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BEACH CLEAN UP &
PROTECTING SEA TURTLES
INITIATIVE
TO HELP KEEP OUR ENVIRONMENT CLEAN AND PROTECT
ENDANGERED SEA TURTLES
INTRODUCTION
• FLORIDA BEACHES ARE AN IMPORTANT PART TO OUR ECOSYSTEM, TAKING
BETTER CARE OF THEM AND PROTECTING ENDANGERED SEA TURTLES IS
VITAL.
• LITTER IMPACTS PEOPLE, ANIMALS, FISH AND PLANTS.
• THESE CONDITIONS AFFECT THE QUALITY OF OUR WATER THAT WE SWIM IN AT
THE BEACH AND THE OCEAN’S LIVING CREATURES.
• OVER 100,000 THREATED AND ENDANGERED SEA TURTLES NEST ON FLORIDA
BEACHES EVERY SUMMER.
• IN FACT 90% OF THE SEA TURTLE NESTING POPULATION IN THE U.S. OCCURS
IN FLORIDA .
Beach clean up z
BEACH CLEAN UP
MISSION STATEMENT
• MY AIM IS TO IMPLEMENT A NONPROFIT GROUP TO PROMOTE AWARENESS
FOR THE IMPORTANCE OF KEEPING OUR BEACHES CLEAN AND PROTECTING
OUR ENDANGERED SEA TURTLE POPULATION.
• ORGANIZE A BEACH CLEAN UP ONCE A MONTH ON THE LAST SATURDAY OF
EVERY MONTH
• PROVIDE SEA TURTLE INFORMATION AT EACH BEACH CLEAN UP
• PROVIDE INFORMATIONAL SEA TURTLE SESSIONS AT THE BEGINNING OF
NESTING SEASON IN MAY
GOALS
• TO DEVELOP AN EFFECTIVE BEACH CLEAN UP AND INFORMATIONAL PROGRAM
THAT WILL HELP KEEP OUR BEACHES CLEAN AND INFORM PEOPLE OF THE
ENDANGERMENT OF SEA TURTLES AND HOW TO PROTECT THEM.
• TO PERSUADE DELRAY BEACH COMMUNITY TO SUPPORT AND PROMOTE OUR
NEW ORGANIZATION.
• TO RECRUIT 25 TO 50 VOLUNTEERS TO PARTICIPATE IN PROMOTING THE
ORGANIZATION BY THE BEGINNING OF 2016
• TO HAVE AT LEAST 100 VOLUNTEERS JOIN IN THE BEACH CLEAN UP BY
SUMMER 2016
SWOT ANALYSIS
• STRENGTHS: ORGANIZATION IS UNIQUE IN COMBINING CONSERVATION OF
OUR BEACHES AND THE PROTECTION OF OUR SEA TURTLE POPULATION
• WEAKNESS: COMPETITION WITH OTHER BEACH ORGANIZATIONS
• OPPORTUNITIES: GROWTH IN SPONSORSHIP FOR THE ORGANIZATION AND
HAVE WILDLIFE GROUPS JOIN THE ORGANIZATION.
• THREATS: STORMY WEATHER
TARGET AUDIENCE
• BEACH GOERS
• ENVIRONMENTALLY CONSCIOUS PEOPLE
• TOURISTS
• ANIMAL LOVERS
STAKEHOLDERS
• I WILL BE THE MAIN STAKEHOLDER SINCE I WILL BE OVERSEEING THE WHOLE
PROCESS TO INITIATE THE ORGANIZATION AND KEEP IT FLOURISHING.
• MARINE BIOLOGIST THAT DONATED $200.00 TO THE CAUSE.
PERFORMANCE INDICATORS
• AMOUNT OF PARTICIPANTS THAT COME TO EACH BEACH CLEAN UP.
• THE AMOUNT OF TRASH BAGS USED TO COLLECT TRASH.
• THE NUMBER OF SEA TURTLES NESTS THAT ARE PROTECTED EACH YEAR AT
THE DELRAY BEACH.
• THE NUMBER FRIENDS THAT JOIN OUR FACEBOOK PAGE.
PLANS FOR EXECUTION
• START A FACEBOOK PAGE TO PROTECT OUR SEA TURTLES AND KEEP OUR
BEACHES CLEAN.
• REACH OUT TO CURRENT FRIENDS ON FACEBOOK TO JOIN IN AND SHARE
WITH OTHERS.
• GET 20 T-SHIRTS PRINTED WITH “SAVE OUR SEA TURTLES & BEACHES”.
• BUY THE TRASH BAGS AND GLOVES IN BULK FROM COSTCO.
• REACH OUT TO LOCAL BUSINESSES FOR DONATIONS AND ADVERTISING IN
THEIR ESTABLISHMENTS.
PROSPECTIVE BUDGET
Start up costs Total costs Credit amount
Trash bags $24.00 100 trash bags
Gloves $28.00 200 pairs of
gloves
Shirts $100.00 20 shirts
= $ 152.00
Donation $200.00 =$48.00
Clean beaches = Healthy sea
turtles
SAVE OUR SEA TURTLES!
Beach clean up z

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Beach clean up z

  • 1. BEACH CLEAN UP & PROTECTING SEA TURTLES INITIATIVE TO HELP KEEP OUR ENVIRONMENT CLEAN AND PROTECT ENDANGERED SEA TURTLES
  • 2. INTRODUCTION • FLORIDA BEACHES ARE AN IMPORTANT PART TO OUR ECOSYSTEM, TAKING BETTER CARE OF THEM AND PROTECTING ENDANGERED SEA TURTLES IS VITAL. • LITTER IMPACTS PEOPLE, ANIMALS, FISH AND PLANTS. • THESE CONDITIONS AFFECT THE QUALITY OF OUR WATER THAT WE SWIM IN AT THE BEACH AND THE OCEAN’S LIVING CREATURES. • OVER 100,000 THREATED AND ENDANGERED SEA TURTLES NEST ON FLORIDA BEACHES EVERY SUMMER. • IN FACT 90% OF THE SEA TURTLE NESTING POPULATION IN THE U.S. OCCURS IN FLORIDA .
  • 4. BEACH CLEAN UP MISSION STATEMENT • MY AIM IS TO IMPLEMENT A NONPROFIT GROUP TO PROMOTE AWARENESS FOR THE IMPORTANCE OF KEEPING OUR BEACHES CLEAN AND PROTECTING OUR ENDANGERED SEA TURTLE POPULATION. • ORGANIZE A BEACH CLEAN UP ONCE A MONTH ON THE LAST SATURDAY OF EVERY MONTH • PROVIDE SEA TURTLE INFORMATION AT EACH BEACH CLEAN UP • PROVIDE INFORMATIONAL SEA TURTLE SESSIONS AT THE BEGINNING OF NESTING SEASON IN MAY
  • 5. GOALS • TO DEVELOP AN EFFECTIVE BEACH CLEAN UP AND INFORMATIONAL PROGRAM THAT WILL HELP KEEP OUR BEACHES CLEAN AND INFORM PEOPLE OF THE ENDANGERMENT OF SEA TURTLES AND HOW TO PROTECT THEM. • TO PERSUADE DELRAY BEACH COMMUNITY TO SUPPORT AND PROMOTE OUR NEW ORGANIZATION. • TO RECRUIT 25 TO 50 VOLUNTEERS TO PARTICIPATE IN PROMOTING THE ORGANIZATION BY THE BEGINNING OF 2016 • TO HAVE AT LEAST 100 VOLUNTEERS JOIN IN THE BEACH CLEAN UP BY SUMMER 2016
  • 6. SWOT ANALYSIS • STRENGTHS: ORGANIZATION IS UNIQUE IN COMBINING CONSERVATION OF OUR BEACHES AND THE PROTECTION OF OUR SEA TURTLE POPULATION • WEAKNESS: COMPETITION WITH OTHER BEACH ORGANIZATIONS • OPPORTUNITIES: GROWTH IN SPONSORSHIP FOR THE ORGANIZATION AND HAVE WILDLIFE GROUPS JOIN THE ORGANIZATION. • THREATS: STORMY WEATHER
  • 7. TARGET AUDIENCE • BEACH GOERS • ENVIRONMENTALLY CONSCIOUS PEOPLE • TOURISTS • ANIMAL LOVERS
  • 8. STAKEHOLDERS • I WILL BE THE MAIN STAKEHOLDER SINCE I WILL BE OVERSEEING THE WHOLE PROCESS TO INITIATE THE ORGANIZATION AND KEEP IT FLOURISHING. • MARINE BIOLOGIST THAT DONATED $200.00 TO THE CAUSE.
  • 9. PERFORMANCE INDICATORS • AMOUNT OF PARTICIPANTS THAT COME TO EACH BEACH CLEAN UP. • THE AMOUNT OF TRASH BAGS USED TO COLLECT TRASH. • THE NUMBER OF SEA TURTLES NESTS THAT ARE PROTECTED EACH YEAR AT THE DELRAY BEACH. • THE NUMBER FRIENDS THAT JOIN OUR FACEBOOK PAGE.
  • 10. PLANS FOR EXECUTION • START A FACEBOOK PAGE TO PROTECT OUR SEA TURTLES AND KEEP OUR BEACHES CLEAN. • REACH OUT TO CURRENT FRIENDS ON FACEBOOK TO JOIN IN AND SHARE WITH OTHERS. • GET 20 T-SHIRTS PRINTED WITH “SAVE OUR SEA TURTLES & BEACHES”. • BUY THE TRASH BAGS AND GLOVES IN BULK FROM COSTCO. • REACH OUT TO LOCAL BUSINESSES FOR DONATIONS AND ADVERTISING IN THEIR ESTABLISHMENTS.
  • 11. PROSPECTIVE BUDGET Start up costs Total costs Credit amount Trash bags $24.00 100 trash bags Gloves $28.00 200 pairs of gloves Shirts $100.00 20 shirts = $ 152.00 Donation $200.00 =$48.00
  • 12. Clean beaches = Healthy sea turtles
  • 13. SAVE OUR SEA TURTLES!