SailPlay is a mobile loyalty program in Russia that allows customers to earn bonus points for purchases at partner shops and spend those points on special offers, with the platform integrating CRM and personalized offers capabilities and aiming to drive repeat purchases through game mechanics and motivational rewards. The company is seeking $510,000 in funding to further develop the product and expand its team and marketing efforts to onboard additional retail partners over the next year.

1. We make loyalty

2. Global experience
Mobile loyalty programs are becoming popular all over
the world
Mobile loyalty programs proved their Number and value of market players
efficiency is growing fast
RewardMe test results in one cafe ▪ More than 30 projects in the US
chain:
▪ More than 14 thousand users
registered
▪ 30% of all customers registered
▪ More than $170 mln from the biggest venture
▪ 20,2% of users made more than 1 funds
purchase
▪ RewardMe users pay 10,5% more
Source: RewardMe, CrunchBase
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3. Product
In comparison with existing Russian market players SailPlay
has many advantages
SailPlay advantages
Customer pay for goods and enter his
phone number on the special tablet ▪ One application for all the partner
near the cash desk shops
▪ Built-in CRM system
▪ Special offers personalization
Customer earns bonus points and can
share information about the ▪ Game mechanics
purchase through social networks
▪ Motivation for repeat purchases
Customer can spend his points for
special offers or present them to his
friends
▪ Rewards for purchases not for
check-ins
▪ Ability to use with any mobile phone
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4. Revenue estimation
Based on international experience we are expecting rapid
income growth
US analogues show rapid Monthly1 SailPlay revenue
growth in sales
1 year after launch:
$1M
More than 3,5 mln
purchases per month $230K
More than 3000 $35K
associated shops ▪ 6000 shops
7 months after start:
▪ 1400 shops ▪ 3 mln purchases /
More than 300 month
purchases by month ▪ 200 shops ▪ 700 th purchases
/ month
More than 1400 ▪ 100 th purchases
associated shops / month
5 months 8 months 12 months
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1 Base tariff 30 cents / transaction
Source: Forbes

5. Team
Our team has a great experience in managing and
developing of internet projects
Leonid Shangin
Yakov Filippenko
Founder, CEO
Founder, CTO
• MSc in Math
• MSc in Math
• Former McKinsey consultant
• Former Yandex project manager
• Deputy COO in Lamoda.ru by Rocket
Internet • CTO in a start-up
Contacts: Contacts:
+7 (915) 011-02-03 +7 (926) 605-46-72
leonid@shangin.ru yakov.filippenko@gmail.com
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6. Roadmap
We plan to get ~200 shops involved in the program by
the end of March 2012 2013
Activity Sep Oct Nov Dec Jan Feb Mar
IT
Logic, mockups
1st working version
development
Testing in the first 2-3 shops,
finalization
Tuning of game mechanics
And scalability
API and integration with
E-commerce
Sales
First 2-3 shops (pilot)
50 shops
150 shops
Marketing
Searching for the
first 2-3 clients
Forums. Exhibitions
Online-marketing
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7. Costs
For the further product development we need $510K
Description Costs
▪ 2 managers 60 K$
Management
▪ 6 developers / designers 140 K$
IT
510 K$
▪ Mass Media 100 K$
Marketing ▪ Forums / exhibitions
▪ Online-marketing
▪ Sales (4) 60 K$
HR ▪ Tech support specialists 10 K$
▪ Office 50 K$
Other ▪ Servers, infrastructure 10 K$
▪ Tablets 80 K$
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