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Pick Me Salsa
   Brooke Mears
  Management 306
Objectives
 Love of cooking
 Turn a small profit the first year
 Increase each year by 25%
 Add additional products
 High quality
 Minimum cost
Company Summary
 Local resident in So Cal
 Large Hispanic influence on foods
 Unique fresh taste
 Offer product that is growing year over year
 Owned and operated by Brooke Mears
Products
 Mild
 Medium
 Future options
 Customer demand
Target Market
The fresh salsa market consists of specialty store
shoppers and members of the Hispanic community
seeking a twist on the traditional salsa. Pick Me
salsa is a premium salsa. Looking to attract
customers who can appreciate a premium chunky
salsa with a consistently great tasting fresh salsa.
Our market includes:
 Suburban home owners
 Medium to high income
 Married with children
 Affluent urban, age 25-44
 Urban elite, age 55+, no children
Market Growth
 Salsa sales have increased 34.3% from 2008 to
  2010
 Salsa sales were $310.8 million
 100 salsa’s per year into the market
 Competition is high
Competition
 Indirect
   Large companies
   Pace – 25.7%
   Old El Paso – 23.8%
   Tostitos – 11.2%
 Self-creators
   Make own salsa at home
 Main
   Natural ingredients
   Short shelf life
Implementation and Promotion
Pick Me Salsa will be sold in specialty stores
starting with Jensen’s Markets. We believe that the
difference is in the unique taste of the salsa so
customers must be won over by giving out
samples.

Pick Me Salsa will take on a grass roots marketing
campaign that involves offering samples in stores,
word of mouth and having a presence on the World
Wide Web and social networks.

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Salsa

  • 1. Pick Me Salsa Brooke Mears Management 306
  • 2. Objectives  Love of cooking  Turn a small profit the first year  Increase each year by 25%  Add additional products  High quality  Minimum cost
  • 3. Company Summary  Local resident in So Cal  Large Hispanic influence on foods  Unique fresh taste  Offer product that is growing year over year  Owned and operated by Brooke Mears
  • 4. Products  Mild  Medium  Future options  Customer demand
  • 5. Target Market The fresh salsa market consists of specialty store shoppers and members of the Hispanic community seeking a twist on the traditional salsa. Pick Me salsa is a premium salsa. Looking to attract customers who can appreciate a premium chunky salsa with a consistently great tasting fresh salsa. Our market includes:  Suburban home owners  Medium to high income  Married with children  Affluent urban, age 25-44  Urban elite, age 55+, no children
  • 6.
  • 7. Market Growth  Salsa sales have increased 34.3% from 2008 to 2010  Salsa sales were $310.8 million  100 salsa’s per year into the market  Competition is high
  • 8. Competition  Indirect  Large companies  Pace – 25.7%  Old El Paso – 23.8%  Tostitos – 11.2%  Self-creators  Make own salsa at home  Main  Natural ingredients  Short shelf life
  • 9. Implementation and Promotion Pick Me Salsa will be sold in specialty stores starting with Jensen’s Markets. We believe that the difference is in the unique taste of the salsa so customers must be won over by giving out samples. Pick Me Salsa will take on a grass roots marketing campaign that involves offering samples in stores, word of mouth and having a presence on the World Wide Web and social networks.