN • DIFFUSION AND ADOPTION: THE NETWORK EFFECT

44. Social Impact

45. • PROPRIETARY / CENTRALISED VS OPEN • DIFFUSION AND ADOPTION: THE NETWORK EFFECT • MEASUREMENT AND DATA TO DRIVE DECISIONS

46. The real question isn’t whether we can change the world, but how? “ ”Mike Monteiro

47. Ecoladrillos

48.

49. Liter of Light

50.

51. Social responsibility, n.

52. Social responsibility, n. Social opportunity, n.

53. Social responsibility, n. Social opportunity, n. Thank you! meg@impacton.org | Www.impacton.org

Scale VS diffusion: how to scale what works (and why should you) - Margherita Pagani, WUDRome2017

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