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WHY SALT? WE ARE A CHALLENGER BRAND
OURSELVES. SO WE KNOW WHAT IT’S LIKE TO BE
THE UNDERDOG. WHICH MAKES US THINK
SMARTER, BOLDER, BRAVER. WE TAKE RISKS. WE
SHOCK. WE POLARIZE. WE’RE MISSIONARIES.
RADICAL. RESTLESS. REFRESHING. TIMES CHANGE.
BRANDS EVOLVE. SO HAVE WE. WE HUMANIZE. PUT
A FACE TO THE FACELESS. WE ZAG, WHERE OTHERS
ZIG. BECAUSE WE’RE CURIOUS. WE HAVE AN
OPINION. SO WE’RE FEISTY. COMPETITIVE.
RESILIENT. WE CELEBRATE TECHNOLOGIES. AND
EMBRACE REALITIES. WE’RE CHAMPIONS. WE STAND
UP AND BE COUNTED… FOR THE PEOPLE. WE
CREATE NEW NEWS. AND WE CONSTANTLY
CHALLENGE OURSELVES. NEED WE SAY MORE.
WE’RE A 
COLLECTIVE OF
CREATIVE AND 
STRATEGIC 
THINKERS WHO
RELENTLESSLY
CHALLENGE
CONVENTIONAL
THINKING...
AND A GROWING
NETWORK OF 
SPECIALIST SERVICE
PARTNERS ACROSS
MARKET RESEARCH,
SOCIAL MEDIA, 
DIGITAL, MOBILE,
VIDEO  CGI, 
CONTENT, ANIMATION,
ACTIVATION, EVENTS,
PRODUCTION, PR AND
ALMOST EVERYTHING
IN-BETWEEN.
WE ARE NEW.
AND WE ARE
SMALL.
BUT SIZE IS JUST
A MINDSET.
THE REST OF THE TEAM
Amer
Production
Janine
Creative
Suhail
Creative
Cherian
Strategy
Swami
Media
Sharanjit
Client Service
Alisha
Creative
360O
CAMPAIGN // APPAREL GROUP
THE OFFICIAL
UNIVERSITY PARTNER OF
Including Andy Murry • Noval Djokovic • Roger Federer • Serena Williams • Pete Sampras
28th November - 13 December
Jumeriah Creek Hotel, Dubai
Register now at
amityuniversity.ae/tennis
PROMOTION // AMITY
style on the go
.com
K T
BRANDING // APPAREL GROUP
CAMPAIGN // BABYSHOP
MOBILE // MAX FASHION
CAMPAIGN // BABYSHOP
BRANDING // SHOE STUDIO
CAMPAIGN // SRI LANKA TELECOM
CAMPAIGN // SANA
CAMPAIGN // DR BATRA’S
MOBILE // RTA
ACTIVATION // NEW BALANCE
BRANDING // SHOE STUDIO
PROMOTION // LIFESTYLE
CAMPAIGN // A TOP SRI LANKAN BANK
UAE Research Program for
Rain Enhancement Science
LOGOS
Salt
Salt

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Salt

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. WHY SALT? WE ARE A CHALLENGER BRAND OURSELVES. SO WE KNOW WHAT IT’S LIKE TO BE THE UNDERDOG. WHICH MAKES US THINK SMARTER, BOLDER, BRAVER. WE TAKE RISKS. WE SHOCK. WE POLARIZE. WE’RE MISSIONARIES. RADICAL. RESTLESS. REFRESHING. TIMES CHANGE. BRANDS EVOLVE. SO HAVE WE. WE HUMANIZE. PUT A FACE TO THE FACELESS. WE ZAG, WHERE OTHERS ZIG. BECAUSE WE’RE CURIOUS. WE HAVE AN OPINION. SO WE’RE FEISTY. COMPETITIVE. RESILIENT. WE CELEBRATE TECHNOLOGIES. AND EMBRACE REALITIES. WE’RE CHAMPIONS. WE STAND UP AND BE COUNTED… FOR THE PEOPLE. WE CREATE NEW NEWS. AND WE CONSTANTLY CHALLENGE OURSELVES. NEED WE SAY MORE.
  • 6. WE’RE A COLLECTIVE OF CREATIVE AND STRATEGIC THINKERS WHO RELENTLESSLY CHALLENGE CONVENTIONAL THINKING...
  • 7. AND A GROWING NETWORK OF SPECIALIST SERVICE PARTNERS ACROSS MARKET RESEARCH, SOCIAL MEDIA, DIGITAL, MOBILE, VIDEO CGI, CONTENT, ANIMATION, ACTIVATION, EVENTS, PRODUCTION, PR AND ALMOST EVERYTHING IN-BETWEEN. WE ARE NEW. AND WE ARE SMALL. BUT SIZE IS JUST A MINDSET.
  • 8.
  • 9.
  • 10.
  • 11. THE REST OF THE TEAM Amer Production Janine Creative Suhail Creative Cherian Strategy Swami Media Sharanjit Client Service Alisha Creative
  • 12.
  • 13.
  • 14.
  • 16. THE OFFICIAL UNIVERSITY PARTNER OF Including Andy Murry • Noval Djokovic • Roger Federer • Serena Williams • Pete Sampras 28th November - 13 December Jumeriah Creek Hotel, Dubai Register now at amityuniversity.ae/tennis PROMOTION // AMITY
  • 17. style on the go .com K T BRANDING // APPAREL GROUP
  • 19. MOBILE // MAX FASHION
  • 22. CAMPAIGN // SRI LANKA TELECOM
  • 24. CAMPAIGN // DR BATRA’S
  • 26. ACTIVATION // NEW BALANCE
  • 29. CAMPAIGN // A TOP SRI LANKAN BANK
  • 30. UAE Research Program for Rain Enhancement Science LOGOS