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Five Analytics
Reports You’re Not
Running and Why
You Should
Haley Odom Ackerman
Odom Ackerman Consulting
Odom.ackerman@gmail.com
Data is Everywhere
Your Database
Your Database
Blank Fields
Duplicates
Your Database
Open To-Do’s
Case Dates
Your Staff
Your Staff
๏ Who
Completes
Work
๏ How Long
Does it
Take
Your Staff
๏ Who updates the
database most/least
often?
๏ Why does this matter?
Your Expenses & Your Cases
Your Expenses & Your Cases
๏ Case: Initial
Valuation
๏ Periodic
checkpoints
on
Expenditures
Your Expenses & Your Cases
๏ Case: Initial
Valuation
๏ Is value going
up or down as
expenses go
up?
๏ Periodic
checkpoints
๏ What’s the
baseline
spend for
your cases?
Your Website
Landing Pages v. Exit Pages
๏ Where do your visitors enter your site?
๏ Where do they leave?
๏ What does this tell me?
Your Website: Behavior Flows
Your Networking
Your Networking
๏ Lunches
๏ Speeches
๏ CLEs
๏ Coffees
๏ Phone Calls
๏ Follow-Up
Emails
๏ Are you
tracking it
at all?
Your Networking
๏ Why track small
activities?
Analytics = Action
Haley Odom Ackerman
Odom Ackerman Consulting
odom.ackerman@gmail.com
619.306.4920

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