The Just Switch It program provides partners with resources to help customers upgrade their core network infrastructures through simplified migration and upsell offers to Cisco's newest switching and wireless solutions. It offers deeper discounts and product bundles to increase partner profits. Targeted data helps partners identify customers ready to upgrade. Smart services provide network insights to drive technology migration and recurring service revenue. Marketing campaigns promote migrating to Cisco's latest campus and data center switching and wireless portfolios.

1. Just Switch It
www.cisco.com/go/migratenow

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What Is Just Switch It?
A simplified program to help you drive significant revenue opportunities through
migration and upsell to the newest Cisco® switches and wireless solutions.
Deeper promotions and product bundles to achieve higher profits.
Targeted upsell and migration data to pinpoint which customers are ready to
upgrade their core infrastructures.
Smart Services to provide extended insight to your customer networks and
drive technology migration.
Sales and marketing resources for campus and data center switches, wireless and
services to go to market quickly.

3. Cisco Confidential 3© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Mobility and Security
top of mind, Cisco and
competitor install base,
use assessment and
migration services to
start conversations
Upgrade
Your Install Base
Pave the Way,
Protect the Base
If You Don’t,
Your Competitors Will
Aggressive and
Simplified Offers
Help Your
Customers Innovate
Smart Services help
build the business case
and provide recurring
support service
revenue streams
Gain first mover
advantage, refreshed
highly differentiated
Cisco portfolio
Limited time offers
to maximize partner
profitability
Align with customer
trends, architecture
based selling, highly
differentiated portfolio
account satisfaction
and support with
services
Partners: Why Upgrade Now?
Increase your profitability

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Performance and
Security
Customers: Why Upgrade Now?
Increase value of IT and build competitive advantage
Innovation and
Growth
Simplicity and
Manageability
Mitigate Risk and
Lower TCO
• Exceptional application
performance
• Consistent access policy
for wired & wireless
• Enable advanced
security
Prepare for future growth,
more apps, more devices,
new cloud models:
• Pervasive mobility
• Data center virtualization
• Cost-effective scalability
• Simplify management
and troubleshooting with
Smart Operations
• Simplify network
programmability with
Cisco One support
• Speed time to service
• Reduce infrastructure
costs
• Reduce footprint and
operating costs
• Avoid rising costs and
risks of aging technology
• Take advantage of
special Cisco offers

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Just Switch It - Upgrade Path
Data
Center
Campus
and Branch
NEW ProductsOLD Products Smart Services
to Drive Migration
• Cisco Upgrade and Refresh
• Cisco Nexus Planning
and Design
• Collaborative Switching
Assessment
• Collaborative Network
Development
• Cisco Network Migration
Service
• Cisco Wireless LAN
Services
• Cisco BYOD Service Kit
Catalyst 3850, 3650,
2960-X
Catalyst 4500E with Sup
8-E or 7L-E
Catalyst 6800
802.11ac/n Access
Points
Entire Nexus Portfolio
WiSM-2, 5760, 5508,
3850, Flex 7500
MSE 3355
Latest Nexus Generation
Catalyst 2K, 3K and Competitors
Campus Fixed Access Install Base
Catalyst 4K Non-E and Competitors
Campus Modular Access Install Base
Catalyst 6K Non-E and Competitors
Campus Backbone Install Base
802.11 a/b/g
Access Point Install Base
Nexus 1st Gen
Data Center Install Base
WiSM, 4400, 2100
MSE 3310,3350
Wireless Controller Install Base
Catalyst 6K, 5K, 4900
Data Center Install Base

6. Cisco Confidential 6© 2013-2014 Cisco and/or its affiliates. All rights reserved.
1
How to Use the Partner Installed Base Portal
To create visibility into your customers migration/refresh opportunities
Log in using your CCO
ID and password, click on
“Campaigns URL” tab
and “Just Switch It”
Cisco
Installed
Base
Portal
1
Just Switch It
under “Campaigns
URL” tab
Identify New sales
opportunities which are
personalized for you
based on last day of
support (LDOS) and Just
Switch It campaign.
2 3 4Prioritize your best
opportunities by product
family and Top 100
Customers Automated
list that includes chassis
quantity, product and
service revenue at risk
and other helpful filters.
Engage your top
opportunities faster and
leverage Just Switch It
campaign sales and
demand generation
content on Partner
Marketing Central.
Get Started! www.cisco.com/go/iblm For Help Email: IBLM@cisco.com

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Stackable Discounts
Enterprise Networks Bundles
Smart Services Finance Offerings
Data Center Bundles
Unified Access Breakaway Advanced New Account Breakaway
TMP / VIP
Technology Migration Program (TMP): upfront discount
Value Incentive Program (VIP): backend rebate

8. Cisco Confidential 8© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Marketing Campaigns
Effectively market the latest campus and data center switches
and wireless solutions to your customers
Just Switch It Data Center Network Evolution
Called Next-Generation Network
Services II in EMEAR and Core
Acceleration in APJC, this campaign
helps you start new customer
conversations, promote migration, and
upsell to the newest Cisco switches
and wireless solutions.
This campaign positions Cisco data
center switching solutions which are
designed to perform, scale, simplify,
lower the total cost of operation, and
provide the foundation for an
application-centric infrastructure.
www.cisco.com/go/sellenterprisenetworks www.cisco.com/go/selldatacenter

9. Thank you.