This document discusses the importance of reputation management for organizations. It states that reputation management provides tangible benefits like risk abatement and value creation for investors. It also provides intangible benefits like enhancing the brand and value proposition. The document advocates starting reputation management with the most vulnerable groups and empowering people rather than just policing them. It also recommends learning from failures.

1. PROTECT
THE
ORGANIZATION
REPUTATION
MANAGEMENT
IMPACT
INTANGIBLE
BENEFITS
TANGIBLE
BENEFITS
ENHANCE
THE
ORGANIZATION
RISK
MANAGEMENT
VALUE
PROPOSITION
TO
INVESTORS
&
BENEFICIARIES
VALUE
CREATION
RISK
ABATEMENT
ZERO
LINE
SAFEGUARDING
TO
EMPOWERMENT
FROM
Absence
of
BAD
-­‐-­‐-­‐
TO
Presence
of
GOOD

2. PROTECT
THE
BRAND
AND
THE
ORGANIZATION
REPUTATION
MANAGEMENT
IMPACT
INTANGIBLE
BENEFITS
TANGIBLE
BENEFITS
ENHANCE
THE
BRAND
AND
THE
ORGANIZATION
RISK
MANAGEMENT
VALUE
PROPOSITION
TO
INVESTORS
&
BENEFICIARIES
VALUE
CREATION
RISK
ABATEMENT
ZERO
LINE
SAFEGUARDING
TO
EMPOWERMENT
FROM
Absence
of
BAD
-­‐-­‐-­‐
TO
Presence
of
GOOD
1. Start with the most vulnerable – you will create a better organization
2. Policing keeps you below the zero line – empower your children and youth
3. Fail hard, learn fast and share