The document provides a summary and table of contents for a report on international B2C e-commerce markets. Specifically, it focuses on research conducted on markets in Brazil, Russia, India, and China (BRIC countries). The summary outlines key sections of the report, including international comparisons of e-commerce sales and trends across BRIC countries, detailed analyses of individual country markets like China, and overviews of major players and developments.

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RESEARCH ON INTERNATIONAL MARKETS
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PREFACE
Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions.
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a result companies get a precise and unbiased impression of the market situation.
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and trade associations, business reports, business and company databases, journals, company registries and news portals.
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© Copyright 2015. yStats.com GmbH & Co. KG, 22765 Hamburg, Germany.

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Methodology (1 of 2)
This B2C E-Commerce Report by yStats.com is produced in a holistic approach to contain relevant information about recent market trends,
sales figures, shares, products, Internet users and Internet shoppers as well as important player news in B2C E-Commerce in the relevant
region.
 This report includes the results of secondary market research: By using various sources we ensure maximum objectivity for all obtained data.
As a result companies get a precise and unbiased impression of the market situation.
 The report covers the B2C E-Commerce market. It takes into account a wide definition of B2C E-Commerce, and might include mobile
commerce and social commerce. B2B E-Commerce and C2C E-Commerce are not included, unless stated otherwise.
 This report contains a Management Summary, summarizing the main information provided in each chapter.
 Cross referencing of data was conducted in order to ensure validity and reliability.
 Besides providing information on the specific topic, every chart contains an Action Title, which summarizes the main statement of the chart and
a Sub Title, which gives information about the country, the topic, the unit or currency, and the time period the data on the chart refers to.
 Furthermore, the source of information and its release date are provided on every chart. It is possible that the information included in one chart
is derived from several sources. Then, all sources are mentioned on the chart.
 This report also includes rankings. Within these rankings, it is possible that the total amount adds up to more than 100%. If this is the case,
multiple answers were possible, and this is then mentioned in the note of the chart.
 If available, additional information about the data collection, for example the time of survey and number of people asked, is provided in the form
of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies were mostly used. When referencing them in the Action Title, the EUR
values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time
period. Should the currency figure be in the future, the average exchange rate of the previous year was used.
 This report includes mainly data from the last 12 months. The exact publication dates are mentioned in every chart.
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Methodology (2 of 2)
 In this report, major trends in the B2C E-Commerce market, sales figures, shares of B2C E-Commerce sales on the total retail market, main B2C
E-Commerce product categories, relevant information about Internet users and online shoppers, as well as payment and delivery in Brazil,
Russia, India and China (BRIC) was included. Furthermore, major players in the B2C E-Commerce market were identified and presented.
Players include Internet pure players as well as multi-channel retailers also selling their products online.
 The report starts with an international comparison, where the relevant countries are compared to each other and to other countries worldwide in
terms of B2C E-Commerce sales, growth and other relevant characteristics. All other chapters are covered on a by country basis. The countries
are presented in the descending order of B2C E-Commerce sales.
 For each country, an overview of B2C E-Commerce and comparisons to other countries in its region are presented first.
 Then, the major B2C E-Commerce trends, such as M-Commerce, cross-border B2C E-Commerce and regulatory trends in B2C E-Commerce
are described.
 Next, the section “Sales & Shares” includes the development of B2C E-Commerce sales, including historical sales and trends, and the share of
B2C E-Commerce on the total retail market.
 In the users and shoppers section, we included a review of the development of Internet users, as well as the development of online shoppers.
Furthermore, more in-depth information about users and/or shoppers is included, such as for example breakdowns by age or gender.
 Afterwards, the section “Products” shows the leading product categories in B2C E-Commerce.
 The payment and delivery section cover the most used B2C E-Commerce delivery and payment methods and related information.
 Finally, the players section includes information about the leading B2C E-Commerce players, including local and foreign companies, ranked by
various criteria, such as sales and website visitors.
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Definitions
The following expressions and definitions are used in this B2C E-Commerce market report:
 B2C E-Commerce: the sale of products (and services) through electronic transactions from businesses to consumers.
 B2C E-Commerce sales: the total sales generated either on the B2C E-Commerce market in a certain country or region, or the total sales
generated through B2C E-Commerce by a player on the market.
 M-Commerce: M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through transactions via mobile
phones.
 Cross-Border B2C E-Commerce: sale of goods (and services) directly to consumers in other countries, with goods (and services) being ordered
online through foreign online shops and delivered from the country where the foreign shop is based or from a central logistics facility, i.e. across
the country borders.
 Social Commerce: symbolizes E-Commerce transactions that are conducted through social media.
 Group Buying: offers products and services at significantly reduced prices, under the condition that a minimum number of buyers would make
the purchase.
 Internet Users: the total number of inhabitants in a certain country that regularly accesses the Internet.
 Online Shoppers: the total number of inhabitants in a certain country or region that participates in B2C E-Commerce.
 Online Payment: paying for transactions conducted through B2C E-Commerce is considered online payment. For online payment, there are
several options such as payment through PayPal, payment by credit card, through bank transfer, or with a mobile phone (“Mobile Payment”).
 Third-Party Online Payment: payment made online for a purchase on a merchant’s website and processed by an independent payment
provider.
 E-Wallet: a way for users to store money in a digital wallet and use it for payment online.
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Table of Contents (1 of 11)
1. Management Summary
2. International Comparisons
• Top 20 Countries by B2C E-Commerce Sales Excl. Travel, in USD billion, incl. Brazil, Russia, India and China, Ranked by 2014f, 2012 -
2017f
• Top 10 Countries by B2C E-Commerce Sales Growth incl. Travel, incl. Brazil, Russia, India and China, in %, 2013
• Share of Consumers Shopping Online Weekly and Monthly, in %, by Selected Countries and Territories, incl. Brazil, Russia, India and China,
2013
• Leading Online Activities, in % of Internet Users who Use the Internet at Least Once a Week, by Selected Countries, incl. Brazil, Russia, India
and China, July 2014
• Online Shopping Destinations, in % of Internet Users Who Use the Internet at Least Once, by Selected Countries, incl. Brazil, Russia, India
and China, July 2014
• Product Purchased Online, in % of Online Shoppers, by Selected Countries, incl. Brazil, Russia, India and China, July 2014
• B2C E-Commerce Sales, by BRIC Countries, in USD billion, 2013
• Annual Spending per Online Shopper, by BRIC Countries, in USD, 2013
• Internet User Penetration, in % of Individuals, by BRIC Countries, 2013
3. China
3.1. Overview & International Comparisons
• B2C E-Commerce Overview and International Comparisons, 2014
• B2C E-Commerce Sales, Compared to Selected Countries in Asia-Pacific, in USD billion, 2013 & 2018f
• Internet User Penetration, in % of Population, Compared to Selected Countries in Asia-Pacific, 2013
• Mobile Shopper Penetration, in % of Respondents, Compared to Selected Countries in Asia-Pacific, December 2013
3.2. Trends
• B2C E-Commerce Regulatory Trends, 2014
• Social Media and Messaging Apps in B2C E-Commerce, and Top 10 App Types of Social Sharing, incl. E-Commerce, in % of Apps, 2013
• Prospects of Multi-Channel Retailers in B2C E-Commerce and Breakdown of Current and Future Consumer Spending with Multi-Channel
Retailers, in %, August 2013
• Group-Buying over the Internet and Number of Group Buying Users, in millions and in % Penetration on Internet Users, 2010 – 2013

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Table of Contents (2 of 11)
3. China (cont.)
3.2. Trends (cont.)
• Luxury B2C E-Commerce and Reasons to Purchase Luxury Goods Online, in % of Luxury Online Shoppers, February 2014
• M-Commerce Overview and Trends, 2014
• Number of Mobile Shoppers, in millions and in % of Mobile Internet Users, 2012 & 2013
• Number of Mobile Internet Users, in millions and in % of Total Internet Users, 2009 - 2013
• M-Commerce Sales, in CNY billion, and in % Year-on-Year Change, Q1 2012 - Q3 2013
• M-Commerce Sales, in CNY billion, 2012, 2013 & 2017f
• Share of M-Commerce on Total B2C E-Commerce Sales, in %, 2011-2017f
• Breakdown of the M-Commerce Sales, by Players, in %, 2013
• Cross-Border B2C E-Commerce, 2014
• Breakdown of Total E-Commerce Cross-Border Sales, Incl. Imports and Exports, by B2B and B2C, in % and CNY billion, 2012
• Breakdown of Preferred Payment Methods in Cross-Border B2C E-Commerce, in % of Online Shoppers, 2013
3.3. Sales & Shares
• B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, 2010 - 2013
• B2C E-Commerce Sales Forecast, in USD billion, and in % Year-on-Year Change, 2014f - 2017f
• B2C E-Commerce Sales Forecast, in USD billion, by Comparative Estimates, Ranked by in % CAGR, 2014f - 2017f
• Share of E-Commerce on Total Retail Sales, in %, 2010-2017f
• B2C E-Commerce and Total Retail, incl. Year-on-Year Growth of Monthly Retail Sales of Consumer Products, in %, March 2013 - March
2014
• C2C and B2C E-Commerce, and Breakdown of B2C E-Commerce Gross Merchandise Value, by B2B and B2C, in %, 2010 – 2017
3.4. Users & Shoppers
• Overview of Online Shoppers and Online Shopping Trends, 2014
• Number of Internet Users, in Millions, and in % Penetration on Population, 2009 - 2013
• Breakdown of Internet Users, by Gender, Age and Monthly Personal Income, 2012 & 2013
• Number of Online Shoppers, in Millions, and in % Penetration on Internet Users, 2010 – 2013
• Online Shoppers Number Forecast, in Millions, and in % Penetration on Internet Users, 2014f - 2017f
• Breakdown of Major Factors in Purchasing Decision, in % of Online Shoppers, by Generation, 2013

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Table of Contents (3 of 11)
3. China (cont.)
3.4. Users & Shoppers (cont.)
• Breakdown of Entry Points in B2C E-Commerce, in % of Online Shoppers, by Share of Total and by Activities, 2012
• Median Annual Per Capita Disposable Income of Households, by Rural Households and Urban Households, in CNY thousands and in %
Annual Growth, 2009 - 2013
3.5. Products
• B2C E-Commerce Products Overview and Trends, 2014
• Breakdown of B2C E-Commerce Sales by Product Categories, in %, 2012
• Quarterly B2C E-Commerce Sales of Consumer Electronics and Clothing, in CNY billion, in % Year-on-Year Growth, and in % Share on Total
B2C E-Commerce Sales, Q1 2012 - Q3 2013
• Products Categories Purchased Online, in % of Consumers, by Male and Female, March 2013
• Breakdown of Preferred Purchasing Channels, incl. Online, by Product Categories, in % of Online Shoppers, October 2013
3.6. Payment & Delivery
• Payment Methods to be Used During Double 11 E-Commerce Sales, 2014
• Number of Online Payment Users, in millions and in % Share of Internet Users, December 2012, December 2013 & June 2014
• Breakdown of Third-Party Online Payment Market, by Providers, in %, Q2 2014
• Number of Mobile Payment Users, in millions and in % Share of Mobile Internet Users, December 2012, December 2013 & June 2014
• Breakdown of Third-Party Mobile Payment Market, by Providers, in %, Q2 2014
• B2C E-Commerce Delivery Overview and Trends, 2014
• Concerns about Online Shopping, incl. Delivery, in % of Consumers, February 2014
• Most Important Factors in B2C E-Commerce Delivery, in % of Online Shoppers, September 2013
• Delivery Methods Offered By Top 3 B2C E-Commerce Websites, April 2014
3.7. Players
• Overview of Initial Public Offerings in E-Commerce, 2012-2014
• Overview of Initial Public Offerings in E-Commerce, 2012-2014
• Overview of Selected Mergers & Acquisitions in B2C E-Commerce, 2012 - Q1 2014
• Overview of Local B2C E-Commerce Players, 2014

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Table of Contents (4 of 11)
3. China (cont.)
3.7. Players (cont.)
• Overview of Foreign B2C E-Commerce Players, 2014
• Breakdown of B2C E-Commerce Sales, by Players, in %, 2013
• Breakdown of B2C E-Commerce Direct-to-Consumer Sales, by Players, in %, 2013
• Breakdown of B2C E-Commerce Sales, by Websites, in %, Q1 2014
• Most Visited E-Commerce Websites, by Number of Unique Visitors, in millions, and Time Spent per Visitor, in Minutes, March 2013
• Profile of Tmall
• Profile of JD.com
• Profile of Tencent
4. Russia
4.1. Overview & International Comparisons
• Ranking within Top 5 Countries in Europe by B2C E-Commerce Sales, incl. Russia, in EUR billion, 2013 & 2014f
• B2C E-Commerce Sales, Compared to Selected Countries in Eastern Europe, in EUR billion, 2013
• B2C E-Commerce Sales Growth, Compared to Selected Countries in Eastern Europe, in % Year-on-Year Change, 2013
• Internet User Penetration, Compared to Selected Countries in Eastern Europe, in % of Individuals, 2009 & 2013
4.2. Trends
• M-Commerce Overview and Trends, 2014
• Number of Mobile Internet Users, in millions, December 2012 & December 2013, and Breakdown of Mobile Internet Users, by Gender and
Age Group, in %, December 2013
• Mobile Shopping Activities, by Smartphone and Tablet, in % of Mobile Internet Users on Smartphone/Tablet, May 2013
• Cross-Border B2C E-Commerce Overview, 2014
• Cross-Border B2C E-Commerce Sales of Physical Goods, in RUB billion and in % of Total B2C E-Commerce Sales of Physical Goods, 2012
& 2013e
• Number of Cross-Border Online Purchases, in millions and in % Year-on-Year Growth, 2012 & 2013
• Cross-Border Online Shoppers, in millions and in % of Total Online Shoppers, 2012 & 2013e
• Breakdown of Cross-Border Online Shoppers, by Age Group, in %, 2013e

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Table of Contents (5 of 11)
4. Russia (cont.)
4.2. Trends (cont.)
• Online Shopping Destinations Purchased From, incl. Local Region, Other Regions in Russia, CIS, Europe and Other Foreign Countries, in %
of Online Shoppers, 2013
• Online Shopping Destinations Purchased from, incl. Cross-Border, in % of Online Shoppers, 12 Months to September 2013
• Most Purchased Product Categories in Cross-Border B2C E-Commerce, in % of Cross-Border Online Shoppers, 12 Months to September
2013
• Problems Encountered when Shopping Online Cross-Border, in % of Cross-Border Online Shoppers, 12 Months to September 2013
• Reach of Internet User Audience by Top 4 International E-Commerce Players in Total, Compared to Top 4 Local E-Commerce Players in
Total, October 2012 & October 2013
• Breakdown of Channels Most Used to Purchase Luxury Goods, incl. Online, in % of Luxury Consumers, 2013
• Share of Top Luxury Brand Websites Offering Website in Russian Language, in %, July 2013
• Share of Top Luxury Brand Websites Offering International Shipping to Russia, in %, July 2013
4.3. Sales & Shares
• B2C E-Commerce Sales, by Sales of Digital Goods and Tickets and Sales of Physical Goods, in RUB billion, 2010 - 2013
• B2C E-Commerce Sales Forecast, in RUB billion, and in % Year-on-Year Change, 2014f - 2018f
• B2C E-Commerce Sales Forecast, in RUB billion, by Comparative Estimates, Ranked by in % CAGR, 2013 - 2018f
• B2C E-Commerce Sales Forecast, in USD billion, by Comparative Estimates, Ranked by in % CAGR, 2013 - 2016f
• Share of B2C E-Commerce on Total Retail Sales, in %, 2012 & 2016f
4.4. Users & Shoppers
• Internet User Penetration, in % of Adult Population, Spring 2010 - Spring 2014
• Monthly Internet Audience, in millions, and in % Year-on-Year Change, Spring 2010 - Spring 2014
• Breakdown of Monthly Internet Audience, by Regions, in millions and in %, Summer 2014
• Number of Online Shoppers, in millions, 2012 & 2013
• Online Shopper Penetration, by Gender, Age Group and Location, in % of Internet Users in the Relevant Group, 2013
• Breakdown of Online Shoppers, by Gender, Age Group and Location, in %, 2013

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Table of Contents (6 of 11)
4. Russia (cont.)
4.5. Products
• Top Product Categories by B2C E-Commerce Sales, in RUB billion, 2013
• Product Categories Purchased in B2C E-Commerce, in % of Online Shoppers, 2013
• Product Categories Purchased Online, in % of Online Shoppers in Relevant Group, by Gender and Location, 2013
4.6. Payment & Delivery
• Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2010 - 2013
• Breakdown of the Last B2C E-Commerce Purchase, in % of Online Shoppers, September 2013
• Breakdown of the Preferred B2C E-Commerce Payment Method, in % of Online Shoppers, September 2013
• Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, by Total, Gender and Location, 2013
• B2C E-Commerce Delivery Overview and Trends, 2014
• Breakdown of B2C E-Commerce Delivery, by Method, in %, 2012
• Delivery Methods Used at Least Once, in % of Online Shoppers, 12 Months to September 2013
4.7. Players
• Breakdown of Investment Deals Value in Internet Sector, by E-Commerce and Other, in % and in USD million, 2012 & 2013
• Overview of Major Investment Deals in B2C E-Commerce, Ranked by Value, 2011 - H1 2014
• Overview of Top 20 Online Shops by Revenue, 2013
• Top 25 Companies by B2C E-Commerce Sales, in RUB billion, 2013
• Market Shares of the Top 5 Online Retailers, in % of Total B2C E-Commerce Value, 2013
• Top 20 Foreign E-Commerce Websites, by Number of Unique Visitors from Russia, Nov. and Dec. 2013
5. Brazil
5.1. Overview & International Comparisons
• B2C E-Commerce Overview and International Comparisons, 2014
• B2C E-Commerce Sales, in USD billion, Compared to Selected Countries in Latin America, 2014f
• Breakdown of B2C E-Commerce Sales in Latin America, by Country, incl. Brazil, in %, 2014f
• B2C E-Commerce Sales Growth, Compared to Selected Countries in Latin America, in %, 2013 – 2018f

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Table of Contents (7 of 11)
5. Brazil (cont.)
5.1. Overview & International Comparisons (cont.)
• Growth Forecast of B2C E-Commerce Sales Excl. Travel, Compared to Selected Countries in Latin America, in % CAGR, 2013-2018
• B2C E-Commerce Sales, Compared to Selected Countries in Latin America, in USD billion, 2013 & 2018f
• Number of Online Shoppers, Compared to Selected Countries in Latin America, in millions, 2013 & 2018f
• Online Shopper Penetration on Banked and Unbanked Population with Internet Access, in %, and Banking Penetration on Total Adult
Population, Compared to Selected Countries in Latin America 2013
• Number of Online Shoppers, Compared to Selected Countries in Latin America, in millions and in % of Internet Users, 2013 - 2018f
• Internet User Penetration, in % of Population, Compared to Selected Countries in Latin America, 2013
• Devices Owned, in % of Surveyed Consumers, Compared to Selected Countries in Latin America, March 2014
• Activities Carried Out on Smartphones at Least Weekly, incl. Purchase, in % of Smartphone Users, Compared to Selected Countries in Latin
America, March 2014
• Breakdown of the Last Online Purchase, by Device Used, in % of Online Shoppers, Compared to Selected Countries in Latin America, March
2014
• Breakdown of the Last Online Purchase, by Type of Merchant Purchased From, in % of Online Shoppers, Compared to Selected Countries in
Latin America, March 2014
• Average Conversion Rate, Compared to the USA, in %, 2014e
• Average Product Return Rate, Compared to the USA, in %, 2014e
5.2. Trends
• Mobile Internet Penetration, in % of Mobile Phone Users, 2010 – 2013
• Share of Mobile Device Owners Who Shopped on Mobile Devices at Least Once, in %, June 2013 & June 2014
• Share of M-Commerce Sales on Total B2C E-Commerce Sales, in %, June 2013, December 2013, June 2014
• Share of M-Commerce Made via Smartphones on Total B2C E-Commerce Sales, by Category of Online Retailer, in %, July 2014
• Devices Used for Online Shopping, in % of Mobile Device Owners, June 2014
• Way Used to Shop on Mobile Devices, in % of Mobile Device Owners, June 2014
• Breakdown of M-Commerce Transactions, by Product Categories, in %, H1 2014
• Product and Services to Buy in M-Commerce, by Category, in % of Mobile Device Owners, June 2014
• Reasons for not Shopping on Mobile, in % of Smartphone and/or Tablet Owners, June 2014
• Security Features that Make Users Feel Safer when Shopping on Mobile, in % of Smartphone and/or Tablet Owners, June 2014

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Table of Contents (8 of 11)
5. Brazil (cont.)
5.2. Trends (cont.)
• Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
• Most Popular Product Categories in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
• B2C E-Commerce Regulatory Trends, 2014
5.3. Sales & Shares
• B2C E-Commerce Sales, in BRL billion, 2009-2013
• B2C E-Commerce Sales, in BRL billion, H1 2013 & H1 2014
• B2C E-Commerce Sales Forecast, in USD billion, 2013 - 2018f
• B2C E-Commerce Sales Forecast, by Comparative Estimates, in USD billion, Ranked by CAGR, 2013 - 2018f
• Share of B2C E-Commerce on Total Retail, in %, 2014e & 2018f
5.4. Users & Shoppers
• Overview of Online Shoppers, 2014
• Internet Penetration, in % of Individuals, 2010 - 2013
• Online Shopper Penetration, in % of Internet Users, 2010 – 2013
• Number of Online Shoppers Who Ever Purchased Online, in millions, 2009 - 2013
• Number of Online Shoppers Who Purchased Within the Calendar Year, in millions, 2013 – 2018f
• Online Shopper Penetration, by Gender, in % of Internet Users in Each Group, 2013
• Online Shopper Penetration, by Income Group and Age Group, in % of Internet Users in Each Group, 2013
• Reasons not to Shop Online, in % of Internet Users Who Do Not Shop Online, 2013
5.5. Products
• Breakdown of B2C E-Commerce Transactions, by Product Categories, in %, 2013
• B2C E-Commerce Sales of Clothing and Shoes, in USD billion, 2013, 2014 & 2019f
• Preferred Shopping Channels, incl. Online and Mobile, by Product Category, in % of Consumers, 2013
• Product and Services Purchased Online, in % of Online Shoppers, 2013
• Product and Services Purchased Online, in % of Online Shoppers, by Gender, 2013

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Table of Contents (9 of 11)
5. Brazil (cont.)
5.6. Payment & Delivery
• Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2012 & 2013
• Payment Methods Used in B2C E-Commerce, by Income and Age Goups, in % of Online Shoppers in Each Group, 2013
• Payment Methods Used in B2C E-Commerce, by Gender, in % of Online Shoppers, 2013
• Breakdown of Most Used Payment Methods in B2C E-Commerce, in % Online Shoppers Who Own a Credit Card, 2013
• Major Challenges Facing Online Retailers, incl. Fulfillment Costs, in % of Online Retailers, September 2014
• Most Important Delivery Options, in % of Online Shoppers, 2013
• Most Important Return Options, in % of Online Shoppers, 2013
• Most Important Factors that Influence Online Purchase Decision, incl. Delivery Options, 2014
• Breakdown of Online Shops, by Shop Which Offer Free Delivery and Shops Which do Not Offer Free Delivery, December 2012, March 2013,
June 2013, September 2013, December 2013
• B2C E-Commerce Delivery Methods Offered On Top 5 B2C E-Commerce Websites by Number of Unique Visitors in December 2012, April
2014
5.7. Players
• B2C E-Commerce Players Overview, 2014
• Top 5 B2C E-Commerce Players, incl. Year-on-Year Change in Online Revenues, 2013
• Most Visited E-Commerce Websites, by Number of Unique Visitors, in millions, April 2014
• B2W Digital: Company Profile
• Nova Pontocom (Cnova): Company Profile
• NetShoes: Company Profile
• MercadoLibre: Company Profile

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Table of Contents (10 of 11)
6. India
6.1. Overview & International Comparisons
• B2C E-Commerce Overview and Comparisons, 2014
6.2. Trends
• M-Commerce Trends, 2014
• Breakdown of Total Internet Subscribers, by Type, incl. Mobile, in % and in Millions, December 2013
• Number of Mobile Internet Subscribers, in millions, 2013 & 2016f
• Share of M-Commerce on B2C E-Commerce Sales, by B2C E-Commerce Players, 2013e
• Most Purchased M-Commerce Product Categories, in % of Mobile Shoppers, 2013
• B2C E-Commerce Regulatory Trends, 2014
6.3. Sales & Shares
• B2C E-Commerce Sales, in INR billion, 2009 – 2013e
• B2C E-Commerce Sales Forecasts, in USD million, by Comparative Estimates, 2013 - 2018f
• B2C E-Commerce Sales Forecasts, in USD million, by Comparative Estimates, 2013 - 2016f
• Share of B2C E-Commerce on Total Retail, in %, 2013
• Share of B2C E-Commerce on Total Retail Sales, in %, by Selected Product Categories, 2013
6.4. Users & Shoppers
• Internet Penetration, in % of Individuals, 2009 – 2013
• Number of Internet Users, in millions, 2013 & 2016f
• Number of Online Shoppers, in millions, 2013 & 2016f
• Number of Online Shoppers, in millions, and in % Year-on-Year Growth, 2012 - 2018f
• Breakdown of Regular Online Shoppers, by Age Group, in %, 2013
• Breakdown of Regular Online Shoppers, by Gender, in %, 2013
• Reasons for Not Buying Online, in % of Internet Users who Do Not Buy Online, 2013
6.5. Products
• Product and Categories Purchased in B2C E-Commerce, in % of Online Shoppers, 2013

16. We deliver the facts – you make the decisions
RESEARCH ON INTERNATIONAL MARKETS
16
Table of Contents (11 of 11)
6. India (cont.)
6.6. Payment & Delivery
• Breakdown of B2C E-Commerce Payments, by Method, in %, 2013 & 2016f
• Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, May 2014
• Value of Online Payment Transactions, by Segment, in INR billion, 2013
• Breakdown of Online Payment Transactions, by Method, in %, 2013
• B2C E-Commerce Delivery Overview and Trends, 2014
6.7. Players
• Overview of E-Commerce Players, 2014
• Top Websites in the Retail Category, by Unique Visitors, in millions, incl. Year-on-Year Growth and Minutes per Visitors, June 2013
• Overview of Leading Online Shopping Websites, by Website Rank, July 2014

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RESEARCH ON INTERNATIONAL MARKETS
1. Management Summary 17 – 21
2. International Comparisons 22 – 32
3.
3.1
3.2
3.3
3.4
3.5
3.6
3.7
China
Overview & International Comparisons
Trends
Sales & Shares
Users & Shoppers
Products
Payment & Delivery
Players
33 – 93
34 – 37
38 – 52
53 – 58
59 – 66
67 – 71
72 – 80
81 – 93
4.
4.1
4.2
4.3
4.4
4.5
4.6
4.7
Russia
Overview & International Comparisons
Trends
Sales & Shares
Users & Shoppers
Products
Payment & Delivery
Players
94 – 153
95 – 98
99 – 114
115 – 119
120 – 125
126 – 128
129 – 140
141 - 153
17
Table of Contents
5.
5.1
5.2
5.3
5.4
5.5
5.6
5.7
6.
6.1
6.2
6.3
6.4
6.5
6.6
6.7
Brazil
Overview & International Comparisons
Trends
Sales & Shares
Users & Shoppers
Products
Payment & Delivery
Players
India
Overview & International Comparisons
Trends
Sales & Shares
Users & Shoppers
Products
Payment & Delivery
Players
154 – 220
155 – 171
172 – 184
185 – 189
190 – 197
198 – 202
203 – 213
214 – 220
221 – 251
222 – 222
223 – 228
229 – 233
234 – 240
241 – 241
242 – 246
247 - 251

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RESEARCH ON INTERNATIONAL MARKETS
18
The most purchased product category in B2C E-Commerce in Russia
was “Clothing, Shoes, Sports Goods” in 2013.
Russia: Product Categories Purchased in B2C E-Commerce, in % of Online Shoppers, 2013
14,3%
15,7%
18,5%
19,5%
39,7%
14,7%
13,5%
12,8%
9,2%
9,5%
10,0%
9,6%
5,8%
14,2%
0% 20% 40% 60% 80% 100%
Other
Food and Groceries
Software and Update
Video Games and Update
Computers and Parts
Medical Goods
Films, Music
Financial Services
Books, Magazines, Newspapers
Telecommunication Services
Entertainment Tickets
Consumer Electronics and Household Appliances
Travel Services and Tickets
Clothing, Shoes, Sports Goods
in % of Online Shoppers
Survey: based on a survey of 69,000 people, aged 15 - 72 (0.06% of the total population aged 15-72); does not add up to 100% due to multiple answer s possible
Definition: individuals aged 15 - 72 who used the Internet to purchase products and/or services in the previous 12 months
Source: Federal State Statistics Service of the Russian Federation, 2014
Overview & Comparisons Trends Payment & DeliveryUsers & ShoppersSales & Shares PlayersProducts

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RESEARCH ON INTERNATIONAL MARKETS
19
92% of Internet subscribers in India in December 2013 were mobile
wireless subscribers, amounting to 220 million.
India: Breakdown of Total Internet Subscribers, by Type, incl. Mobile, in % and in Millions, December 2013
Fixed Wireless
0.2%
0.4 million
Wired
7.7%
18.3 million
Mobile Wireless
92.1%
220.0 million
Note: total number of Internet subscribers in December 2013 was 238 million
Source: TRAI, April 2014
Overview & Comparisons Trends Payment & DeliveryUsers & ShoppersSales & Shares PlayersProducts

20. We deliver the facts – you make the decisions
RESEARCH ON INTERNATIONAL MARKETS
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