2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
This video by Simplilearn will explain to you Introduction to C Programming Language. Introduction to C Programming Language Tutorial For Beginners will explain to you the C language's history, C's importance, its features, real-world applications, and some of its advantages and disadvantages.
00:00 Introduction to C
1:42-History of C language
Dennis Ritchie, a computer scientist, could identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
2:48-Importance and unraveling the powerful capabilities of C,
The widespread use of C started to take over the IT industry. Unraveling the potential of C, the designers began to discover new possibilities that led them to focus on the big picture.
3:56-C's cutting-edge features
The designers at Bell Laboratories ensured that their programming language solved the issues with B and BCPL and the ones they had foreseen.
6:35-The popular real-world applications of C
-UNIX operating system
-google file system
-Mozilla
-Graphical user interface
8:30-The advantages and disadvantages of C
10:34-The popular IT companies and their domains that employ C
· MasterCard
· IBM
· Flipkart
· Dell
· Twitter
· GitHub and twitch
11:09-First c program.
🔥 Explore our FREE courses with completion certificates: https://www.simplilearn.com/skillup-f...
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the C++ Programming training videos: https://www.youtube.com/playlist?list...
#IntroductiontoCProgrammingLanguage #CLanguage #CProgramming #CProgram #CProgrammingLanguage #LearnCProgramming #HowToCodeInCForBeginners #CTutorialForBeginners #LearnCProgramming #Simplilearn
Dennis Ritchie, a computer scientist, was able to identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
✅What is C++ Programming?
C++ is an enhanced and extended version of C programming language, developed by Bjarne Stroustrup in 1979 as part of his Ph.D. project. Bjarne developed what he called ‘C with Classes’ (later renamed C++) because he felt limited by the existing programming languages that were not ideal for large scale projects. He used C to build what he wanted because C was already a general-purpose language that was efficient and fast in its operations.
✅C++ Career Prospects:
With just C++ programming expertise, you will have excellent job opportunities, salaries, and career prospects. However, for a career based on programming languages such as Java and Python (which are in more demand than C++) or for careers based on front-end, back-end, and full-stack
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
This video by Simplilearn will explain to you Introduction to C Programming Language. Introduction to C Programming Language Tutorial For Beginners will explain to you the C language's history, C's importance, its features, real-world applications, and some of its advantages and disadvantages.
00:00 Introduction to C
1:42-History of C language
Dennis Ritchie, a computer scientist, could identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
2:48-Importance and unraveling the powerful capabilities of C,
The widespread use of C started to take over the IT industry. Unraveling the potential of C, the designers began to discover new possibilities that led them to focus on the big picture.
3:56-C's cutting-edge features
The designers at Bell Laboratories ensured that their programming language solved the issues with B and BCPL and the ones they had foreseen.
6:35-The popular real-world applications of C
-UNIX operating system
-google file system
-Mozilla
-Graphical user interface
8:30-The advantages and disadvantages of C
10:34-The popular IT companies and their domains that employ C
· MasterCard
· IBM
· Flipkart
· Dell
· Twitter
· GitHub and twitch
11:09-First c program.
🔥 Explore our FREE courses with completion certificates: https://www.simplilearn.com/skillup-f...
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Dennis Ritchie, a computer scientist, was able to identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
✅What is C++ Programming?
C++ is an enhanced and extended version of C programming language, developed by Bjarne Stroustrup in 1979 as part of his Ph.D. project. Bjarne developed what he called ‘C with Classes’ (later renamed C++) because he felt limited by the existing programming languages that were not ideal for large scale projects. He used C to build what he wanted because C was already a general-purpose language that was efficient and fast in its operations.
✅C++ Career Prospects:
With just C++ programming expertise, you will have excellent job opportunities, salaries, and career prospects. However, for a career based on programming languages such as Java and Python (which are in more demand than C++) or for careers based on front-end, back-end, and full-stack
1. Rüyakâr (Sinopsis)
(İlk olarak Komiser hakkında bilgilerin yer aldığı, onu karakteristik olarak tanıtan bölüm yer alacak.
Evliliği ve mesleğinin ilk yıllarının yanı sıra Eşi’nin cinayete kurban gitmesi ve buna paralel olarak
mistik güçlerini de nasıl elde ettiği hakkında da bilgiler verilecek. Tüm bu detaylar, kahramanımızın
yani Komiser’in kendi sesiyle yer yer anlatmasıyla gerçekleşecek ve tüm aksiyon, olağan yaşamı
Serkan’ın rüyasına girmesiyle bozulacak. Bu kısımdan sonrasını izleyici de Komiser ile birlikte
görecek.)
Serkan, 26 yaşında, Üniversiteden mezun olunca okuduğu şehir olan İzmir’de Avukat olarak çalışan
kendi halinde, sessiz birisidir. Bir gün akşam iş çıkışı evine doğru giderken birisi tarafından bıçakla
saldırıya uğrar ve öldürülür. Fakat kendisini, her tarafında simsiyah olduğu ve neresi olduğunu
bilmediği bir yerde bulur. Serkan, kendisi hakkında hiçbir şeyi hatırlamamaktadır. Çok geçmeden
bulunduğu o simsiyah mekân birden eşyalarla ve renklerle kaplanır. Yine nerede olduğunu bilemez.
Ortaya birden Komiser Engin çıkar. Serkan’ın bulunduğu mekân Komiser Engin’in rüyasıdır ve Serkan
da bu rüyanın içine düşmüştür. İlk başta bu duruma ikisi de anlam veremez. Fakat Komiser Engin, bit
takın mistik yetiler olan birisi olduğu için bunu kavraması zor olmayacaktır ama yine de bunun
gerçek mi yoksa rüya ürünü mü olduğu konusunda tereddütleri vardır.
Komiser Engin ise 46 yaşında, Polis Okulu mezunu olan bir Baş Komiserdir. Eşi 2 yıl önce cinayete
kurban gitmiş ve öldüren kişi 3 yıl hapis cezasına çarptırılmıştır. Esra adında bir kızı da vardır ve
kızıyla yaşamını sürdürmektedir. Evi, işi ve kızı dışında hiçbir uğraşı ve sosyal hayatı yoktur. Kendini,
işine ve kızına adamış birisidir.
Kızı Esra ise 21 yaşındadır ve Üniversitede Hukuk bölümünü okumaya devam etmektedir. Babasına
nispeten biraz daha sosyaldir. Babası ile arasında bağ sıkıdır ama babasını işi yüzünden çok sık
görüşemezler. Fakat Esra bu durumdan şikâyetçi değildir. Çünkü babasının mesleğine olan bağlılığın
temelinde, kendisine ve vefat eden annesine karşı olan sevgisinin olduğunu bilmektedir.
Komiser Engin sabah uyanınca kafası karışmıştır. Düşünceli bir şekilde Polis Merkezi’ne gider ve
aklına, rüyasında gördüğü kişiyi sabıkalılar arasında arama fikri gelir ama bu çabası olumsuz
sonuçlanır. O gün hiçbir şey yapmadan doğrudan eve gider ve ağrıyan gözlerini dinlendirmek için
yatağına yatar. Uyuduğu gibi tekrar rüya görür ve Serkan yine oradadır. Komiser Engin, Serkan’ın
gerçek birisi olduğuna inanmak zorunda oluğunu hisseder ve bu doğrultuda davranır. Serkan’ın,
Komiser Engin’in rüyasına neden ve nasıl girdiğini, Serkan’ın gerçekte ölüp ölmediği konusunda
konuşurlarken Serkan’ın aklına kendisinin de bulunduğu bu rüya içinde uyuyup rüya görme ihtimali
gelir ve uygularlar. Serkan’ın bu fikri işe yarar. Serkan’ın rüyasında elini karnına götürdüğünde kan
gördüğünü, hızlı hızlı nefes aldığını ve birisinden saklandığını görür ve rüya biter. Bu rüyayı Komiser
Engin de görür ve rüya bitince sadece Serkan değil, Komiser Engin de uyanır. Komiser Engin uyanınca
dünkünden daha fazla kafası karışmıştır. İşe çok geç kaldığını görünce hemen apar topar Merkez’e
gider. Merkez’e gidince ise aklına Serkan’ın robot resmini çizdirip bütün ekiplere dağıtma fikri ve
uygular. Fakat yine olumlu sonuç alamaz. Komiser Engin gün sonunda evine gider ve aklı iyice allak
bullak olmuştur. Bu arayış onu aşırı yormuştur, bu yüzden hemen yatağına gider ve uyur.
2. Rüyasında yine Serkan’ı görür ve bulundukları durum üzerinde konuşmaya başlarlar. Komiser Engin
düşünürken Serkan’ın kendi kendine bir şey mırıldandığını fark eder. Ne dediğini öğrenmek için
Serkan’a sorduğu zaman ise geçiştirici bir cevap vererek gerçeği saklamayı seçer. (Burada flashback
olacak.) ve Komiser Engin rüyadan uyanır ve saate baktığı zaman işe gecikmek üzere olduğunu fark
eder. Hemen apar topar Merkez’e gider. Daha önce işe hiç geç kalmayan Komiser Engin, bu geç
kalmaların gördüğü rüyalar yüzünden olduğunu düşünür ve bunu aklının bir kenarına not eder.
Merkez’e varınca 2 gündür aksattığı işlerini düzeltmeye koyulur. Bütün aksattığı işleri bitirince işten
çıkış saati de gelir. Bütün gün çalıştığı için bir hayli yorgun düşmüştür ve eve gittiği gibi yatağına
yatar ve uyur. Komiser Engin, Serkan’a, rüyada olmadığı zamanlar ne yaptığını ve nasıl geçtiğini
sorar. Serkan da soruyu cevaplar.(Rüyada olmadığı zaman karanlıktadır ve Serkan, bir rüya bittikten
sonra karanlıkta geçirdiği vakitleri kendi kendine saniye tutunca 900-950’e kadar sayarak tekrar rüya
içinde buluyordu kendini. 900 saniye ise 15 dakika demekti. Komiser Engin 9 saat uyuyordu, 15 saat
ayaktaydı. Bu da demek oluyordu ki, gerçek hayatta 1 saat rüya içinde 1 dakikaya denkti. ) Komiser
Engin aldığı cevap karşısında işe geç kalmasının sebebinin rüyalar olduğunu anlar. Bu yüzden 9
dakikadan fazla rüyada kalmaması gerektiğini öğrenir. Daha sonra Komiser Engin Serkan’a uyumasını
ve rüya görmesini ister. Böylece daha fazla ipucu bulacaktır. Serkan ise bu isteği geri çevirmez.
Serkan uyuyunca rüyasında kendisine bıçağı saplayan eli görür, ardından yerde yarı baygın yattığı
sırada katilinin sırtı dönük şekilde giderken yüzünde maskeyi çıkardığını ve uzun saçlı biri olduğu
görülür. Bu görüntüden sonra rüya biter ve hem Serkan hem de Komiser Engin rüyadan uyanır.
Komiser Engin saate bakınca Merkez’e geç kaldığını görür ve yine acele bir şekilde hazırlanıp
Merkez’ doğru yola koyulur. Merkezdekiler Komiser Engin’e ilginç gözlerle bakmaktadır. Çünkü bu
zaman kadar işine dakika dakikasına gelen Komiser Engin, son 3 gündür art arda işe geç kalır. Tüm
bu olanlardan sonra Komiser Engin, rüyasında Serkan’ı görmesinin sebebi çözmesi gerektiğine inanır.
Ancak bunu çözerse eskisi gibi sakin hayatına kavuşacaktır. Fakat elinde doğru düzgün ipucu bile
yoktur. Daha önce yaptığı gibi Serkan’ın robot resmini ekiplere tekrardan dağıtır ve işlerini yapmaya
devam eder. Komiser Engin öğle yemeğine gidince Esra babasını ziyarete gelir ve ofisinde beklemeye
başlar. Çok geçmeden Komiser Engin de ofise gelir. Komiser Engin’in acelesi vardır ve birkaç evrak
alıp gidecektir. Evrakları aceleyle alırken Serkan’ın robot resminin olduğu kâğıt evrakların arasında
Esra’nın ayağının dibine düşer. Esra, kâğıttaki Serkan’ın eşkâlini görünce eli ayağına dolaşır, eli
titremeye başlar, yüz ifadesi değişir. Esra, hiçbir şey demeden babasını yanında ayrılır. Komiser
Engin kızının bu davranışına anlam veremez. İşi acele olduğu için eve gittiği zaman bu davranışının
sebebi sormayı planlar. Komiser Engin, işleri bittikten sonra evine gider. Kızını evde bulamaz ve
telefonla ulaşmaya çalışır ama bu çabası da olumsuz sonuçlanır. Kızına ulaşamayınca normal karşılar
çünkü bazen arkadaşların da kaldığı olmuştur, bu yüzden çok fazla üstünde durmaz ve yorgun
düştüğü için hemen uyur.
Komiser Engin yine rüyasında Serkan’ı görmektedir. Komiser Engin bu sefer sabah uyanmakta geç
kalmamak için rüyasında bir saat yaratır ve 9 dakikası olduğunu da unutmaz. Bu yüzden Serkan’la
çok konuşmadan Serkan’a, hemen uyumasını ve rüya görmesini söyler. Serkan uyur ve rüyasında
önce onu öldüren katilin bıçağındaki kanı işaret ve başparmaklarıyla temizlediğini ve onun cesedini
sürüklediğini görür ve cesedin nereye bırakıldığı da mekân olarak net bir şekilde görülür. Katil,
Serkan’ın cesedini bıraktıktan sonra Serkan’ın kalp atışlarının sesi duyulur ve Serkan’ın aslında
3. ölmediği anlaşılır ve rüya biter. Komiser Engin uyanır ve saat daha gece 5’tir. Telsiz aracılığı ile
ekiplere anons geçmeden önce rüyada gördüğü mekâna kendisi tek başına gider çünkü gördüğünün
rüya ürünü olabilme ihtimalini göz önünde bulundurur. Hemen bir taksiye atlar ve rüyasında gördüğü
yere gidince orada bir ceset görür ve bu ceset Serkan’ın cesedidir. Hemen telsiz aracılığı ile ekiplere
anons geçer ve olay yerine bir ambulans ister. Çok geçmeden ambulans ve ekipler gelir. Serkan
ölmemiştir ama durumu kritiktir. Hemen hastaneye götürülür ve yoğun bakıma alınır. Komiser Engin
ambulansla birlikte gitmez. Saat henüz 7’ye gelmek üzeredir ve kahvaltı yapmak için eve gider. Eve
varınca kızı Esra’nın da evde olduğunu görür. Kızına, ofisten neden bir anda gittiğini sorar. Kızı da
cevap verir. (Esra, Serkan’ın robot resmini görünce şaşırmıştır ve eli ayağına dolaşır. Babasına nasıl
söyleyeceğini bilemez en başta en sonunda Serkan’ın sevgilisi olduğunu söyler ve birkaç gündür
ondan haber alamadığın da ekler. Robot resmini görünce şok olduğunu ve ne diyeceğini bilemediği
için oradan ayrıldığını söyler.) Daha sonra birlikte kahvaltı yaparlar ve Komiser Engin, hastaneye
gider. Kızı Esra ise okula gider. Hastaneye giden Komiser Engin, Doktor’a Serkan’ın akıbeti hakkında
bilgi alırken diğer yandan Serkan’ın kimlik bilgilerinden yola çıkarak ev ve iş adresi gibi bilgilerini
elde eder. Önce Serkan’ın iş yerine (Hukuk Bürosu) gider ve arkadaşların bilgi (Avukatlar Komiser
Engin’e, Serkan’ı birkaç gündür görmediklerini, telefonla ulaşamadıkları söyler) alır. Bunun üzerine
Serkan’ın evine gider. Detaylı araştırmalar sonucu Serkan’ın evinde bir kadına ait olduğu anlaşılan
bir takım eşyalar bulunur. Parmak izi analizi sonucunda bu eşyaların Filiz adında birisine ait olduğu
anlaşılır. Hemen bir yakalama emri ile Filiz yakalanır. Filiz ile Serkan’ın geçmişi araştırıldığında
Serkan’ın aynı davada Filiz’in karşısındaki tarafın avukatlığını yaptığı öğrenilir. (Filiz’in annesi
öldürülür ve katili savunan kişi ise Avukat Serkan’dır. Katil ise Serkan’ın sayesinde az bir ceza
almıştır.) Üstelik bu dava bitişinde Filiz’in Avukat Serkan’ı sözlü bir şekilde ve sonrasında ise telefon
aracılığı ile de tehdit ettiği ortaya çıkar. Filiz bütün bunları inkâr etmez ama Serkan’ı kendisinin
öldürmediğini de ısrarla söylemektedir. Fakat bütün deliller Filiz’in aleyhine olduğu için tutuklanır.
Filiz tutuklandıktan sonra Komiser Engin’in içi hiç de rahat değildir, bu işte bir yanlışlık olduğunu
düşünmeye başlar. Komiser Engin’e göre, Serkan’ın kendi rüyasına girmesini ve bu olayı
aydınlatmasının kendisiyle doğrudan ya da dolaylı yoldan bir bağı olmalıydı. Birden aklına bir detay
gelir. ( Serkan’a ait son rüyada katilin kolundaki ufak bir iz) Hemen hızlı bir şekilde arabaya bile
atlamadan, caddenin kenarından koşarak hastaneye gider. Doğrudan Serkan’ın bulunduğu kata çıkar
ve yoğun bakımda yatan Serkan’ın odasına girer ve katil elin bıçak ile yarım bıraktığı işi tamamlamak
için oradadır. Kapının açılmasını ile irkilen katil kapıya doğru yüzünü çevirince Komiser Engin
yanılmadığını anlar. Katil, kızı Esradır. Esra karşısında babasını görünce adeta şok olur. Komiser
Engin ve Esra hararetli bir şekilde sözlü olarak tartışmaya başlarlar. Esra, Serkan’ın niçin ölmesi
gerektiğini babasına açıklar. (Avukat olan Serkan çok başarılı bir avukattır. Serkan, kendi müvekkili
ne kadar suçlu olursa olsun işinde başarılı bir avukat olduğu için onlarca suçlu müvekkilinin az bir
ceza almasını veya beraat etmesini sağlamıştır. Bunlardan birisi de Komiser Engin’in eşi ve Esra’nın
annesini öldüren suçludur.) Bu yüzden Esra da böyle bir plan yapmıştır ama son aşamasında babasına
yakalanır. Sonuç olarak Esra elindeki silahı Serkan’ın kafasına dayamışken babasına yakalanır ve
Serkan’I öldürüp öldürmeyeceği elindeki silah ile babasının ağzından çıkan cümlelere bağlıdır.