Plan template for sales kickoff theme and content. Designed to engage 1000+ sales reps and engineers for 3-4 full days.

1. Global SKO FY15
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2. Global SKO FY15
Santa Clara Convention Center (Sat / Sun sessions)
Marriott (Hotel Stay / Mon / Tues sessions)
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3. Global SKO FY15
Everyone receives an "Aruba Jersey"
Everyone's badge is in the form of a sports card
Their favorite teams/players are printed on the badge
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By Özer Dondurmacñlu
Photo by bibendum84 page 3 of 40

4. Global SKO FY15
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5. Global SKO FY15
Request from Wolfram: Describe who does what clearly within the Aruba sales process. The people that sales team members
rely on.
Aruba
- Sales Ops
- SE / Sales Enablement
- Finance
- Support
Outside Aruba
- Tech Partners
- Channel Partners
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By Özer Dondurmacñlu
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6. Global SKO FY15
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7. Global SKO FY15
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8. Global SKO FY15
TED Talks style, 10 minute talks for sales guys
Live demos by sales engineers
As long as the content is valuable for others... not jibber jabber, useful stuff that's reviewed beforehand.
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9. Global SKO FY15
This is a big request by Wolfram:
- keep them motivated, make sure they have fun
- do not prepare detailed content
- have them take green screen pictures
Real-time polling during the sessions
Real-time quizzes during the presentation
It’s not a presentation, it’s a show, it’s a competition!
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By Özer Dondurmacñlu
Photo by Oberazzi page 9 of 40

10. Global SKO FY15
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11. Global SKO FY15
CSEs will help where there are no simultaneous translation services. Gary has requested Traditional Chinese and Japanese.
Wolfram has not requested any.
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page 11 of 40

12. Global SKO FY15
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13. Global SKO FY15
Give business use case for selling (i.e. how Pepsi is moving their teleworkers to mobile instead of here is how ClearPass works)
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14. Global SKO FY15
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15. Global SKO FY15
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Photo by W J (Bill) Harrison page 15 of 40

16. Global SKO FY15
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Photo by Ali Brohi page 16 of 40

17. Global SKO FY15
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18. Global SKO FY15
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19. Global SKO FY15
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20. Global SKO FY15
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Photo by Nataraj Metz page 20 of 40

21. Global SKO FY15
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Photo by The Shifted Librarian page 21 of 40

22. Global SKO FY15
Make sure there is enough number of attendance from headquarters - at least all the presenters should attend
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23. Global SKO FY15
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24. Global SKO FY15
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25. Global SKO FY15
Show the cool demos from Airheads but we need to tell them where we are going as a company. How are we going to $1B and
stay there? Creating the perception that leadership knows where we are going is key.
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Photo by ZeroOne page 25 of 40

26. Global SKO FY15
We need to set the tone for all the attendees! It is important to do this in the agenda. They have to believe that this is going
somewhere. "This is the place to be"
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By Özer Dondurmacñlu
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27. Global SKO FY15
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28. Global SKO FY15
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29. Global SKO FY15
Everyone wears their favorite team's jersey
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30. Global SKO FY15
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31. Global SKO FY15
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Photo by USAG-Humphreys page 31 of 40

32. Global SKO FY15
Make it fun
- Pull up their picture (as a sports card?) on the big screen
- Present their award in the form of a sports cup?
- Give them tickets to their favorite team's next game?
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Özer Dondurmacñlu
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33. Global SKO FY15
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34. Global SKO FY15
SEs practice what they learned on Sunday
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35. Global SKO FY15
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36. Global SKO FY15
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37. Global SKO FY15
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38. Global SKO FY15
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39. Global SKO FY15
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40. Global SKO FY15
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