This document outlines the typical format and content for a startup pitch deck, including sections to describe the problem and solution, product details, traction, customers, competition, finances, team, and funding request. The pitch deck is intended to concisely communicate key information about the startup's value proposition, progress to date, and vision for the future to potential investors.

1. PITCH DECK FORMAT

2. Name of the Startup
Tagline of the Company
Slide 1

3. One Line Description of the
Company
You may like to use the following sentence to bring out the key elements of the
service offering or any other “one liner format”
Slide 2

4. Problem - Pain Point
● Pain point being addressed
● Pain point being solved by the startup/business
● Innovativeness, Uniqueness, technology
Slide 3

5. Proposed Solution
● Explain the solution being offered in simple one line
● Explain how you solve the ‘pain-point’ of the ‘core customer’
● How will you make money?
Slide 4

6. Product / Service Details
● Technical features / Core features of the product
● Product / Service benefits
● Pricing
● Stage of Development (Idea/Prototype/MVP/Ready to Market)
Patents / Licenses etc if applicable (Unfair Advantages if any)
● If possible, show the screenshots (if digital / tech product) or in-use pictures
(if physical product)
● Any IPR
Slide 5

7. Unique Value Proposition
● Please include the core value of the product/service which makes significant
value
● Core advantages over the other alternative available in the market
● FAB (Feature, Advantage and Benefit)
Slide 6

8. Traction
● Funding Raised so far & Valuation of the company
● Sales/Distribution Channel so far
Slide 7

9. Core Customer
● Who is your core customer and why will they buy from you or will take
service from you?
● Target customer segment and clear customer profile (Geography, Social and
Demographic)
Slide 8

10. Customer / Market Analysis
● Total Addressable Market (in numbers and value), Serviceable Available
Market (in numbers and value), Share of Market (in numbers and value)
● Why NOW is a great time to build this business?
Slide 9

11. Competitive Analysis
● Competitive Benchmarking
● Tabular comparison of your product features with that of the closest
competitors, also listing down the parameters where the competitors would
be better that you.
● Competitive Landscape
● How will you retain your competitive advantage in the future, if there is
already a big player in the market?
Slide 10

12. Financial Information and Forecast
● Unit Economics
● Highlight Current Traction (No of users served, Sales, No of Repeat Orders,
Month on month growth etc.)
● (Board data about) Customer Acquisition Cost, Monthly Burn, Margins etc.
● Break Even Point
● 3-Year Sales Figures / Graph (if available)
● Key Milestone in 3 years (i.e. No of Customers, Orders, Cities, Margin, Sales
etc.) (Projections)
Slide 11

13. Operational Plan / Future Roadmap
● Show a 18 - 24 month roadmap (Product roadmap if you are a product-first
business; Business-Growth roadmap if you are an operation intensive
business) Key tasks and major milestones for the next 12 months + Highlight
traction (if any)
● If already in market (pilot/revenue), show a few big client names
● (if you are pre-market)
● Go-to-Market Strategy
● Key partners and type of relationship
● Key supply / distribution channel
Slide 12

14. Management Team and / or Advisors
● Details of the Founders/Co-founders, team members and advisors,
mentioning relevant experience.
● Promoter’s background & commitment (Part-time/full time)
Slide 13

15. Funding Ask
● How much investment are you seeking and fund distribution
● Milestone to achieve with this funding (i.e. No of Customers, Orders, Cities,
Margin, Sales etc.)
● Proposed Valuation - Any idea of what the Company might expect?
Do we believe this will be an expensive deal?
Slide 14

16. Thank you