Presenta la plataforma virtual Yellow Seed, la cual posibilita a productores compartir sus productos e historias para poder ser descubiertos por compradores de mercados diferenciados que buscan cacao de excelente calidad.

3. If all of the organizations,
companies and individuals who
believe in this vision WORKED
TOGETHER to make this happen?
IMAGINE

9. Current trade system is
designed for big industrial
producers.

10. Which leaves out many people and existing
product from the market.
Image: Map of world where cacao is grown.
Pointing to where majority is sourced (highlighted)
and a small call out saying 60% is sourced from 2
countries. (Ivory coast and ghana)

11. Buyers like

14. ADD
ICON
ADD
ICON
ADD
ICON

15. REVISED SUGGESTION
Successful trade relationships are based on:More than 200 hours of interviews have confirmed what’s needed to build a successful connection:

16. visibility

17. TransparencyTransparenc
y

18. See small text change to better connect to the word ‘trust’
learn about new
Trust

19. Case study 1: New Origin, Microlots
FHIA Cacao, Honduras

20. FHIA Cacao, Honduras
Challenges:
- Small quantity
- Average quality
Yellow Seed interventions:
- Linked with a product host.
- Offer services to improve quality at origin
- Elevated the price and worked out a agreement with buyers
- All prices were transparent on Yellow Seed.
Success:
- First sale on Yellow Seed December – by Starchild Chocolate. Sold
out in 2 months.

21. Case study 2: Emerging Origin
Allima Cacao, Peru

22. Allima Cacao, Peru
Challenges:
- Little autonomy on price
- Can not yet export
- Quality and capacity
- Unknown to markets
Yellow Seed interventions:
- Make them visible.
- Find a product host who can offer supportive services: Quality
testing and feedback at origin. Link to export partner.
- Testing with market, providing feedback, building reputation.

23. Quality/Flavor Transparency Finance
Common language,
supportive feedback loops
Feedback from
makers, reputation
Agreement on
standards
Meaningful impact,
consumer demand
BUILDING TRUST
Trade loans
Distributed risk
Value, price

24. $not sure we
should add this
here.
Finances
Can we add
$?

25. Ecosystem map of players
and needs

26. Next phase funding needs

27. IMAGINE
What happens when we
shine a light on what is
available and create
space for innovation
based on what is
discovered?
Alleviate poverty
Avoid slave labor
Protect forests
Improve water quality and access
Access a diversity of products
Promote health of land, people
Origin Market

28. Join us to create and expand markets
based on trust and transparency.
[ ]How can you help us
make this vision reality?
Revolutionize market access
Contact: Nancy@yellow-seed.org
learn more: yellow-seed.org