TOYOTA INTRODUCTION

1. This Course Title: MKT 440
Class: 11BSM4
Group 6
Members:
1) Nguyen Hoang Hung- 1158048
2) Nguyen Trieu Phuc Hai- 1158032
3) Le Nhat Huy- 1158050
4) Tran Nguyen Khoa Hung- 1158047
The Assignment Title: Prepare 3 Open Ended and Closed Ended Questions to Discover Your
Customer’s Needs. Develop A 5 Minute Slide Show That You Could Use To Introduce Your
Products.
The date: 10 June, 2014
Teacher's Name: Bill Rhyne
Background: We will have a conversation between Hung and Huy. Hung is the CEO of Mai Linh
Group and Huy is the salesman of Toyota Motor Vietnam. In this conversation, Huy on behalf of
Toyota Motor Vietnam will introduce the Toyota Innova G 2013 to Hung because Hung wants to
find new vehicles for his company.
Hung: Hi, my name is Hung and I am the CEO of Mai Linh Group. Nice to meet you!

2. Huy: Nice to meet you too, Hung. My name is Huy and I am the salesman of Toyota Motor
Vietnam. Today, I am here to introduce Toyota Innova G 2013 that is one of the new generations
of passenger automobiles to your company. Well, do you know any information about our
new product line before?
Hung: I've heard about your new product, but I am not certain that is this the kind of product I’m
looking for? What are Special Features of Toyota Innova G 2013?
Huy: Exterior, grille and front bumper design new X-shaped symmetrical harmony adds modern
elegance. Headlamp design with new, sharper tang lighting capabilities and help them seem
healthier respect for the car. A distinctive feature of the exterior design of the Toyota G series
that is fog lights, fog lights help trapezoid shape slim car a more dynamic look. Add a highlight
in exterior design that is modified electric mirrors, integrated turn indicator lights, body color
and size mirror to help increase safety and bring elegance to the car. To increase safety for
drivers after it was headlights, new colors designed to help improve the efficiency of the brake
warning.
The new car has an outstanding performance with strong operational performance efficiency. It
also saves fuel efficiently and has environmental protection system, 4-speed gearbox and fuel
economy. Tell them about the safety of the vehicle, the car was designed anti-lock braking
system ABS, remote control key, disc brakes, air bag systems, reverse sensors, seat belts.
Hưng: How many gallons of petro will the Toyota Innova consume per kilometer? Can you
help me understand that a little better?
Huy:

3. Hưng: I am still unclear about change space in the car. What does that mean?
Huy: Interior design has been changed more space in the car is changed to help more flexible,
more comfortable car space and create a feeling of relaxation while on the move.
Besides that, air conditioning system cooler with two separate switches help fast cooling and fuel
efficiency, with automatic mode feels comfortable for all passengers.
In car holder designed many items are arranged at hand to help passengers convenient to use.
Second row is designed bulk, chairs, spacious and comfortable.
Hung: What other items should we discuss?
Huy: We will provide an exceptional service when you buy a car company Toyota Innova G. For
companies specializing in passenger transport, we perform services on demand full color change,
internal interior of the car to match the requirements of the company and the price the customer
wants. With technical team has extensive experience and excellent training, we believe will bring
satisfaction when purchasing our vehicles. The company will guarantee to you free of incidents
of damage to the interior of the car or engine. We will reduce 10% of the purchase price for the
company car passenger. Does it impress to you?
Hung: That’s a good ideas, I am very interest it. So what is the price of products?
Huy: the price of car is 700 million VNĐ. This is a price that we always give priority to your
company.
Hung: Do you have any special offer? Can I have a 15 percent discount instead of 10
percent?

4. Huy: let me see. So, my company will guarantee to you free of incidents of damage to the
interior of the car or engine. Furthermore, we will reduce 10% of products if your company buys
100 cars.
Hung: ohm, I think that your company should offer us 15% discount because I tend to buy 150
cars. That is a huge numbers.
Huy: So, I will sign a contract with you next week, thank you very much, see you next week.
.