The Samsung Galaxy S3 was launched in May 2012 running the Android operating system. It featured a 4.8-inch HD screen, 8MP camera, and 16GB of internal storage. Samsung's marketing slogans were "Designed for Humans" and "The Next Big Thing is Already Here" to position itself against Apple. The Galaxy S3 sold 20 million units within 100 days and Samsung forecast sales of 30 million units by the end of the year. Reviews praised the phone's quality.

1. Samsung Galaxy S3
Members:
Doniel Charles
Sheldon Thomas
Edel John Ingal
MKTG 406

2. * About the Product
* Marketing the product
* The results
* Summary
*

3. * Android OS
* Measuring 136.6 x 70.6 x 8.6mm.
* 4.8-inch HD Super Amoled screen.
* 8MP/1080p camera with “burst mode”. 1.9MP
camera on the front.
* 16GB storage 50GB of external.
* S Voice
* Share shot / All share
* Launched: May 3, 2012
*

4. *“Designed For Humans”
*This was Samsung's first marketing
slogan for the Galaxy S III when it first
came out back in May.
*“The Next Big Thing is Already Here”
*This is a slogan that Samsung is using up
stage their rivals “Apple” in efforts to
increase their sale.
*

5. * http://www.youtube.com/watch?v=nf5-
Prx19ZM&list=PLD069379E13CF8DE1&index=2&f
eature=plpp_video

6. * Galaxy S3 sold 20 million units in 100 days
* Samsung forecasts 30 million units to be sold
by year end
* Reviews have praised the phone’s quality
*

7. May 29 – Galaxy S3
becomes available
March 5 – Samsung for countries in
confirms a new Europe and Middle
mobile East
May 3 – Galaxy S3
launched along
with “Designed for
Humans”
Commercial
*

8. September 21 -
September 6 – Sold iphone 5 is
20 million units released
September 19 –
“The Next Big
Thing is Already
Here” Commercial
is released
*

9. * Samsung Introduces the GALAXY S III, the Smartphone Designed for Humans and
Inspired by Nature. (2012, May 3). Retrieved from Samsungmobilepress:
http://www.samsungmobilepress.com/2012/05/04/Samsung-Introduces-the-GALAXY-S-
III,-the-Smartphone--Designed-for-Humans-and-Inspired-by-Nature
* Dolcourt, J. (2012, September 6). Samsung sells 20 million Galaxy S3s, adds new
colors. Retrieved from CNET: http://news.cnet.com/8301-1035_3-57507350-
94/samsung-sells-20-million-galaxy-s3s-adds-new-colors/
* Matyszczyk, C. (2012, July 8). New Samsung Galaxy S3 ads: Very Facebook, not very
Apple. Retrieved from CNET: http://news.cnet.com/8301-17852_3-57468326-71/new-
samsung-galaxy-s3-ads-very-facebook-not-very-apple/
* Sawh, M. (2012, September 20). Apple iPhone 5 vs Samsung Galaxy S3: Specs
showdown . Retrieved from T3: http://www.t3.com/features/iphone-5-vs-samsung-
galaxy-s3/Apple-iPhone-4S-vs-Samsung-Galaxy-S3
* Whitney, L. (2012, September 12). Samsung: Galaxy S3 sales to surpass 30 million this
year. Retrieved from CNET: http://news.cnet.com/8301-1035_3-57511102-
94/samsung-galaxy-s3-sales-to-surpass-30-million-this-year/
*

10. * Samsung Sells 20 million units in 100 days –
CNET
* Samsung forecasts 30 million units sold by end
of the year - CNET
* Detail and Features about the Galaxy S3 -
Samsung Mobile Press
* The Galaxy S3 specifications -T3
* Article on phone's sharing capabilities – CNET
* Samsung Mobile YouTube channel
* Pinterest Board
* Facebook page
*