National award-winning graphic designer with over 5 years of experience in higher education design, marketing, publications and branding. Expertise includes print design, identity, branding and marketing strategies. Accomplishments include designing legislative materials that secured university funding and developing campaigns that increased donations by $10,000 in 48 hours. Fluent in English and Spanish.

1. 9 5 6 . 6 5 5 . 9 2 1 4 | |S a n t a . h . g @ h o t m a i l . c o m s a n t a h e r n a n d e z . c o m
SUMMARY
National and international award-winning graphic designer/art
director with over five years of experience. Expertise in higher
education design and marketing, publications and branding.
Bicultural and bilingual with fluency in English and Spanish in
creative environments. Innovative thinker in conceptualization
and implementation of integrated strategies and design
solutions for print and digital media while surpassing
expectations in a deadline-driven environment.
AREAS OF FOCUS
» Print design, identity, branding, publication, packaging and
marketing strategies for higher education, non-profit, start up
businesses and consumer/retail.
NOTABLE ACCOMPLISHMENTS
» Selected among other designers to be lead designer and
art director for the UTRGV legislative booklet for the 84th
legislative session, this piece was key element to determine
funding for the new University of Texas Rio Grande Valley.
» Developed marketing strategies and designed look for a multi-
channel fundraising mini campaign that increased donations
to the university by approximately $10,000 in 48 hours.
» Received regional, national and international awards for
graphic design and art direction.
» Improved the design quality for a magazine within three
months of being promoted to editor. As a result the magazine
reached audiences and advertisers outside of South Texas.
» Within two months of employment, created work-distribution
methods that accelerated production time.
SKILLS
» Art direction
» Graphic design
» Creativity
» Fluent in English
and Spanish
» Conceptual thinker
» Strong design sense
» Leadership
» Quick learner
» Self motivated
» Reliable
» Flexible
» Time management
» Team player
» Hard-working
» Great interpersonal skills
» Social skills
PERSONAL
INTERESTS
» Boxing training
» Jewelry making
» Psychology
» Drawing
» Attend social events
SOFTWARE
Id Ai Ps

2. EXPERIENCE
THE UNIVERSITY OF TEXAS-PAN AMERICAN
Assistant Art Director | Edinburg, Texas | 2013 – Current
Studio Twelve01 Marketing & Creative Services is a full-service public
relations/marketing/graphic design agency, part of the Office of Marketing
& Communications at The University of Texas-Pan American. Studio
Twelve01 is charged with producing targeted communication pieces that
are strategically sound and creatively strong, building the University’s brand
image nationally, developing marketing initiatives that consider a social
media component and creating data- and research-driven media plans that
maximize effectiveness. Responsibilities and accomplishments include:
» Worked closely with account executives and clients to deliver the best
solutions in a multitasking and deadline-driven environment.
» Implemented and developed, from concept to production, integrated
strategies and visual communication for marketing campaigns.
» Designed the branding and developed marketing strategies for a multi-
channel fundraising mini campaign that included digital, print and social
media. Gifts received in 48 hours were of approximately $10,000.
» Designed and produced print collateral, identity, publication, digital media
and advertising pieces for various offices and events.
» Art directed photo shoots, designs and video.
» Created visually appealing, distinctive pieces for each project while
maintaining brand integrity throughout all the marketing pieces.
» Prepared print specifications for quotes, provided estimates to client, and
packaged documents to deliver via FTP or drop box to print shops.
RGVMAGAZINE
Editor | McAllen, Texas | 2012 – 2013
RGVmagazine is the Valley’s premier, free entertainment magazine. Every
month, 30,000 magazines were distributed across the Rio Grande Valley.
Responsibilities and accomplishments included:
» Promotion to editor within a year of employment.
» Implemented cover and overall look of the magazine within three months
of being promoted to editor, increasing number of readers and advertisers.
» Developed and produced creative initiatives that encouraged clients to buy
more ads and increase retention rate.
» Gave art direction to a staff of writers and graphic interns for content and
design of the magazine.
» Implemented and produced editorial layouts and advertisements.
» Attended social events and took photographs to feature in the magazine.
» Maintained a steady work-flow and accelerated production to meet deadlines.
» Provided customer service to clients and contest winners.
» Assembled, assessed, packaged and delivered final product to the printer to
ensure best printing quality.
Graphic designer | McAllen, Texas | 2011 – 2012
» Developed work distribution method that allowed graphic designers to
speed up the design process.
» Designed editorial layout and advertisements for the magazine.
EDUCATION
THE UNIVERSITY OF TEXAS-
PAN AMERICAN
Master of Arts in
Communication Studies • 12/11
Certification in Media Relations
and Strategic Communication
THE UNIVERSITY OF TEXAS-
PAN AMERICAN
Bachelor of Fine Arts in
Graphic Design • 12/08
AWARDS
Best of Show - Print
American Advertising Federation RGV
February 2015
UTPA College Giving Brochures
Category: Collateral Material - Campaign
GOLD Addy Award
American Advertising Federation RGV
February 2015
UTPA College Giving Brochures
Category: Collateral Material - Campaign
GOLD Addy Award
American Advertising Federation RGV
February 2015
Studio Twelve01 Art Walls
SILVER Addy Award
American Advertising Federation RGV
February 2015
Dean of Students Window Art
SILVER Addy Award
American Advertising Federation RGV
February 2015
Dreams Become Reality Brochure
Category: Collateral Material-Single Unit
SILVER Addy Award
American Advertising Federation RGV
February 2015
Be involved
Dean of Students Window Art
Category: Sales Promotion-Branded
Environment
BRONZE Addy Award
American Advertising Federation Corpus
Christi
February 2014
Leading Health Care Education Magazine Ad
Category: Integrated Campaigns - Consumer,
Regional/National
9 5 6 . 6 5 5 . 9 2 1 4 | |S a n t a . h . g @ h o t m a i l . c o m s a n t a h e r n a n d e z . c o m

3. SHARYLIFE MAGAZINE
Editor In Chief | Mission, Texas | 2010 – 2011
Sharylife Magazine is a bimonthly social events publication. 10,000
copies are mailed to houses in the Sharyland area in Mission, Texas.
Responsibilities and accomplishments included:
» In one year, the magazine increased the number of advertisers, which lead
to a page increase of 70%.
» Designed editorial layouts and advertisements in English and Spanish.
» Translated small articles from English to Spanish.
» Prepared, packaged and delivered files to printer.
UTPA PANORAMA STUDENT MAGAZINE
Co-Editor In Chief | Edinburg, Texas | 2009 – 2011
Panorama is an annual magazine created for students, about students and
by students at The University of Texas-Pan American. Responsibilities and
accomplishments included:
» Changed the concept of the magazine from a yearbook approach to a
magazine that focused on issues happening on campus and UTPA students.
» Received the National Pacemaker Award from the Associated Collegiate
Press (ACP) two years in a row. One of those years being judged by Texas
Monthly Magazine.
» Received first place for best student magazine by the Texas Intercollegiate
Press Association (TIPA).
» Managed staff of writers, photographers and graphic designers.
» Conceptualized and designed editorial layout
» Scheduled and art directed photo shoots.
» Selected and edited photographs.
» Prepared, packaged and delivered files to printer.
9 5 6 . 6 5 5 . 9 2 1 4 | |S a n t a . h . g @ h o t m a i l . c o m s a n t a h e r n a n d e z . c o m
AWARDS
Student Awards
Associated Collegiate Press (ACP)
Pacemaker Award 2011
Panorama Student Magazine 2010
ACP Best Feature Magazine 2011
Panorama Student Magazine 2010
ACP 5th Place Best of Show 2011
Panorama Student Magazine 2010
American Advertising Federation
Scholarship
Panorama Student Magazine 2010
SILVER Student Addy Award 2008
American Advertising Federation RGV
President’s Holiday Card