This is an assignment from my Leadership class. Happy reading peeps! :)

1. Presented by Group 1:
Amytha Fatimah Putri (15111022) - Bahar Dyan Syah (15111017) - Cindy C
(11111004) - Daniya (15111004) - Hasna Afra Nafisa (15111008) – Nabil Syaqish (15111021)

2. Company Profile
• Vision
Samsung is dedicated to developing innovative technologies
technologies and efficient processes that create new markets,
enrich people's lives and continue to make Samsung a digital
leader.
• Established: 1969
• Founder : Lee Byung-Chull

3. Cross Functions
make collaboration to create the new
product in R&D centers

4. Links to Customers & Suppliers
• Samsung using JIT (Just in time) inventory
• Samsung keeps limited number of suppliers

5. Customer Segmentation
TARGETING:
Samsung mobiles have the following target
customers:
Trendy young people.
Professionals.
Large businesses.
The common cellular phone users.
Organizations such as: services to public safety, the
government, and both utility and manufacturing
enterprises.
Institutional sales for colleges.Target is not only number driven but also about acquiring and
retaining customers.

6. Global Scale

7. Innovation of Samsung

8. Why ?
Anticipating
Innovating
Deploying

9. Knowledge Workers
• University Degree
• Sound knowledge of English and Korea language
(speaking, reading, writing)
• Already have experience

10. Knowledge Workers