The annual general meeting of shareholders of SAP AG was held on May 21, 2014 in Mannheim, Germany. SAP's strategy is accelerating expansion of its addressable market from $110 billion in 2010 to $350 billion in 2020 through areas like cloud, mobile, analytics and applications. SAP executed well on its strategy in 2013, achieving growth targets and expanding its customer base. SAP is shifting to a cloud subscription model to deliver recurring revenue and simplify everything through the power of cloud and SAP HANA.

1. Mannheim, Germany – May 21, 2014
Welcome to the 27th Annual General Meeting of Shareholders

2. Hasso Plattner
Chairman of the Supervisory Board, SAP AG

3. Co-CEO, SAP AG
Bill McDermott

4. Our strategy accelerates the expansion of SAP’s addressable market
2010
2020
$110bn
$350bn
BI/Analytics
Middleware
ERP + Business Suite
Cloud
Database & Technology
Mobile
Analytics
Applications

5. Four years of success
Growth rates non-IFRS as reported (in €bn)
Software & cloud subscription revenue
SSRS revenue
Operating profit
14.0
8.2
2.9
5.5
+93%
2.7
5.3
+71%
+88%
2009
2013
2009
2013
2009
2013

6. We executed well on our strategy
2010
2020
$110bn
$350bn
BI/Analytics
Middleware
ERP + Business Suite
Cloud
Database & Technology
Mobile
Analytics
Applications
New user experience
3,200 SAP HANA customers
36m users
Continuous leadership in established and emerging markets
+1,200 SAP Business Suite powered by SAP HANA customers
Achievements

7. Video Schaidt Innovations

8. FY 2013: Performance vs. guidance*
SAP’s outlook FY 2013
Actual performance FY 2013
Software and software-related service revenue (non-IFRS at cc)**
at least +10%
€5.85bn to €5.95bn
Operating profit (non-IFRS at cc)
€5.90bn
+11%
around €750m
Cloud subscription and support revenue (non-IFRS at cc)
€786m
* Excerpt, you can find full details in the Annual Report on page 92 et seq
** Revised forecast July 2013

9. All growth rates on this slide are based on full year 2013, non-IFRS, at constant currencies, regional split by customer location
2013 regional performance Software & cloud subscription revenue
APJ +4%
EMEA +8%
Americas +16%
Non-IFRS, at constant currencies, based on location of customer

10. * pending approval of AGM
special dividend
186
249
340
447
556
594
594
594
713
1,310
1,013
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
~1,200*
Development of total amount of distributed dividends Dividend for respective fiscal year (€ million)
2013

11. SAP’s share price development
SAP
DAX 30
Dow Jones
01/2013
01/2014
07/2013
160
150
140
130
120
110
100
90
80

12. Complexity
Consumer Apps
Portal
CRM
Search
Site Analytics
Big Data
Data Center
Campaign Analytics
Data Warehouse
BI Tools
Customized Applications
M2M
Enterprise ERP
Subsidiary ERP
Mobile
Cloud
Database & technology
Analytics
Mobile
Applications

13. Delivering simplicity through the cloud
Power Software

14. Shift to cloud subscription model What it looks like for a typical deal
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
Cumulative revenue (in m€)
OnPremise Deal: SW+Maintenance
Cloud Deal: Subscription & Support
NPV based on revenue in m€ (8% WaCC)
Revenue break even
On-premise revenues
Cloud revenues
Year 1
Year 2
Year 3
Year 4
Year 5
Year 1
Year 2
Year 3
Year 4
Year 5
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7

15. Note: non-IFRS at constant currencies
Combined total revenue ambition
Non-recurring revenue in €bn Recurring revenue in €bn
Cloud revenue ambition Total Cloud revenue (€bn)
Impact of the shift to cloud on mid-term outlook Powerful mix – shift to high growth, high margin, predictable recurring revenue
2017
2013
1.0
3.0 – 3.5
̴35% CAGR
2013
2017
16.9
> 22

16. SAP Cloud powered by SAP HANA simplifies everything
Innovation platform SAP HANA
New user experience Mobile
Applications
Analytics
SAP Cloud

17. Making the world run better and improving people’s lives.

18. Video SAP and National Center of Tumor Diseases

19. Valuing people. Valuing diversity.
25% of management positions held by women by 2017
1% people with autism spectrum disorders employed by 2020 as percentage of global workforce
66,750 employees worldwide
120 nationalities worldwide
80 nationalities at headquarters

20. Agenda topics (abbreviated)
2.Appropriation of retained earnings
3.Approval of acts of Executive Board
4.Approval of acts of Supervisory Board
5.Appointment of auditors for financial statements and group annual financial statements
6.Approval of two amendment agreements to existing control and profit and loss transfer agreements
7.Approval of control and profit and loss transfer agreement
8.Conversion with change of legal form to a European Company (SE) and elections to the first Supervisory Board of SAP SE

21. We continue to focus on ambitious growth*
* Business outlook was provided on January 21, 2014, at the time of SAP’s fourth quarter and fiscal year 2013 results announcement. SAP reiterated this outlook on April 17, 2014, with the publication of SAP’s first quarter 2014 results announcement.
** Non-IFRS at cc. You can find details on our operational goals in the Annual Report on page 156 et seq
Cloud subscription & support revenue**
SSRS revenue**
Operating profit**
€950m – €1,000m
6% – 8%
€5.8m – €6m
2014
2017
at least €22bn
€3bn – €3.5bn
35%
Total revenue Revenue from cloud business Operating margin (non-IFRS)

22. Video Oliver Bierhoff

23. Mannheim, Germany – May 21, 2014
27th Annual General Meeting of Shareholders