SlideShare a Scribd company logo
1 of 13
Download to read offline
MOST AGENCY PEOPLE ARE OBSESSED IN
MAKING IMPACTFUL SOCIAL CAMPAIGN
HOWEVER, SOME CREATIVE SOLUTIONS TURN OUT TO BE JUST A
MEANINGLESS GIMMICK IN CERTAIN SCENARIOS
CREATIVE SOLUTIONS FOR SOCIAL ISSUE ARE
“EXCITING” BECAUSE THEY CAN BRING REAL
IMPACT FOR SOCIETY, DOING GREATER GOOD,
AND AWARD WINNING MATERIAL.
THE QUESTION IS,
DOES SOCIAL ISSUE ALWAYS REQUIRE
CREATIVE SOLUTION?
IS NOT THE
SAME AS
CREATIVE
SOLUTION
REAL
SOLUTION
CAMPAIGN
PR
PROTOTYPE PRODUCT
HIJACK EXISTING ECOSYSTEM
FUNDING
POLICY
ACCESS TO WELLNESS
ACCESS TO TECHNOLOGY
ACCESS TO FOOD
ACCESS TO CLEAN WATER
ETC…
IN THE REAL WORLD FILLED WITH MANY SOCIAL
ISSUES,
CREATIVE SOLUTION DOESN’T
MAGICALLY SOLVE THE ENTIRE
SOCIAL ISSUES
SHOCKING
Create sensation to raise awareness or change perception or push a policy about the social issue
NUDGE
instill a certain action about the social issue by building a new habit
CROWDSOURCE
Gather multiple resources from many stakeholders to achieve certain objectives
BUILD A PROTOTYPE
Build an entirely alternatives of product/ecosystem that can solve social issue in hoping of becoming sustainable solution
IT ONLY FUNCTION AS A BAND-AID TO
OUTSMART AN UNFORTUNATE SITUATION BY :
AS GOOD AS IT SOUNDS, CREATIVE SOLUTION
ACTS ONLY AS THE TRIGGER TO FIND A REAL
SOLUTION
THE BETTER OPTION ALWAYS LIES ON REAL
SOLUTION INSTEAD OF CIRCLING AROUND
CREATING BUZZ AND WHATNOT
SO, IF YOU’RE PLANNING TO MAKE CREATIVE
SOLUTION, YOU NEED THESE CHECKLISTS.
FIND THE BLACKSHEEP
FIND THE LIMITATION YOU NEED TO OUTSMART
THE BLACKSHEEP :
IT’S THE GOVERNMENT WHO LACK OF PREPARATION IN
PROVIDING MEDICAL EQUIPMENTS TO HEALTH WORKERS
THE LIMITATION :
INABILITY TO GET THE MEDICAL EQUIPMENTS FAST, SAFE, AND
CHEAP.
GOOD IMPLEMENTATION OF CREATIVE SOLUTION
THE CREATIVE SOLUTION :
TEMPORARY HAZMAT SUIT MADE FROM RAINCOAT
THE REAL SOLUTION :
LITERALLY THE HAZMAT SUIT PROVIDED BY THE GOVERNMENT
THE BLACKSHEEP :
IT’S THE LAWMAKER WHO CLUSTER TAMPON AS LUXURY
PRODUCT
THE LIMITATION :
TAX IN TAMPONS ARE CONSIDERED AS LUXURY PRODUCT
INSTEAD OF ESSENTIAL NEEDS MAKING THEM NOT POCKET
FRIENDLY FOR WOMAN
GOOD IMPLEMENTATION OF CREATIVE SOLUTION
THE CREATIVE SOLUTION :
REPACKAGE TAMPONS IN A BOOK THAT HAVE TAX LESSER THAN
ACTUAL TAMPON
THE REAL SOLUTION :
CHANGE THE GODDAMN TAX LAW
DOES SOCIAL MOVEMENT REQUIRE
CREATIVE SOLUTION?
YES, IF YOU CAN IDENTIFY IN THE ISSUE :
1. THE LIMITATION YOU WANT TO
OUTSMART
2. THE BLACKSHEEP
3. YOUR CREATIVE SOLUTION WORKS AS
TO TRIGGER DEVELOPMENT OF THE
REAL SOLUTION
SUMMARY
NO ONE CAN STOP YOUR GOOD WILL.
IF YOU WANT TO CREATE REAL
SOLUTION, WHY DON’T YOU MAKE
REAL IMPACT BY BECOMING POLICY
MAKER, POLICE, OR NGO INSTEAD,
RIGHT?
BUT WHAT IF WE, THE
ALMIGHTY AGENCY PEOPLE
WANT TO CREATE A CREATIVE
SOLUTION THAT CAN BE REAL
SOLUTION TO THE SOCIAL
PROBLEM?

More Related Content

Similar to DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?

Practical Approaches to Managing International Development Projects in the Fa...
Practical Approaches to Managing International Development Projects in the Fa...Practical Approaches to Managing International Development Projects in the Fa...
Practical Approaches to Managing International Development Projects in the Fa...Emanuel Souvairan
 
CU Tomorrow: Session#2 Handout - Develop your Social Media Strategy
CU Tomorrow: Session#2 Handout - Develop your Social Media StrategyCU Tomorrow: Session#2 Handout - Develop your Social Media Strategy
CU Tomorrow: Session#2 Handout - Develop your Social Media Strategyrealsolutions
 
Anti-consumerism Online
Anti-consumerism OnlineAnti-consumerism Online
Anti-consumerism OnlineAnn Longley
 
China: Dow Jones / WSJ presentation on social media
China: Dow Jones / WSJ presentation on social mediaChina: Dow Jones / WSJ presentation on social media
China: Dow Jones / WSJ presentation on social mediaali Bullock
 
Mind The Gap – Consumer Centricity in a nutshell
Mind The Gap – Consumer Centricity in a nutshellMind The Gap – Consumer Centricity in a nutshell
Mind The Gap – Consumer Centricity in a nutshellRay Poynter
 
Buzzdetector Luiss Master In Communication
Buzzdetector  Luiss  Master In  CommunicationBuzzdetector  Luiss  Master In  Communication
Buzzdetector Luiss Master In Communicationgianandrea facchini
 
Humanity Unites Brilliance
Humanity Unites BrillianceHumanity Unites Brilliance
Humanity Unites BrillianceConnie Eberhart
 
To change nz we need a strategic plan
To change nz we need a strategic planTo change nz we need a strategic plan
To change nz we need a strategic planEco-Lifestle Club
 
Understanding The Landscape of Social Entrepreneurship
Understanding The Landscape of Social EntrepreneurshipUnderstanding The Landscape of Social Entrepreneurship
Understanding The Landscape of Social EntrepreneurshipDanielle Carruthers
 
The power and necessity- of social innovation in our cities, Gigi Georges at...
The power  and necessity- of social innovation in our cities, Gigi Georges at...The power  and necessity- of social innovation in our cities, Gigi Georges at...
The power and necessity- of social innovation in our cities, Gigi Georges at...Social Innovation Exchange
 
Evolution Factory - Changing the World through Responsible Business and Socia...
Evolution Factory - Changing the World through Responsible Business and Socia...Evolution Factory - Changing the World through Responsible Business and Socia...
Evolution Factory - Changing the World through Responsible Business and Socia...jornwemmenhove
 
Evolution Factory - Changing the World through Responsible Business and Socia...
Evolution Factory - Changing the World through Responsible Business and Socia...Evolution Factory - Changing the World through Responsible Business and Socia...
Evolution Factory - Changing the World through Responsible Business and Socia...Evolution Factory
 
Ishoptherefore iam
Ishoptherefore iamIshoptherefore iam
Ishoptherefore iamTrendtail
 
Business Activism by Jo Hunter
Business Activism by Jo Hunter Business Activism by Jo Hunter
Business Activism by Jo Hunter PerthGreenDrinks
 
The Next Millionaires
The Next MillionairesThe Next Millionaires
The Next MillionairesSwapnil Pawar
 
Truth Telling & Truth Suppression:Lies, Myths. and Realities
Truth Telling & Truth Suppression:Lies, Myths. and RealitiesTruth Telling & Truth Suppression:Lies, Myths. and Realities
Truth Telling & Truth Suppression:Lies, Myths. and RealitiesDr. Don Daake, Ph.D.
 
Authenticity: The ultimate currency for brands online
Authenticity: The ultimate currency for brands onlineAuthenticity: The ultimate currency for brands online
Authenticity: The ultimate currency for brands onlineali Bullock
 
SOCIAL MARKETING in the 20th century
SOCIAL MARKETING in the 20th centurySOCIAL MARKETING in the 20th century
SOCIAL MARKETING in the 20th centurybiocoop
 

Similar to DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION? (20)

Social entrepreneurship
Social entrepreneurshipSocial entrepreneurship
Social entrepreneurship
 
Practical Approaches to Managing International Development Projects in the Fa...
Practical Approaches to Managing International Development Projects in the Fa...Practical Approaches to Managing International Development Projects in the Fa...
Practical Approaches to Managing International Development Projects in the Fa...
 
CU Tomorrow: Session#2 Handout - Develop your Social Media Strategy
CU Tomorrow: Session#2 Handout - Develop your Social Media StrategyCU Tomorrow: Session#2 Handout - Develop your Social Media Strategy
CU Tomorrow: Session#2 Handout - Develop your Social Media Strategy
 
Anti-consumerism Online
Anti-consumerism OnlineAnti-consumerism Online
Anti-consumerism Online
 
China: Dow Jones / WSJ presentation on social media
China: Dow Jones / WSJ presentation on social mediaChina: Dow Jones / WSJ presentation on social media
China: Dow Jones / WSJ presentation on social media
 
Mind The Gap – Consumer Centricity in a nutshell
Mind The Gap – Consumer Centricity in a nutshellMind The Gap – Consumer Centricity in a nutshell
Mind The Gap – Consumer Centricity in a nutshell
 
Buzzdetector Luiss Master In Communication
Buzzdetector  Luiss  Master In  CommunicationBuzzdetector  Luiss  Master In  Communication
Buzzdetector Luiss Master In Communication
 
Humanity Unites Brilliance
Humanity Unites BrillianceHumanity Unites Brilliance
Humanity Unites Brilliance
 
To change nz we need a strategic plan
To change nz we need a strategic planTo change nz we need a strategic plan
To change nz we need a strategic plan
 
Understanding The Landscape of Social Entrepreneurship
Understanding The Landscape of Social EntrepreneurshipUnderstanding The Landscape of Social Entrepreneurship
Understanding The Landscape of Social Entrepreneurship
 
The power and necessity- of social innovation in our cities, Gigi Georges at...
The power  and necessity- of social innovation in our cities, Gigi Georges at...The power  and necessity- of social innovation in our cities, Gigi Georges at...
The power and necessity- of social innovation in our cities, Gigi Georges at...
 
Evolution Factory - Changing the World through Responsible Business and Socia...
Evolution Factory - Changing the World through Responsible Business and Socia...Evolution Factory - Changing the World through Responsible Business and Socia...
Evolution Factory - Changing the World through Responsible Business and Socia...
 
Evolution Factory - Changing the World through Responsible Business and Socia...
Evolution Factory - Changing the World through Responsible Business and Socia...Evolution Factory - Changing the World through Responsible Business and Socia...
Evolution Factory - Changing the World through Responsible Business and Socia...
 
Ishoptherefore iam
Ishoptherefore iamIshoptherefore iam
Ishoptherefore iam
 
Business Activism
Business ActivismBusiness Activism
Business Activism
 
Business Activism by Jo Hunter
Business Activism by Jo Hunter Business Activism by Jo Hunter
Business Activism by Jo Hunter
 
The Next Millionaires
The Next MillionairesThe Next Millionaires
The Next Millionaires
 
Truth Telling & Truth Suppression:Lies, Myths. and Realities
Truth Telling & Truth Suppression:Lies, Myths. and RealitiesTruth Telling & Truth Suppression:Lies, Myths. and Realities
Truth Telling & Truth Suppression:Lies, Myths. and Realities
 
Authenticity: The ultimate currency for brands online
Authenticity: The ultimate currency for brands onlineAuthenticity: The ultimate currency for brands online
Authenticity: The ultimate currency for brands online
 
SOCIAL MARKETING in the 20th century
SOCIAL MARKETING in the 20th centurySOCIAL MARKETING in the 20th century
SOCIAL MARKETING in the 20th century
 

Recently uploaded

5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023Marketing BRANDING
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfVWO
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainBanyanbrain
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management NotesKiranTiwari42
 
What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?Partnercademy
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigiKarishma
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfMedia Logic
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfadult marketing
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMsearchextensionin
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroductioninfoshraddha747
 
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Marketing BRANDING
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubNitin Manchanda
 

Recently uploaded (20)

5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdf
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | Banyanbrain
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management Notes
 
What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G Age
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdf
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdf
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMM
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroduction
 
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
 

DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?

  • 1.
  • 2. MOST AGENCY PEOPLE ARE OBSESSED IN MAKING IMPACTFUL SOCIAL CAMPAIGN
  • 3. HOWEVER, SOME CREATIVE SOLUTIONS TURN OUT TO BE JUST A MEANINGLESS GIMMICK IN CERTAIN SCENARIOS CREATIVE SOLUTIONS FOR SOCIAL ISSUE ARE “EXCITING” BECAUSE THEY CAN BRING REAL IMPACT FOR SOCIETY, DOING GREATER GOOD, AND AWARD WINNING MATERIAL.
  • 4. THE QUESTION IS, DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
  • 5. IS NOT THE SAME AS CREATIVE SOLUTION REAL SOLUTION CAMPAIGN PR PROTOTYPE PRODUCT HIJACK EXISTING ECOSYSTEM FUNDING POLICY ACCESS TO WELLNESS ACCESS TO TECHNOLOGY ACCESS TO FOOD ACCESS TO CLEAN WATER ETC… IN THE REAL WORLD FILLED WITH MANY SOCIAL ISSUES,
  • 6. CREATIVE SOLUTION DOESN’T MAGICALLY SOLVE THE ENTIRE SOCIAL ISSUES
  • 7. SHOCKING Create sensation to raise awareness or change perception or push a policy about the social issue NUDGE instill a certain action about the social issue by building a new habit CROWDSOURCE Gather multiple resources from many stakeholders to achieve certain objectives BUILD A PROTOTYPE Build an entirely alternatives of product/ecosystem that can solve social issue in hoping of becoming sustainable solution IT ONLY FUNCTION AS A BAND-AID TO OUTSMART AN UNFORTUNATE SITUATION BY :
  • 8. AS GOOD AS IT SOUNDS, CREATIVE SOLUTION ACTS ONLY AS THE TRIGGER TO FIND A REAL SOLUTION THE BETTER OPTION ALWAYS LIES ON REAL SOLUTION INSTEAD OF CIRCLING AROUND CREATING BUZZ AND WHATNOT
  • 9. SO, IF YOU’RE PLANNING TO MAKE CREATIVE SOLUTION, YOU NEED THESE CHECKLISTS. FIND THE BLACKSHEEP FIND THE LIMITATION YOU NEED TO OUTSMART
  • 10. THE BLACKSHEEP : IT’S THE GOVERNMENT WHO LACK OF PREPARATION IN PROVIDING MEDICAL EQUIPMENTS TO HEALTH WORKERS THE LIMITATION : INABILITY TO GET THE MEDICAL EQUIPMENTS FAST, SAFE, AND CHEAP. GOOD IMPLEMENTATION OF CREATIVE SOLUTION THE CREATIVE SOLUTION : TEMPORARY HAZMAT SUIT MADE FROM RAINCOAT THE REAL SOLUTION : LITERALLY THE HAZMAT SUIT PROVIDED BY THE GOVERNMENT
  • 11. THE BLACKSHEEP : IT’S THE LAWMAKER WHO CLUSTER TAMPON AS LUXURY PRODUCT THE LIMITATION : TAX IN TAMPONS ARE CONSIDERED AS LUXURY PRODUCT INSTEAD OF ESSENTIAL NEEDS MAKING THEM NOT POCKET FRIENDLY FOR WOMAN GOOD IMPLEMENTATION OF CREATIVE SOLUTION THE CREATIVE SOLUTION : REPACKAGE TAMPONS IN A BOOK THAT HAVE TAX LESSER THAN ACTUAL TAMPON THE REAL SOLUTION : CHANGE THE GODDAMN TAX LAW
  • 12. DOES SOCIAL MOVEMENT REQUIRE CREATIVE SOLUTION? YES, IF YOU CAN IDENTIFY IN THE ISSUE : 1. THE LIMITATION YOU WANT TO OUTSMART 2. THE BLACKSHEEP 3. YOUR CREATIVE SOLUTION WORKS AS TO TRIGGER DEVELOPMENT OF THE REAL SOLUTION SUMMARY
  • 13. NO ONE CAN STOP YOUR GOOD WILL. IF YOU WANT TO CREATE REAL SOLUTION, WHY DON’T YOU MAKE REAL IMPACT BY BECOMING POLICY MAKER, POLICE, OR NGO INSTEAD, RIGHT? BUT WHAT IF WE, THE ALMIGHTY AGENCY PEOPLE WANT TO CREATE A CREATIVE SOLUTION THAT CAN BE REAL SOLUTION TO THE SOCIAL PROBLEM?