This document provides an analysis of technology sectors including sales technology, marketing technology, and niche technology. It discusses key trends such as increased focus on third party data, consumer demand for tailored content, and ecosystem complexity. The marketing technology landscape is large with over 7,000 companies. Salesforce and SAP are top players while consolidation is expected. Influencer marketing is seen as highly effective. The sales technology sector is also growing rapidly with trends including data visualization, predictive analytics, and new categories like automation. Forrester provides views on channel and partnership management technologies.
Marketing automation market report by marketsand marketsDheerajPawar4
Marketing Automation Market by Component (Software, Services), Organization Size, Applications (Lead Nurturing & Lead Scoring, Email Marketing, Social Media Marketing, Analytics & Reporting, Campaign Management), Industry & Region - Global Forecast to 2024
Marketing automation market is expected to grow $6.4 billion by 2024DheerajPawar4
The marketing automation market is expected to grow from $3.3 billion in 2019 to $6.4 billion by 2024 at a CAGR of 13.9% during the forecast period. The use of marketing automation is higher in large enterprises compared to SMEs. Key applications include campaign management, email marketing, lead nurturing, and social media marketing. Major players in the market include HubSpot, Adobe, Oracle, and Salesforce. North America currently holds the largest market share.
Technology has come to play a crucial role in delivering marketing programs and helping with meeting your marketing objectives. In a space filled with over a 1,000 marketing tech companies providing all kinds of products, platforms & services how do you decide which tools and platforms to invest in?
We polled and received responses from 260 B2B marketers in the United States and internationally. The special report that follows gives you a snapshot of how B2B marketers such as yourself are placing their bets on technology.
Stepping Up to the Challenges of Digital MarketingCognizant
"The advent of digital has dramatically impacted how CMOs run their marketing operations. By identifying and employing the processes, business models and technologies required in today's digitally intensive business environment, companies can strengthen their brand, enrich their relationships with customers, and manage an increasingly complex mix of partners, processes, and technologies.
The document discusses key questions to consider when evaluating a marketing intelligence platform. It begins by explaining that most marketers still rely on multiple disconnected data sets and analytics tools that are difficult to use. The top questions to ask are: 1) Can the platform consolidate all marketing data? 2) Can it clean and standardize the data? 3) Can it deliver accurate customer segmentation based on long-term customer behavior? For most companies, a third-party cloud-based marketing intelligence platform is the best option to gain valuable customer insights.
This document outlines 9 steps for developing a successful marketing technology strategy:
1. Begin with a marketing and demand generation strategy that aligns technology with revenue goals
2. Evaluate organizational readiness to implement and utilize new technologies
3. Assess current marketing technologies and how they are used
4. Map gaps between current and needed capabilities and prioritize objectives
5. Develop a data management strategy and data model to integrate technologies
6. Consider tools that provide artificial intelligence, machine learning, and predictive analytics
7. Plan strategic infrastructure and integrations between technologies
8. Prioritize analytics, performance management, and attribution to measure results
9. Ongoing management is required to operate technologies and business processes effectively
This document discusses optimizing marketing and sales lead management through the use of marketing automation. It identifies common failures in the lead management process, including a lack of lead definition, data issues, poor lead qualification and scoring, ineffective sales handoff, and limited lead nurturing. Marketing automation can help address these failures by streamlining data collection, facilitating data sharing between marketing and sales, enabling lead nurturing, and supporting performance tracking. The document provides an overview of how marketing automation can help align sales and marketing processes to improve lead management.
Marketing automation market report by marketsand marketsDheerajPawar4
Marketing Automation Market by Component (Software, Services), Organization Size, Applications (Lead Nurturing & Lead Scoring, Email Marketing, Social Media Marketing, Analytics & Reporting, Campaign Management), Industry & Region - Global Forecast to 2024
Marketing automation market is expected to grow $6.4 billion by 2024DheerajPawar4
The marketing automation market is expected to grow from $3.3 billion in 2019 to $6.4 billion by 2024 at a CAGR of 13.9% during the forecast period. The use of marketing automation is higher in large enterprises compared to SMEs. Key applications include campaign management, email marketing, lead nurturing, and social media marketing. Major players in the market include HubSpot, Adobe, Oracle, and Salesforce. North America currently holds the largest market share.
Technology has come to play a crucial role in delivering marketing programs and helping with meeting your marketing objectives. In a space filled with over a 1,000 marketing tech companies providing all kinds of products, platforms & services how do you decide which tools and platforms to invest in?
We polled and received responses from 260 B2B marketers in the United States and internationally. The special report that follows gives you a snapshot of how B2B marketers such as yourself are placing their bets on technology.
Stepping Up to the Challenges of Digital MarketingCognizant
"The advent of digital has dramatically impacted how CMOs run their marketing operations. By identifying and employing the processes, business models and technologies required in today's digitally intensive business environment, companies can strengthen their brand, enrich their relationships with customers, and manage an increasingly complex mix of partners, processes, and technologies.
The document discusses key questions to consider when evaluating a marketing intelligence platform. It begins by explaining that most marketers still rely on multiple disconnected data sets and analytics tools that are difficult to use. The top questions to ask are: 1) Can the platform consolidate all marketing data? 2) Can it clean and standardize the data? 3) Can it deliver accurate customer segmentation based on long-term customer behavior? For most companies, a third-party cloud-based marketing intelligence platform is the best option to gain valuable customer insights.
This document outlines 9 steps for developing a successful marketing technology strategy:
1. Begin with a marketing and demand generation strategy that aligns technology with revenue goals
2. Evaluate organizational readiness to implement and utilize new technologies
3. Assess current marketing technologies and how they are used
4. Map gaps between current and needed capabilities and prioritize objectives
5. Develop a data management strategy and data model to integrate technologies
6. Consider tools that provide artificial intelligence, machine learning, and predictive analytics
7. Plan strategic infrastructure and integrations between technologies
8. Prioritize analytics, performance management, and attribution to measure results
9. Ongoing management is required to operate technologies and business processes effectively
This document discusses optimizing marketing and sales lead management through the use of marketing automation. It identifies common failures in the lead management process, including a lack of lead definition, data issues, poor lead qualification and scoring, ineffective sales handoff, and limited lead nurturing. Marketing automation can help address these failures by streamlining data collection, facilitating data sharing between marketing and sales, enabling lead nurturing, and supporting performance tracking. The document provides an overview of how marketing automation can help align sales and marketing processes to improve lead management.
The document is a slide deck presentation by Allison Snow of Forrester on the topic of marketing operations. Some key points from the summary:
- Snow outlines the agenda which includes examining marketing operations, facing high priority challenges marketing operations can address, and the need to escalate marketing operations talent.
- Several slides highlight challenges B2B marketers face around the empowered consumer, data and analytics skills gaps, and optimizing complex technology stacks.
- Marketing operations is positioned as uniquely capable of addressing challenges in marketing, sales, customer experience, and analytics.
- There is a need to evaluate operations talent to address the complexity of customer journeys and measurement of performance.
This document analyzes Salesforce.com's strategy in the cloud CRM industry. It finds that the industry is in the growth stage, and that Salesforce.com's main goals are to maintain high revenue growth through increasing market share, new product launches, and building its brand. The main challenges are reaching new customers, generating more revenue from existing customers, expanding offerings and operations abroad, and eliminating competition from startups. The analysis recommends intensifying Salesforce.com's differentiation strategy through new applications, subsidiaries, partnerships, and customer support.
The World of CRM - SBDC - June 20 - 2016Brad Tornberg
1. The document discusses choosing the right CRM solution for a business. It covers what CRM is and isn't, the benefits of CRM, different types of CRM, and reviews various CRM solutions including standalone, integrated, and all-in-one options.
2. Key benefits discussed include solutions being tailored to a business, rapid deployment, intuitive user interfaces, and scalability. Types of CRM covered are analytical, collaborative, operational, geographic, and sales intelligence. The market for CRM solutions is explored along with pricing ranges.
3. The presentation ends with a discussion that emphasizes choosing a solution based on needs and strategy, trying tools before committing, and that no single solution is best
EssenceMediacom's report on the evolving role of CMOs shows that alongside an increased budget, marketing leaders expect to expand their teams and 29% will see the most growth in data and technology teams.
As marketers, we are all feeling the pressure to measure the impact of every dollar we spend on marketing, and today, there is mounting focus put on the direct revenue impact of marketing on revenue. During this webinar we will showcase a framework for revenue marketers to maximize ROI through their digital marketing efforts.
Measuring the Effectiveness of B2B MarketingHileman Group
Measuring the business impact of digital marketing efforts continues to be one of the biggest struggles in B2B. Learning how to effectively measure these campaigns will help ensure the success of your team and organization. View this presentation to learn how to integrate data, measure ROI and more in order to improve your B2B marketing efforts.
Sales, Marketing & Service Optimization: Strategies for Accelerating GrowthCognizant
The document discusses strategies for accelerating revenue growth through sales, marketing, and service optimization. It argues that while technology has enabled cost savings, companies must now focus on top-line growth. A holistic approach is needed that considers customer relevance, sales effectiveness, marketing effectiveness, and service effectiveness. Implementing the right digital systems can guide professionals towards behaviors and processes that generate disruptive revenue growth, but companies must first understand their strategic objectives and performance issues. The document provides examples of how optimizing these areas through the right technologies has helped companies increase revenue.
Today’s fast-paced modern business landscape demands that businesses deliver responsive, engaging experiences across multiple touchpoints and at all stages of a customer’s journey. To be able to meet these needs, organizations must now make Digital Asset Management (DAM) a strategic business priority.
Since the outset of digital publishing in the 1990s, digital libraries have housed brand images, text and graphics accessible through basic search features and early metadata indexing. But now everything is digital; online buyer research and digital marketing dominates, and eCommerce rules. So digital libraries have exploded in volume and usage. But enterprise can no longer organize their vast libraries of content using ad hoc point solutions or simple tools like email and spreadsheets.
This presentation will discuss how the management of digital assets has now become mission-critical to most organizations. It explains how to set up a strategic DAM project and how to consider the right technology partner.
How to make sense of the abm technology landscapeEngagio
This document provides an overview of account-based marketing (ABM) technologies and the vendor landscape. It summarizes findings from a survey of 1,500 business managers regarding their ABM plans and priorities. It also discusses research firms that evaluate ABM vendors, such as Gartner and Forrester, and introduces Research In Action's methodology for assessing vendors. The document concludes with a vendor selection matrix evaluating 20 ABM software vendors.
Disruption in the Advertising Industry_Final v2Linda Gridley
The document discusses disruption in the advertising industry due to changes in consumer behavior and new technologies. Key points include:
- Advertising has become a strategic issue for CEOs as digital technologies allow for more targeted, personalized ads based on consumer data.
- Traditional ad agencies are disrupted by new entrants like consulting firms, software/marketing automation companies, and ad tech firms that understand marketing's strategic role.
- The US digital ad market is growing faster than traditional media and will reach $103 billion by 2019, driven by growth in mobile and social spending.
- CMOs face challenges in integrating customer data and creating a cohesive customer experience across channels as the role shifts from creative to data and technology.
Strategy First : How Marketers Can Avoid Common Technology Pitfalls & Drive R...Alyesha Patel-Parker
A research study performed by Strategy First found several key findings about how marketers select and use technology:
1. The most important factors in selecting technology providers are the functionality of the platform and its compatibility with other systems, though training is also important.
2. Marketers want to better utilize data assets and improve marketing execution to drive ROI, which is why they often change technology providers.
3. A lack of skills in using popular marketing technologies creates risks, and vendors need to provide better post-sales support.
4. The best marketing leaders clearly articulate goals and technology needs to achieve strategies and drive results.
Call center ai market report by marketsand marketsDheerajPawar4
Call Center AI Market by Component (Compute Platforms, Solutions, and Services), Deployment Type (Cloud and On-premises), Vertical (BFSI, Retail & E-commerce, Telecom, Healthcare, Media & Entertainment), and Region - Global Forecast to 2024
Call center ai industry to grow $22.0 billion by 2023DheerajPawar4
[133 Pages Report] Call center AI market size, analysis, trends, & forecasts. The global market for call center AI categorized by solution, service, compute platforms, deployment type, vertical and region.
Call center ai market worth $2,800 million by 2024DheerajPawar4
[133 Pages Report] Call center AI market size, analysis, trends, & forecasts. The global market for call center AI categorized by solution, service, compute platforms, deployment type, vertical and region.
Making the Case for an Outsourced Demand Centeredynamic
The document discusses the challenges marketers face today due to the proliferation of marketing technologies and skills gaps. It introduces the concept of a Demand Center as a centralized hub that can address these challenges by providing services like campaign design and execution, marketing automation implementation, and strategy and consulting. Specifically, it discusses the benefits of an outsourced Demand Center model where an external digital agency handles administration, campaign strategy, best practices, and implementation to leverage marketing investments and improve performance.
Rise of Marketing Automation_A discussion guide_ JFiurjefiur
Marketing automation is growing rapidly as CMOs are under pressure to prove return on marketing investments. Trends like the shift to digital media, demand for measurable ROI, and marketing-driven buying processes are converging to support increased adoption of marketing automation. Marketing automation integrates marketing and sales workflows to create a measurable funnel and demonstrate marketing's impact on revenue. While some companies struggle to optimize existing systems, the market for automation is expanding with many vendors and growing revenues. For the company discussed, exploring marketing automation could build on existing strengths in areas like CRM and mobile, while also presenting new opportunities.
2019 Predictions: What CMOs Demand From MarTech This YearMapp Digital
The digital transformation movement was supposed to improve the customer experience. But data and technology gaps are still holding CMOs back from fulfilling their tech-enabled brands promises. Heading into 2019, the role of CMO needs to be prepared to answer these questions:
• What data and technology skills does their marketing team lack to deliver the perfect customer experience?
• How should the CMO evolve to accelerate their company’s digital transformation and data-driven initiatives?
• Why do companies need to invest in the right balance of mature marketing technology with emerging tech like AI and conversational interfaces?
This webinar is hosted by Steve Warren, CEO of Mapp, and feature guest speaker, Thomas Husson, VP & Principal Analyst from Forrester Research, Inc.
Part of a study I did on mental functioning for human resources / hiring and talent management. Focuses on dissociation, structural breaks in identity and trauma and psychosis. Also biographic indicators to look for in healthy biographies.
The document analyzes market sizing and structure for various industries including:
- The total addressable global marketing market is estimated at $1.3 trillion with digital advertising representing $330 billion.
- The document breaks down additional specialized marketing industries like direct selling, lead generation, social media marketing and their estimated market sizes.
- It provides a bottom-up analysis of LeadZen's potential target market over a 10 year period, estimating total revenue could reach $194.8 million with 45% annual growth on average.
- Revenue streams are identified as user and company subscriptions, as well as user and company fees.
The document is a slide deck presentation by Allison Snow of Forrester on the topic of marketing operations. Some key points from the summary:
- Snow outlines the agenda which includes examining marketing operations, facing high priority challenges marketing operations can address, and the need to escalate marketing operations talent.
- Several slides highlight challenges B2B marketers face around the empowered consumer, data and analytics skills gaps, and optimizing complex technology stacks.
- Marketing operations is positioned as uniquely capable of addressing challenges in marketing, sales, customer experience, and analytics.
- There is a need to evaluate operations talent to address the complexity of customer journeys and measurement of performance.
This document analyzes Salesforce.com's strategy in the cloud CRM industry. It finds that the industry is in the growth stage, and that Salesforce.com's main goals are to maintain high revenue growth through increasing market share, new product launches, and building its brand. The main challenges are reaching new customers, generating more revenue from existing customers, expanding offerings and operations abroad, and eliminating competition from startups. The analysis recommends intensifying Salesforce.com's differentiation strategy through new applications, subsidiaries, partnerships, and customer support.
The World of CRM - SBDC - June 20 - 2016Brad Tornberg
1. The document discusses choosing the right CRM solution for a business. It covers what CRM is and isn't, the benefits of CRM, different types of CRM, and reviews various CRM solutions including standalone, integrated, and all-in-one options.
2. Key benefits discussed include solutions being tailored to a business, rapid deployment, intuitive user interfaces, and scalability. Types of CRM covered are analytical, collaborative, operational, geographic, and sales intelligence. The market for CRM solutions is explored along with pricing ranges.
3. The presentation ends with a discussion that emphasizes choosing a solution based on needs and strategy, trying tools before committing, and that no single solution is best
EssenceMediacom's report on the evolving role of CMOs shows that alongside an increased budget, marketing leaders expect to expand their teams and 29% will see the most growth in data and technology teams.
As marketers, we are all feeling the pressure to measure the impact of every dollar we spend on marketing, and today, there is mounting focus put on the direct revenue impact of marketing on revenue. During this webinar we will showcase a framework for revenue marketers to maximize ROI through their digital marketing efforts.
Measuring the Effectiveness of B2B MarketingHileman Group
Measuring the business impact of digital marketing efforts continues to be one of the biggest struggles in B2B. Learning how to effectively measure these campaigns will help ensure the success of your team and organization. View this presentation to learn how to integrate data, measure ROI and more in order to improve your B2B marketing efforts.
Sales, Marketing & Service Optimization: Strategies for Accelerating GrowthCognizant
The document discusses strategies for accelerating revenue growth through sales, marketing, and service optimization. It argues that while technology has enabled cost savings, companies must now focus on top-line growth. A holistic approach is needed that considers customer relevance, sales effectiveness, marketing effectiveness, and service effectiveness. Implementing the right digital systems can guide professionals towards behaviors and processes that generate disruptive revenue growth, but companies must first understand their strategic objectives and performance issues. The document provides examples of how optimizing these areas through the right technologies has helped companies increase revenue.
Today’s fast-paced modern business landscape demands that businesses deliver responsive, engaging experiences across multiple touchpoints and at all stages of a customer’s journey. To be able to meet these needs, organizations must now make Digital Asset Management (DAM) a strategic business priority.
Since the outset of digital publishing in the 1990s, digital libraries have housed brand images, text and graphics accessible through basic search features and early metadata indexing. But now everything is digital; online buyer research and digital marketing dominates, and eCommerce rules. So digital libraries have exploded in volume and usage. But enterprise can no longer organize their vast libraries of content using ad hoc point solutions or simple tools like email and spreadsheets.
This presentation will discuss how the management of digital assets has now become mission-critical to most organizations. It explains how to set up a strategic DAM project and how to consider the right technology partner.
How to make sense of the abm technology landscapeEngagio
This document provides an overview of account-based marketing (ABM) technologies and the vendor landscape. It summarizes findings from a survey of 1,500 business managers regarding their ABM plans and priorities. It also discusses research firms that evaluate ABM vendors, such as Gartner and Forrester, and introduces Research In Action's methodology for assessing vendors. The document concludes with a vendor selection matrix evaluating 20 ABM software vendors.
Disruption in the Advertising Industry_Final v2Linda Gridley
The document discusses disruption in the advertising industry due to changes in consumer behavior and new technologies. Key points include:
- Advertising has become a strategic issue for CEOs as digital technologies allow for more targeted, personalized ads based on consumer data.
- Traditional ad agencies are disrupted by new entrants like consulting firms, software/marketing automation companies, and ad tech firms that understand marketing's strategic role.
- The US digital ad market is growing faster than traditional media and will reach $103 billion by 2019, driven by growth in mobile and social spending.
- CMOs face challenges in integrating customer data and creating a cohesive customer experience across channels as the role shifts from creative to data and technology.
Strategy First : How Marketers Can Avoid Common Technology Pitfalls & Drive R...Alyesha Patel-Parker
A research study performed by Strategy First found several key findings about how marketers select and use technology:
1. The most important factors in selecting technology providers are the functionality of the platform and its compatibility with other systems, though training is also important.
2. Marketers want to better utilize data assets and improve marketing execution to drive ROI, which is why they often change technology providers.
3. A lack of skills in using popular marketing technologies creates risks, and vendors need to provide better post-sales support.
4. The best marketing leaders clearly articulate goals and technology needs to achieve strategies and drive results.
Call center ai market report by marketsand marketsDheerajPawar4
Call Center AI Market by Component (Compute Platforms, Solutions, and Services), Deployment Type (Cloud and On-premises), Vertical (BFSI, Retail & E-commerce, Telecom, Healthcare, Media & Entertainment), and Region - Global Forecast to 2024
Call center ai industry to grow $22.0 billion by 2023DheerajPawar4
[133 Pages Report] Call center AI market size, analysis, trends, & forecasts. The global market for call center AI categorized by solution, service, compute platforms, deployment type, vertical and region.
Call center ai market worth $2,800 million by 2024DheerajPawar4
[133 Pages Report] Call center AI market size, analysis, trends, & forecasts. The global market for call center AI categorized by solution, service, compute platforms, deployment type, vertical and region.
Making the Case for an Outsourced Demand Centeredynamic
The document discusses the challenges marketers face today due to the proliferation of marketing technologies and skills gaps. It introduces the concept of a Demand Center as a centralized hub that can address these challenges by providing services like campaign design and execution, marketing automation implementation, and strategy and consulting. Specifically, it discusses the benefits of an outsourced Demand Center model where an external digital agency handles administration, campaign strategy, best practices, and implementation to leverage marketing investments and improve performance.
Rise of Marketing Automation_A discussion guide_ JFiurjefiur
Marketing automation is growing rapidly as CMOs are under pressure to prove return on marketing investments. Trends like the shift to digital media, demand for measurable ROI, and marketing-driven buying processes are converging to support increased adoption of marketing automation. Marketing automation integrates marketing and sales workflows to create a measurable funnel and demonstrate marketing's impact on revenue. While some companies struggle to optimize existing systems, the market for automation is expanding with many vendors and growing revenues. For the company discussed, exploring marketing automation could build on existing strengths in areas like CRM and mobile, while also presenting new opportunities.
2019 Predictions: What CMOs Demand From MarTech This YearMapp Digital
The digital transformation movement was supposed to improve the customer experience. But data and technology gaps are still holding CMOs back from fulfilling their tech-enabled brands promises. Heading into 2019, the role of CMO needs to be prepared to answer these questions:
• What data and technology skills does their marketing team lack to deliver the perfect customer experience?
• How should the CMO evolve to accelerate their company’s digital transformation and data-driven initiatives?
• Why do companies need to invest in the right balance of mature marketing technology with emerging tech like AI and conversational interfaces?
This webinar is hosted by Steve Warren, CEO of Mapp, and feature guest speaker, Thomas Husson, VP & Principal Analyst from Forrester Research, Inc.
Part of a study I did on mental functioning for human resources / hiring and talent management. Focuses on dissociation, structural breaks in identity and trauma and psychosis. Also biographic indicators to look for in healthy biographies.
The document analyzes market sizing and structure for various industries including:
- The total addressable global marketing market is estimated at $1.3 trillion with digital advertising representing $330 billion.
- The document breaks down additional specialized marketing industries like direct selling, lead generation, social media marketing and their estimated market sizes.
- It provides a bottom-up analysis of LeadZen's potential target market over a 10 year period, estimating total revenue could reach $194.8 million with 45% annual growth on average.
- Revenue streams are identified as user and company subscriptions, as well as user and company fees.
This document discusses how contracts operate between individuals and groups in organizations. It explains that every interaction between two or more individuals involves implicit contracts that govern their behaviors and expectations. The number of potential contracts grows exponentially based on the number of people and subgroups. Contracts can change based on who is present or the shifting dynamics of power. Understanding these hidden contracts is important for reading organizational culture and influencing cultural change.
This document provides background information on emotions, feelings, and moods. It discusses how the brain, nervous system, endocrine system, and other body systems interact to produce various emotional states. Emotions are defined as goal-oriented feelings directly regulated by the brain to achieve goals in interactions with the environment. Feelings are described as involuntary endocrine responses to stimuli that trigger changes in mood and emotion. Moods are influenced by hormones from the entire body and endocrine system and can dampen emotions and feelings over time. The document presents diagrams illustrating these concepts and the interrelationships between various biological and psychological factors that shape emotional experiences.
VC firms operate as buy and sell companies that aim to maximize returns. They must excel at sales and networking with various stakeholders to create value through their portfolio companies. Key aspects of their operational model include maximizing high-quality deal flow, adequately funding and staffing companies, helping companies focus and execute, and funneling companies into the right exit opportunities through strategic syndication and building relationships with potential acquirers and later-stage investors. Success requires strong capabilities in sourcing deals, venture building, and managing networks to guide portfolio companies through different exit funnels.
This document provides an overview of the fundraising process for startups seeking venture capital. It discusses preparing documentation like a data room with legal, financial, and operational documents for due diligence. It also recommends creating marketing materials to present the business strategy, market insights, and vision. Different sources of early-stage financing are outlined before institutional fundraising, which involves issuing preferred shares and establishing governance structures. The typical stages of funding rounds from seed to series C are also mentioned.
This document discusses venture capital performance metrics across different time horizons and benchmarks. It shows that the top quartile of venture capital has consistently outperformed major stock market indexes like the S&P 500 and Russell 2000 over 15-30 year periods. However, the median venture capital fund performance has only modestly outperformed these indexes. There is also a large dispersion of returns between the top and bottom quartiles of venture capital funds.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
High performance Serverless Java on AWS- GoTo Amsterdam 2024Vadym Kazulkin
Java is for many years one of the most popular programming languages, but it used to have hard times in the Serverless community. Java is known for its high cold start times and high memory footprint, comparing to other programming languages like Node.js and Python. In this talk I'll look at the general best practices and techniques we can use to decrease memory consumption, cold start times for Java Serverless development on AWS including GraalVM (Native Image) and AWS own offering SnapStart based on Firecracker microVM snapshot and restore and CRaC (Coordinated Restore at Checkpoint) runtime hooks. I'll also provide a lot of benchmarking on Lambda functions trying out various deployment package sizes, Lambda memory settings, Java compilation options and HTTP (a)synchronous clients and measure their impact on cold and warm start times.
QA or the Highway - Component Testing: Bridging the gap between frontend appl...zjhamm304
These are the slides for the presentation, "Component Testing: Bridging the gap between frontend applications" that was presented at QA or the Highway 2024 in Columbus, OH by Zachary Hamm.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
In our second session, we shall learn all about the main features and fundamentals of UiPath Studio that enable us to use the building blocks for any automation project.
📕 Detailed agenda:
Variables and Datatypes
Workflow Layouts
Arguments
Control Flows and Loops
Conditional Statements
💻 Extra training through UiPath Academy:
Variables, Constants, and Arguments in Studio
Control Flow in Studio
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
4. Sector Dynamics
Buyer focused overview of Market
Consumer Demand
▪ Increased focus to rely on third party data to make decisions
e.g. content, influencers, comparison
▪ Increased desire to receive tailored and highly relevant content
▪ Decreasing trust in generalized marketing messages
▪ Brand loyalty as part of identity
▪ More global mindset and buying behaviour
Buyer Demand
▪ Consumer demand shifting towards user experience
▪ A.I.
▪ Re-Thinking the CRM as core platform
▪ Integrating Sales and Marketing Activities
▪ Handling technology ecosystem complexity
Stakeholder Handling
▪ Salesforce is expanding with external players
▪ Marketing adding influencers and user generated content
▪ Deeper integration of channel partners into marketing mix
Key Features of the Sector
▪ Concentric focus around core platforms
▪ ROI focused selection of channel mix drives technology choice
▪ Talent and Service Company market stepping in to support
Technology Sector Dynamics
Investor Sentiment
▪ Market satiated with smaller players increasing difficulty of placing
Exits
▪ IPO market not as optimisic as in other sectors, making M&A relevant
▪ Highly competitive market in winning companies with decreased appetite
to invest in early stage or unproven companies
Ecosystem Development
▪ Consolidation expected and increased service offerings to make buyers
cope with solution landscape
▪ Talent acquisition in mature market attracting early and late majority and
leads to lack of high-end marketing and sales technology talent
▪ Engineering and “deep tech” elements driving promising technology companies
Analyst View on the market
▪ Complexity forces analysts to rely on sector maps and thought leaders
▪ Analysts decompose markets into trending segments by looking at reasons of
adoption and researching core pains in the marketing department
▪ Differentiation must rely on ROI and impact
▪ Strong players need scalability and platform element
Entrepreneurs
▪ Mostly mature, sector-experienced entrepreneurs building to existing market
▪ Few disruptive players in the field of CRM, A.I. applications and niche markets
▪ Overall peak marketing likely behind us when it comes to attracting top
entrepreneurs
6. Marketing Technology – Influencer Marketing
Sources: (1) https://nfluencepartners.com/customer-experience-comes-of-age/
Optimizing the customer
experience when facing
“Attack” from large marketing
budgets is critical recent stage
of evolution.
7. Marketing Technology – Influencer Marketing
Sources: (1) https://www.slideshare.net/InMktgWeTrust/digital-marketing-landscape-overview-september-2014
Earned Media:
Known for highest effectiveness in building
trust and acceptance of brands and products.
Evolving landscape of tools to capture power
in this side of the market. ROI increasing and
budgets shifting towards this channel.
Paid Media:
Most scalable way to build impressions. Focused
on fine-grained segmentation and scale. Directly
placing in front of customer using platforms s.a.
Facebook, Instagram, Search.
Owned Media:
Still core to driving analytics and sales funnel for
most companies. Data ownership is key to long-
term success in market.
8. Marketing Technology
Sources: (1) https://www.bluevenn.com/blog/analyzing-customer-data-platforms-in-gartners-hype-cycle
Gartner Assessment:
Ahead of Curve:
▪ Consent and Preference Management
▪ Personification
▪ Real-Time Marketing
▪ Conversational Marketing
Consolidation:
▪ Data Platforms
▪ Location Intelligence
Maturity:
▪ Social Analytics
▪ Influencers and Advocacy
We believe LeadZen can use the maturity of Social
Analytics and Influencer Marketing to re-think the
topic of offline, AI-powered WOM marketing and
put it in the context of the Personification domain.
9. SalesTech
Sector Statistics
▪ 950 companies in 2019, up from 830 in 2018
▪ Funding in last 12 Months: 1.8 Billion USD
▪ Acquisitions grow 250%, reaching 9.5 Billion USD
▪ Approx. 100 new companies launching year over year
▪ Average of 4.6 – 5.6 Sales Tools used by Sales Rep
Highlights:
▪ Gartner expects disruption of CRM (1)
Trends
▪ Data Visualization
▪ Sales Pipeline Management
▪ Predictive Analytics
▪ Chats / Conversational Marketing
▪ Forecasting
▪ Sales Enablement
▪ New categories: automation, Intent Data,
Sources: (1) https://www.saleshacker.com/salestech-landscape-2019/ (5) https://martechseries.com/sales-marketing/crm/gartner-predicts-digital-optimization-will-disrupt-crm-sales-technology/
(2) http://unified.vu/2016/01/28/why-sales-tech-stack-shoud-not-cost-500-per-sales-person/
(3) http://unified.vu/2018/06/11/the-ever-growing-sales-technology-landscape-sales-tech-stack-2018/
(4) https://martechtoday.com/with-600-vendors-sales-tech-landscape-is-1-10-the-size-of-martech-and-still-overwhelming-226194
Overview of critical developments
Incentives, Compensation, Commission
▪ Incentive Models and Payout Schemes and Factoring
Sales Coaching and Enablement
▪ Speed up onboarding and sales success metrics
Pipeline Management
▪ Facilitate throughput of sales volume
Guidance, Recommendations, Intelligence, Buyer Insights
▪ Find replicable Patterns in Sales Approaches and Engagement
Sales Content, Collaboration, Sharing
▪ Facilitate collaboration and sharing of insights and best practices
Partner Management
▪ Handle the onboarding of loosely coupled agents
▪ Manage conflicts, incentives, activity
LeadGen, Prospecting, Engagement Automation
16. SalesTech – Sales Development by Ken Smith / Tenbound
Sources: (1) https://tenbound.com/sales-development-market-map-v3-released/
Key Elements
▪ Referrals
▪ Automation
▪ Social Selling Tools
▪ Education, Consulting, Training
▪ Data, Intelligence
17. Sales Technology – Forrester View
Sources: (1 https://go.forrester.com/blogs/channel-software-tech-stack-2019-infographic/
Channel Technology focuses on making
channel sales more efficient. By
providing data insights from the
corporate CRM to the channel users, by
increasing onboarding via training, and
by optimizing incentives and solving
channel and territory conflicts.
Newer technology includes through-
channel marketing automation which
adopt influencer marketing technology
by making channel partners influencers
in the marketing efforts.
The aggregator platforms for all activity
are called Partnership Channel
Management (PRM)
18. Sales Technology – Forrester View
Sources: (1 https://go.forrester.com/blogs/channel-software-tech-stack-2019-infographic/
LeadZen offers a turnkey solution for
strengthening efforts in the areas of:
▪ Find and Recruit
▪ Enable & Develop
▪ Incent & Motivate
▪ Co-Sell and Co-Market
20. Sales Technology – Forrester View
Sources: (1 https://go.forrester.com/blogs/the-channel-software-stack-a-comprehensive-and-critical-look-at-the-future-of-the-industry/
Channel Technology focuses on making
channel sales more efficient. By
providing data insights from the
corporate CRM to the channel users, by
increasing onboarding via training, and
by optimizing incentives and solving
channel and territory conflicts.
Newer technology includes through-
channel marketing automation which
adopt influencer marketing technology
by making channel partners influencers
in the marketing efforts.
The aggregator platforms for all activity
are called Partnership Channel
Management (PRM)
22. Marketing Technology
Sources: (1) https://chiefmartec.com/2019/04/marketing-technology-landscape-supergraphic-2019/
Assessment
One of most active sectors
in technology.
Buyers facing issues in:
- Selection
- Integration
- Activation / Use
- Talent
23. Marketing Technology
Sources: (1) https://chiefmartec.com/2019/04/marketing-technology-landscape-supergraphic-2019/
(2) https://chiefmartec.com/2015/01/system-dynamics-2000-marketing-technology-vendors/
▪ Evolution of tools shows how the global
tech ecosystem reacts to challenges in
the B2B SaaS Sector
24. Marketing Technology – Original in 2012
Sources: (1) http://chiefmartec.com/post_images/marketing_technology_landscape_2012.jpg
(2) https://www.steckler-emarketing.com/about-the-team/
25. Marketing Technology – Original in 2012
Sources: (1) https://www.venturescanner.com/2019/10/29/venture-scanner-sector-maps/
26. Marketing Technology
Sources: (1) https://chiefmartec.com/2019/04/marketing-technology-landscape-supergraphic-2019/
▪ All major geographic hubs bring forward their own MarTech tools
▪ We believe that sales technology will see similar effect
▪ Germany overall attractive in MarTech and accepted by global customers
27. Marketing Technology – Distribution by Marketing Strategy
Sources: (1) http://www.eqtm.com/2016/01/29/your-business-your-digital-marketing-channels-choose-wisely-part-1/
28. Marketing Technology – Distribution by Marketing Strategy
Sources: (1) https://moz.com/blog/a-checklist-to-choose-which-internet-marketing-channel-is-right-for-your-business
33. Marketing Technology – Trend: Influencer Marketing
Sources: (1) https://www.slideshare.net/fabio.bin/the-ultimate-influencer-marketing-landscape-2017
Influencer Marketing is Affiliate
Marketing that does not share
backlinks, but brand impressions,
reviews, opinions.
It is the content-marketing version of
Affiliate Marketing. It disguises itself as
Word of Mouth Marketing, as it wants to
activate the direct communication of
online users with their peers and
friends.
34. Marketing Technology – Trend: Lead Capture based on Content
Sources: (1) https://www.slideshare.net/fabio.bin/the-ultimate-influencer-marketing-landscape-2017
Influencer Marketing is Affiliate
Marketing that does not share
backlinks, but brand impressions,
reviews, opinions.
It is the content-marketing version of
Affiliate Marketing. It disguises itself as
Word of Mouth Marketing, as it wants to
activate the direct communication of
online users with their peers and
friends.
35. Marketing Technology – Trend: Influencer Marketing
Sources: (1) https://www.slideshare.net/fabio.bin/the-ultimate-influencer-marketing-landscape-2017
Company Description
LovBy (Italy) “Share what you love”. Get a reward for talking about brands.
Online Focus : Photos, Likes, Tweets, Ratings, Product Tests
Linqia Performance Based Influencer Marketing
Crawls web for identifying influencers and create performance based campaigns
indaHash SQL Influencer Campaigns
TRBE (Agency)
MVRCK All in One Influencer Marketing including loyalty and rewards. Relationship Management with Influencers
Publicfast Easiest way to find and work with the right reactions. Broadcast influencer messages on Social Platforms
Crowdtap (US) Thousands of questions from brands for influencers to answer. Share opinions and earn rewards, gift card, product samples
Expertvoice / Experticity Where brands can easily find, educate and reward influencers. 60% discount on leading brands if you write opinions
Pixlee Visual Marketing Platform for Brands and User generated content on Social Media
Crowdly Digital. Social. Online. Influencer marketing for fundraising for non-profits
Shoutcard Reach 600M influencers and their followers (e.g. buy a post from rappers and other influencers)
Tapfire On Demand access to largest influencer networks. Mobile app to push content to leading influencers for cash
Friendz Digital Marketing on Blockchain. Blockchain and Word of Mouth Online
Markerly Find real people willing to share your brands . Create and Connect authentic people as brand affiliates on Social Media
Review of technology companies yields that value propositions focus purely on online activity.
The incentives are discounts or cash incentives (Cash for impression, distribution and content generated by users)
36. Marketing Technology – Trend : Blockchain Marketing
Sources: (1) https://chiefmartec.com/2018/02/blockchain-marketing-technology-landscape-grows-400/
The use cases where the ownership of
data shall be everyone and the
negotiation of trust shall be similar to
the traditional blockchain approach is
limited.
More often than not, the application
stand on unsolid ground, as marketing
is about aggregation of proprietary
data.
An open platform approach likely can
not work very well, apart from creating
use cases on analytics and statistics.
37. Marketing Technology – Trend : Intent Marketing
Sources: /1(https://pt.slideshare.net/kbspvc/intent-marketing-landscape-kbs-ventures
Intent Data is one of the newest areas
relating to the application of artificial
intelligence.
Where data platforms focused on
providing dimensional data to cluster
segments into finer subsegments,
and Account Based Marketing focused
on extracting predictive patterns based
on the time series information around
account interaction, the intent data now
looks into extracting buying signals
using language processing and studying
buy signal generators that can infer
urgency or buying intention.
38. Marketing Technology – Content Marketing
Sources: (1) https://chiefmartec.com/2019/04/marketing-technology-landscape-supergraphic-2019/
(2) https://martechseries.com/analytics/b2b-data/martech-radar-2019-top-250-b2b-technology-companies-you-should-follow/
Content Marketing:
Content Marketing is the overarching
concept behind all recent trends in
marketing that try to get people to talk
about brands and products. It is the
activation channel for word of mouth
and referrals and recommendations and
the user generated content.
By educating the crowd on product
information and allowing it to express
its opinions, knowledge and insights on
events, in social media platforms and
user generated content areas, the reach
of brands is increased.
40. Marketing Technology
Sources: (1) https://chiefmartec.com/2019/04/marketing-technology-landscape-supergraphic-2019/
(2) https://chiefmartec.com/2019/11/martech-collaboration-marketing-real-impediments-martech-success/
(3) https://chiefmartec.com/2019/01/3-trends-next-age-martech-ecosystems-experts-engineers/
▪ Marketing Technology sector one of the most
mature and complex tech sectors apart from
Cyber Security
▪ Extensive knowledge and insight pool inside
the landscape and its dynamics about market
▪ Explosion of tools and talent supply issue make
martech sector malfunction. This is an opportunity
for thinking outside of box of marketing to re-think
lead generation. Something that LeadZen does.