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KOMPAS wants to make a campaign to 
celebrate diversity in Indonesia. But, what kind 
of diversity? And how?
Indonesia has hundred of regional languages, yet those who really 
appreciate and familiar with regional languages are the one who are 
race-related with the language. All of us are Indonesian, and we 
should appreciate every regional languages.
There are lot of plus sides if you know any 
regional languages of Indonesia : 
You can get more friends than you can 
imagine. 
You can expand your networking. 
You can haggle things at the local market 
impressively. 
etc… 
Hence, why don’t we start to appreciate 
them?
We offer a campaign that brings regional languages of Indonesia into 
everyday life with KOMPAS.
Salam Nusantara 
KOMPAS will invite people to say greetings in any regional languages of 
Indonesia, in order to celebrate language diversity. 
Why greetings? 
It’s simple and…who doesn't want to be greeted?
We put a print ad in Harian Kompas about language diversity by showing people say 
greeting with any regional languages from Indonesia, not just language they are race-related 
with.
After that, people can enter www.kompas.com/salamnusantara and make 
their own print ad version by uploading their photos. They can share it to 
social media as well. Here you can see also who already join the campaign 
and various versions of greeting in regional languages.
Once people post their greeting, they 
will have a chance to be published in 
Harian Kompas and kompas.com as 
the next version of the print ad 
campaign. People can see different 
faces of Indonesian people with 
different regional languages every 
day. Yes, you may see yours too.
In the meantime, Salam 
Nusantara Campaign can be also 
applied in Kompas TV. Selected 
programs in Kompas TV (news and 
entertainment) will say the greeting 
from any regional languages of 
Indonesia as their starter line.
We hope that people will get familiar with any regional languages 
and start to use them in everyday life. 
Piye kabare? 
Malam bae. 
Tabea! 
Horas! 
Kenken kabare jegeg?

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Salam Nusantara

  • 1. KOMPAS wants to make a campaign to celebrate diversity in Indonesia. But, what kind of diversity? And how?
  • 2. Indonesia has hundred of regional languages, yet those who really appreciate and familiar with regional languages are the one who are race-related with the language. All of us are Indonesian, and we should appreciate every regional languages.
  • 3. There are lot of plus sides if you know any regional languages of Indonesia : You can get more friends than you can imagine. You can expand your networking. You can haggle things at the local market impressively. etc… Hence, why don’t we start to appreciate them?
  • 4. We offer a campaign that brings regional languages of Indonesia into everyday life with KOMPAS.
  • 5. Salam Nusantara KOMPAS will invite people to say greetings in any regional languages of Indonesia, in order to celebrate language diversity. Why greetings? It’s simple and…who doesn't want to be greeted?
  • 6. We put a print ad in Harian Kompas about language diversity by showing people say greeting with any regional languages from Indonesia, not just language they are race-related with.
  • 7. After that, people can enter www.kompas.com/salamnusantara and make their own print ad version by uploading their photos. They can share it to social media as well. Here you can see also who already join the campaign and various versions of greeting in regional languages.
  • 8. Once people post their greeting, they will have a chance to be published in Harian Kompas and kompas.com as the next version of the print ad campaign. People can see different faces of Indonesian people with different regional languages every day. Yes, you may see yours too.
  • 9. In the meantime, Salam Nusantara Campaign can be also applied in Kompas TV. Selected programs in Kompas TV (news and entertainment) will say the greeting from any regional languages of Indonesia as their starter line.
  • 10. We hope that people will get familiar with any regional languages and start to use them in everyday life. Piye kabare? Malam bae. Tabea! Horas! Kenken kabare jegeg?