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MOST AGENCY PEOPLE ARE OBSESSED IN
MAKING IMPACTFUL SOCIAL CAMPAIGN
HOWEVER, SOME CREATIVE SOLUTIONS TURN OUT TO BE JUST A
MEANINGLESS GIMMICK IN CERTAIN SCENARIOS
CREATIVE SOLUTIONS FOR SOCIAL ISSUE ARE
“EXCITING” BECAUSE THEY CAN BRING REAL
IMPACT FOR SOCIETY, DOING GREATER GOOD,
AND AWARD WINNING MATERIAL.
THE QUESTION IS,
DOES SOCIAL ISSUE ALWAYS REQUIRE
CREATIVE SOLUTION?
IS NOT THE
SAME AS
CREATIVE
SOLUTION
REAL
SOLUTION
CAMPAIGN
PR
PROTOTYPE PRODUCT
HIJACK EXISTING ECOSYSTEM
FUNDING
POLICY
ACCESS TO WELLNESS
ACCESS TO TECHNOLOGY
ACCESS TO FOOD
ACCESS TO CLEAN WATER
ETC…
IN THE REAL WORLD FILLED WITH MANY SOCIAL
ISSUES,
CREATIVE SOLUTION DOESN’T
MAGICALLY SOLVE THE ENTIRE
SOCIAL ISSUES
SHOCKING
Create sensation to raise awareness or change perception or push a policy about the social issue
NUDGE
instill a certain action about the social issue by building a new habit
CROWDSOURCE
Gather multiple resources from many stakeholders to achieve certain objectives
BUILD A PROTOTYPE
Build an entirely alternatives of product/ecosystem that can solve social issue in hoping of becoming sustainable solution
IT ONLY FUNCTION AS A BAND-AID TO
OUTSMART AN UNFORTUNATE SITUATION BY :
AS GOOD AS IT SOUNDS, CREATIVE SOLUTION
ACTS ONLY AS THE TRIGGER TO FIND A REAL
SOLUTION
THE BETTER OPTION ALWAYS LIES ON REAL
SOLUTION INSTEAD OF CIRCLING AROUND
CREATING BUZZ AND WHATNOT
SO, IF YOU’RE PLANNING TO MAKE CREATIVE
SOLUTION, YOU NEED THESE CHECKLISTS.
FIND THE BLACKSHEEP
FIND THE LIMITATION YOU NEED TO OUTSMART
THE BLACKSHEEP :
IT’S THE GOVERNMENT WHO LACK OF PREPARATION IN
PROVIDING MEDICAL EQUIPMENTS TO HEALTH WORKERS
THE LIMITATION :
INABILITY TO GET THE MEDICAL EQUIPMENTS FAST, SAFE, AND
CHEAP.
GOOD IMPLEMENTATION OF CREATIVE SOLUTION
THE CREATIVE SOLUTION :
TEMPORARY HAZMAT SUIT MADE FROM RAINCOAT
THE REAL SOLUTION :
LITERALLY THE HAZMAT SUIT PROVIDED BY THE GOVERNMENT
THE BLACKSHEEP :
IT’S THE LAWMAKER WHO CLUSTER TAMPON AS LUXURY
PRODUCT
THE LIMITATION :
TAX IN TAMPONS ARE CONSIDERED AS LUXURY PRODUCT
INSTEAD OF ESSENTIAL NEEDS MAKING THEM NOT POCKET
FRIENDLY FOR WOMAN
GOOD IMPLEMENTATION OF CREATIVE SOLUTION
THE CREATIVE SOLUTION :
REPACKAGE TAMPONS IN A BOOK THAT HAVE TAX LESSER THAN
ACTUAL TAMPON
THE REAL SOLUTION :
CHANGE THE GODDAMN TAX LAW
DOES SOCIAL MOVEMENT REQUIRE
CREATIVE SOLUTION?
YES, IF YOU CAN IDENTIFY IN THE ISSUE :
1. THE LIMITATION YOU WANT TO
OUTSMART
2. THE BLACKSHEEP
3. YOUR CREATIVE SOLUTION WORKS AS
TO TRIGGER DEVELOPMENT OF THE
REAL SOLUTION
SUMMARY
NO ONE CAN STOP YOUR GOOD WILL.
IF YOU WANT TO CREATE REAL
SOLUTION, WHY DON’T YOU MAKE
REAL IMPACT BY BECOMING POLICY
MAKER, POLICE, OR NGO INSTEAD,
RIGHT?
BUT WHAT IF WE, THE
ALMIGHTY AGENCY PEOPLE
WANT TO CREATE A CREATIVE
SOLUTION THAT CAN BE REAL
SOLUTION TO THE SOCIAL
PROBLEM?

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DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?

  • 1.
  • 2. MOST AGENCY PEOPLE ARE OBSESSED IN MAKING IMPACTFUL SOCIAL CAMPAIGN
  • 3. HOWEVER, SOME CREATIVE SOLUTIONS TURN OUT TO BE JUST A MEANINGLESS GIMMICK IN CERTAIN SCENARIOS CREATIVE SOLUTIONS FOR SOCIAL ISSUE ARE “EXCITING” BECAUSE THEY CAN BRING REAL IMPACT FOR SOCIETY, DOING GREATER GOOD, AND AWARD WINNING MATERIAL.
  • 4. THE QUESTION IS, DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
  • 5. IS NOT THE SAME AS CREATIVE SOLUTION REAL SOLUTION CAMPAIGN PR PROTOTYPE PRODUCT HIJACK EXISTING ECOSYSTEM FUNDING POLICY ACCESS TO WELLNESS ACCESS TO TECHNOLOGY ACCESS TO FOOD ACCESS TO CLEAN WATER ETC… IN THE REAL WORLD FILLED WITH MANY SOCIAL ISSUES,
  • 6. CREATIVE SOLUTION DOESN’T MAGICALLY SOLVE THE ENTIRE SOCIAL ISSUES
  • 7. SHOCKING Create sensation to raise awareness or change perception or push a policy about the social issue NUDGE instill a certain action about the social issue by building a new habit CROWDSOURCE Gather multiple resources from many stakeholders to achieve certain objectives BUILD A PROTOTYPE Build an entirely alternatives of product/ecosystem that can solve social issue in hoping of becoming sustainable solution IT ONLY FUNCTION AS A BAND-AID TO OUTSMART AN UNFORTUNATE SITUATION BY :
  • 8. AS GOOD AS IT SOUNDS, CREATIVE SOLUTION ACTS ONLY AS THE TRIGGER TO FIND A REAL SOLUTION THE BETTER OPTION ALWAYS LIES ON REAL SOLUTION INSTEAD OF CIRCLING AROUND CREATING BUZZ AND WHATNOT
  • 9. SO, IF YOU’RE PLANNING TO MAKE CREATIVE SOLUTION, YOU NEED THESE CHECKLISTS. FIND THE BLACKSHEEP FIND THE LIMITATION YOU NEED TO OUTSMART
  • 10. THE BLACKSHEEP : IT’S THE GOVERNMENT WHO LACK OF PREPARATION IN PROVIDING MEDICAL EQUIPMENTS TO HEALTH WORKERS THE LIMITATION : INABILITY TO GET THE MEDICAL EQUIPMENTS FAST, SAFE, AND CHEAP. GOOD IMPLEMENTATION OF CREATIVE SOLUTION THE CREATIVE SOLUTION : TEMPORARY HAZMAT SUIT MADE FROM RAINCOAT THE REAL SOLUTION : LITERALLY THE HAZMAT SUIT PROVIDED BY THE GOVERNMENT
  • 11. THE BLACKSHEEP : IT’S THE LAWMAKER WHO CLUSTER TAMPON AS LUXURY PRODUCT THE LIMITATION : TAX IN TAMPONS ARE CONSIDERED AS LUXURY PRODUCT INSTEAD OF ESSENTIAL NEEDS MAKING THEM NOT POCKET FRIENDLY FOR WOMAN GOOD IMPLEMENTATION OF CREATIVE SOLUTION THE CREATIVE SOLUTION : REPACKAGE TAMPONS IN A BOOK THAT HAVE TAX LESSER THAN ACTUAL TAMPON THE REAL SOLUTION : CHANGE THE GODDAMN TAX LAW
  • 12. DOES SOCIAL MOVEMENT REQUIRE CREATIVE SOLUTION? YES, IF YOU CAN IDENTIFY IN THE ISSUE : 1. THE LIMITATION YOU WANT TO OUTSMART 2. THE BLACKSHEEP 3. YOUR CREATIVE SOLUTION WORKS AS TO TRIGGER DEVELOPMENT OF THE REAL SOLUTION SUMMARY
  • 13. NO ONE CAN STOP YOUR GOOD WILL. IF YOU WANT TO CREATE REAL SOLUTION, WHY DON’T YOU MAKE REAL IMPACT BY BECOMING POLICY MAKER, POLICE, OR NGO INSTEAD, RIGHT? BUT WHAT IF WE, THE ALMIGHTY AGENCY PEOPLE WANT TO CREATE A CREATIVE SOLUTION THAT CAN BE REAL SOLUTION TO THE SOCIAL PROBLEM?