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Prejudice – Part II
A Class Divided
Types of Prejudice
Our typical reactions to “out-groups”

 • Low competence, Low warmth -> Contempt

 • Low competence, High warmth -> Pity

 • High competence, Low warmth -> Envy

 • High competence, High warmth -> Pride
Results of Prejudice
Can be mild/subtle – for example, borrowing notes
 from someone you think is smarter because they
             are a of certain ethnicity
Results of Prejudice



Or it can be severe...
“In whose honour?”
Double standard??

• Pittsburgh Negroes
• Kansas City Jews
• San Diego Caucasians
• Cleveland Indians
Pg. 332
Solutions to Prejudice &
           Discrimination?
• Making people aware of the inconsistencies in
  their own beliefs

• “The self-esteem hypothesis”: when people
  have an appropriate education and higher
  self-esteem, their prejudices will go away
Solutions to Prejudice &
           Discrimination?
• “The contact hypothesis”: contact with other
  groups (the ‘out-groups’) will make you learn
  to appreciate them
  – Equal Status
  – Common Goals
  – Acquaintance Potential
  – Support of authorities, law or customs
S5

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