Samuel Adams analyzed its social media presence over a two week period. On Twitter, roughly 47% of tweets shared news or promoted events while 36% were about the company and 17% showed personality. On Facebook, 53% of posts were about the company, 20% shared news, and 27% showed personality. Samuel Adams had more followers and engagement across most social media platforms than competitor Yuengling. The report provided recommendations for Samuel Adams to improve engagement by responding directly to customers more, sharing exclusive news, and posting more frequently and varied content.
This document outlines a sponsorship activation plan for Samuel Adams during the Olympics in the UK. It proposes creating a character named "Sam Adams", an arrogant American tourist, who will fuel brand fame by criticizing British culture and cheering for US teams. A sampling idea ties free beer giveaways to US wins over UK teams. Vice UK is proposed as the media partner to create webisodes and articles bringing the character to life on social media. The goal is to make Sam initially annoying but eventually loveable as an outsider accepting of UK culture and high quality beer.
This document provides an overview of the Boston Beer Company through a mini-presentation. It includes analyses of the company's financial performance and stock price, its competitive positioning among major beer players and craft beers, and its resources and capabilities. The company positions itself as an "American Craft Brewer" and competes based on its small, independent size and attention to quality rather than price. It holds a niche position between larger domestic brewers and smaller microbrews.
The document discusses several topics related to taxonomy and biodiversity data. It summarizes that sequencing may be focused more on phylogeny than taxonomy. It also discusses visualizing data using tools like OneZoom and web maps. Another topic is rethinking how publications are linked and referenced, comparing current one-way links to the potential of two-way links. It proposes building a Biodiversity Knowledge Graph by linking data, descriptions, specimens, and publications. Finally, it suggests treating biodiversity data like source code by allowing edits and tracking changes.
Having a strategy provides goals and objectives to focus efforts on accomplishing over the long term. It keeps teams focused on determining which new social media tools align with objectives and sets expectations for managers to best allocate time. The document recommends identifying target audiences, setting focused and consistent goals, listening to compare strategies, considering staffing needs, and measuring performance to create an effective social media strategy. It advises keeping the big picture in mind and remaining focused on goals when learning about specific social media tools.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
This document outlines a sponsorship activation plan for Samuel Adams during the Olympics in the UK. It proposes creating a character named "Sam Adams", an arrogant American tourist, who will fuel brand fame by criticizing British culture and cheering for US teams. A sampling idea ties free beer giveaways to US wins over UK teams. Vice UK is proposed as the media partner to create webisodes and articles bringing the character to life on social media. The goal is to make Sam initially annoying but eventually loveable as an outsider accepting of UK culture and high quality beer.
This document provides an overview of the Boston Beer Company through a mini-presentation. It includes analyses of the company's financial performance and stock price, its competitive positioning among major beer players and craft beers, and its resources and capabilities. The company positions itself as an "American Craft Brewer" and competes based on its small, independent size and attention to quality rather than price. It holds a niche position between larger domestic brewers and smaller microbrews.
The document discusses several topics related to taxonomy and biodiversity data. It summarizes that sequencing may be focused more on phylogeny than taxonomy. It also discusses visualizing data using tools like OneZoom and web maps. Another topic is rethinking how publications are linked and referenced, comparing current one-way links to the potential of two-way links. It proposes building a Biodiversity Knowledge Graph by linking data, descriptions, specimens, and publications. Finally, it suggests treating biodiversity data like source code by allowing edits and tracking changes.
Having a strategy provides goals and objectives to focus efforts on accomplishing over the long term. It keeps teams focused on determining which new social media tools align with objectives and sets expectations for managers to best allocate time. The document recommends identifying target audiences, setting focused and consistent goals, listening to compare strategies, considering staffing needs, and measuring performance to create an effective social media strategy. It advises keeping the big picture in mind and remaining focused on goals when learning about specific social media tools.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
LinkedIn for Your Job Search June 17, 2024Bruce Bennett
This webinar helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
Parabolic antenna alignment system with Real-Time Angle Position FeedbackStevenPatrick17
Introduction
Parabolic antennas are a crucial component in many communication systems, including satellite communications, radio telescopes, and television broadcasting. Ensuring these antennas are properly aligned is vital for optimal performance and signal strength. A parabolic antenna alignment system, equipped with real-time angle position feedback and fault tracking, is designed to address this need. This document delves into the components, design, and implementation of such a system, highlighting its significance and applications.
Importance of Parabolic Antenna Alignment
The alignment of a parabolic antenna directly affects its performance. Even minor misalignments can lead to significant signal loss, which can degrade the quality of the received signal or cause communication failures. Proper alignment ensures that the antenna's focal point is accurately directed toward the signal source, maximizing the antenna's gain and efficiency. This precision is especially crucial in applications like satellite communications, where the antenna must track geostationary satellites with high accuracy.
Components of a Parabolic Antenna Alignment System
A parabolic antenna alignment system typically includes the following components:
Parabolic Dish: The primary reflector that collects and focuses incoming signals.
Feedhorn and Low Noise Block (LNB): Positioned at the dish's focal point to receive signals.
Stepper or Servo Motors: Adjust the azimuth (horizontal) and elevation (vertical) angles of the antenna.
Microcontroller (e.g., Arduino, Raspberry Pi): Processes sensor data and controls the motors.
Potentiometers: Provide feedback on the antenna's current angle positions.
Fault Detection Sensors: Monitor for potential faults such as cable discontinuities or LNB failures.
Control Software: Runs on the microcontroller, handling real-time processing and decision-making.
Real-Time Angle Position Feedback
Real-time feedback on the antenna's angle position is essential for maintaining precise alignment. This feedback is typically provided by potentiometers or rotary encoders, which continuously monitor the azimuth and elevation angles. The microcontroller reads this data and adjusts the motors accordingly to keep the antenna aligned with the signal source.
Fault Tracking in Antenna Alignment Systems
Fault tracking is vital for the reliability and performance of the antenna system. Common faults include cable discontinuities, LNB malfunctions, and motor failures. Sensors integrated into the system can detect these faults and either notify the user or initiate corrective actions automatically.
Design and Implementation
1. Parabolic Dish and Feedhorn
The parabolic dish is designed to reflect incoming signals to a focal point where the feedhorn and LNB are located. The dish's size and shape depend on the specific application and frequency range.
2. Motors and Position Control
Stepper motors or servo motors are used to control the azimuth and elevation of
We recently hosted the much-anticipated Community Skill Builders Workshop during our June online meeting. This event was a culmination of six months of listening to your feedback and crafting solutions to better support your PMI journey. Here’s a look back at what happened and the exciting developments that emerged from our collaborative efforts.
A Gathering of Minds
We were thrilled to see a diverse group of attendees, including local certified PMI trainers and both new and experienced members eager to contribute their perspectives. The workshop was structured into three dynamic discussion sessions, each led by our dedicated membership advocates.
Key Takeaways and Future Directions
The insights and feedback gathered from these discussions were invaluable. Here are some of the key takeaways and the steps we are taking to address them:
• Enhanced Resource Accessibility: We are working on a new, user-friendly resource page that will make it easier for members to access training materials and real-world application guides.
• Structured Mentorship Program: Plans are underway to launch a mentorship program that will connect members with experienced professionals for guidance and support.
• Increased Networking Opportunities: Expect to see more frequent and varied networking events, both virtual and in-person, to help you build connections and foster a sense of community.
Moving Forward
We are committed to turning your feedback into actionable solutions that enhance your PMI journey. This workshop was just the beginning. By actively participating and sharing your experiences, you have helped shape the future of our Chapter’s offerings.
Thank you to everyone who attended and contributed to the success of the Community Skill Builders Workshop. Your engagement and enthusiasm are what make our Chapter strong and vibrant. Stay tuned for updates on the new initiatives and opportunities to get involved. Together, we are building a community that supports and empowers each other on our PMI journeys.
Stay connected, stay engaged, and let’s continue to grow together!
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.
LinkedIn Strategic Guidelines for June 2024Bruce Bennett
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
Delta International is an ISO Certified top recruiting agency in Pakistan, recognized for its highly experienced recruiters. With a diverse range of international jobs for Pakistani workers, Delta International maintains extensive connections with overseas employers, making it one of the top 10 recruitment agencies in Pakistan. It stands out in the list of recruitment agencies in Pakistan for its exceptional services.
https://www.ditrc.com/
Known for its expertise in the Gulf region, Delta International is among the top 10 international recruitment agencies, specializing in expert headhunting and candidate sourcing. This prominence places it in the list of top 10 overseas recruitment agencies in Pakistan. As one of the best overseas recruitment agencies in Pakistan, Delta International is a trusted name for manpower recruitment, particularly from Pakistan.
The agency is not just a leading name in Karachi but also recognized as one of the best recruitment agencies in Islamabad. Delta International consistently ranks as the top recruitment agency in Pakistan, earning its reputation among the top recruiting agencies in Pakistan. It is also regarded as one of the top overseas employment agencies in Pakistan.
For those seeking foreign jobs, Delta International is listed among the top overseas employment companies in Pakistan. Their extensive network and expertise make them a go-to for anyone looking at the list of overseas employment agencies in Pakistan. As a leading foreign jobs recruitment agency in Pakistan, they offer opportunities across various sectors.
Delta International is consistently listed among the top recruitment companies in Pakistan, known for providing the best recruitment services. It’s considered one of the best recruitment agencies in Pakistan and a prominent recruitment agency in Pakistan. The company excels in international recruitment, making it a key player among international recruitment agencies in Pakistan.
Their inclusion in the list of international recruitment agencies further attests to their excellence. As a top manpower agency in Pakistan, Delta International specializes in recruiting skilled professionals and labor for various industries, including construction, healthcare, IT, engineering, and hospitality.
Delta International is a leader among recruitment agencies in Pakistan, with a particular focus on overseas employment. They are one of the foremost overseas employment agencies in Pakistan, catering to technical jobs and other employment opportunities. Their role as overseas employment promoters highlights their commitment to connecting Pakistani talent with global opportunities.
In summary, Delta International is not only one of the best recruitment agencies in Pakistan but also a distinguished name among overseas employment agencies. Their extensive network and experienced recruiters make them a top choice for anyone seeking employment both locally and internationally.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
LinkedIn for Your Job Search June 17, 2024Bruce Bennett
This webinar helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
Parabolic antenna alignment system with Real-Time Angle Position FeedbackStevenPatrick17
Introduction
Parabolic antennas are a crucial component in many communication systems, including satellite communications, radio telescopes, and television broadcasting. Ensuring these antennas are properly aligned is vital for optimal performance and signal strength. A parabolic antenna alignment system, equipped with real-time angle position feedback and fault tracking, is designed to address this need. This document delves into the components, design, and implementation of such a system, highlighting its significance and applications.
Importance of Parabolic Antenna Alignment
The alignment of a parabolic antenna directly affects its performance. Even minor misalignments can lead to significant signal loss, which can degrade the quality of the received signal or cause communication failures. Proper alignment ensures that the antenna's focal point is accurately directed toward the signal source, maximizing the antenna's gain and efficiency. This precision is especially crucial in applications like satellite communications, where the antenna must track geostationary satellites with high accuracy.
Components of a Parabolic Antenna Alignment System
A parabolic antenna alignment system typically includes the following components:
Parabolic Dish: The primary reflector that collects and focuses incoming signals.
Feedhorn and Low Noise Block (LNB): Positioned at the dish's focal point to receive signals.
Stepper or Servo Motors: Adjust the azimuth (horizontal) and elevation (vertical) angles of the antenna.
Microcontroller (e.g., Arduino, Raspberry Pi): Processes sensor data and controls the motors.
Potentiometers: Provide feedback on the antenna's current angle positions.
Fault Detection Sensors: Monitor for potential faults such as cable discontinuities or LNB failures.
Control Software: Runs on the microcontroller, handling real-time processing and decision-making.
Real-Time Angle Position Feedback
Real-time feedback on the antenna's angle position is essential for maintaining precise alignment. This feedback is typically provided by potentiometers or rotary encoders, which continuously monitor the azimuth and elevation angles. The microcontroller reads this data and adjusts the motors accordingly to keep the antenna aligned with the signal source.
Fault Tracking in Antenna Alignment Systems
Fault tracking is vital for the reliability and performance of the antenna system. Common faults include cable discontinuities, LNB malfunctions, and motor failures. Sensors integrated into the system can detect these faults and either notify the user or initiate corrective actions automatically.
Design and Implementation
1. Parabolic Dish and Feedhorn
The parabolic dish is designed to reflect incoming signals to a focal point where the feedhorn and LNB are located. The dish's size and shape depend on the specific application and frequency range.
2. Motors and Position Control
Stepper motors or servo motors are used to control the azimuth and elevation of
We recently hosted the much-anticipated Community Skill Builders Workshop during our June online meeting. This event was a culmination of six months of listening to your feedback and crafting solutions to better support your PMI journey. Here’s a look back at what happened and the exciting developments that emerged from our collaborative efforts.
A Gathering of Minds
We were thrilled to see a diverse group of attendees, including local certified PMI trainers and both new and experienced members eager to contribute their perspectives. The workshop was structured into three dynamic discussion sessions, each led by our dedicated membership advocates.
Key Takeaways and Future Directions
The insights and feedback gathered from these discussions were invaluable. Here are some of the key takeaways and the steps we are taking to address them:
• Enhanced Resource Accessibility: We are working on a new, user-friendly resource page that will make it easier for members to access training materials and real-world application guides.
• Structured Mentorship Program: Plans are underway to launch a mentorship program that will connect members with experienced professionals for guidance and support.
• Increased Networking Opportunities: Expect to see more frequent and varied networking events, both virtual and in-person, to help you build connections and foster a sense of community.
Moving Forward
We are committed to turning your feedback into actionable solutions that enhance your PMI journey. This workshop was just the beginning. By actively participating and sharing your experiences, you have helped shape the future of our Chapter’s offerings.
Thank you to everyone who attended and contributed to the success of the Community Skill Builders Workshop. Your engagement and enthusiasm are what make our Chapter strong and vibrant. Stay tuned for updates on the new initiatives and opportunities to get involved. Together, we are building a community that supports and empowers each other on our PMI journeys.
Stay connected, stay engaged, and let’s continue to grow together!
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.
LinkedIn Strategic Guidelines for June 2024Bruce Bennett
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
Delta International is an ISO Certified top recruiting agency in Pakistan, recognized for its highly experienced recruiters. With a diverse range of international jobs for Pakistani workers, Delta International maintains extensive connections with overseas employers, making it one of the top 10 recruitment agencies in Pakistan. It stands out in the list of recruitment agencies in Pakistan for its exceptional services.
https://www.ditrc.com/
Known for its expertise in the Gulf region, Delta International is among the top 10 international recruitment agencies, specializing in expert headhunting and candidate sourcing. This prominence places it in the list of top 10 overseas recruitment agencies in Pakistan. As one of the best overseas recruitment agencies in Pakistan, Delta International is a trusted name for manpower recruitment, particularly from Pakistan.
The agency is not just a leading name in Karachi but also recognized as one of the best recruitment agencies in Islamabad. Delta International consistently ranks as the top recruitment agency in Pakistan, earning its reputation among the top recruiting agencies in Pakistan. It is also regarded as one of the top overseas employment agencies in Pakistan.
For those seeking foreign jobs, Delta International is listed among the top overseas employment companies in Pakistan. Their extensive network and expertise make them a go-to for anyone looking at the list of overseas employment agencies in Pakistan. As a leading foreign jobs recruitment agency in Pakistan, they offer opportunities across various sectors.
Delta International is consistently listed among the top recruitment companies in Pakistan, known for providing the best recruitment services. It’s considered one of the best recruitment agencies in Pakistan and a prominent recruitment agency in Pakistan. The company excels in international recruitment, making it a key player among international recruitment agencies in Pakistan.
Their inclusion in the list of international recruitment agencies further attests to their excellence. As a top manpower agency in Pakistan, Delta International specializes in recruiting skilled professionals and labor for various industries, including construction, healthcare, IT, engineering, and hospitality.
Delta International is a leader among recruitment agencies in Pakistan, with a particular focus on overseas employment. They are one of the foremost overseas employment agencies in Pakistan, catering to technical jobs and other employment opportunities. Their role as overseas employment promoters highlights their commitment to connecting Pakistani talent with global opportunities.
In summary, Delta International is not only one of the best recruitment agencies in Pakistan but also a distinguished name among overseas employment agencies. Their extensive network and experienced recruiters make them a top choice for anyone seeking employment both locally and internationally.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
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http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
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2. PROJECT OVERVIEW
Objectives:
To analyze and measure the various social media
accounts of the Boston-based beer company Samuel
Adams
To gain a better understanding of what others are
saying about Samuel Adams on Social Media
To compare Samuel Adams’ social media accounts with
those of its number one competitor in the craft beer
industry – Yuengling.
3. METHODOLOGY
A human content analysis was used to collect and
analyze the content on Samuel Adams social media
accounts.
DATE RANGE
This study was conducted over a two week period
from 12/2/13 – 12/16/13.
5. GENERAL FACTS
Klout Score: 80
Google Search Rank: Samuel Adams official
website (www.samueladams.com) comes up 7th
when you search “beer.”
Bing Search Rank: Website comes up 20th when
you search “beer.”
Social Media listed on official website
Listed: Facebook, Twitter, YouTube, LinkedIn Untapped
and Pintley
Missing: Instagram, Pinterest and Vine but they still
have these accounts.
7.
Twitter Basics
Followers: 33,104
Following: 437
Tweets: 22,420
From 12/2/13-12/16/13, @SamuelAdamsBeer posted 30 tweets.
Of the 30 tweets,
o
o
6 shared news articles or reviews about Samuel Adams products of events
1 asked a question of Twitter users
2 were retweets or modified retweets of other talking about Samuel Adams
8 tweets promoted Samuel Adams events such as kickoff of their new Rebel IPA
5 showed the company’s personality with clever/creative pictures or videos
8 were about National Lager Day, which was on Dec. 10
o
Therefore..
-Roughly 47% of tweets shared news or national events (National Lager Day)
-Roughly 36% of tweets were about the company itself
-Roughly 17% of tweets showed the company’s personality
This does not follow the 50/30/20 rule (news/personality/company) but it is
relatively close. See next page for chart.
o
Engagement: Most tweets receive between 5-15 retweets and 0-10
replies.
12.
Posting about the company itself and its events.
Here, a picture is posted from the Rebel IPA launch
in Boston.
13. WHAT OTHERS ARE SAYING ABOUT SAMUEL
ADAMS ON TWITTER
Popular Topics on Twitter
White
Christmas
Flavor
#LagerDay
Samuel Adams
Ugly Sweater
Party
Samuel
Adams
Utopias
Winter
Variety
Pack
14. Out of all the tweets about Samuel Adams Beer in the last two
weeks, 81% were positive, 9% were neutral and 10% were negative.
Positive tweets include when a restaurant or bar included Samuel
Adams in their specials list (37 tweets measured).
15. NUMBER OF TWEETS PER DAY
Over the last month, the number of tweets per day about Samuel Adams
beer has varied, according to this report from Topsy.
Source: Topsy.com
17.
FacebookBasics
Fans: 995,115
22,887 people have talked about the page
From 12/2/13-12/116/13, there have been 15 Facebook posts
(many identical to tweets)
Of the 15 posts…
3 were about the company’s products
4 showed personality
4 were about an event like the Rebel IPA kickoff
1 was about a CSR program
3 were about National Lager Day
Therefore,
Roughly 53% of posts were about the company
Roughly 20% of posts shared news/national events
Roughly 27% showed the company’s personality
This does not follow the 50/30/20 rule. See the next page for a chart.
o
Engagement: Posts usually receive over 1,000 likes. Posts receive at
least 20 comments and sometimes over 1,400 comments
21. WHAT OTHERS ARE SAYING ABOUT SAMUEL
ADAMS ON FACEBOOK
Topics of posts on Fan page
White
Christmas
Flavor
Cherry
Chocolate
Flavor
Winter Lager
Juniper IPA
Customer
Service
Requests
22.
Over the last two weeks, the Facebook Fan page
has grown steadily, according to this report
fromSocialbakers.
Source:Socialbakers.com
23.
The number of people talking about Samuel Adams
has also grown steadily as we get closer into the
holiday season.
Source:Socialbakers.com
25.
YouTube Basics
Videos: 60
Subscribers: 1,136
The account is updated every few months
The videos either feature a special beer (like the Brewlywed, a
beer made for a brides on their wedding day) or something extra
with one of their signature beers. For example, they showed
viewers how to make a pumpkin keg for their pumpkin-flavored
beer and a special contest you can hold with their famous
Oktoberfest beer.
The most-viewed video in recent times is that above-mentioned
video, which has 4,049 views. (Most other videos have under 1,000
views).
27. WHAT OTHERS ARE SAYING ON
YOUTUBE
There are a handful of YouTube channels dedicated to
reviewing beer such as the popular GregBeerReviews. The
following video was posted on Dec. 2 and favorably reviews
the Juniper IPA.
29.
Pinterest Basics
Boards: 19
Pins: 226
Likes: 22
Followers: 590
The Pinterest account has various boards from “Gift Ideas for
Craft Beer Lovers” to “Beer and Food Pairings.” These boards
bring the total experience to drinking Samuel Adams beers.
Instead of simply selling their product, they are showing how it
can fit into your life.
The account has even capitalized on the popularity of
wedding ideas on Pinterest with a board entitled “ Brewlywed:
Great ways to integrate beer on your wedding day!”
32. WHAT OTHERS ARE SAYING ON PINTEREST
ABOUT SAMUELADAMS BEER
Various companies, restaurants, beer distributors
and chefs pin about Samuel Adams.
These posts range from ways to incorporate Samuel Adams
into a meal to a gift guide for beer lovers.
EXAMPLE PINS
35.
Instagram Basics
Posts: 199
Followers: 7,216
Following: 47
Instagram is used to share pictures that have, for the
most part, also been shared on the Facebook and
Twitter pages.
The posts unique to Instagram are more behind-thescenes photos from their events and ones that use
PicStitch or a similar app to fit more than one picture on
the screen.
There was a contest for Instagram to share their best
pictures from National Lager Day.
Most posts receive from 300-600 likes.
38.
Below is a report by SimplyMeasured.com of the
last three months of Instagram Activity
As you can see, this account has not yet utilized
Instagram Video.
39.
In terms of engagement, the following hashtags
received the most engagement per post.
40.
When the account manager used the following
filters, the posts received the most engagement
41.
The study also found the best time to post based on
the best times for engagement.
42. WHAT OTHERS ARE SAYING ON INSTAGRAM
ABOUT SAMUELADAMS
The same SimplyMeasured study found the most popular words in the comments on the
official Samual Adams Instagram Account. The following are the most popular:
46. UNTAPPED
Untapped is a social networking app that allows people to find
beer and bar wherever they are. They can also share reviews
of their favorite beers and look for reviews from others.
Untapped Basics
Likes: 44,276
47.
The site also provides which Samuel Adams beers are trending
amongst users as well as an activity feed showing who is currently
drinking Samuel Adams.
48. PINTLEY
Pintley is a similar site that helps users choose, remember
and rate different types of beers.
Samuel Adams has a profile in which its top beers are ranked
and there is a complete listing of all beers.
50.
The official Samuel Adams blog is called “Boston
Blogger.”
This blog has been updated three time in the past two weeks. It is used to add
more content that it can’t contain on other social media such as grilling recipes
to go with different Samuel Adams beers.
51.
The blog also archives all the posts by category, for
easy reading.
52. WHAT BLOGS ARE SAYING ABOUT
SAMUEL ADAMS
Samuel Adams does not have an official blog.
From 12/2/26-12/16/26, one blogger on
thekitchen.com wrote an extremely favorable
review of the Samuel Adams 2013 Utopias Craft
Beer.
53. WHAT MESSAGE BOARDS ARE SAYING
ABOUT SOCIAL MEDIA
From 12/2/13-12/16/13 Samuel Adams was
mentioned in a forum called beerit (part of reddit).
This was actually a complaint about the company
putting their traditional Boston Lager in the new
Winter Variety Pack.
54.
Samuel Adams was also mentioned on another
popular Beer forum, Beeradvocate.com. The topic
of conversation was the Winter Variety Pack (also
popular on Twitter).
56. WHAT DOES IT SAY ON WIKIPEDIA ABOUT
SAMUELADAMS
In addition to basic facts and history, there is one section
entitled Controversies that may have some information
that the company would not want the public to be able to
see so accessibly.
One particular controversy that probably gave the company
bad press at the time was the radio contest “Sex for Sam” in
2002, in which radio hosts encouraged couples to have sex in
public places. When one couple was charged with public
lewdness, the radio campaign stopped. This is probably
information that Samuel Adams would not want so easily
accessible.
This section also documents a 2008 recall of certain bottles
which they said could have bits of glass in them. It says that
although there were no reports of injury, shares of the
company did drop 3%. This is also information the company
may not necessarily want the public to see.
58. WHICH COMPANY HAS A LARGER PRESENCE
ON SOCIAL MEDIA?
Samuel Adams is the second largest craft beer brewery in the country,
second to only Yeungling. But, who’s ahead in social? Let’s take a look.
Samuel Adams
Yuengling
Winner?
Facebook
994,104 fans
155,362 fans
Samuel Adams
Twitter
33,102 followers
32,352 followers
Samuel Adams
YouTube
1,136
subscribers
Samuel Adams
Instagram
7,216 followers
Samuel Adams
Vine
15 followers
Samuel Adams
Pinterest
590 followers
Samuel Adams
Pintly
Yes
Yes
Tie
Untapped
44,276 likes
13,330 likes
Samuel Adams
59.
Although Samuel Adams now has considerably
more Facebook fans than Yuengling, it wasn’t
always that way.
This report measures how each fan page grew in like
since Dec. 10, 2010.
Green is Samuel Adams, Orange is Yuengling.
Source:Wildfire.com
60.
Samuel Adams has just a few hundred more Twitter
followers than Yeungling, and this takeover just
happened recently as you can see in this graph that
maps out the same time period.
Source:Wildfire.com
62. FACEBOOK COMPARISON
Both companies use Twitter similarly, and have
posted the same amount of times in two weeks
(15). The only differentiation is that Yuengling
shares photos from Facebook fans, like below.
64. WHAT SAMUEL ADAMS IS DOING WELL IN
SOCIAL
“The Big Picture” – Samuel Adams is on nearly every social media
site possible. Its total dominance over competitor Yuengling shows
which company is better positioned for the future as social media
becomes increasingly important.
Visuals – With nearly every tweet and Facebook post, a picture was
included. Also, Samuel Adams has taken full advantage of photosharing sites such as Instagram and Pinterest.
Beer Authority – The goal of all social media accounts is consistent
and clear. Samuel Adams is trying to establish itself as an authority
and expert in the world of craft beer. In the time period that I
measured, the goal was more narrow, and that was to establish itself
as an authority in seasonal beers. There was cross-platform
promotions for all of the new Winter lagers and this worked since it is
timely.
Pinterest – The Pinterest page was impressive. It contained so
many boards for all different reasons to drink beer – and ways to do
it! This account helps make drinking Samuel Adams beer a lifestyle,
not just a purchase.
65. WHAT CAN SAMUEL ADAMS DO IN THE
FUTURE
Twitter
As of now, there are very little replies to customers, while Yuengling does this regularly.
Respond to more customers on Twitter. Whether they are asking a question, commenting
negatively or positively, try to respond to people. People feel more loyal to a brand when
there is direct interaction.
Use Twitter to reveal exclusive news. For example, the lineup of beers in this year’s variety
pack.
Use Twitter to comment on national events – beer-related or not. The account did a great
job capitalizing on National Lager Day, but adding a clever beer-related take on pop
culture new would show the company’s fun personality.
tweet 4-5 times a day. Save posts where engagement is needed for the weekends (when
engagement on Twitter is the highest).
Facebook
Try to get ratio of posts closer to 50/30/20 (News/Personality/Company)
Ask more questions in posts. The post with the highest engagement posed the
question “Without beer, life would be…” There are plenty of other opportunities their
thoughts on beer in general (does not need to be about specific Samuel Adams
products.)
Share more photo albums. The pictures with each post is very successful, but photo
albums actually receive more engagement than a single picture.
Keep using Facebook to respond to customer service requests. This is very effective
and looks like the company cares about each customer.
Post 4-5 times per week and keep posts short.
66.
YouTube
Instagram
Post more videos like the one that showed how to make a keg out of a
pumpkin. This was a perfect way to showcase the pumpkin-flavored beer and
provide customers with a new, exciting way to use the product.
Feature videos from beer reviewers such as GregBeerReviews. This shows
that you care what your customers think about your product, and want others
to hear about the product from regular people.
Provide more content that is unique to Instagram. As of now, this looks like an
aggregation of pictures from the Twitter and Facebook pages.
Use Instagram to start contests similar to the contest on National Lager Day.
When conducting contests, post at least once a day to update players.
The best days to post for engagement are on Sundays.
Use some of the recipes and food that complements Samuel Adams beer to
capitalize on the popularity of food on Instagram. #Instafood is one of the most
popular hashtags on Instagram
Tag the location of the posts. For example, if the picture is from an event in
Boston, MA, tag that location.
Vine
Create more videos and share these videos across multiple social media
platforms to gain more followers. Also urge users of the other platforms to
follow the brand on Vine.
Use Vine to run contest. For example, ask users where they favorite place to
drink a SamuelAdams is? Include a video with people drinking Sam Adams in
places all over the world
Use Vine to provide tips about beer. For example, a video could show the
correct way to taste a beer, or pour a beer without foam.
67.
Blogs
Untappd/Pintley
Use these accounts to crowd source. Users of this app are beer
lovers. This is a very important character niche because users of
these sites are the ones telling their friends which beers to drink.
Monitor reviews and ratings of each beer. You can use this
information to change social media efforts around a specific beer if it
is not getting any reviews, or report back to the brewery if a certain
flavor or taste is found unfavorable by many reviewers.
Message Boards
Make the official blog more accessible and include a link to it with
your other social media sites on the bottom of the homepage.
Reblog reviews and anecdotal stories from other bloggers (if they are
favorable). This will increase the reach of these influencers.
Monitor message boards like beerit and beeradvocator,
because these are also influencers. These forums can
provide insight into what customers are thinking of the newest
beers or even the newest campaigns.
In General
List all social media accounts on the main website.
68. CONCLUSION
Samuel Adams has a large presence on social
media, and seems to be growing ever day (Vine is
the latest addition).
Many of the accounts are used well, with minor
areas for improvement.
The company is able to create a buzz about their
seasonal beer selections. During this particular time
period, the contents of the Winter Variety Pack was
the most buzzed about topic. This bodes well for
future seasons and future variety packs that can be
promoted through social media in the same way.