2. Saul Bass
Saul Bass was an American graphic designer.
He created many different title sequences, including
North by Northwest, The Man With The Golden
Arm, Vertigo and Psycho.
Bass was famous for using horizontal and vertical lines
in his work, and he often tried to create visual
metaphors in his work.
As well as creating title sequences Bass also created
many logos in north America. He designed the logo for
Continental airlines’ and United airlines’.
3. The man with The golden arm
This title sequence is not narrative based and gives the
audience no idea on what direction the film will be
heading in.
This title sequence is typical of Saul Bass as he uses his
iconic vertical and horizontal lines. In the context of this
title sequence the white lines could symbolise a line of
cocaine and the lines are not completely straight. The
audience may think this as a crooked white arm is
shown which could suggest drug use.
4. The man with the golden arm
The music in this film is ‘jazzy’ and fast paced. This
could suggest that the film will also be quick, in terms of
possible hallucinations if there is some for of drug use.
The use of the wonky lines could also suggest that there
will be hurdles to overcome and that things aren’t as
easy as they may seem.
Even the title of the film is
not in a neat order, which
could suggest to the
audience that the film
could be quite unusual and
‘messed up.’
5. The man with the golden arm
Throughout the whole of the title sequence, the
background is purely black, and the titles and lines are
shown in white. The colours Black and white have
binary oppositions or death and life, Pure and evil and
heaven and hell. This could show that the main
character may have two sides to them or they may have
to overcome some form of battle which could be a
visible battle or a battle deep within themselves.
