SB11 - Specialized Bikes - Simon Dunne

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The document discusses Specialized Bikes' brand activation efforts through its First Gear program, which provides bicycles and helmets to children to inspire them and set them on a winning course in life. It emphasizes creating clarity around the need addressed, message shared, and call to action for support through relevant association and measurable impact. The program aims to engage and involve communities to support children over the long term.

Sports Business

Clarity of Message It’s simple really – set a kid riding and you set them on a winning course for life. First Gear was created to do just that, for as many kids as possible

This document discusses how Simesco can help transform organizations, culture, and results faster and more sustainably. They understand how to improve efficiency and effectiveness of organizations, teams, and individuals. Simesco shares their knowledge of sustainable improvement and a customer praised their exemplary ability to deliver lasting change through service improvement. Contact details are provided to arrange a free consultation on organizational transformation issues.

UXDX Dublin - Designing the Future of Connectivity Pascal Marsh, 23rd May 2018

UXDXConf

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Simona Converso

WhereGoodGrows: Promoting Sustainability in ever more Collaborative and Accou...

Sustainable Brands

In a world facing massive change, we need to take drastic measures; we need to be more generous and we need to be more collaborative. To this end, the author of Goodvertising and his team have created another world first: an Idea Sharing Market. As an uploader to WhereGoodGrows you can choose to allow your work to be recreated through the SharedGood License. This allows you to recreate or reimagine your work in markets around the world and share communication strategies that have proven successful. Taking water scarcity as an example, consider a certain campaign built around saving water in the shower – why shouldn't we share that thinking with other countries around the world? If it worked, and people really started to save water, wouldn't we want that change to take root further and further afield? Our speaker's latest work promises rapid progress in promoting sustainability in creative, responsible and accountable ways, making a sustainable lifestyle the norm. This is at the very heart of what WhereGoodGrows wishes to achieve, as an archive and through the SharedGood License.

SB11 - Ogilvyearth - Freya Williams and Graceann Bennett

Sustainable Brands

The document summarizes the findings of a study on closing the "green gap" between environmental beliefs and behaviors. The study found that most Americans are open to sustainable living but face barriers like higher costs, social stigma, and complexity. To mainstream sustainability, the study recommends making it a normal part of everyday life, eliminating price premiums, using incentives and disincentives, continuing product innovation, and appealing to self-interest over altruism. The presentation concludes that mainstream marketing can drive mainstream adoption of sustainable behaviors.

The Monterey Bay Aquarium's Seafood Watch Program: Promoting Ethical Consumption

Sustainable Brands

Jim Hekkers of the Monterey Bay Aquarium discusses the Seafood Watch program, an educational initiative to empower consumers and businesses to make sustainable choices for healthy oceans. It started as an exhibit along with food service menu recommendations, husbandry feed changes, and developed into a guide following member requests. Jim explains with graphs and data how dramatically the biomass of table fish has fallen in just 100 years, the percentage of seafood imports in the U.S., how the guide's recommendation categories work, assessment criteria for capture fisheries and aquaculture, the guide's distribution, partners, and corporate relationships with food service companies, retailers, and suppliers.

SB'12 - Leilani Latimer - Sabre Holdings, Ian Yolles - RecycleBank, Christine...

Sustainable Brands

A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.

SB11 - Teens Turning Green v2 - Erin Schrode

Sustainable Brands

The document discusses how millennials are driving a renewed interest in environmental and social justice issues known as the Ecorenaissance era. It notes that millennials value conscious consumption and choosing brands that demonstrate authenticity, credibility, and consistency in their sustainability efforts. The document suggests companies adopt a cradle-to-cradle product lifecycle approach and ways for consumers to assess how eco-friendly a company truly is beyond surface-level green marketing tactics.

Dirk Voeste of BASF Corporation discusses how BASF is changing its business strategy through a breakthrough product portfolio assessment that evaluates the sustainability of its solutions. Key points: - BASF categorized all of its products into four categories based on their sustainability contributions. It aims to increase the percentage of "Accelerator" products that substantially contribute to sustainability. - The assessment analyzed 60,000+ product applications representing €66.3 billion in sales. It found that 23% were Accelerators that outgrow markets with higher margins. Over 60% of BASF's R&D pipeline are Accelerators. - BASF integrates sustainability fully into its investment decisions and portfolio management as a major lever to

The Crucial Role of Structuring and Executing Innovative Partnerships in Brin...

Sustainable Brands

Building Harmony: How to Champion Sustainability from Grain to Biscuit

Sustainable Brands

Tackling Systemic Problems and Shifting Entire Product Categories through Mul...

Sustainable Brands

Market Insights from Top Researchers: The Latest Intelligence on Customer Att...

Sustainable Brands

This document discusses how companies can drive business model transformation from within by recognizing changing markets, fitting new models with corporate strategy, and building support networks. It provides examples of innovative business models and recommends mapping current models, planning the customer journey, and assembling all elements like market needs and strategic aims to form a new "jigsaw" business model. The goal is to help businesses develop profitable approaches to sustainability through the REBus project which provides free support for pilot programs across Europe.

Market Insights from Top Researchers: The Latest Intelligence on Customer Att...

Sustainable Brands

This document summarizes research from the Natural Marketing Institute (NMI) on global sustainability trends. NMI conducts an annual tracking study of over 150,000 consumer interviews in 23 countries to understand attitudes and behaviors related to environmental and social responsibility. The research compares perspectives between developed countries like the US, UK, Germany and Japan, and emerging countries like Russia, China, India and Brazil. It finds that consumers in emerging countries generally care more about environmental protection and socially responsible business. The research also shows increases since 2010 in consumers choosing sustainable products over conventional options.

Market Insights from Top Researchers: The Latest Intelligence on Customer Att...

Sustainable Brands

This document summarizes a presentation on the future of living spaces and workplaces given at Sustainable Brands London in November 2015. The presentation discusses research that identifies different consumer attitudes towards sustainability and circular concepts. It also outlines several emerging trends, like the squeeze on living space in urban areas, the blurring of work and personal life, the rise of responsive smart home technologies, community-focused "maker" movements, and a growing focus on zero waste solutions. These underlying technological and social changes are creating more opportunities for sustainable living than can be achieved through messaging alone. The presentation argues that businesses should focus on aligning with these emerging needs rather than just "selling sustainability."

Market Insights from Top Researchers: The Latest Intelligence on Customer Att...

Sustainable Brands

1) The document summarizes a report by Wolff Olins investigating how leadership practices are changing to adapt to employees who are independent and individualistic. 2) It discusses tensions leaders face in creating an "uncorporation" culture that liberates employees while still meeting corporate goals. It also outlines shifts in leadership approaches over time from command-and-control to more distributed and purpose-driven models. 3) Key leadership approaches highlighted include acting as a "Designer in Chief" who focuses on culture rather than outputs, distributed leadership that trusts employees, and providing a "rough sense of purpose" rather than rigid ideologies.

New Tactics in Contextual Promotion of Healthy Lifestyles

Sustainable Brands

Disney has had a longstanding commitment to promoting healthy lifestyles since 2006. This includes establishing nutritional guidelines for food and beverages, implementing promotional guidelines, and partnering with organizations like Change4Life. Disney aims to make healthy living fun and accessible for families through storytelling, experiences like Run Disney races, and partnerships with advocates, retailers, and chefs. Research shows that healthy living is universally important to parents worldwide who trust Disney to help children live active, well-balanced lives.

Green Giants: What Underlies the Success of the World’s First Billion-Dollar ...

Sustainable Brands

Enabling Responsible Consumption Globally: Local Partnerships Driving a Respo...

Sustainable Brands

Sustainable Living Brands: Why Purpose Alone is Not Enough to Drive Sustainab...

Sustainable Brands

Surviving a Seismic Shift in Employee Attitudes: How HR, Sustainability and C...

Sustainable Brands