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– STUDY REVEALS –

                      SAFEST LIFT TRUCK



“We run our trucks hard, and I believe the
Toyota keeps our operators safe with the
systems they have onboard their forklifts.”
-Survey Respondent




        WITHOUT SAS                  WITH SAS


     800-226-0009               toyotaforklift.com
– STUDY REVEALS –

                               SAFEST LIFT TRUCK
Toyota’s exclusive System of Active Stability™ is the leading lift truck safety technology – reducing the likelihood of tipover, aiding in the
reduction of lift truck accidents and ultimately saving lives. But now there’s another reason to believe Toyota lift trucks provide stability in an
unstable world: In an independent study conducted by Peerless Media Research Group, respondents ranked Toyota lift trucks as the safest.
In fact Toyota led in all three safety categories in the survey since the survey’s inception in 2011: Safety, Fewest Safety Related Incidents
and Most Affordable to Maintain in Terms of Safety.

                                                                TOYOTA: #1 IN SAFETY
     22%
                 15%                                                                       22% of respondents rated Toyota lift trucks as the safest,
                                11%                                                                      compared to other brands.
                                             10%
                                                          9%
                                                                       8%            6%
                                                                                                            3%                  3%                   2%                   2%                     1%
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                                             TOYOTA: #1 IN FEWEST SAFETY RELATED INCIDENTS
     19%
                                                                                     19% of respondents rated Toyota lift trucks as having the fewest
                  14%                                                                     safety related incidents, compared to other brands.
                                9%           9%
                                                          8%          8%             7%
                                                                                                          3%                    3%                    2%                  1%                     1%
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                          TOYOTA: #1 MOST AFFORDABLE LIFT TRUCK TO MAINTAIN IN TERMS OF SAFETY
     21%
                                                                                 21% of respondents rated Toyota lift trucks as the most affordable
                  12%                                                               to maintain in terms of safety, compared to other brands.
                                11%          9%           7%          7%              7%

                                                                                                           3%                    2%                   2%                   2%                    1%
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With these results, it’s obvious Toyota is the safe choice. Contact us today to get more information on the safest lift trucks in the
industry and the Toyota exclusive System of Active Stability.™




                                                                             The survey was conducted by Peerless Media Research Group, in conjunction with Modern Materials Handling, to better understand
                                                                             the importance of safety considerations when companies are evaluating the purchase of lift trucks, as well as current perceptions
                                                                             of the safety-related attributes of major brands.

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Toyota Forklift and the System of Active Stability

  • 1. – STUDY REVEALS – SAFEST LIFT TRUCK “We run our trucks hard, and I believe the Toyota keeps our operators safe with the systems they have onboard their forklifts.” -Survey Respondent WITHOUT SAS WITH SAS 800-226-0009 toyotaforklift.com
  • 2. – STUDY REVEALS – SAFEST LIFT TRUCK Toyota’s exclusive System of Active Stability™ is the leading lift truck safety technology – reducing the likelihood of tipover, aiding in the reduction of lift truck accidents and ultimately saving lives. But now there’s another reason to believe Toyota lift trucks provide stability in an unstable world: In an independent study conducted by Peerless Media Research Group, respondents ranked Toyota lift trucks as the safest. In fact Toyota led in all three safety categories in the survey since the survey’s inception in 2011: Safety, Fewest Safety Related Incidents and Most Affordable to Maintain in Terms of Safety. TOYOTA: #1 IN SAFETY 22% 15% 22% of respondents rated Toyota lift trucks as the safest, 11% compared to other brands. 10% 9% 8% 6% 3% 3% 2% 2% 1% a 1 2 3 4 5 6 7 8 9 10 11 ot tor tor tor tor tor tor tor tor tor tor tor y To eti eti eti eti eti eti eti eti eti eti eti mp mp mp mp mp mp mp mp mp mp mp Co Co Co Co Co Co Co Co Co Co Co TOYOTA: #1 IN FEWEST SAFETY RELATED INCIDENTS 19% 19% of respondents rated Toyota lift trucks as having the fewest 14% safety related incidents, compared to other brands. 9% 9% 8% 8% 7% 3% 3% 2% 1% 1% a 1 2 3 4 5 6 7 8 9 10 11 ot tor tor tor tor tor tor tor tor tor tor tor y To eti eti eti eti eti eti eti eti eti eti eti mp mp mp mp mp mp mp mp mp mp mp Co Co Co Co Co Co Co Co Co Co Co TOYOTA: #1 MOST AFFORDABLE LIFT TRUCK TO MAINTAIN IN TERMS OF SAFETY 21% 21% of respondents rated Toyota lift trucks as the most affordable 12% to maintain in terms of safety, compared to other brands. 11% 9% 7% 7% 7% 3% 2% 2% 2% 1% a 1 2 3 4 5 6 7 8 9 10 11 ot tor tor tor tor tor tor tor tor tor tor tor y eti To eti eti eti eti eti eti eti eti eti eti mp mp mp mp mp mp mp mp mp mp mp Co Co Co Co Co Co Co Co Co Co Co With these results, it’s obvious Toyota is the safe choice. Contact us today to get more information on the safest lift trucks in the industry and the Toyota exclusive System of Active Stability.™ The survey was conducted by Peerless Media Research Group, in conjunction with Modern Materials Handling, to better understand the importance of safety considerations when companies are evaluating the purchase of lift trucks, as well as current perceptions of the safety-related attributes of major brands.