SlideShare a Scribd company logo
Account Performance
1. Campaign objective?
2. Performance of your targeted audience?
3. Regions/Locations performance?
4. Targeted audience by Demographics (age group, gender)?
5. Audience interest, behaviour & platforms?
6. Creative wise performance?
1. Kuraray Products - 2020 Marketing Impact
3
6,763,832
Organic
Exposure
+44.6%
2.06/1.87
Avg Time
Spent
+5.7%
+100%
Paid
Exposure
71.9M
+58.26%
Paid Traffic
1.9M
+5.9%
Bounce
Rate
47.12%
Keywords -
1st page of
Google
32
Referring
Domains
300
3.8/4.4
1.2%
Authority
Score
Comparison
19 to 20
+10.80%
Social
Media
Exposure
3.1M +98%
Social
Media
Reach
1.4M
+575%
Video
plays on
FB
7.7M
+368%
FB Post
Engmt
0.8M
1. Panavia SA Cements-2020 Marketing Impact
4
17.7M
Paid
Exposure
1.15/1.04
Avg Time
Spent
+14.09% Paid Traffic
45k
Bounce
Rate
67.70%
20
Keywords -
1st page of
Google
58
Referring
Domains
Authority
Score
Comparison
19 to 20
2/2.6
+6%
Social
Media
Exposure
767K Social
Media
Reach
0.2M
Video
plays on
FB
0.3M
FB Post
Engmt
0.1M
1. Kuraray Products-2020 Facebook Advertising
5

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sampleKurarray.pptx

  • 1.
  • 2. Account Performance 1. Campaign objective? 2. Performance of your targeted audience? 3. Regions/Locations performance? 4. Targeted audience by Demographics (age group, gender)? 5. Audience interest, behaviour & platforms? 6. Creative wise performance?
  • 3. 1. Kuraray Products - 2020 Marketing Impact 3 6,763,832 Organic Exposure +44.6% 2.06/1.87 Avg Time Spent +5.7% +100% Paid Exposure 71.9M +58.26% Paid Traffic 1.9M +5.9% Bounce Rate 47.12% Keywords - 1st page of Google 32 Referring Domains 300 3.8/4.4 1.2% Authority Score Comparison 19 to 20 +10.80% Social Media Exposure 3.1M +98% Social Media Reach 1.4M +575% Video plays on FB 7.7M +368% FB Post Engmt 0.8M
  • 4. 1. Panavia SA Cements-2020 Marketing Impact 4 17.7M Paid Exposure 1.15/1.04 Avg Time Spent +14.09% Paid Traffic 45k Bounce Rate 67.70% 20 Keywords - 1st page of Google 58 Referring Domains Authority Score Comparison 19 to 20 2/2.6 +6% Social Media Exposure 767K Social Media Reach 0.2M Video plays on FB 0.3M FB Post Engmt 0.1M
  • 5. 1. Kuraray Products-2020 Facebook Advertising 5