By Group 5

1. Understanding the receipt and
distribution of Unilever products
from distributor to end consumer
Presented by:
Akhil Singhal 3263
Anushka Srivastava 3269
Rahul Raisinghani 3293
Russall Dmello 3322
Angad Chhatwal 3323

3. Contact
1. Name: Mr. Sagar Powar
Education: MBA Graduate
Experience: 3+years
Designation: Team Leader
2. Name: Rajendra Daga
Experience: 2+ years
Warehouse owner (R Enterprises)

4. Products Offered
Unilever
Detes. & Soap
U2
Food
Personal Products

5. Hierarchy
LoaderComputer Operator
Computer Manager Supervisor
Owner
Hierarchy of the warehouse (R. Enterprises)
Hierarchy of the company
Director
Zonal Head
Regional Sales Manager (3)
Area Sales Manager
Key Accounts Executive (3)
Team Leader (4)
56 Salesmen

6. Distribution Channel
Manufacturer
(Uttarakhand/Haryana)
Depot
(Mumbai Bhiwandi)
(Dhule)
(Chiplun)
Distribution
Points
(7 in Pune)
Retail Outlets
Consumer
• Manufacturing – Outsourced
• Mumbai Bhiwandi Depot – All Others
• Dhule Depot – Wheel mostly
• Chiplun Depot – Rin bar/powder mostly
• All products produced and supplied to
Depots by Company according to
Demand Forecast (Software)
• Depot to Dpoint – Purchase on demand

7. Transportation Schedule
• Working hours – 9 am to 6 pm ( extendable
upon work load)
• 6 days work week
• Delivery timing- 9am to 4pm (extendable
upon work load)
• 20 vehicles used to deliver per day.

11. Inventory
• LeverEdge software used for inventory management.
• Just- in time strategy
• Departure of goods at 6 am from Chennai.
• Arrival in Pune at 4pm.
• Total journey 10 hours.
• Inventory Audit- every 2-3 months

13. What happens to the unsold goods?
• Taken back by the company.
• Reimbursement of goods received between 6
months- 1 years.
• Goods which are expired or defective are then
dumped in Vapi-Gujarat (the dump yard).

14. Warehousing
• Area- 6000 sq ft.
• Monthly rent – Rs 1,70,000
• Per month value of goods – Rs 5 crore

15. Retailer and Wholesaler
• 2200 Outlets in Area (Camp, Sangamwadi,
Lohegaon, Vishrantwadi, Yerwada, Wagholi)
• Margins- 4% out of which 3% is expenses.
• 1.08% for retailers+1% for wholesalers.
• 60paisa profit per product.
• Credit period: 7 days

16. Challenges faced
• Manpower for delivery
• Rains
• Strikes
• Festivals
• Theft

17. Salesmen
• 56 Sales people
• Working hours: 9 am – 6 pm
• 6 Working days
• Minimum salary: Rs. 9,500
• Maximum salary: Rs. 18,000
• Leave allowance: 2 leaves per month
• 7 leaves will be encashed in a year

18. • Rs. 75 is the travel allowance given to the
sales person per day.
• This allowance is given once he visits 8 shops
(tracked by GPS)
• Company phone is given – Samsung G2 –
along with data pack)
• Sales target is given by the company (varies)
• They are hired directly by the company.
• Experience required: 6 months – 1 year