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Salesforce-Cloud computing service as a software(SaaS)
Group 7: Amy Lai, Dohun Kim, Sharon Mawema, Yanxing Wu
Cal Poly Pomona
CIS 3100, Section 06 (F19)
Professor Guzman
September 11, 2019
INTRODUCTION
Cloud computing service as a software (SaaS) company that
have specialization in customer relationship management
(CRM)
The SaaS is one of the competitive softwares in customer
success and helping businesses track customer activity.
Businesses in diverse industries can use cloud technology with
Salesforce's services to have some advantages. Ex) Better
connection with customer, partners and potential customers.
OUR MAJOR & RESPONSIBILITIES
IBM (International business & marketing )
Our responsibilities include coordinating, human and material
resources internationally via E-commerce
IBM VIA ECOMMERCE
NETWORKING, PUBLIC SPEAKING, DIPLOMACY AND
NEGOTIATIONS ARE TYPICAL OF IBM
DEPARTMENTDECISION/PROCESSDECISION MAKING
LEVELDESCRIPTIONSemi-structured
Semi-structured
Semi-structured
Semi-structured
Semi-structured
Semi-structured
Managerial/Tactical
Managerial/Tactical
Managerial/Tactical
Managerial/Tactical
Managerial/Tactical
Managerial/Tactical
To track (in real time) analytics
Customer success and support
Customer complaints
Integrated cross-functional reporting
Provide better leaping platform sales
Support remote manipulation of data and collaboration
Checkout Process
It is not just the format, but also the order of your checkout
steps: Be aware that UK consumers expect to provide their
shipping address first, followed by an alternative billing
address. German consumers primarily want to enter their billing
address first. While in China, consumers are not used to typing
their addresses at all, as local best practice provides a province
drop down followed by an auto-populated city drop down, and
finally the selection of the street name.
Working with Google, whether there is interoperability
Salesforce is constantly upgrading its CRM applications with
1.1 million users. These upgrades include:
Access to Google Apps from within Salesforce's internal
applications
increased mobile features
an "analysis snapshot"
enhanced consumer portal
improved communication and satisfaction management
Extend other cloud application services
Salesforce enters the enterprise content management space
through Salesforce Content, a service similar to Microsoft
SharePoint and EMC Documentum that allows users to store,
classify and share information.
Cost
According to the custom & pay monthly
Applications on the SaaS platform are based on subscription
charges, and no need to purchase a software certificate means
the initial cost is lower.
Advantages
Lower setup and infrastructure costs - People pay only on
demand, and there is never a depreciation of capital expenditure
on the balance sheet.
Access anytime, anywhere - Connect to the internet to work
anywhere, anytime from your desktop, laptop, tablet, mobile
device or other connected device.
Scalability- People can flexibly adjust their requirements as
your business grows, using the number of people in their
system, the amount of data, and the features they need.
Automatic, regular updates - Providers are able to receive
feedback on customer needs, so they can provide timely
improvements. This frees IT department and handles other
business-critical tasks.
The highest level of security that can be met by any customer -
Due to the shared nature of the service, all users can benefit
from the level of security set for the highest demanding
population.
Reusable - One of the biggest advantages of SaaS is “reusable”,
and with the SaaS solution, it has actually decided no to do
repetitive work.
Disadvantages
Data security - For some confidential data or enterprise users
with compliance considerations, it is unacceptable to store data
on servers outside the company.
Personalized requirements - Although SaaS vendors have
proposed custom features, PaaS platform, but in order to meet
the deep personalization needs of some users, it still needs to be
personalized development.
Standardization - The SaaS solution lacks standardization. The
industry has just started, there is no clear solution, a company
can design and build a solution. Given the complexity and
highly customizable ERP products, this is an adventurous
recommendation.
Reference
Anne, S. (2018, December 4). What is Salesforce and What
Does It Do in 2018? Retrieved from
https://www.thestreet.com/technology/what-is-salesforce-
14796378
Ian Paul (May 21, 2019). Salesforce Pricing: How Much Does
Salesforce Cost? Retrieved from https://tech.co/crm-
software/salesforce-pricing-how-much-does-salesforce-cost
Try the world's #1 service platform: the time-saving, joy-
boosting, relationship-building machine. (n.d.). Retrieved from
https://www.salesforce.com/products/service-cloud/overview-b/
Please closely view one scene (four minutes or less) from the
film list, and
then complete a short analysis (2 pages, double spaced, 12 point
font, Times New Roman).
Film list:
Laborer’s Love
https://www.youtube.com/watch?v=1MNPe4CcvPg
Goddess 1934
https://www.youtube.com/watch?v=y_DXMCrB5Q8
Raise the Red Lantern1991
https://www.youtube.com/watch?v=0BVKEaXhWak
This exercise asks you to demonstrate proficiency “close
reading” a given film sequence. Below
are the elements that go into a good film analysis.
1. Viewing and reviewing: It goes without saying that you
cannot rely on the
impressions of one viewing to write about a film sequence.
One’s memories are
generally not sufficient for close analysis. Take the time to
view the sequence of
your choice multiple times.
2. Using film terminology: Mastering the vocabulary of film
leads to more careful viewing,
more in-depth analysis, and more effective communication of
your thoughts. When
writing your essay, take into consideration the elements of
editing, cinematography
(shots), and mise-en-scene, etc., that have gone into its creation.
3. Bringing things together: Observe first, then interpret what
you see. Be attentive to detail,
but don’t drown in it. Develop some interpretation underpinning
your analysis. What is
the “meaning” or “purpose” of the scene, both in itself, and
within the larger film of
which it is a part?
4. Give your scene analysis a title. Make it both informative
and striking!
https://www.youtube.com/watch?v=1MNPe4CcvPg
https://www.youtube.com/watch?v=y_DXMCrB5Q8
https://www.youtube.com/watch?v=0BVKEaXhWak
Instructions for the Midterm
In preparation for the Midterm, remember the following:
1. Our Midterm is scheduled for Wednesday Oct 9th
2. Bring a SCANTRON Form 882
3. Please be punctual because we will start the midterm on time.
4. You will have one hour (60min) to finish the midterm
5. The midterm will have two types of questions: (a) multiple
choice questions, like the ones in the quizzes, and (b) short
essay questions similar to the ones in the study guide.
6. Midterm Extra Credit. You have an opportunity to
receive 10% (3 points) as extra credit toward the grade of the
midterm if you bring ALL the answers to ALL the questions of
the Midterm Study Guide written by hand (not typed or printed)
with complete and accurate answers. Remember that this is only
if you want extra credit. It is not a required assignment. Turn in
the handwritten document for extra credit right before the
midterm (at the beginning of the class). You do not need to
write down the question. Write only the answers.
As always, let me know if you have any
questions. See you Monday.CIS3100 - Midterm Study Guide
Chapter 1
1. Define an information system and explain the IS components
using two examples presented in Project 1.
2. What is the difference between data and information? Provide
an example to illustrate the difference
3. What is digital divide? Describe an example of digital divide
you observed in the last five years.
4. Describe the dual nature of information systems in the
success and failure of modern organizations.
5. Define each of the five IT megatrends shaping the digital
future.
Chapter 2
6. Explain the three levels of management in organizations.
Provide examples of decisions made for each level.
7. Explain how information systems support decisions at each
managerial level. Provide examples of an information system in
your field and decisions made.
8. Explain Porter’s five forces model. Define each force and
give an example from the IT industry.
9. Define the Value based model and give an example of its
application in the manufacturing industry.
10. Describe competitive advantage and list six sources.
11. Describe the disruptive innovation cycle.
Chapter 3
12. How do application software and databases support
organizational processes? Give an example to illustrate the
concepts.
13. Describe the essential components of an organization’s IS
infrastructure.
14. Describe three issues associated with managing the IS
infrastructure.
15. What is cloud computing? Identify two pros and cons of
cloud computing. What are the five characteristics of the cloud
service model.
16. What are the three Service Models.
Chapter 4
17. What are the primary forms of e-government? Provide
examples for each.
18. Describe social commerce and explain how companies can
leverage consumers’ social networks.
19. What is the online consumer’s hierarchy of needs, and why
is it important for e-tailers?
20. Describe the differences between SEO, search marketing,
and sponsored search.
21. What is showrooming, and how has it affected offline
retailers?
22. How does net neutrality pose a threat to EC?
Chapter 5
23. What are virtual teams, and how do they help to improve an
organization’s capabilities?
24. Is using social media an important factor for attracting and
retaining employees? Why?
25. What is a wiki? Why would an organization want to
implement a wiki? Provide two examples of wiki sites
(excluding Wikipedia).
26. How can organizations use social networking to connect
with their customers? Provide an example.
27. Why can social media be both a blessing and a threat for
organizations?
28. How can organizations plan for social media disasters?
MS Excel
1. How does the function COUNTIF work? Give an example.
Write the formula of your example.
2. What are PIVOT Tables in Excel?. Describe one example of
how it was used in the Excel project.
3. How can you filter data in Excel? Describe one example of
how it was used in the Excel project.

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  • 1. Salesforce-Cloud computing service as a software(SaaS) Group 7: Amy Lai, Dohun Kim, Sharon Mawema, Yanxing Wu Cal Poly Pomona CIS 3100, Section 06 (F19) Professor Guzman September 11, 2019 INTRODUCTION Cloud computing service as a software (SaaS) company that have specialization in customer relationship management (CRM) The SaaS is one of the competitive softwares in customer success and helping businesses track customer activity. Businesses in diverse industries can use cloud technology with Salesforce's services to have some advantages. Ex) Better connection with customer, partners and potential customers.
  • 2. OUR MAJOR & RESPONSIBILITIES IBM (International business & marketing ) Our responsibilities include coordinating, human and material resources internationally via E-commerce IBM VIA ECOMMERCE NETWORKING, PUBLIC SPEAKING, DIPLOMACY AND NEGOTIATIONS ARE TYPICAL OF IBM DEPARTMENTDECISION/PROCESSDECISION MAKING LEVELDESCRIPTIONSemi-structured Semi-structured Semi-structured Semi-structured Semi-structured Semi-structured Managerial/Tactical Managerial/Tactical Managerial/Tactical Managerial/Tactical Managerial/Tactical Managerial/Tactical
  • 3. To track (in real time) analytics Customer success and support Customer complaints Integrated cross-functional reporting Provide better leaping platform sales Support remote manipulation of data and collaboration Checkout Process It is not just the format, but also the order of your checkout steps: Be aware that UK consumers expect to provide their shipping address first, followed by an alternative billing address. German consumers primarily want to enter their billing address first. While in China, consumers are not used to typing their addresses at all, as local best practice provides a province drop down followed by an auto-populated city drop down, and finally the selection of the street name. Working with Google, whether there is interoperability Salesforce is constantly upgrading its CRM applications with 1.1 million users. These upgrades include:
  • 4. Access to Google Apps from within Salesforce's internal applications increased mobile features an "analysis snapshot" enhanced consumer portal improved communication and satisfaction management Extend other cloud application services Salesforce enters the enterprise content management space through Salesforce Content, a service similar to Microsoft SharePoint and EMC Documentum that allows users to store, classify and share information. Cost According to the custom & pay monthly Applications on the SaaS platform are based on subscription charges, and no need to purchase a software certificate means the initial cost is lower.
  • 5. Advantages Lower setup and infrastructure costs - People pay only on demand, and there is never a depreciation of capital expenditure on the balance sheet. Access anytime, anywhere - Connect to the internet to work anywhere, anytime from your desktop, laptop, tablet, mobile device or other connected device. Scalability- People can flexibly adjust their requirements as your business grows, using the number of people in their system, the amount of data, and the features they need. Automatic, regular updates - Providers are able to receive feedback on customer needs, so they can provide timely improvements. This frees IT department and handles other business-critical tasks. The highest level of security that can be met by any customer - Due to the shared nature of the service, all users can benefit from the level of security set for the highest demanding population. Reusable - One of the biggest advantages of SaaS is “reusable”, and with the SaaS solution, it has actually decided no to do repetitive work.
  • 6. Disadvantages Data security - For some confidential data or enterprise users with compliance considerations, it is unacceptable to store data on servers outside the company. Personalized requirements - Although SaaS vendors have proposed custom features, PaaS platform, but in order to meet the deep personalization needs of some users, it still needs to be personalized development. Standardization - The SaaS solution lacks standardization. The industry has just started, there is no clear solution, a company can design and build a solution. Given the complexity and highly customizable ERP products, this is an adventurous recommendation. Reference Anne, S. (2018, December 4). What is Salesforce and What Does It Do in 2018? Retrieved from
  • 7. https://www.thestreet.com/technology/what-is-salesforce- 14796378 Ian Paul (May 21, 2019). Salesforce Pricing: How Much Does Salesforce Cost? Retrieved from https://tech.co/crm- software/salesforce-pricing-how-much-does-salesforce-cost Try the world's #1 service platform: the time-saving, joy- boosting, relationship-building machine. (n.d.). Retrieved from https://www.salesforce.com/products/service-cloud/overview-b/ Please closely view one scene (four minutes or less) from the film list, and then complete a short analysis (2 pages, double spaced, 12 point font, Times New Roman). Film list: Laborer’s Love https://www.youtube.com/watch?v=1MNPe4CcvPg Goddess 1934 https://www.youtube.com/watch?v=y_DXMCrB5Q8 Raise the Red Lantern1991 https://www.youtube.com/watch?v=0BVKEaXhWak
  • 8. This exercise asks you to demonstrate proficiency “close reading” a given film sequence. Below are the elements that go into a good film analysis. 1. Viewing and reviewing: It goes without saying that you cannot rely on the impressions of one viewing to write about a film sequence. One’s memories are generally not sufficient for close analysis. Take the time to view the sequence of your choice multiple times. 2. Using film terminology: Mastering the vocabulary of film leads to more careful viewing, more in-depth analysis, and more effective communication of your thoughts. When writing your essay, take into consideration the elements of editing, cinematography (shots), and mise-en-scene, etc., that have gone into its creation. 3. Bringing things together: Observe first, then interpret what you see. Be attentive to detail, but don’t drown in it. Develop some interpretation underpinning your analysis. What is the “meaning” or “purpose” of the scene, both in itself, and within the larger film of
  • 9. which it is a part? 4. Give your scene analysis a title. Make it both informative and striking! https://www.youtube.com/watch?v=1MNPe4CcvPg https://www.youtube.com/watch?v=y_DXMCrB5Q8 https://www.youtube.com/watch?v=0BVKEaXhWak Instructions for the Midterm In preparation for the Midterm, remember the following: 1. Our Midterm is scheduled for Wednesday Oct 9th 2. Bring a SCANTRON Form 882 3. Please be punctual because we will start the midterm on time. 4. You will have one hour (60min) to finish the midterm 5. The midterm will have two types of questions: (a) multiple choice questions, like the ones in the quizzes, and (b) short essay questions similar to the ones in the study guide. 6. Midterm Extra Credit. You have an opportunity to receive 10% (3 points) as extra credit toward the grade of the midterm if you bring ALL the answers to ALL the questions of the Midterm Study Guide written by hand (not typed or printed) with complete and accurate answers. Remember that this is only if you want extra credit. It is not a required assignment. Turn in the handwritten document for extra credit right before the midterm (at the beginning of the class). You do not need to write down the question. Write only the answers. As always, let me know if you have any questions. See you Monday.CIS3100 - Midterm Study Guide Chapter 1 1. Define an information system and explain the IS components using two examples presented in Project 1. 2. What is the difference between data and information? Provide an example to illustrate the difference 3. What is digital divide? Describe an example of digital divide
  • 10. you observed in the last five years. 4. Describe the dual nature of information systems in the success and failure of modern organizations. 5. Define each of the five IT megatrends shaping the digital future. Chapter 2 6. Explain the three levels of management in organizations. Provide examples of decisions made for each level. 7. Explain how information systems support decisions at each managerial level. Provide examples of an information system in your field and decisions made. 8. Explain Porter’s five forces model. Define each force and give an example from the IT industry. 9. Define the Value based model and give an example of its application in the manufacturing industry. 10. Describe competitive advantage and list six sources. 11. Describe the disruptive innovation cycle. Chapter 3 12. How do application software and databases support organizational processes? Give an example to illustrate the concepts. 13. Describe the essential components of an organization’s IS infrastructure. 14. Describe three issues associated with managing the IS infrastructure. 15. What is cloud computing? Identify two pros and cons of cloud computing. What are the five characteristics of the cloud service model. 16. What are the three Service Models. Chapter 4 17. What are the primary forms of e-government? Provide examples for each. 18. Describe social commerce and explain how companies can leverage consumers’ social networks. 19. What is the online consumer’s hierarchy of needs, and why is it important for e-tailers?
  • 11. 20. Describe the differences between SEO, search marketing, and sponsored search. 21. What is showrooming, and how has it affected offline retailers? 22. How does net neutrality pose a threat to EC? Chapter 5 23. What are virtual teams, and how do they help to improve an organization’s capabilities? 24. Is using social media an important factor for attracting and retaining employees? Why? 25. What is a wiki? Why would an organization want to implement a wiki? Provide two examples of wiki sites (excluding Wikipedia). 26. How can organizations use social networking to connect with their customers? Provide an example. 27. Why can social media be both a blessing and a threat for organizations? 28. How can organizations plan for social media disasters? MS Excel 1. How does the function COUNTIF work? Give an example. Write the formula of your example. 2. What are PIVOT Tables in Excel?. Describe one example of how it was used in the Excel project. 3. How can you filter data in Excel? Describe one example of how it was used in the Excel project.