Healthy sales funnel should be balanced and contain at least 3X quota value at all times. Challenges are too few qualified opportunities and poor velocity between milestones, which lengthens sales cycles.

1. Revenue by Milestone
$1,200,000
$1,033,600
$1,000,000
$800,000
$702,600
$600,000
$400,000
$245,400
$200,000
$63,400
$-
$22,200
$Contact
Engage
Qualify the Lead
Co-Develop Solution
Close
Grand Total

2. Risk-Adjusted Revenue by Milestone
$250,000
$200,000
$192,480
$150,000
$100,000
$70,260
$61,350
$47,550
$50,000
$13,320
$-
$Contact
Engage
Qualify the Lead
Co-Develop Solution
Close
Grand Total

3. Average Days Open by Milestone
120
100
80
60
111
40
83
71
72
57
59
Engage
Qualify the Lead
20
0
Contact
Co-Develop Solution
Close
Grand Total