Brooke Mears wants to start a salsa company called Pick Me Salsa in Southern California. The objectives are to turn a small profit the first year and increase profits 25% each year while adding new products. Pick Me Salsa will offer high quality salsa at a minimum cost and focus on a growing Hispanic influenced market. The target market includes suburban families and affluent urban residents aged 25-44. Pick Me Salsa will be promoted through sampling in stores, word of mouth, and an online/social media presence to attract customers interested in premium salsa.