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Briefing 58; Rose Mutuku:- Opportunities in added-value products in local and regional markets

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The Brussels Development Briefing n. 58 on “Africa’s Agriculture Trade in a changing environment” organised by CTA, the European Commission/EuropeAid, the ACP Secretariat, IFPRI, Concord and BMZ/GIZ was held on Wednesday 23 October 2019 (9h00-13h00) at Hotel Sofitel Brussels Europe, Place Jourdan 1, 1040 Brussels.

The briefing brought various perspectives and experiences around the new trends and opportunities in intra-Africa trade in the context of free trade agreements and regional integration. It also showed Africa trade within the broader global trade picture and with the EU as one of the main trade partners.

Experts presented trends and prospects of regional trade in Africa in the light of new policy developments as well as Africa’s recent performance in different markets. It also featured successes and innovative models in regional trade across regions in Africa and lessons learned for upscaling and expanding regional trade.

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Briefing 58; Rose Mutuku:- Opportunities in added-value products in local and regional markets

  1. 1. Opportunities in Added-value Products in Local and Regional Markets A Presentation to the Brussels Policy Briefing n. 58 on Africa’s Agriculture Trade in a changing environment DDDDDD 23rd October, 2019
  2. 2. SMART LOGISTICS SOLUTION About Us “Innovating nutritious foods to improve the quality of life”. 2 • Delivering food solutions since 2009 • Processors of Convenient and Nutritious foodsOur Vision
  3. 3. SMART LOGISTICS SOLUTION SECRET TO SUCCESS Our legacy is intertwined with the smallholder farmers and Agricultural Research 3 •Partnerships •Working with 5,000+ Smallholder farmers •Involving other players – Finance, Insurance etc •Partnering with Agricultural Research and Universities - (KALRO CIAT, JKUAT) • Government departments supporting our efforts
  4. 4. SMART LOGISTICS SOLUTION OUR BUSINESS MODEL 4 Quality assurance Payments Quantity bulking Product development Processing Packaging Standards Promote Distribute Partnership with Smallholder farmers AGGREGATE ADD VALUE DISTRIBUTE & MARKET Inputs Insurance Capacity building
  5. 5. SMART LOGISTICS SOLUTION OUR PRODUCTS 5 • Beans and other Pulses/Lentils • Milled from precooked beans • Enhancer, Thickener, toppings & soup/stew • Precooked millets (finger &pearl) • Unripe peeled/unpeeled banana INSTANT DEHYDRATED WHOLE BEANS PRECOOKED PULSES FLOURS CEREAL & UNRIPE BANANA FLOURS • Cooks in 15 Mins- Quick-to-Cook • No refrigeration – No preservatives • Ideal for Githeri, stew and other dishesOUR PRODUCT ADVANTAGES LOW ENERGY – LOW WATER USE/DEMAND AFFORDABLE END PRODUCTS ACCEPTABLE ACROSS GEOGRAPHIES PROMOTES FARMERS AND RURAL ECONOMIES VERSATILE & CONVENIENT SAVES ENVIRONMENT
  6. 6. SMART LOGISTICS SOLUTION KEROMA SNACK 6 OUR PRODUCTS – cont’ • Ready-To-Eat High protein cereal bar • Plant Legumes Protein • African traditional seeds – millet • Can dissolve in water/milk • Instant noodles enriched with micronutrients • Beans – Protein, iron, Zinc and folate • Delicacy of young generation • Can dissolve in water/milk
  7. 7. SMART LOGISTICS SOLUTION DRIVERS TO REGIONAL MARKET OPPOURTUNITY • Working population growing demand for value-added products • increased consumer demands regarding health, nutrition and convenience • technological investment to produce what consumers desire. 7 • Low and middle income population – urban and rural • Working population • Young adults • Boarding schools • Hospitals – (in-patients) • Relief food market TARGET MARKET IN THE REGION
  8. 8. SMART LOGISTICS SOLUTION CHALLENGES & SUCCESS IN REGIONAL TRADE • External Diverse policies • Lack of internal policies and procedures • Border issues 8 • Stringent Quality systems – lack of capacity/ not affordable • Product consistency • Diverse cultures POLICY ENVIRONMENT STANDARDS & REGULATIONS Technologies & Capital • Processing Equipment • Human capital – skills, retaining etc • Research & development Marketing & Distribution • Branding • Poor distribution systems • Packaging Machine 1. Regional Integration 2. Globalization - interdependancy 3. Support from Development bodies 4. Partnerships THE SUCCESS FACTOR
  9. 9. SMART LOGISTICS SOLUTION 9 CONTACT INFORMATION Name: Rose Mutuku (Managing Director) Tel : +254 (0) 722 436 552 Email : rose.mutuku@smartlogistics.co.ke Website: www.smartlogistics.co.ke Location: Machakos, Kenya.

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